Fashion communication and styling portfolio by Priyanshi Doshi

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COFFEERUNS COUTURE and

BOOM TO BLOOM

RAJMATA

LEGACY OF STYLE

RENAIS-SWIRL

I think, therefore I am

HIGHLIGHTS

FASHION of cultural

#ONLY FORYOU

A U G U S T 2 0 2 3M A R C H 2 0 2 4
B Y P R I Y A N S H I D O S H I

RAJMATA

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CONTENTS

3. EDITOR’S NOTE

4. EQUAL RIGHTS FOR MEN

Diggingintofemininemasculinity ByPriyanshiDoshi.

7. PURPOSES OF CLOTHING

9. RENAIS-SWIRL

AdapatationonRenaissancethroughthe philosophicallens.

13. RAJMATA

AnadaptationofGayatriDevi.

16. TREND BOARDS

18. BOOM TO BLOOM

Neo-culturebasedonHipHopandCottage Core

21. LEGACY OF STYLE

PassingDownFashionThroughGenerations ByPriyanshiDoshi

DISCLAIMER:

25. TREASURY OF GUJARAT

Detailedinsightonthetraditionalcrafts andpeopleofGujarat.

27. PATOLA PALETTE

Milennialtakeonthetraditionalcraftof Patan-Patola

29. ONLY AdvertorialforthebrandONLY,inspiredby the60'sfashion

34. COFFEE RUNS AND COUTURE InsidesofbeingattheParisFashionWeek. ByPriyanshiDoshi

36. JITROIS PRESS RELEASE

37. STREET FASHION PARIS

38. THE ERA OF WOMEN

WomeninLiteratureintheVictorianEra

Thismagazinewasmadeexclusivelyasacollegeassignmentandportfolio. Theprovidedmaterialsshouldn’tbeusedinaplaceofexpertcounsel.Beforemakinganydecisionsbasedonthecontentsofthemagazine,readersareurgedto consultwiththeauthorisedprofessionals. Thisisonlyfor 18+.

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month,butfashion?,thatdidnotleavemysidesince 2008.

Myfouryearoldselfwouldbeproudofmerightnow knowingthatIwasthereatParisFashionWeekandI pursuedwhatIlove.

Contributingandhavingsomepartinthedesigner’sshow wasanhonour.Watchingthebackstagehustlefirsthand, experiencingtheworldoffashion,interactingwithnew people,receivingpositivefeedback,tookmetoahighI neverknewexisted!

BeingapartofGen-Z,Iknowhowdifficultitcanbeto getourattentiononcertainthings.Ourinterestsand choicesaretoowidearangetobeputontooneplatform. Butwetryourbesttoappealouraudience,nomatterthe generation

Incorporatingcultureinfashionismoredifficultthanone wouldthinkitis.Wealwayshavetomakesuretonot cross boundaries and enter the realm of cultural appropriation

Theinspirationforthisissuestemsfromculture,history andsociety.DivingdeepintothecultureofIndiaand historyoffashionandart,thegreatmindsleaptinto work-mode. Discussing topics such as androgynous fashion,femininemasculinity,culturalfashion,traditional textiles, purposes of clothing and how fashion passes downthroughgenerations,thisissuecoversitall.

EDITOR’S NOTE

“Humor is my defence mechanism”

Iwasfourwhenmyparentstookmeformyfirst internationaltrip.Itwasnoneotherthanthecityof fashion- Paris! Idon’tremembermuchbutsince thenIhavenotstoppedtravelling Iwouldpickup souvenirsfromlocalgiftshops,talktothepeople there, learn their culture. I remember always observingtheirclothingandbeinginspiredfromit.It becamemyfavouritetimeoftheyear.WhatIloved themostaboutitwasexperimentingwithmyclothes andtryingtoblendinasoneofthelocals.And that, becamemyfavourtiepasstime!Slowly,Igrewto lovefashionandeverythingaboutit.

IrealisedIwasnotmadeforthescienceworldlike myparents,IbelongedsomewherenoonethoughtI wouldIbelongedinfashion

Ineverhadahobbythatlastedformorethana

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MytriptoParis andmyoutfit!

Equal Rights For

MEN?

DIGGINGINTO FEMININE MASCULINITY

“Genderisshapedbyrole,appearance,behavior,andculturalstandards”, accordingtoPhDandclothinghistorian,JoPaolettiClothesdonothavegenders orsexuality,wegiveittothemForinstance,floralpatterns,skirts,dressesand brightcolorsareknowntobe‘feminine’whereasneutralcolors,shirts,suitsare consideredtobe‘masculine’ Itwasnotuntilthe1920’sthat pant-suitswereuniversally acceptedaroundtheworld Thisopeneddoorstoa differentmindsetandawhole otherstyleforwomentoexplore Howeveryoucouldn’tsaythe sameformenswearTheirclothing wasstillrestrictedtoneutral colorsandsuitsIfthemen experimentedwith feminineclothingtheywere immediatelyassumedtobe“gay”, leavingverylittleto noroomforexperimentationin menswear.Theywereunable toexpressthemselves throughtheirappearance.

In frame: Harry Styles All-over checked coat by JW Anderson Photographed by Tyler Mitchell In frame: Harry Styles Outfit by Gucci
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Photographer: Tyler Mitchell

The‘60sand‘70splayeda makingofandrogynousfa timewhenYvesSaintLau “LeSmoking”suit,acontr offemininitythathasrevo offashion Anupsurgeof beganinmenaftertheroll performanceinHydePark MickJaggerworea“man' eventbyBritishdesignerM this,fansallovertheworld androgynousfashion

The‘60sand‘70splayedacrucial roleinthemakingofandrogynous fashionThiswasthetimewhenYvesSaint Laurentdesignedthe“LeSmoking”suit,a controversialstatementoffemininitythathas revolutionizedtheideaoffashionAnupsurgeof feminineclothingbeganinmenaftertherolling stone’sperformanceinHydePark,Londonin 1969MickJaggerworea“man'sdress”,forthat eventbyBritishdesignerMichaelFishAfterthis, fansallovertheworldstartedadaptingto androgynousfashion

Undertheinfluenceofpopcultureand cinema,feminineclothingformenswear enteredthemainstreamfashionindustry in the 1970’s Even though feminine masculine fashion was prevailing and makingitswaythroughtherestofthe world,usIndiansweren’tasopentothe idea Westartedacceptingandrogynous clothing after its entry in bollywood Whenwelookatoldbollywoodmovies, weseeAmitabhBachchan,RishiKapoor wearingbell-bottompantswithcolorful shirts,somethingthatwasn’tverypopular atthattime Itgainedpopularityafter theirmovies,everyonestartedwearing bell-bottompantsandoptedforcolor instead of the basic neutrals. Slowly androgynousclothingpaveditspathin India.

When we look at the history of clothing,wewillseealotofcultures havingunisexclothinglikeMaharani’s wearingpantsandkurtasforbattles,and Maharajas wearing embroidered anarkali’sforcourt Thesearepeoplea lotofIndian’shavelookeduptoandyet ourmindswerenotreadyformenin feminine looks Our culture has the great King Akbar in beautifully embroideredandcolorfulanarkalisbutif weseeamanwearingfloralpatternson suitsorindailywear,weimmediately questiontheirgender Akbarwasan Islamicruler,andtheyareknownto applykajalundertheireyes,butifwesee anon-Islamicwithkajal,welabelthem as“girly”.Butisthereanysuchthingas girly?

Le Smoking Suit by Yves Saint Laurent Mick Jagger in Michael Fish Man's Dress Men's fashion in the 70's Le Smoking Suit by Yves Saint Laurent Mick Jagger in Michael Fish Man's Dress Men's fashion in the 70's Amitabh Bachchan Rishi Kapoor
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Akbar

Inmyopinion,thereisnothingwrongwithamanembracinghis likesanddislikesanddressingupaccordinglyandno,thatisnot girly.Noonecomplainsaboutmalesingers,actors,influencers dressingupinfeminineclothing,butifanormalmandoesthe same,theyareboundtogetstaredat,judged,andlabeled.The famousRanveerSinghisneverseeninanythingbutloudcolors, patterns,stylishclothesbutnoonewouldjudgehim,infactwe lookuptohimasa“fashionicon”.WhenAnuvJainworeaskirt forhisarticleinGQmagazine,weallpraisedhim,butifaboyin collegedressesupintanktopsandsheercroptops,wequestion theirsexuality.

Sherwanishavealwayshadembroideries,brightcolors,soft materials,sequins,sheerpatternsandwe acceptthatbecauseitis traditional,butifthesameisseeninwesternwear,weimmediately objecttoit

It'snotalwaysthesocietythatjudgesthemenandquestions whotheyare,sometimesit'sourclosestrelativesandfamily members,likewivesorgirlfriends.Oninterviewingafew people,Ifoundthatthehusbandsare“notallowed”towear certainprintsandmaterialsbecausetheladyofthehousefinds itfeminine.Thissometimesleadstothemanquestioninghis ownidentityandsexuality.Theysaidtheyfeellessmasculine whentheirwomandoesnotallowthemtowearthetypeof clothesthatflaunttheirbody.Ithinkit’stimethatwe,asa society,shouldacceptfemininemasculinityasawholeandnot justinfashion.

Bydoingso,wewon’tonlybegivingmenachanceto experimentwithclothingandexpressthemselvesbutwe alsobeopeningdoorsforpeoplewhoidentifyasnonbinary,asexualandtransgenders.Wewillbeabletogive aspacetobehowevertheylikewithoutthefearofbeing judgedorridiculed.Wedefinitelywouldbemakingthe worldabetterplace.

RanveerSingh RanveerSingh
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Anuv Jain

SHEER FEVER

There’s a thin line between modesty and attraction. Takes a genius to know the difference, which is exactly what these brands proved! Let’s explore the realms of different purposes of clothing.

I EL KOMA 1.
3 4 5 6
DAN
2
ALAÏA
Purposes of CLOTHING 7
1.MESHPOUCH, PROENZA SCHOULER, ₹ 1,09,100.2.SHOWMULESIN4GMESH, GIVENCHY, ₹ 96,000.3.RIBBELT DRESS, ALAIA, ₹ 2,41,000APPROX.4.ANGELICNECKLACE, SWAROVSKI, ₹ 21,000.5.DWIGHTDRESSINPINK, SANDY LIANG, ₹ 70,880APPROX.6.GGMARMONTKEYEARRINGS, GUCCI, ₹ 26,700APPROX.

COAT CRAZE

A coat or a blazer is the most elegant addition to an outfit to make it stand out and separate it from turning into formal wear or casual attire!

HERRERA.2.ERDEM.3.THEATTICO.4.
5.
6.HERMES 1 Purposes of CLOTHING
1 4
6 8
CAROLINE
PRADA.
ROBERTOCAVALLI.
5 2.
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Renaissanceor“rebirth”,wasa historicalerainEuropesucceeding theMiddleAges

ThewordRenaissancewasusedfor thefirsttimeinthe16thcenturyby GiorgioVasari,foundingfatherof modernarthistory.

Itwasproducedduringthe14th, 15th,and16thcenturiesinEurope underthecombinedinfluencesofan increasedawarenessofnature,a revivalofclassicallearning,anda moreindividualisticviewofman.

Themostimportanttechniquesthat wereestablishedduringthe renaissancewere sfumato, chiaroscuro, perspective, foreshortening and proportion.

Theadventofthesetechniques markedasignificantshiftinart history.

Therewerethreeprincipalpainting techniquesduringtheRenaissance: fresco, tempera, and oils.

ThefourmainRenaissanceartists were:Donatello,Raphael, MichelangeloandLeonardoDa Vinci

MonaLisabyLeonardodaVinci SistineMadonnabyRaffaelloSanzio TheLastSupperbyLeonardodaVinci TheCreationofAdambyMichelangeloBuonarroti

Renais-swirl

The Renaissance, spanning from the 14th to the 17th century, was a cultural and intellectual movement that emerged in Europe It had a profound impact in art, science and literature. It was filled with great personalities like Leonardo da Vinci, Nicolaus Copernicus, Rene Descartes, Franciscus Patricius, Petrus Ramus and many more did amazing work throughout their lifetime

“Cogito ergo sum ” , I think, therefore I am, is one of the famous quotes of Rene Descartes, something all of us live by

“IsupposethereforethatallthingsIseeareillusions;Ibelievethatnothinghasever existedofeverythingmylyingmemorytellsme.IthinkIhavenosenses.Ibelieve thatbody,shape,extension,motion,locationarefunctions Whatistherethenthat canbetakenastrue?Perhapsonlythisonething,thatnothingatalliscertain.”

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Concept & Styling: AnanyaPillai,Priyanshi,Tanisha,SanyaD,Kareena Model: SanyaDahiya Photographer & Editing:AnanyaPillai
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MAHARANIGAYATRIDEVI

Adaptationof

RAJMATA GayatriDevi

BornasPrincessAyeshaofCoochBeharin1919,MaharaniGayatriDevinotonlyheldtheposition ofthethirdMaharaniconsortofJaipurbutalsoemergedasatrailblazingandcaptivatingpersonality withinIndianroyalty.Renownedforhergrace,intelligence,andtimelessbeauty,GayatriDevi playedapivotalroleinbothpoliticalandculturalrealms.Acknowledgedasoneofthemost beautifulwomenglobally,sheseamlesslynavigatedfromroyalresponsibilitiestopublicservice, achievingsuccessasapoliticianandMemberofParliamentBeyondherpoliticalendeavors,she gainedacclaimasafashionicon,collaboratingwithrenowneddesignersandgracingthepagesof internationalfashionmagazines.MaharaniGayatriDevi'slastinglegacyischaracterizedbyher elegance,philanthropy,andthefearlessspiritwithwhichshechallengedsocietalnorms,leavingan enduringmarkonIndia'shistoryandculture

MaharaniGayatriDevi,thethirdMaharaniofJaipur,isrememberedasatimelessfashionicon, celebratedforherenduringeleganceandimpeccablestyle.Renownedforherregalcomposure,she effortlesslyfusedtraditionalIndianattirewithWesternfashionelements,collaboratingwith esteemeddesignerssuchasChristianDiorandPierreBalmainHerminimalistapproach,distinctive pearls,andcosmopolitanpreferencesleftanunmistakableimprintonthefashionlandscape.Going beyondherroyalstature,GayatriDevi'senduringlegacyservesasaninspirationfordesignersand fashionenthusiasts,solidifyingherglobalstatusasanemblemofclassicandrefinedstyle

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Born in the 90's, Gayatri Devi, the Queen of Jaipur adopted the latest trends of fashion Rajasthani at heart, she never let go of her roots and incorporated them in her daily life She was the true loyalty of fashion and Rajasthan She was the Rajmata

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Model: Mannat Desai

Photographer & Editing:PriyanshiDoshi

Concept Styling: PriyanshiDoshi,Mannat,Tanushree, Krisha

MONO CHROME SPL

Monochromelooksgiveasenseofpeace andhappiness.Thisseason,everybrandin

designedatleastaminimumof2monochromelooks, eachwithadifferentstylemakingstandoutina collection.Thishasmadeitdifficulttopickoutselected favourites!

NEW YORK FASHION WEEK FALL 2022 COLLECTION
Eckhaus Latta LaPointe Dur Doux Helmut Lang Michael Kors
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Dream enim

Denimbeinganabsolutelyexclusive,yetcomfortable fabric,brandsacrossthisseasonatNYFWhave experimentedwithit.Itmightbeacomfortablefabricto wear,butitisanextremelydifficultfabrictoworkwith. Youcandefinitelysaythatthebrandshave doneanamazingjobplayingaroundwith itandgivingusthese5eye-catching, stylishlooksfromtheseason.

NEW YORK FASHION WEEK SPRING / SUMMER 2024 COLLECTION
Ulla Johnson Priscavera Jason Wu Collection Sergio Hudson Ralph Lauren
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BOOMTOBLOOM

Neo-culture based on HipHop and Cottage Core

Jayden, once a renowned hip-hop artist known for his lively music, decided to step away from the fast-paced world of fame. Tired of running from paparazzi and attending glitzy events, he redirected his life towards simplicity.

Born in the countryside, Jayden always cherished nature. Despite his success, the city life felt confining. Using his funds, he moved to the countryside to live a quieter, more meaningful life.

Away from the chaos, Jayden enjoys the tranquility of rural living. He spends his time gardening, giving back to the community, and embracing the peace he longed for. In choosing simplicity over glamour, he finds genuine happiness

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Concept & Styling: PriyanshiDoshi,Malhaar,Tanushree, TanishaKalia,Kareena,ShravyaaRaviraj

Model: BhragurajSingh

Photographer & Editing:PriyanshiDoshi

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Concept & Styling: PriyanshiDoshi,Malhaar, Tanushree,TanishaKalia,Kareena,ShravyaaRaviraj Model: BhragurajSingh Photographer & Editing:PriyanshiDoshi Concept & Styling: PriyanshiDoshi,Malhaar, Tanushree,TanishaKalia,Kareena,ShravyaaRaviraj Model: BhragurajSingh
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Photographer & Editing:PriyanshiDoshi

LEGACY OF STYLE

-Passing down fashion through generations-

“Anyonemayhavediamonds:anheirloomis anornamentofquitea differentkind”-ElizabethAston

In the blend of family traditions, fashion evolvesovergenerations,withsomeremaining constants We like to call them heirlooms Althoughbeingpassedovergenerations,they never quite lose their value They always remainpreciousTheynevergetold,theyjust getricher

Seeing the memories captured by my grandparents,itwasapleasureGoingthrough theirlifethrougholdalbumsandlookingat theirfashion,justshowedhowmuchithas evolvedovertheyears.Theirfashionchoices reflectedalotaboutthesocietyandsocietal normsofthosedays.Thefashionchoicesthey madeweresodifferentthantheoneswemake today.Trendsweredifferent,colouroptions werefewer,androgynywasnotaconcept,and clothingoptionsformenwerelimitedtopants andshirts.Traditionalclothingdidnothave variationsofnecklines,sleevelengths,back designs,andblousesdidnotequalbralettes. Kurtishadtraditionalpatternswithdupattasto gowithall.Theculturalinfluencethenwas muchmorethanwhatitisnow.Theybelieved inthingswethinkarepointless.

SometraditionsIthoughtwerenewandjuststartedtoformhadbeengoingonbeforeIwasborn!Itisagiventhatevery year,myextendedfamilyonthematernalsideandIcelebrate Diwali, Bhai Dooj and Rakshabandhan, together.Itisalong livedtraditionandthefuncannotbeputintowords!On Dussera,myextendedpaternalfamilyandIhaveafeastcalled “Nived”wherewefirstofferthefoodtotheGodandthenhaveitforourselves.

Aninterviewwithmygrandmotherandmymother-RashmiRameshShahandHetalKumarDoshi:

Priyanshi Doshi:Whatweresocialtaboosyoufacedinyourtimewithregardstofashion?

Rashmi Shah:Wewomenwerenotallowedtowearcertainclothinglikejeans,skirts,shorts,suitsandclothesingeneral thatshowedalotofskin.Traditionaloutfitslikesalwarkameez,kurtiswerealwayspreferred.Forpartieswewereallowed towearfrocks.

Hetal Doshi:Wehadsimilartaboos,buttimeshadchangedbythenandwewereallowedtowearjeansanddresses. Shortswerestilllookeddownupon,butalotofmyfriendsdidwearthem.Myfavouritewasalwaysa salwar kameez.

PD:Didyouevergetastrongurgetobreakthosesocietaltaboos?

RS:Iwasneverarebelliouskid.Goingagainstwhatmyparentsinstructedfeltlikeadisrespecttothem.

HD:Forme,whatmymothersaidwasthefinalthing,therewerenoargumentsorcounterquestionsonthem.

PD:Whatdidyouwearforyourwedding?Wassomethingpasseddowntoyoubyyourmother?

RS:FormyweddingIworea panetar sareeanda gharcholu.Thepanetarsareewascottonandthegharcholuwassilk.The gharcholuwaspasseddowntomebymymother-in-lawSheworeitforherwedding

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Passeddownjewellery Hetal(mom)inthegharcholuand banglesatherwedding.

HD:Itooworea panetar sareeand gharcholu whichwaspasseddowntomebymymotherin-lawwhoworeitforherwedding.Bangles andajewellerysetwerealsogiventomeby her for my wedding. They too, are an heirloom.

PD:Isthereanythingyouwouldliketosayto thefuturegenerationsofyourfamily?

RS: I personally feel that the current generationhaslosttouchwiththeircultural roots Sometimes dressing up in traditional clothingisgood,youdon'talwayshavetobe wearingshortsandskirts Iwouldlikemy family's future generations to wear more traditionalclothingandbeintouchwithour culture

HD:IagreewithhercompletelyIwouldalso liketoseethefuturegenerationwearmoreof badhani and patolu and less of pastels on traditionalclothing

In India, brides from various regions and communitiesadorndifferentstylesofsarison their wedding day. Among these, the Gharchola stands out as a traditional and auspiciousbridalattirespecificallyhailingfrom Gujarat.

The Gharchola sareegoesbeyondbeingamere textile;itrepresentsaheartfeltexpressionof loveandblessingsfromthegroom'sfamilyto thebride.Translatingto"homeapparel"or "outfitforhome,"thetermGharcholasignifies thebride'sacceptanceandwarmwelcomeinto hernewhousehold.Typicallypresentedbythe mother-in-law,theGharcholaiswornbythe bride as either a head or shoulder drape, knownasOdhaniorChunari.

It’snotalwaysthatwerealisehowoutoftouch wearewithourcultureandtraditions.Talking tomyfamilymademelearnthingsabout fashionintheirtimeandhowtheyseethe textiles and not just textiles but with an additionalmeaningtoitThismademerealise how important knowing and wearing my cultureis Thereisnopointinhavingfamily heirloomsifyoudon’tknowwheretheycome fromFashionhasbeenpassedovergenerations foryearsnowEventhoughwedon’trealiseit, wefollowcertaintraditionsourparentsand grandparents followed Sometimes we feel their thoughts on our clothing habits are “irrelevant”and“backward”,butwhenyou listentotheirexplanation,weunderstandthat alltheyreallywantisforustobeintouch withourcultureandnotgetcarriedaway

Passeddowngharcholu Passeddownjewellery
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BanglesandjewelleryHetal(mom) woreatherwedding.

TREASURY OF GUJARAT

BeingaGujarati,Icanassureyou,thisstatement byourPrimeMinisterNarendraModi,istruetoits core. NeveroncehaveIheardaGujaratisaythey don’t love where they come from. There is somethingaboutthisstatethatbringsasmiletomy faceeverytimeItalkaboutit,visititorthinkofit Partofthereasonistherichtextileandhandicraft treasurythisstatehastooffer Intheworldoftraditionalcrafts,dyeingstandsasan art passed down through generations Historical practicesinvolvedextractingcolorsfromtreesand flowers for cloth dyeing Ahmedabad's Sarkhei suburb,onceahubforindigomanufacturingand exporting, played a pivotal role Among the renownedtextilevarietiesisBandhani,atie-and-dye technique adorning popular women's wear This intricateprocessentailstyingknotsondelicatewhite fabric, subsequently immersed in vibrant hues Layeringdeepershadesoverprioronescreatesthe captivatingcoloredbackgroundofthecloth This age-oldartistrynotonlyyieldsstunninggarments butalsopreservestherichheritageofGujarat'stextile traditions. In Gujarat, the Bandhani sari holds profoundsignificance.Aredbandhaniadornedwith yellow stripes symbolizes pregnancy or recent childbirth, its aesthetic appeal intertwined with eternal fertility beliefs. During weddings, families exchangebandhanisaris,fosteringmutualwelcome. Gifted by in-laws, this intricate sari becomes a cherished possession for Indian brides, and the auspiciousfirstnightofmarriageoftenunfoldsovera bedsheetadornedwithbandhaniprints,symbolizing blessingsforthecouple'snewlifetogether.

ThePatolasilkofPatanstandsasadistinctivetextile inGujarat.Thisuniquewomen'swearcaptivates withitsvibrantgeometricalpatterns.Unlikeblockprinted garments, Patola achieves symmetrical designsonbothsidesthroughacomplextie-andweavemethod,

intricately based on geometric principles. Handwovenwithsilkyarn,theseexquisitesareesare meticulously crafted by skilled artisans in Patan, resultinginfinelydetailed,pricey,creations

“Any Gujarati, in any corner of the world, if they talk of Gujarat it is with the head held high. This is what Gujarat has achieved.”

Patola,reveredbyBrahmins,Jains,VohraMuslims, andKutchiBhatias,holdsdeepauspiciousmeaning. Wornduringweddings,itsymbolizesprosperity, religious devotion, and tradition, becoming a prestigiousbridalgiftexchangedforgoodfortune. Passed through generations, Patola becomes an heirloom,wornduringpregnancyceremoniesfor blessings.

In Tenganan, Bali, its fragments are considered magical,utilizedinhealingritualsalongsidethelocal Geringsingtextile.

Woodcarving,anancientartforminGujarat,has achievedremarkabletechnicalprowess.Exemplary woodcarvingsgracetemplesandhomesacrossthe state, showcasing life-like animal figures and everydayitemsliketeapots,tablelamps,stools,and children'stoys.MahuvaandIdararerenownedfor theirlacquertoys,whileSankhedainBarodadistrict iscelebratedforitslacquerworkoncountrywood, resultingindarkershades InSaurashtra,women craftidols,toys,ash-trays,toilet-boxes,lamp-stands, andflower-potsfromragpulp,bananastumps,and bamboo Additionally,theregionproducesartistic clayjars,water-pots,andvariousutilityitems

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DESIGNERAYUSHKEJRIWALANDHISWORKWITHPATOLA
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DESIGNERNAINAJAINANDBANDHANI

PATOLA PALETTE

IntheheartofGujarat,wherevibranttraditionsintertwinewithcontemporarylifestyles,thereshewas, embracinghercultureandcraft-Patola,buttakingittoamodernlevel Sheexpressesherprideforhertown,Patanandtheircraftwithhintsofmodernaestheitcsandstyling Breakingstereotypesofwearingtraditionalsareedrapes,shedrapestheminamannerthatshowsthe beautifulessenceofPatola,yetgivesitamillennialfeel

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Concept & Styling: PriyanshiDoshi

Model: DevanshiDoshi

Photographer & Editing:PriyanshiDoshi

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“Stressdoesnotgowell withmyoutfit”

*DISCLAIMER:ThisisacollegeprojectandnotanofficialcommercialforhebrandONLY*

#Only forYOU #Only forYOU

Teenlifecanbearollercoaster,butstressingaboutitshouldn'tcrampyour style.

Thisadvertorial,broughttoyoubyONLY,flipsthescriptonteenage angst,urginggirlstoembracetheirpassionsandexpressthemselvesfreely.

60s-inspiredvibesmeet moderndaywithboldopart backdrops,groovytunes,and teenagegirlsrockingherown versionofself-care.

Vibrant,positive,and empowering.Celebrate individuality,self-expression, andthefreedomtofindjoyin thethingsyoulove.Letthis advertorialinspireyoutobe yourself,embraceyour passions,androckyour ONLY lookwithconfidence. Yourstyleisyourstory.Make itbold,makeitbeautiful, makeit ONLY you.

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#Only forYOU #Only forYOU
Concept
&
Styling: PriyanshiDoshi,MannatDesai, JiyaArora,SanyaKamani,SanyaDahiya,Tanisha Kalia,ShravyaaRaviraj Model: DevanshiBagri Photographer & Editing:PriyanshiDoshi
#Only forYOU #Only forYOU
Concept & Styling: PriyanshiDoshi,MannatDesai, JiyaArora,SanyaKamani,SanyaDahiya,Tanisha Kalia,ShravyaaRaviraj Model: Devyani Photographer & Editing:PriyanshiDoshi
#Only forYOU #Only forYOU
Concept & Styling: PriyanshiDoshi,MannatDesai, JiyaArora,SanyaKamani,SanyaDahiya,Tanisha Kalia,ShravyaaRaviraj Model: IshaSanghi Photographer & Editing:PriyanshiDoshi

COFFEE RUNS and COUTURE

WhenIwastoldIhadthechancetobeaninternattheParisFashion Week,Ithoughtsomeonewastryingtopullmyleg.ButlittledidI know,itwasactuallyhappening.Afewmonthslater,wetouchdownedatPairs.Itwasahardpilltoswallow!

MyjourneybeganwithPabePabe,abrandthatlivesuptoitsplayful name.TheirdesignswereunlikeanythingI'dseenbefore-aunique blend of textures and silhouettes, incorporating stunning metal platingThemodelsthemselvesaddedanotherlayerofmagictothier creations Butwhattrulystruckmewasthekindnessoftheentire teamInthewhirlwindoffashionweek,theymademefeelwelcome andvalued

Nextstop:JitroisTheassignment?Craftapressreleasethatcaptured theessenceoftheirnewcollectionButhowdoyouputintowords theexperienceofmeetingJean-ClaudeJitroishimself,themastermind behindredefiningleatherfashion,inhisveryownatelieronRuedu Faubourg Saint-Honoré? It was an atmosphere that defied description Thefeedbackonthepressrelease?Brilliant Itwasa momentofimmensevalidation,atestamenttotheincredibleteam spiritatJitrois

TheUnissenpresentedadifferentchallengeinitself,creatingsocial media content Stepping backstage for the first time was overwhelming Theorganizedchaos,theflurryofactivity-itwas exhilaratingThencametheshowitselfEachlookwasamasterpiece, leavingmewithgoosebumpsthatwouldn'tsubsideAndtotopitall off,Iscoredaprimespotneartherunway,capturingoneofthebest shotsoftheentireshow.Theamazingreviewofthecontentwasjust theicingonthecake.

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TheUnissen Shot by Priyanshi Doshi Jitrois Shot by Priyanshi Doshi PabePabe

BeingadresserforthebrandVivienneTamwasa masterclassinbackstagefashionweekhustle.We wereassignedasinglemodelwithtwolooks. Witnessing the chaotic yet creative energy firsthand was an eye-opener. But amidst the controlledchaos,therewaskindness.Themodels, theproductionteam,wereincrediblysweet.Itwas aheartwarmingreminderthatevenintheheartof thefashionchaos,humanconnectionthrives.

Paris itself wasn't just a backdrop; it was an integralpartoftheexperience.Thestreetswerea living fashion show, teeming with people in designer clothes, each one an embodiment of impeccablestyleandfearlessself-expression.The colourcombinationswereafeastfortheeyes,and thesheerconfidenceradiatingfromeveryonewas infectious.Itmadechannelmyinnerfashionista without the fear of judgement and eyes of disapproval It was a city that embraced individuality,aplacewhereyoucouldbewhoever youwantedtobe

Paris Fashion Week was more than just an internship;itwasanexperienceofalifetime It wasbeautiful,serene,brimmingwithlovefor fashion,andpulsatingwiththeenergyofcreation Itwasasightforsoreeyesandacrashcoursein theinnerworkingsofthefashionworldItwasa journeythatleftmenotonlywithmemories,but alsowithanewfoundappreciationfortheartistry, thepassion,andthesheerheartthatgoesinto everystitch,everystrut,andeveryunforgettable momentontherunway

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Vivienne Tam Shot by Priyanshi Doshi

Jean Claude Jitrois, the mind behind the famous Jitrois brand, brings another exciting collection to the fashion world. Given his background in psychology, Jean Claude Jitrois prioritizes the needs of his customers above all, a commitment that is evident in every pieceHe creates clothes that feel like a second skin, making people look and feel great His latest work continues to push the boundaries of what fashion can be, using unique materials and designs to stand out This season, Jitrois offers something special with its new collection The collection includes distinctive items such as leather jeans designed to mimic the appearance of denim, that enhance in appearance with each wash, alongside lustrous, elastic fabrics, and ethically sourced lamb skin leather. It also presents designs that mimic crocodile skin Each item is made to empower and add a touch of elegance to anyone who wears them Jitrois is serious about making fashion better for the planet Everything in this collection is made in France, which helps ensure that the clothes are made responsibly and ethicallyJitrois utilizes environmentally friendly materials in their creationsmaking sure that luxury fashion can be both beautiful and kind to our world With this collection, Jitrois invites everyone to explore fashion that’s not only about looking good but also about doing good. It's a step forward in creating clothes that matter to people and the planet

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AUTUMN / WINTER 2024

STREET FASHION PARIS

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Shot by Priyanshi Doshi
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THE ERA OF WOMEN

InVictorianrealmsofinkandquill, Exploringtales,aliterarythrill Socialnorms,atapestryspun, Changingviews,likethemorningsun. Ramabai'swhispers,Brontë'ssong, Echoesofstruggles,resiliencestrong Inliterature'sdance,ahistoricspree, Women'sstoriesunfold,wildandfree.

Concept & Styling: PriyanshiDoshi,AnanyaPillai, SanyaDahiya,TanishaKalia,NiharikaChawla, AnanyaKhatwani

Model: Sweta

Photographer & Editing:PriyanshiDoshi

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