HRIB
I
PROFILE
A tasty
H
rib is a family-friendly business that produces innovative nuts and dry fruit snacks. “Our story began in 1991 with an initial focus on supplying products to Slovenian customers by distributing to food service channels and retail outlets,” stated company ⌵ ⌵ ⌵ CEO Milos Gacesa. In 2000, the company built its manufac⌵ turing plant and created its Odlicno brand, which has rapidly become a market leader
68
Inside Food & Drink
The Slovenian company Hrib, a business managed by two families for two generations, proves that snacking can be healthy. Natural ingredients, the latest technology, employees’ utmost dedication to their craft and a lot of hard work are what have driven the company to succeed in global markets. Romana Moares reports.
in Slovenia, and still holds that position today. In 2007, the company decided to face the challenge of tough European competition in the private label sector and ventured into private label production, exporting its products to new markets. Since then, expansion into export markets has continued. The company today supplies most EU countries and has started offering Tasty, its premium product line, in the US market, in
partnership with European Imports Inc (a Sysco subsidiary) – a global leader in the marketing, selling, and distribution of food and beverage products in both the service industry and retail markets across the United States. What is behind the success of this pro⌵ ⌵ ⌵ gressive Slovenian business? Milos Gacesa
