Porscheplatz01

Evolution

It’s a word you hear a lot around here. Never ones for sudden product upheavals or unnecessary design flourishes, the Porsche brand has prided itself from the start on its ability to staunchly defend its core principles…yet also intelligently evolve when the times call for it. Those times are now.

We’ve always attempted to remain in contact and transparent in our communication with you, our dealer body. After all, you are the ones who share your passion for this brand each day with each guest, every owner…and one another. To do that, we’ve offered an array of dealer publications over the years, from various PCNA departments. This has included Driving Passion (penned since 2009 by Andrew Pine in Customer Relations), Hot Lap (faithfully offered each month by Andre Oosthuizen in Marketing), a monthly sales report straight from the desk of COO Joe Lawrence, and others. Each publication has done a wonderful job of conveying each group’s view of Porsche.

Then it occurred to us…rather than accost your inbox several times each month, why not gather all this great information and editorial brilliance into one place…or “Platz,” if we may…and evolve it into one targeted, unified voice? With that, Porscheplatz was born.

Like its namesake, Porscheplatz is as much an idea as it is a place, or a thing. In each issue, we’ll aim to:

Educate. Share ideas, initiatives, news, industry trends, and product/service information that help position Porsche Dealers as the leaders and industry experts you are.

Motivate. Generate continued enthusiasm for the Porsche brand and support of initiatives and objectives that help PCNA hit its performance targets…and recognize dealers and individuals at PCNA for jobs well done.

Activate. Provide actionable ideas and support that you can implement in your dealership to build and sustain passion for the Porsche brand, improve the customer experience, and extend Porsche ownership to aspiring new audiences every day.

In the end, we hope that each issue transports you just a bit from the day-to-day and inspires you to think of ways you can help reach our common goal: to be the most aspirational brand in the U.S. It’s a big idea, to be sure. But, I have a feeling we’re up to it.

In this, our premier issue, we’ll share insights into the exciting launch of the new Porsche Panamera Sport Turismo and E-Hybrid models, celebrate one of our newest dealership facilities, introduce the My Porsche customer portal, report on the 2017 Technician Challenge...and a whole lot more.

Meanwhile, as they say in Stuttgart…herzlich Willkommen zum Porscheplatz. We’re glad you’re here.

Best regards, Klaus Zellmer President and CEO

Camp Cayenne

Porsche Introduces the All-New Cayenne in a South African Adventure!

Lions…hippos…zebras…giraffes…and the all-new 2019 Porsche Cayenne— the makings of a perfect African adventure!

Cayenne has always been distinguished by its ability to meet the many challenges of everyday life, while making the experience more diverse and fascinating. At “Camp Cayenne,” the all-new 2019 model demonstrated its ability to meet the challenges of “everyday life” in an extraordinary setting—the middle of the African wilderness.

The Setting

From November 5th through the 8th, the world-renowned Legend Golf & Safari Resort in South Africa was transformed into “Camp Cayenne.” The resort, surrounded by a spectacular landscape, offered the opportunity to experience this exciting new vehicle with its many innovations and all-around versatility in a truly unique setting.

After arriving at the resort via charter planes or buses, attendees stayed in individual suites, built in the bush with no fences or gardens—just 220 rooms within the resort in the midst of a breathtaking natural environment.

The Agenda

Attendees experienced all that the new Cayenne offers through:

» Workshops in which Porsche experts provided insights into a diverse range of topics, including communication and customer interaction, product design, technology, and Tequipment

» A road tour through the breathtaking scenery and wildlife of the African wilderness

Camp Cayenne was a unique adventure with a unique vehicle!

Out of Africa…

Third-generation Porsche Cayenne Debuts

The 2019 Cayenne will begin arriving in dealership showrooms in mid-2018.

The all-new, third-generation Porsche Cayenne and Cayenne S made their global debut in StuttgartZuffenhausen on August 29, 2017, followed by the Cayenne Turbo two weeks later at the Frankfort International Motor Show. Each model features a new engine, and all have a new chassis, an innovative control concept, and increased connectivity.

2019 Porsche Cayenne Family

The 2019 Cayenne family consists of three models, each with its own unique turbocharged engine:

» Cayenne: 3.0L single-turbo V6 with 340 horsepower, 332 lb-ft of torque, and base MSRP of $65,700, excluding the $1,050 delivery, processing, and handling fee.

» Cayenne S: 2.9L twin-turbo V6 with 440 horsepower, 406 lb-ft of torque, and base MSRP of $82,900, excluding the $1,050 delivery, processing, and handling fee.

» Cayenne Turbo: 4.0L twin-turbo V8, with 550 horsepower, 567 lb-ft of torque, and base MSRP of $124,600, excluding the $1,050 delivery, processing, and handling fee.

Cayenne and Cayenne S will reach U.S. dealers midway through 2018. (Available to order now.) Cayenne Turbo will arrive in the fall of 2018. (Available for ordering in December 2017.)

What’s New

In addition to their turbocharged engines, all 2019 Cayenne vehicles feature the following new technologies:

» Porsche Traction Management (PTM) AWD

» New eight-speed Tiptronic S gearbox

» Intensive use of aluminum to reduce weight vs. the previous generation

» Available rear-axle steering to increase agility and stability

» Available Porsche Surface Coated Brakes (PSCB)— first model to offer it

These new technologies significantly improve on-road performance and comfort. Complementing the more athletic Cayenne exterior, the interior carries many of the same design cues and new technologies that made their debut on the 2017 Porsche Panamera.

Technology Highlights

The new turbocharged powertrains and all-wheel drive make the most of the new lighter weight platform to improve handling and performance. In addition:

» The optional rear-axle steering creates a virtual reduction of the wheelbase at low speeds and a virtual lengthening at high speeds for improved agility and stability.

» Available Porsche Surface Coated Brakes (PSCB) offer even greater stopping power and reduced brake wear.

Cayenne Turbo

With its powerful new engine and eight-speed Tiptronic S transmission, the 2019 Cayenne Turbo is once again raising the bar for sporty performance in the segment aided by active aerodynamics, highperformance brakes, a three-chamber air suspension, and staggered tire sizes. It’s quicker and faster than the previous generation Cayenne Turbo S. Performance highlights include:

» Zero to 60 mph in 3.7 seconds (with optional Sport Chrono Package)

» Top track speed of 177 mph

In addition, standard equipment is significantly enhanced over the previous Cayenne Turbo, including:

» An exclusive front end and LED main headlights of the Porsche Dynamic Light System (PDLS)

» Double-row front light modules

» Widened wheel arches with painted trim and special 21-inch wheels

» Turbo-specific twin tailpipes

» Porsche Advanced Cockpit, including a highdefinition 12.3-inch screen in the dashboard and an analog tachometer flanked by two seven-inch full-HD screens (Virtually all vehicle functions can be displayed and operated using the high-resolution display and touchscreen.)

» Standard 710-watt BOSE® Surround Sound System

» 18-way sport seats

» Seatbacks with integrated headrests

» Standard heating functions for all outboard seats and the steering wheel

The 2017 Walkaround Challenge

And the Winner Is…

The Challenge

It began in March with a simple challenge from Porsche Academy to each of PCNA’s 189 dealerships… send us your best rendition of a product walkaround featuring the 2017 Porsche Macan, the brand’s largest selling and most heavily cross-shopped vehicle.

By mid-June, 99 dealers from every corner of the United States had answered the call, each submitting a fiveminute video of their designated vehicle walkaround ninja doing what he or she does best—presenting the safety, performance, appearance, comfort/convenience, economy, and durability/reliability features of Porsche products.

Evidently Porsche Academy got more than it bargained for, as PCNA Product Launch Training Manager and event sponsor Matt Curran remarked, “Porsche Sales Professionals tend to be at the top of their games, so we expected to see some good work. But frankly, the consistently high level of these videos blew us away. It made the judging process a real challenge!”

But judged they were, in a carefully designed two-stage process by a hand-selected team of PCNA judges including Regional Managers, Area Trainers, Area Customer Experience Managers, and others who viewed each and every video, assessing each contestant on selling skills, Porsche Brand Ambassador behavior, and overall professionalism and presence.

Regional Finalists

This exhaustive and objective process identified fifteen Regional Finalists, each of whom earned a $500 American Express gift card, a special Porsche Drivers Selection item, and of course, the congratulations and admiration of their peers.

Area West Finalist Chris Strole prepares to begin his walkaround for Area Trainer Tim Rose.

The End Game

The next phase of the 2017 Sales Walkaround Challenge involved a competitive presentation scenario, challenging each Regional Finalist to present the 2017 Porsche Macan to a customer (played by a Porsche Area Trainer) against a pre-selected competitor. The arrival of an uninvited guest, named Hurricane Irma, required that the Area Finals be moved from Disney’s Contemporary Resort in Orlando and rescheduled for December 4th at One Porsche Drive. After a day of outstanding presentations, four Area Champions emerged:

» Chris Strole, Area West Champion

» Greg Jordan, Area South Champion

» Rob Bernard, Area Central Champion

» Drew Hardiman, Area East Champion

The four Area Champions returned the next day— December 5th—for the National Finals. When the dust had settled, the judges had seen four amazing walkaround presentations and identified the 2017 Porsche National Walkaround Champion:

» Fourth Place: Drew Hardiman, Euroclassics Porsche, Area East

» Third Place: Rob Bernard, Porsche of the Village, Area Central

» Second Place: Chris Strole, Hoehn Motors, Area West

» First Place: Greg Jordan, Hennessy Porsche, Area South

“And, the very best part of this whole thing,” adds Matt Curran, “is that we videotaped each Regional and National walkaround. We’ll edit each one into a short ‘learning bite’ that every Porsche Sales Professional can mine for ideas and approaches they can work into their presentations. This wasn’t just a contest…it also resulted in some fantastic best practices benefiting the entire Porsche dealer network.”

Congratulations to Greg—our National Champion—our Area Champions, and our Regional Finalists for their truly superior efforts. And a special “Thanks” to everyone who participated. By being involved in this competition, you’ve all taken steps to be more successful where it matters most—on the showroom with Porsche customers. Be sure to check out the videos, which will be posted to PPN in the first quarter of 2018.

On the recording set at One Porsche Drive, left to right: Charles Tran, Rob Bernard, Michael Stahl, Greg Jordan, Chris Strole, Chad Gilbert, Matt Spencer, Jason DeArmond, Bree Phillips, Trevor Erickson, Elliot Hoyte, Garry Fenner, David Kramer, Drew Hardiman.

Eventual National Champion Greg Jordan from Hennessy Porsche shows his skills to Area Trainer Johannes Viskil in the Area Finals.

On the Road:

2018 Panamera Training Tour

By the time you read these words, Porsche Academy will have been to a city near you with the most exciting dealer road show in years. Indeed, the 2018 Panamera Sport Turismo and 4S/Turbo E-Hybrid are much more than vehicle introductions. They are a glimpse into the very future of the brand.

The Porsche brand continues to carefully broaden its appeal— without losing its sense of exclusivity. (See PCNA COO Joe Lawrence’s thoughts on that matter in this issue of Porscheplatz.) And Panamera Sport Turismo is a perfect example of that. With its unique “4+1” seating capacity, you can now offer the often-requested five-passenger seating…without compromising one iota of the distinctive performance, handling, and body dynamics Porsche owners have come to expect. Additional cargo capacity and lower access points only enhance the everyday usability of the Panamera footprint. And, that’s just the beginning of the Sport Turismo story—which is all packaged in the iconic coupe-like silhouette found in every Porsche since the introduction of the Porsche 911 in 1963.

The Sport Turismo companion, the Panamera E-Hybrid, takes the wildly successful Panamera

product into the next era of mobility, connectivity, and electrification. With an all-new 14 kWh battery, plus a ruthlessly efficient 2.9-liter bi-turbo engine coupled to an all-new electric motor, and completely redeveloped 8-speed PDK transmission, this reimagined plug-in hybrid electric vehicle leaves any hints of compromise in its dust. It simply must be driven to be believed… which is why Porsche Academy brought it to your doorstep.

The 2018 Panamera Sport Turismo and 4S/Turbo E-Hybrid Road Show took place October 18 through November 15, making stops in 18 cities along the way.

At each event, up to 32 dealer participants attended informative classroom training conducted by experienced Porsche Area Trainers, including the debut of an all-new learning and customer education tool—a custom-built augmented reality application that literally takes you “under the skin” of these vehicles. And of course, no Porsche launch would be complete without plenty of quality windshield time, as the vaunted PSDS driver education team took participants on an extended road tour, specially designed to showcase the power, precision, and economy of the latest Porsche product offerings.

We were happy to see so many of you there to experience these amazing new vehicles for yourself (and enjoy a few new technologies we had up our sleeves for this event).

Have questions?

Contact Matt Curran, Product Launch Training Manager at matt.curran@porsche.us.

Instant Classic

Porsche Classic Catalog

The Porsche Classic Catalog is limited and collectable. It should be presented to customers personally—not delivered by mail or left passively lying around. Use it to reach out to Porsche Classic customers and to educate local restoration shops.

» Contact existing and potential Classic customers. Use the catalog to initiate a conversation about the Classic vehicles they own.

» Offer a copy to customers with Classic vehicles during the service write-up or as a “Thank you” during vehicle pick-up.

» Invite Classic customers to be included in your mailing list so they stay current with Porsche Classic news and are informed when the next issue is available.

» Visit independent repair and restoration facilities that are current or potential wholesale parts customers. Provide copies of the catalog to the owners and parts managers.

Genuine Parts & Repair for Classic Porsche Vehicles

Need a new windshield for a customer’s 1963 Porsche 356 Roadster now? You can get it…along with over 52,000 other part numbers for dozens of Classic Porsche models.

Keeping Legends Alive

Over 70 percent of all Porsche vehicles ever built are still on the road today. Porsche Classic was established to make sure it stays that way, by providing for the maintenance and care of historic Porsche vehicles that have not been in standard production for at least 10 years. These include legendary sports cars, like the 356, 914, 959, and 911 up to and including type 996, as well as 924, 928, 944, 968, the Porsche Boxster (type 986), and the Carrera GT super sportscar. Each of these vehicles set the engineering benchmark in its era, demonstrating what was possible in automotive construction at the time, becoming a technology flagship and ultimately, a legend.

Producing Porsche Classic Genuine Parts

The production and supply of Porsche Classic Genuine Parts will allow these legendary automobiles to remain on the road even longer. To create Porsche Classic Genuine Parts, Porsche uses the original drawings, detailed descriptions, an extensive stock of sample parts, and the expertise of Porsche employees. More than 1,000 Classic suppliers ensure that each individual part meets the exacting requirements of Porsche and Porsche drivers.

Porsche quality is assured by using state-of-the-art manufacturing processes and the original tools. Parts stocks are continually checked, updated, and expanded to ensure that any gaps in the spare parts range are filled.

Once produced, the parts are stocked in a Porsche state-of-the-art warehouse, ready to be dispatched throughout the world to the customer’s Porsche Classic Partner or authorized Porsche dealership.

Providing Comprehensive Service for Porsche Classic Vehicles

In addition, approximately 100 authorized Porsche dealerships worldwide will be awarded Porsche Classic Partner status over the next few years to help provide comprehensive service for Porsche Classic vehicles. In addition to the extensive supply of Porsche Classic Genuine Parts and technical literature, Porsche Classic Partners will have the necessary tools and expertise to perform all repair and maintenance work, as well as full and partial restorations of Porsche Classic vehicles. A special Porsche Classic training process will make sure of that.

Of course, Porsche Classic Genuine Parts are already available for order by authorized Porsche dealerships worldwide.

For More Information…

The latest information on new additions, highlights, and accessories can be found at www.porscheusa.com/classic. Just click on the model in question.

for

Excite!

Roadmap to Our Customer-Centric Future

Porsche has always been known for exceptional product engineering, design, and performance. But in today’s increasingly competitive environment, having exceptional products is only the beginning. Supporting exceptional products with an exceptional customer experience is the only sure path to continually increasing revenues and profits. To nurture a growing owner base of passionate Porsche enthusiasts, we must build an organization of passionate Porsche enthusiasts in Porsche dealerships and within Porsche Cars North America (PCNA), Porsche Financial Services (PFS), and Porsche AG (PAG).

Excite! is the name chosen for the long-term initiative Porsche is implementing to improve customers’ experiences and increase brand loyalty among Porsche buyers. It will do so by helping all of us create emotional connections with our internal and external customers, resulting in continual improvements in customer, dealer, and employee satisfaction and loyalty.

Of course, creating an exceptional culture requires the assistance of an exceptional partner. PCNA has chosen Disney Institute to assist us in our new journey.

Defining “Customer-Centricity”

This summer and fall, onsite interview sessions were conducted with approximately 150 PCNA and PFS associates from all levels of the company, plus another 150 interviews with dealer managers and staff members across all 15 PCNA Regions. More than 1,300 questionnaires were received from associates at PCNA, PFS, and U.S. Porsche dealerships. Finally, interviews were conducted at the Porsche AG offices in Stuttgart.

executives from the U.S. and Germany met with a group of U.S. dealers for a series of workshops in late October, and then again in late November. In describing the meetings, Klaus Zellmer, President and CEO of Porsche Cars North America said, “We talked about exactly what customer-centricity means for Porsche with everybody involved. We came up with some initial standards we consider important to live up to our Porsche values: behavioral standards, be they standards for the dealerships [or] standards we have to apply at Porsche Cars North America or in Germany.”

Implementing Porsche Standards

Porsche intends to use the rest of 2017 to finalize its standards and prepare for a rollout to Dealers, PCNA, PFS, and PAG colleagues in 2018. Stay tuned for more updates and information.

Want to learn more about Excite!?

The surveys and interviews provided valuable insights into the current state of our internal and external customer culture. The data has been analyzed, and Porsche

The Global Customer Culture team welcomes the opportunity to speak to you about the Excite! journey. Feel free to contact them at excite@porsche.us or call Andrew Pine (770-290-3725) to provide input or learn more.

“We talked about exactly what customer-centricity means for Porsche with everybody involved.”

Klaus Zellmer, President and CEO, Porsche Cars North America

A Few Minutes with…

Walter Lewis, Regulatory Affairs Manager, PCNA

Porscheplatz recently had the opportunity to spend a few minutes with Walter Lewis, Regulatory Affairs Manager for Porsche Cars North America, Inc. Here are highlights of our conversation.

> What would you like people to know about what you do?

“The most important thing I do is have cordial and effective relationships with regulatory agencies—especially when it comes to certifying our vehicles. If you’re going to sell cars in North America, you have to be certified by the EPA, Environment Canada, and the California Air Resources Board in particular. You are basically asking for permission to sell and it’s critical that they all trust you.”

> How did you get started with Porsche?

“I started with Porsche over 22 years ago—in 1995. I was originally working for another German manufacturer. Porsche contacted me and flew me to Reno to talk with them. I was impressed with what I saw. Porsche was a small company but incredibly well run. I still get a thrill whenever I see the Porsche crest.”

> What/who has been the greatest influence, contributing to your success?

“I would say the single biggest contributor to my success is my staff. I have the best staff in regulatory affairs in the industry—bar none. They work incredibly hard and are incredibly competent. I couldn’t ask for more.”

> What do you like to do when you are not working?

“Generally, I love to spend time with my children. Otherwise, I love riding my Harley Davidson to the North Georgia hills. The ‘wind therapy’ does wonders to reduce stress.”

> If you could own any Porsche vehicle, what would it be and why? “The 993 Turbo—any model year. One of the first tasks I was involved with at PCNA was coast-down testing of a 993 Turbo at a track in Ohio— determining how wind drag, tire friction with the road surface, and the internal friction of powertrain components affects the vehicle. The car had to get back to the corporate headquarters right away, so immediately after the testing was completed, I drove the car at warp speed back to Reno. It was incredible.”

> What advice would you give to someone just starting his/her career with Porsche?

“If they were at PCNA, get a job overseas in another market with Porsche— preferably at Porsche AG. That will help them learn the company’s culture and also learn how to interact with other countries’ cultures. That’s how I started right out of college. (I actually started with a bearing manufacturer and then went into automobiles.)”

In each issue of Porscheplatz, we’ll spend “A Few Minutes with...” someone from PCNA, PFS, or a Porsche dealer who’s making a difference—sharing insights, interesting tidbits, or ideas that you can use to make a difference with your Porsche customers or colleagues.

“I still get a thrill whenever I see the Porsche crest.”

Becker

Chris Gilman Manager,

Training

Garde VP,

Bethencourt

Instructor

Davis

Januskiewicz The Auto Gallery

Sicanoff PCNA Technical Training Instructor

Dan Quinn PCNA Technical Training Instructor

Matthew Leone

Tracey

Bob Hamilton PCNA Technical Training Instructor

Sims

PTAP Instructor

Aydt

Tim Zeirke

Milwaukee North Andrew Larson Stevinson Imports

Halenbeck Porsche of Stevens Creek

Nicholas Bleau Porsche

Ann Arbor

Technically Qualified

The 2017 Porsche Technician Challenge

Grand Prize Winners Announced!

In the spring of this year, 208 Porsche Certified Technicians— all of them knowledgeable, skilled, and experienced—began a quest to be recognized as one of the top five Porsche Technicians in North America in the inaugural Porsche Technician Challenge. The Challenge was created to recognize, refine, and reward Certified Porsche Technicians’ skills through friendly competition.

The technicians completed an intensive five-month competition, involving three stages. The winning technicians excelled in both online assessments and hands-on analysis, completing Stage Three of the Challenge on August 29 with the highest combined scores from all three stages.

Porsche Cars North America (PCNA) is proud to announce the five Grand Prize Winners of its inaugural Porsche Technician Challenge. Each winner shared insights into their dream car and what a day in the life of a Porsche Certified Technician involves.

Grand Prize Winners: Daniel Halenbeck Porsche of Stevens Creek

E-Hybrid or the Mission E.

A Day in the Life of a Porsche Certified Technician: Involves “providing advanced diagnostic thinking while executing efficient repairs at a level of perfection envisioned by engineers working on the edge of technology.”

Matthew Januskiewicz

The Auto Gallery

Certified Technician: Involves “trying to accurately diagnose and repair the customer’s vehicle to get it back to them as soon as possible.”

Shaun Dunn Hennessy Porsche North Atlanta

Dream Car: There are so many historic race cars I’d have to consider—908, 917K, 962, GT1. As I get older and think of this question more rationally, I’d love to have the new Panamera Turbo S

Dream Car: 911 Targa 4 GTS

A Day in the Life of a Porsche Certified Technician: Involves “non-stop problem-solving.”

Andrew Larson

Stevinson Imports

Dream Car: 991.2 GT3 RS

A Day in the Life of a Porsche Certified Technician: Involves “keeping Porsche cars on the road for future generations.”

These five Grand Prize Winners received a trip to the World Endurance Championship race on September 16 at the Circuit of the Americas race track in Austin, Texas. While on site, they met with drivers and had pit walk access to witness first-hand the value of technical excellence in the ultimate performance environment—the race track.

Dream Car: 959

A Day in the Life of a Porsche

Certified Technician: “Looks like me drinking several pots of coffee.”

Dustin Aydt

Niello Porsche

Dream Car: 1973 2.7 RS

Lightweight

A Day in the Life of a Porsche

“The Porsche Technicians are our front line, creating a best-in-class experience for our customers,” said Klaus Zellmer, President and CEO, PCNA. “They are critical to our business success and elevating their skills will only enhance the quality of our service.”

Congratulations to the five Grand Prize Winners, and our sincere thanks to all 800+ Porsche Certified Technicians for their daily commitment to excellence!

Building for the Future

Below: Klaus Zellmer and Larry Feiner

Grand Opening of Porsche Beaverton

In 1980, before Porsche Cars North America existed, Porsche Beaverton was founded on the outskirts of Portland, Oregon. Thirty-seven years later, on the evening of August 17, 2017, the family-owned dealership celebrated the Grand Opening of a new $10 million state-of-the-art dealership facility.

A Memorable Evening

Fourteen hundred people attended the gala event, including Porsche Beaverton customers, dealership employees, members of the community, and representatives from Porsche Cars North America. During the evening, door prizes were awarded, including two Tiffany and Co. crystal bowls and a custom VERO watch.

Many vintage and special interest Porsche automobiles—on loan from their owners—were also on display.

A State-of-the-Art Facility

The new facility is more than four times larger than the original dealership in square footage. In addition to the quantum increase in space, the dealership incorporates many unique features, including:

» An 84-foot-long skylight that floods natural light into the showroom

» A “Kitchen Window” service center design that allows customers to watch their vehicles being serviced

» Customer Café

» Exclusive 918 Lounge, including hardbound books about Porsche

» High-end Porsche boutique with a large collection of Porsche merchandise

» Two large LED TVs

» Custom Porsche seat-fitting area

» Dedicated vehicle detailing area

» Energy-efficient components, water-saving technologies, and recycled materials

Upon their arrival, guests were welcomed by Rose City Trombones musical ensemble. Following remarks by Klaus Zellmer, PCNA’s President and CEO, and Karen Feiner, Porsche Beaverton Founder, the evening’s entertainment included a stage performance by China Forbes, lead singer of the band, Pink Martini, and an aerial acrobatics performance in the service center by Aerial Muse Collective. Afterwards, guests enjoyed a DJ-hosted dance in the service center.

Porsche Beaverton by the Numbers:

» 34,255 square feet (previously 6,400 square feet)

» 8,000-square-foot service shop (previously 2,000 square feet)

» 4,400-square-foot parts area (previously 2,000 square feet)

» 10-vehicle showroom (previously 4-vehicle)

» 4-vehicle service drive with highspeed overhead doors

Giving Back to the Community

The family-owned dealership has strong ties to the community and a highlight of the evening was the raffling off of a Tiffany Soleste pear-shaped tanzanite pendant in platinum with round brilliant diamonds, valued at $9,000, and a new 2017 Porsche Macan valued at $57,830. Raffle proceeds—over $92,000 —benefited The Dougy Center, the National Center for Grieving Children and Families. Earlier this year, the dealership donated a Boxster to the charity. The cumulative total raised for the charity so far this year is more than a quarter of a million dollars.

Above: Klaus Zellmer, President and CEO, PCNA

Left: Karen Feiner, Founder, Porsche Beaverton

Below: David Rae, Master of Ceremonies | Frank Geary, General Manager and Executive Vice President | Peter Young, Fixed Operations Director

My Porsche

The Porsche Connect Portal is now “My Porsche”

The first thing you notice is the fresh clean look, the new font, and new colors. Explore further and you’ll see there’s more…much more! “My Porsche,” accessible via porscheusa.com, is now the primary online touchpoint for Porsche owners, fans, and prospects who want to connect with the brand. In addition to its new look, there are a host of new functions and improved usability.

Members log in with their Porsche ID and Password. A Porsche ID is now open to all Porsche owners, fans, and prospects—a connected vehicle is not required. In addition to managing their profiles, including checking and changing their contact information, members receive personalized information and offers from Porsche Cars North America (PCNA) and their local Authorized Porsche Dealership.

PCNA and Porsche Dealerships reap many benefits as well, including:

» Direct outreach to the customer

» New contact channel for Sales and AfterSales Departments

» Cross/up-selling potential

» New marketing communications channel

» Source of customer data

» Knowledge for Customer Relationship Management (CRM)

» Increased customer loyalty

New Functions

The chart below provides a summary of what’s new and what’s coming, beginning with Porsche ID, through “My Vehicle” information, Porsche Service, E-Commerce, and the Porsche Brand. On the following pages, we’ll go on a quick tour of major My Porsche pages, features, and functions so you will be able to assist your customers in creating an exceptional online experience as well.

My Porsche Home Page (Accessible to Everyone)

My Porsche homepage provides:

» Relevant news and stories

» Access to the Porsche Car Configurator, Porsche Driver’s Selection Store, and Tequipment Finder

» Login to Porsche Financial Services

My Porsche Financial Services (PFS) Page (PFS Customers)

My Porsche Financial Services allows PFS customers to:

» Get information and manage their PFS account

» View monthly Billing Statements and sign up for paperless billing

» Request a payoff quote

» View or download their payment history

» Download frequently requested forms

Q How do customers register for a My Porsche Account?

ASelf-registration involves the following steps:

» Login: Click on Login and Registration on porscheusa.com or another Porsche application.

» Create Porsche ID: Provide the requested information and

“My Porsche” is the primary online touchpoint for Porsche owners, fans, and prospects.

confirmations.

» Receive Confirmation/Activation:

The customer will receive a confirmation email and an activation link.

» Access My Porsche: The customer will be redirected to the My Porsche start page.

QWhat if the person doesn’t own a Porsche vehicle. What does the Basic Account allow the person to do?

AThe Basic Account allows the person to access the Car Configurator, Tequipment Finder, Porsche Driver’s Selection Store, and Information about Porsche Events. Of course, new functions will constantly be added.

Q What additional functions are available for owners of Porsche vehicles?

AThe “My Vehicles” tab shows all vehicles connected to the member’s specific Porsche ID, and the “Services” tab shows vehiclespecific Connect Services.

QHow does a customer schedule a service appointment, using the My Porsche account?

AAll owners with a linked vehicle can use the digital service appointment booking function by clicking on the button in My Vehicles. They will be guided to a page that allows them to choose the vehicle that should be serviced and the dealer that

should service it. After entering the approximate mileage of the vehicle, they can start the request process.

QWhen my customer tries to book a service appointment through My Porsche, they are transferred to the dealer’s porschedealer.com website. Why is that?

ACurrently, Service Appointment booking is linking to the dealer’s porschedealer.com website. In the Fourth Quarter, customers will have the ability to book directly in the My Porsche portal for dealers using Xtime. Customers of nonXtime dealers will instead be redirected to the dealer’s website to complete the service booking.

initiate a secure connection to authenticate and seamlessly transfer customers to the PFShosted pages. To maintain regulatory compliance, all PFS information is processed and managed through PFS systems.

QWhat information is required to link a personal PFS account?

AIf customers have not linked a PFS account, they will be directed to the “Enrollment” page. For a personal PFS account in the U.S., customers must enter:

» First name

» Middle name (not required)

» Last name

» PFS account number

» VIN (last 6 characters)

» Mailing address Zip Code

» Social Security Number (SSN)

QWhat functions can a customer access on a PFS account?

AOnce customers are registered on My Porsche and the PFS website, there is an extensive list of functions they can access on the PFS website, including:

» Make one-time payment

Q

Can a customer access and manage their Porsche Financial Services account from their My Porsche account?

» Register for ACH

» Request a payoff

» View statements

» View payment history

A

Porsche Financial Services (PFS) customers can now manage their account via the My Porsche portal. Additional registration of a PFS account is required. The PFS content on My Porsche is a separate backend—a separate site. This separation is legally required, but Porsche has designed the site to present one face to the customer.

Q

How does the transition to PFS work?

A After initial registration, clicking on the PFS tab will

» Update account information

» View FAQs & glossary

» Download forms

» Contact PFS

Want to know more about the ins and outs of the new My Porsche Portal? Please visit: http://porscheusa.com/myporsche or https://www.porsche.com/usa

Performance

Given the Porsche brand’s recent growth in sales and diversity of offerings, some may wonder whether the brand has lost its exclusivity and become too commonplace. A quick look at the market share data provides us an interesting perspective on this question.

While it cannot be denied that Porsche share has exploded in recent years, we are talking about a move from 0.2% to 0.3% of the U.S. market. That’s right: Where once we sold two Porsche vehicles for every thousand light vehicles sold in this country, we now sell three. In contrast, BMW sells eighteen per thousand and Mercedes twenty-one. Suffice to say we are not yet close to seeing a Porsche at every stoplight.

Nevertheless, the volume Porsche achieves at its price position is impressive. The 911 and 718 continually lead their import segments against lower-priced competition. Macan sales per dealer are roughly a match for X3 and ML despite more premium positioning. We can expect similar results with the new E3 Cayenne in its segment beginning next year. The new G2 Panamera has doubled its market share since launch six months ago, in the process running the 7 Series a very close race for second place in the segment—despite a significant premium. All of this is a tribute to the strength of the brand, the product, and the dealer organization.

In summary, we always aim for value-added growth through balanced demand and supply, as explicitly spelled out in the Porsche Strategy 2025. In other words, growth not for growth’s sake but rather always with profitability in mind. Which leads us back to exclusivity: Don’t look now, but another 1/1,000th of the market may be in store for us in the not too distant future!

Legal Notice

Dr. Ing. h.c. F. Porsche AG is the owner of numerous trademarks, both registered and unregistered, including without limitation the Porsche Crest®, Porsche®, Boxster®, Carrera®, Cayenne®, Cayman®, Macan®, Panamera®, Speedster®, Spyder®, Tiptronic®, PCM®, PDK®, 911®, 4S®, 918 Spyder®, and the model numbers and the distinctive shapes of the Porsche automobiles, such as the federally registered 911 and Boxster automobiles. Any third-party trademarks contained herein are the properties of their respective owners. Porsche Cars North America, Inc. believes the information herein to be correct as of November 2017.

This publication is intended for internal authorized Porsche dealer use only and cannot be copied or distributed.

© 2017 Porsche Cars North America, Inc. Created in U.S.A.