Scotland

Reporting on the latest developments from the Scottish food and drink sector

Scotland

Scotland’s food and drink sector gets free access to insights to help their business

The Knowledge Bank’s new website will make it easier to access consumer trends and data affecting the food and drink sector in Scotland. Research is now available to members of the media for the first time and all data is available free of charge.

Members of the food and drink sector throughout Scotland now have unprecedented free access to market research and sector insights, thanks to The Knowledge Bank’s new website –https://theknowledgebank.scot/. The programme has also, for the first time, made its research available to members of the media who report on the sector.

The Knowledge Bank, set up last year as part of the Scotland Food & Drink Partnership, offers reports, events, and bespoke insights free of charge to all food and drink companies based in Scotland – and, now, those journalists reporting on it.

The programme has commissioned bespoke research to inform the sector on topics ranging from sustainability and health and wellness trends to insights on eating out, purchasing behaviours, routes to market, and more.

We have spent the past year building this new pro“ gramme and supporting businesses through webinars, events and reports as they worked to grow this vital part of our economy “ and will continue to build on this in the coming year

A £15 billion industry

Project Director at The Knowledge Bank Amanda Brown noted: “The food and drink industry in Scotland is world-renowned and worth around £15 billion each year; from whisky to salmon and shortbread, we have a strong foothold on the global stage as well as here at home in Scotland and the wider UK market.

“We have spent the past year building this new programme and supporting businesses through webinars, events and reports as they worked to grow this vital part of our economy and will continue to build on this in the coming year.”

She added: “As the saying goes, knowledge is power – and we want to arm everyone involved in the sector with the information necessary to help it grow and become more resilient, particularly as we are increasingly seeing challenges across the supply chain. We know that using informed insight can help businesses build commercial opportunities.”

Resources are free to any member of the Scottish food and drinks sector and the journalists who report on it.

The Knowledge Bank –turning insight into action

The Knowledge Bank provides a new approach to managing, sharing and disseminating market data, research, insight and knowledge to promote sustainable growth in the Scottish food and drink industry. Its insight service provides access to a unique blend of customised market research, data analysis and consumer insights.

The Knowledge Bank works with some of the most respected and well-known global insight suppliers, as well as its own network of insight professionals. The expertise available covers everything from using intelligence to inform strategy, identifying new routes to market, and developing resilient supply chains. Providing Scottish businesses with essential information to identify where the best opportunities are to sell more or sell more profitably.

The Knowledge Bank is funded by the Scotland Food & Drink Recovery Plan with funding provided by The Scottish Government and is a Scotland Food & Drink Partnership Project.

Turning insights into commercial opportunities, The Knowledge Bank Team bring their insights together into one place to support businesses; turning insights into commercial opportunities.

Examples of the type of work conducted by The Knowledge Bank include insights on consumer trends and shopper behaviour; providing intelligence on markets, sectors and categories; and organising webinars, reports and presentations. n