Interior Design Portfolio of a Retail Store

PROJECT 4 INDS-302-01 Professor Barrido

Visual Development of the Retail Brand Experience

Priyal Dalvi Spring 2021

HOUSE OF ANITA DONGRE WHO

Anita Dongre (born 3 October 1963) is an Indian fashion designer. She is the founder of House of Anita Dongre, an Indian fashion house.

Dongre studied fashion design at SNDT Women’s University in her hometown of Mumbai, after which she designed and supplied designs for many of the country’s leading boutiques for 12 years, before launching her label.

WHAT

Founded in 1995, House of Anita Dongre includes four separate brands: AND, a western wear brand; Global Desi, a contemporary line; Grassroot; a sustainable luxury brand.

Retailer, designer, and manufacturer of women's apparel and accessories in India.

The company provides customers with ethnic wear which are known for their comfort and inclusiveness.

Its contemporary western wear for women sports a free-spirited brand of boho-chic ensembles. It also offers exquisite bridal couture and a pret line for men and women along with Pinkcity, handcrafted jadau jewelry.

WHY

From an early age, Anita Dongre knew she wanted to helm her own fashion house. Having spent her summer holidays growing up in Jaipur, and later armed with a degree in Fashion Design, Anita’s influences were apparent right from her first collection. Her signature style showed an affinity for indigenous craft tradition, coupled with a modern aesthetic that soon made Anita Dongre one of India’s leading fashion designers.

WHERE

Growing up in Mumbai, she started noticing women who had corporate careers or were entrepreneurs. And while this inspired her, it also made her realise that there was no Indian brand that made affordable workwear for them. This spelled an opportunity for Anita: she wanted to take her interest in fashion and turn it into a clothing brand for the modern, working woman.

The business has grown from two sewing machines to employing over 2,700 people directly, and thousands more indirectly.

HOUSE OF ANITA DONGRE

DESIGN NARRATIVE An initiative in preserving ancient craft traditions, HOAD by Anita Dongre is handcrafted luxury created by rural artisans to safeguard their skills and provide economic empowerment. The store is an ode to Rajasthan’s rich culture that inspires much of the designer’s work. Each section is carefully curated into a holistic experience and tied together but the dreamy rose petal aroma of royal gardens of a time past. The seating nooks are adorned with cushions hand embroidered in zardozi and a majestic Tanjore Painting watching over you.

The walls are highlighted with hand-crafted thikri work and regal miniature paintings that keep you company as you make your way from one section to the other.

SWOT ANALYSIS STRENGTH GLOBALLY RECOGNIZED INDIAN BRAND, SPECIALIZES IN BRIDAL AND ETHNIC COLLECTION VARIETY IN HER BRANDMEN'S WEAR, WOMEN'S WEAR, JEWELRY, ACCESORIES. CELEBRITIES SWEAR BY HER UNIQUE & SUSTAINABLE COLLECTION HAND MADE PRINTS AND HAND WOVEN FABRICS ECO FRIENDLY MATERIALS USED

WEAKNESSES BRIDAL COLLECTION IS EXCLUSIVE YET EXPENSIVE IT IS NOT EASILY ACCESSIBLE IN THE LOCAL MARKET/LOCAL PEOPLE MAJORITY OF THE SHOWROOMS ARE ONLY IN INDIA

OPPORTUNITIES INTERNATIONAL EXPANSION: THERE ARE ONLY TWO SHOWROOMS OUTSIDE INDIA- NEW YORK AND MANHATTAN. PROMOTION OF TRADITIONAL ETHNIC WEAR OUTSIDE INDIA EXPOSURE TO INTRICATELY DETAILED BRIDALWEAR INDRODUCTION TO SUSTAINABLE FASHION-RAW FABRICS IMPORTED FROM INDIAN VILLAGES

THREATS THERE ARE UPCOMING HIGH END BRANDS SIMILAR BRIDAL WEAR BRANDS THAT ARE BUDGET FRIENDLY AND EASILY AVAILABLE IN THE LOCAL MARKET

HOUSE OF ANITA DONGRE LOCATIONS

Anita Dongre's retail network comprises almost 1,000 stores, including one in New York. The common thread unifying this brand is fuss-free design and details, like pockets added to the wedding lehenga, a hugely popular mix of traditional craft and textiles.

United States

PRODUCTS

BRIDAL WEAR/ FESTIVE WEAR SAREE

SHERWANI

LEHENGA

MOODBOARD

INSPIRATION

EXISTING SHOWROOMS OF HOAD

https://www.vogue.in/fashion/content/everything-you-need-to-know-about-anita-dongres-new-flagship-store-hyderabad

VIBRANT COLORS FABRICS AND FURNISHINGS

INDIAN ELEMENTS EMBROIDERED CURTAINS, CARPETS, WALL TEXTURES.

DESIGN CONCEPT

INDIAN ARCHES TYPICAL INDIAN ARCH DESIGNS OR NICHE DESIGNS

PATTERNS TYPICAL FLOORING PATTERN USED IN ALL HOAD SHOWROOMS

TRADITIONAL LIGHTS DECORATIVE HANGING LIGHTS, OR HANGING ACCESSORIES

SITE OVERVIEW 1356 CORONADO AVE LONG BEACH, CA 90804

THERE ARE NO INDIAN BRIDAL STORES IN THE LOCATION, WHICH MAKES HOUSE OF ANITA DONGRE AN ATTRACTION SPOT AND CONVENIENT FOR DESTINATION WEDDINGS. AS DESTINATION WEDDINGS ARE EXTREMELY POPULAR NOWADAYS, LONG BEACH HAS MORE THAN 22 WEDDING VENUES THAT ARE FAMOUS FOR INDIAN WEDDINGS. AS, HOAD IS A BRIDAL STORE, IT FITS PERFECTLY IN THE LOCATION FOR DESTINATION WEDDINGS, AND IS CONVENIENT FOR PEOPLE WHO ARE PLANNING FOR THE CEREMONY AS THE VENUES ARE NOT MORE THAN 3 MILES AWAY FROM THE STORE.

https://www.maharaniweddings.com/2012-10-16/2376-longbeach-california-indian-wedding-by-samson-productions

https://www.maharaniweddings.com/2015-05-18/5678-longbeach-ca-indian-wedding-by-randeryimagery

https://www.linandjirsablog.com/hyatt-long-beach-indian-wedding-jessica-trushar/

EXISTING LAYOUT

FACADE OF THE SITE

HOAD USERS VIP CUSTOMER (BRIDE)

FRONT OFFICE MANAGER

REGULAR CUSTOMER

TAILOR

STYLIST

DELIVERY SERVICE

HOAD USERS VIP CUSTOMER

THINK AND FEEL EXCITED ABOUT WEARING EXCLUSIVE WEAR FOR THE D-DAY

BRIDAL WEAR DISPLAY

READY TO TRY ON AND FINALISE THE BRIDAL OUTFIT

JEWELRY DISPLAY

EAGER TO SHARE THE INDIAN DRESSES WITH FAMILY AND FAMILY

SHOWROOM INTERIORS

HEAR

A 28 year old famous Indian celebrity, excited for her big fat Indian wedding in South Carolina.She has planned a destination wedding at the long Beach, CA. She is excited to try on exclusive Indian Bridal wear for the first time, that too designed by Anita Dongre, who has designed amazing outfits for famous celebrities all over the world.

SEE

SAY AND DO

INDIAN SOFT MUSIC IN THE BACKGROUND

TRIES THE CUSTOMISED BRIDAL OUTFIT AND MATCHING JEWELRY WITH THE HELP OF THE DESIGN STAFF

DESIGNER TALKING TO THE STAFF ABOUT THE CUSTOM MADE DRESSES

DISCUSSES ABOUT THE DRESS WITH HER FAMILY

CONVERSATION OF STAFF MEMBERS

DISCUSSES THE COST OF THE OUTFIT AFTER ALTERATION AND FINALISES THE DRESS WITH THE JEWELRY

HOAD USERS REGULAR CUSTOMER

THINK AND FEEL EXCITED TO TRY ON READY-TOWEAR INDIAN OUTFITS

REGULAR AND HIGH END COLLECTION

FASCINATED BY THE RICH FABRIC AND DESIGNS

INDIAN ELEMENTS IN THE SHOWROOM

TRYING TO DECIDE WHICH OUTFIT TO PICK UP BASED ON THEIR BUDGET

EMPLOYEES GREETING AND ASKING IF ANY HELP IS NEEDED

HEAR

A 21 year old college girl, is looking for Indian dresses which she can wear anywhere, be it college or any occasion. She has a lot on Indian friends and loves wearing Indian clothes, that her friends have gifted her. Her friend's mentioned about the HOAD store, and she is excited to try ready-towear outfits that are exclusive yet budget friendly.

SEE

SAY AND DO

INDIAN SOFT MUSIC IN THE BACKGROUND

ASKS FRIENDS TO HELP DECIDE THE PERFECT DRESS

DISCUSSION OF OTHER CUSTOMERS

TRYING ON VARIOUS OUTFITS

CONVERSATION OF STAFF MEMBERS

FINALIZES AND BUYS THE OUTFIT

HOAD USERS STYLIST

THINK AND FEEL WHICH OUTFIT TO CHOOSE FOR THE CUSTOMER

DESIGNS AND CATALOGS

THINKING ABOUT THE ARRANGEMENTS OF DRESS COLLECTION

CUSTOMERS INTERACTING WITH THEIR FAMILY TO FINALISE THE DRESS

NERVOUS ABOUT PITCHING NEW CUSTOMERS

HEAR

A 35 year old experienced fashion design graduate, is working as a stylist in the HOAD. Her job is to assist the designer (who visits this store once a month), help customer choose the right outfits based on the occasions and instruct the tailor if any alterations are to be made in the dress.

SEE

CUSTOMER WEARING THE EXCLUSIVE COLLECTION

SAY AND DO

CUSTOMERS DISCUSSING THE BUDGET

DISCUSSING ABOUT EXCLUSIVE COLLECTION, MATERIAL AND PRICE WITH THE CUSTOMERS

PHONE RINGING (CALLS FROM CLIENTS/TAILOR ETC)

ASKING A CUSTOMER WHETHER THEY NEED ANY HELP WITH SELECTING A DRESS

CUSTOMERS ASKING FOR MORE OPTIONS

DISCUSSING ABOUT THE ALTERATIONS OR CHANGES TO BE MADE IN THE DRESS WHICH IS FINALISED BY THE CUSTOMER

HOAD USERS FRONT OFFICE MANAGER

THINK AND FEEL THINKING HOW TO MANAGE THE REGULAR AND VIP CUSTOMERS IF THEY ENTER AT THE SAME TIME

CUSTOMERS WALKING IN THE SHOWROOM

FEELING EXHAUSTED YET POSITIVE

CUSTOMER WEARING TRYING ON DRESSES AND JEWELRY

REMEMBERING THE LIST OF THE NEW PRODUCTS TO BE IMPORTED FROM INDIA

DESIGNER STAFFS HELPING THE CUSTOMERS

HEAR

A 32 year old, having a degree in Management studies, is working as a manager in the HOAD. His job is to keep check on the payrolls of the staff and other workers, schedule appointments, make list of the products that are to be imported from India, and helping the customers if they have any serious inquiries.

SEE

SAY AND DO

CUSTOMERS DISCUSSING WITH THE STAFF

MAKING BILLS AND LIST OF NEW ORDERS

PHONE RINGING (CALLS FROM ENQUIRIES/ APPOINTMENTS/ SALES ETC)

MANAGING BOTH THE ZONES AND ALL SORTS OF CUSTOMERS AND ENQUIRIES

STAFF MEMBERS DISCUSSING ABOUT A CLIENT'S REQUIREMENT

KEEPING CHECK ON THE PAYROLL OF THE STAFF MEMBERS

HOAD USERS TAILOR

THINK AND FEEL THINKING ABOUT THE MATERIALS THAT ARE NEEDED TO ALTER THE DRESS

STAFF MEMBERS WORKING

KEEPING CHECK ON THE MEASUREMENTS OF THE CUSTOMERS

MANAGER ON CALL, MAKING APPOINTMENTS

FEELING RUSHED BECAUSE OF THE WORKLOAD (DURING WEDDING SEASON)

CUSTOMERS FINALISING THE DRESS

HEAR MANAGER TALKING TO THE STAFF MEMBERS AND GIVING INSTRUCTIONS

A 29 year old freelance stylist, who alters the dresses as per the customers size and requirements. As the bridal wear collection is a semi-stitched dress, the stylist's job is to make it a ready-to-wear dress for the bride before the D-Day. She visits the showroom only when a brideto-be finalizes the dress and needs alteration.

SEE

CUSTOMERS AND DESIGN STAFF FINALSING THE DRESS MATERIAL AND COLOR TO BE CHANGED OR ALTERED DESIGN STAFF GIVING INTRUCTIONS ABOUT THE DRESS TO BE ALTERED

SAY AND DO TAKING MEASUREMENTS OF THE CUSTOMER ASKING THE CUSTOMER WHETHER THEY NEED ANY MORE CHANGES IN THE DRESS MAKING NOTES OF ALL THE CHANGES

HOAD USERS DELIVERY SERVICE

THINK AND FEEL LIST OF PRODUCTS THAT ARE TO BE DELIVERED

STAFF MEMBERS AND STORE MANAGER WORKING

REMEMBERING THE ADDRESS OF THE STORE TO DELIVER THE PRODUCTS

STAFF MEMBERS ARRANGING THE PRODUCTS AND DRESSING UP THE MANNEQUIN IN THE CLOSING TIME

THINKING WHETHER THE PAYMENT WILL BE ON TIME

STORE MANAGER COUNTING THE PRODUCTS THAT ARE DELIVERED AND CHECKING THE QUALITY

HEAR

A 37 year old delivery guy who works for a well-known delivery service center, regularly delivers all the packages that come from India. He is a dependable guy and delivers the materials on time. He co-ordinates with the store manager, and helps to keep the packages in the storage room during the closed hours of the showroom.

SEE

SAY AND DO

STORE MANAGER INSTRUCTING THE STAFF

KEEPING ALL THE IMPORTED PRODUCTS IN THE STORAGE SECTION

STORE MANAGER CONFIRMING THE DELIVERY WITH THE HEAD DESIGNER ON CALL

ASKING THE MANAGER TO CHECK THE LIST OF THE PRODUCTS

DESIGN STAFF ASKING FOR MORE MATERIALS TO BE DELIVERED

MAKING LIST OF THE DELIVERIES AND PAYMENTS

DESIGN TARGET SPACIOUSNESS LAVISH DESIGNS INDIAN ELEMENTS TO MAINTAIN SYMMETRY PROPER USE OF ARTIFICIAL AND NATURAL LIGHTS TO HIGHLIGHT THE PRODUCTS

THE LAYOUT IS DIVIDED INTO TWO ZONES. LOCAL AND HIGH END IN THE LOCAL ZONE, THERE WILL BE PRODUCTS WHICH ARE BUDGET FRIENDLY. FOR LOCAL CUSTOMERS. WALK-IN CUSTOMERS. IN THE HIGH END ZONE, EXCLUSIVE PRODUCTS WILL BE DISPLAYED. FOR VIP CUSTOMERS. ALTHOUGH THE AREAS ARE DIVIDED, IT WILL BE ACCESSIBLE TO ALL TYPES OF CUSTOMERS. THERE WILL BE CURTAINS THAT WILL MAKE THE DIVISION OF AREAS, ONLY WHEN THERE IS A MEETING WITH A HIGH PROFILE CLIENT.

BUBBLE DIAGRAM

GOOD

IMMEDIATE ADJACENCY NEAR ADJACENCY

MEETING ROOM

2 FITTING ROOMS

PRIVATE AREA

2 RESTROOMS

SEATING

ARCHES

STORAGE RECEPTION/ TRANSACTION AREA

AREA DIVIDED INTO LOCAL AND HIGH END ZONE DIVIDED BY ARCHES ENTRANCE: LOCAL ZONE:

SERVICE AREA

ALL PRODUCT DISPLAYS

LOCAL ZONE

SERVICE AREA AND STORAGE SERVICE AREA INCLUDES- PANTRY, ELECTRICAL AREA AND WASHROOM FOR STAFF

SEATING

ENTRANCE DISPLAY

FITTING ROOM2

HIGH END ZONE

HIGH END ZONE:

COMMON AREAS IN BOTH THE ZONES:

EXCLUSIVE PRODUCT DISPLAYS

WORK ROOM

- DISPLAY IN THE ENTRANCE FACADE - RECEPTION AREA AND DISPLAY IN THE CENTER OF BOTH THE ZONES. - WORKING ZONE NEAR THE ENTRANCE - SEATING AREA -TWO FITTING ROOMS - TWO RESTROOMS

- EXCLUSIVE PRODUCT DISPLAYS - MEETING ROOM FOR PRIVATE DISCUSSION - SEATING - ONE HUGE RESTROOM - TWO SPACIOUS FITTING ROOM (1 FOR BRIDE AND 1 FOR GROOM)

FITTING ROOM1

ENTRANCE/ EXIT

BUBBLE DIAGRAM

BETTER

IMMEDIATE ADJACENCY NEAR ADJACENCY 2 FITTING ROOMS

PRIVATE AREA

RESTROOM

ARCHES

FITTING ROOM1

STORAGE

- HUGE DISPLAY IN THE ENTRANCE FACADE - RECEPTION AREA AND DISPLAY IN THE CENTER OF BOTH THE ZONES. - WORKING ZONE NEAR THE ENTRANCE - SEATING IN FRONT OF THE RECEPTION -TWO FITTING ROOMS

FITTING ROOM2

PRODUCT DISPLAY

LOCAL ZONE

WORKING ROOM

HIGH END ZONE

- EXCLUSIVE PRODUCT DISPLAY - SEATING - ONE RESTROOM - TWO SPACIOUS FITTING ROOM (1 FOR BRIDE AND 1 FOR GROOM)

COMMON AREAS IN BOTH THE ZONES:

SERVICE AREA AND STORAGE SERVICE AREA INCLUDES- PANTRY, ELECTRICAL AREA AND WASHROOM FOR STAFF

SEATING

RECEPTION/ TRANSACTION AREA

SEATING

ENTRANCE: LOCAL ZONE:

HIGH END ZONE:

SERVICE AREA

PRODUCT DISPLAY

AREA DIVIDED INTO LOCAL AND HIGH END ZONE DIVIDED BY ARCHES

HUGE ENTRANCE DISPLAY

ENTRANCE/ EXIT

BUBBLE DIAGRAM

BEST

IMMEDIATE ADJACENCY NEAR ADJACENCY PRIVATE AREA

PRODUCT DISPLAYS

RESTROOM

FITTING ROOM

SEATING

ARCHES STORAGE RECEPTION/ TRANSACTION AREA

AREA DIVIDED INTO LOCAL AND HIGH END ZONE DIVIDED BY ARCHES

LOCAL SERVICE AREA

PRODUCT DISPLAYS

LOCAL ZONE WORKING ROOM

ENTRANCE DISPLAY

FITTING ROOMS

HIGH END ZONE

HIGH END ZONE:

- EXCLUSIVE PRODUCT DISPLAYS - SEATING - ONE ADA RESTROOM - STORAGE ROOM - SERVICE AREA - TWO SPACIOUS FITTING ROOM (1 FOR BRIDE AND 1 FOR GROOM)

RESTROOM

SEATING

ENTRANCE: LOCAL ZONE:

- DISPLAY IN THE ENTRANCE FACADE - RECEPTION AREA - WORKING ZONE - SEATING AREA -DISPLAY AREA IN THE CENTER -ONEFITTING ROOM - ONE ADA RESTROOM

EXCLUSIVE PRODUCT DISPLAYS

ENTRANCE/ EXIT

BLOCK DIAGRAM

GOOD

PROS:

- RECEPTION/TRANSACTION COUNTER AT THE ENTRANCE WILL BE AN EASY ACCESSIBILITY FOR THE CUSTOMER WHO WILL VISIT ONLY FOR ENQUIRING OR EXCHANGE OF PRODUCTS. - SPACIOUS FITTING ROOMS IN THE HIGH END ZONE FOR BRIDE AND GROOM WEAR TRIALS. - COMMON DISPLAY AREA IN THE CENTER- ACCESSIBLE FOR BOTH THE ZONES.

FITTING ROOM 1

LOCAL

FITTING ROOM 2

RESTROOM

RESTROOM

RESTROOM

MEETING ROOM FITTING (BRIDE)

DISPLAY

DISPLAY

CONS:

- THERE WILL BE TOO MANY DISPLAYS, WHICH WILL CONFUSE THE CUSTOMERS. - DIRECT PASSAGE WAY FROM LOCAL ZONE TO THE HIGH END SEATING, MIGHT CREATE DISTURBANCE DURING AN IMPORTANT DISCUSSION.

DISPLAY SEATING

SEATING DISPLAY

INSIGHTS:

- THE RECEPTION/TRANSACTION AREA WILL BE IN FRONT OF THE ENTRANCE. - THE DISPLAYS ARE IN THE CENTER FOR EASY ACCESSIBILITY, FOR ALL TYPES OF CUSTOMERS. - THE RED DOTTED LINES ARE THE ARCHES THAT ARE DIVIDING THE AREAS. -AMPLE OF DISPLAYS, EXPOSURE TO A LOT OF DESIGNER WEARS AND ACCESORIES. - THE FITTING ROOMS IN THE HIGH END ZONE WILL BE SPACIOUS, FOR THE BRIDE AND GROOM TO TRY ON EXCLUSIVE HEAVY DRESSES, WHEREIN THE DESIGNER STAFF WILL HELP THEM DRESS UP.

ENTRY/ EXIT

RECEPTION AND TRANSACTION COUNTER

DISPLAY

FITTING (GROOM)

DISPLAY WORKING ROOM

STORAGE

SERVICE ROOM

HIGH END

BLOCK DIAGRAM PROS:

- HUGE DISPLAY AREA IN THE LOCAL ZONE. - CLEAN PASSAGE AREAS - MAINTAINS SYMMETRY - AMPLE SEATING AREA IN THE HIGH END ZONE, IF ANY FAMILY DISCUSSIONS ARE EXPECTED TO TAKE PLACE. - BIGGER FITTINGS FOR DRESSING UP BRIDE AND GROOM FOR TRIALS.

BETTER

DISPLAY

LOCAL

FITTING ROOM 1

RESTROOM FITTING (BRIDE)

DISPLAY

SEATING

CONS:

FITTING ROOM 2

SEATING

DISPLAY

- WORKING ROOM BEHIND THE DISPLAY. - ONLY ONE RESTROOM. -

SEATING

RECEPTION AND TRANSACTION COUNTER

SEATING

DISPLAY

SEATING

INSIGHTS:

- THE RECEPTION/TRANSACTION AREA AND THE SEATING AREAS ARE ALIGNED. - THERE ARE TWO FITTINGS ROOMS FOR THE LOCAL ZONE (MEN AND WOMEN) - THE RED DOTTED LINES ARE THE ARCHES THAT ARE DIVIDING THE AREAS. -AMPLE OF DISPLAYS. - THERE IS A HUGE DISPLAY OF EXCLUSIVE COLLECTION FOR

DISPLAY

ENTRY/ EXIT

FITTING (GROOM)

DISPLAY

WORKING ROOM

STORAGE

SERVICE ROOM

HIGH END

BLOCK DIAGRAM

BEST

PROS:

- SPACIOUS PASSAGES. - SYMMETRICAL PRODUCT DISPLAY IN THE CENTER. - LIMITED PRODUCTS FOR LESS CONFUSION. - PRIVACY FOR THE HIGH END CUSTOMERS. - SPACIOUS RESTROOM IN THE HIGH END ZONE FOR DISABLED PEOPLE. -HUGE DISPLAY BEHIND THE FACADE TO ATTRACT CUSTOMERS.

RESTROOM 1

FITTING ROOM 1

LOCAL

DISPLAY

INSIGHTS:

- ALTHOUGH THE AREA IS DIVIDED INTO LOCAL AND HIGH END ZONE, IT WILL BE ACCESSIBLE TO ALL THE CUSTOMERS. - THE RECEPTION/TRANSACTION AREA WILL BE IN THE CORNER, BEHIND THE DISPLAY AREA. -THERE WILL BE CURTAINS IN THE CENTER OF THE LAYOUT, BELOW THE ARCHES, THAT WILL DIVIDE THE AREAS AND MAINTAIN PRIVACY IN THE HIGH END ZONE, ONLY DURING INTIMATE MEETINGS. - THE WORKING ROOM IS BESIDES THE RECEPTION COUNTER, WHICH MAKES IT EASY FOR THE STAFF TO ACCESS BOTH THE AREAS. - THE RED DOTTED LINES ARE THE ARCHES THAT ARE DIVIDING THE AREAS. -AMPLE OF DISPLAYS, EXPOSURE TO A LOT OF DESIGNER WEARS AND ACCESORIES. - THE FITTING ROOMS IN THE HIGH END ZONE WILL BE SPACIOUS, FOR THE BRIDE AND GROOM TO TRY ON EXCLUSIVE HEAVY DRESSES, WHEREIN THE DESIGNER STAFF WILL HELP THEM DRESS UP. - THE RAISED AREAS ARE FOR MANNEQUINS THAT WILL BE DRESSED AS BRIDE AND GROOM.

STORAGE

RESTROOM (HANDICAP)

RAISED

CONS:

- SMALL SEATING AREAS - DIRECT PASSAGE WAY FROM LOCAL ZONE TO THE HIGH END SEATING, MIGHT CREATE DISTURBANCE DURING AN IMPORTANT DISCUSSION.

RESTROOM 2

SEATING

RAISED

DISPLAY

RAISED

SEATING

FITTING ROOM 1 (GROOM)

DISPLAY

ENTRY/ EXIT

FITTING ROOM 1 (BRIDE)

RAISED

DISPLAY

DISPLAY

RECEPTION AND TRANSACTION COUNTER

WORKING ROOM

SERVICE ROOM

HIGH END

LIGHT MAPPING STUDY DISPLAYS AND ENTRANCE

NATURAL LIGHT

/TRANSACTION

Natural light is essential for highlighting the products, which is why there is display at the entrance, for the Facade.

FITTING ROOMS IN THE HIGH END ZONE As these fittings rooms are for brides and grooms for their trial. Natural sunlight provides the most accurate reflection of our face, and will show vibrancy in the dresses during the day

R.C.C COLUMN EXTERIOR WALLS WINDOWS INTERIOR WALLS GYPSUM PARTITIONS

SCALE- 1/8"-1'-0"

LIGHT MAPPING STUDY

ARTIFICIAL LIGHT

LIGHTING NARRATIVE WAYFINDING/ DIRECTIONAL LIGHTING The Halogen Track lights act as both Wayfinding and Directional. The spot lights inside the display are directional as it highlights the products

GENERAL LIGHTING The fluorescent panel light in the Service Area, Electrical and Accounts Room are examples of general lighting. The LED recessed lights in the bathrooms, fitting rooms and storage are also part of General lighting

DIFFUSED LIGHTING The LED Strip lights in the false ceiling, are dimmable and warm.

ACCENT LIGHTING The Chandelier above the seating and on the Reception counter are decorative and ornamental.

BRAND IDENTITY

TRACK LIGHTS SPOT LIGHTS RECESSED LIGHTS PANEL LIGHTS

The glass panel behind the Reception desk will have the logo which will be in Metal and will have LED strip light behind it to highlight the brand

CHANDELIER LED STRIP LIGHT

SCALE- 1/8"-1'-0"

FURNITURE LAYOUT INSIGHTS:

- THE AREA IS DIVIDED INTO LOCAL AND HIGH END ZONE, IT WILL BE ACCESSIBLE TO ALL THE CUSTOMERS. - THERE WILL BE LOCAL OR BUDGET FRIENDLY PRODUCTS IN THE LOCAL ZONE, NOT HEAVY BRIDAL WEAR. - THERE WILL BE HEAVY BRIDAL WEAR DRESSES IN THE HIGH END ZONE. - THE RECEPTION/TRANSACTION AREA WILL BE IN THE CORNER, BUT IN EASILY ACCESSIBLE NEAR THE ENTRANCE -THERE WILL BE CURTAINS IN THE CENTER OF THE LAYOUT, BELOW THE ARCHES, THAT WILL DIVIDE THE AREAS AND MAINTAIN PRIVACY IN THE HIGH END ZONE, ONLY DURING INTIMATE MEETINGS. - THE ACCOUNT ROOM, SERVICE ROOM AND ELECTRICAL LAYOUT ARE CONNECTED FOR STAFF MEMBERS TO ACCESS THE AREAS, AS THESE ARE THE PRIVATE ZONES - ARCHES ARE DIVIDING THE AREAS, WILL ALSO HAVE DISPLAY BESIDES THEM, CREATING SYMMETRY -AMPLE OF DISPLAYS, EXPOSURE TO A LOT OF DESIGNER WEARS AND ACCESORIES. - THE FITTING ROOMS IN THE HIGH END ZONE WILL BE SPACIOUS, FOR THE BRIDE AND GROOM TO TRY ON EXCLUSIVE HEAVY DRESSES, WHEREIN THE DESIGNER STAFF WILL HELP THEM DRESS UP. - THE RAISED AREAS ARE FOR MANNEQUINS THAT WILL BE DRESSED AS BRIDE AND GROOM.

R.C.C COLUMN EXTERIOR WALLS WINDOWS INTERIOR WALLS GYPSUM PARTITIONS EXAMPLE OF ARCHES IN THE CENTER DIVIDING THE AREA

SCALE- 1/8"-1'-0"

FURNITURE LAYOUT

R.C.C COLUMN EXTERIOR WALLS WINDOWS INTERIOR WALLS GYPSUM PARTITIONS

SCALE- 1/8"-1'-0"

MEASUREMENT LAYOUT

R.C.C COLUMN EXTERIOR WALLS WINDOWS INTERIOR WALLS GYPSUM PARTITIONS

SCALE- 1/8"-1'-0"

FLOOR PLAN WITH FFE RED OAK WOODEN FLOORING

ANTI- GLARE RICH LOOK

CARRARA WHITE MARBLE AND ROYAL BLACK MARBLE PATTERN

WILL ABSORB LIGHT TYPICAL PATTERN OF HOAD

ROYAL BLACK MARBLE WILL HIGHLIGHT THE DRESSES ON THE MANNEQUIN

WHITE MARBLE LUXURIOUS IN THE BATHROOM

R.C.C COLUMN EXTERIOR WALLS

CARPET TILES

WINDOWS

HELPS SOUND AND LIGHT ABSORBTION

INTERIOR WALLS GYPSUM PARTITIONS

SCALE- 1/8"-1'-0"

REFLECTED CEILING PLAN +10" +10" +14" +10"

+10"

+10"

+14"

CLEAR CEILING HEIGHT 16 FEET +10"

+14"

+10"

+10" +10"

R.C.C COLUMN EXTERIOR WALLS

+10"

+10"

+10"

WINDOWS INTERIOR WALLS GYPSUM PARTITIONS

SCALE- 1/8"-1'-0"

FLOOR AND BRAND LIGHT

BRAND LIGHTING BEHIND THE RECEPTION DESK MADE OF METAL

R.C.C COLUMN EXTERIOR WALLS WINDOWS INTERIOR WALLS DIRECTIONAL LIGHT AROUND THE RAISED FLOORING TO HIGHLIGHT THE DRESSES ON THE MANNEQUINS

GYPSUM PARTITIONS

SCALE- 1/8"-1'-0"

SWITCH PLAN

R.C.C COLUMN EXTERIOR WALLS WINDOWS GYPSUM WALLS

SCALE- 1/8"-1'-0"

LOOPING LAYOUT

R.C.C COLUMN EXTERIOR WALLS WINDOWS GYPSUM WALLS

SCALE- 1/8"-1'-0"

SECTIONAL ELEVATIONS A'

FITTING ROOM

ARCH

HIGH END ZONE

RECEPTION AREA

SECTIONAL ELEVATION A-A'

ENTRANCE

A

B

DISPLAY AT THE ENTRANCE

DISPLAY IN LOCAL ZONE

SECTIONAL ELEVATION B-B'

ARCH

ARCH DESIGN WALL

STORAGE ROOM

B'

SECTIONAL ELEVATIONS C'

C

D'

D

HIGH END ZONE DISPLAY

SECTIONAL ELEVATION C-C'

STORAGE

EXIT

SECTIONAL ELEVATION D-D'

HIGH END ZONE DISPLAY

WORKING ZONE

CUSTOM LIGHT-1 TRACK LIGHTS

INSPIRATION

NATURAL WOOD

SUSPENSION CLIP

NATURAL WOOD

GOLDEN PECAN 245, WOOD STAIN

FRONT

WIRE

PERSPECTIVE

TRACK LIGHT

PLAN TRACK LIGHT WITHOUT CAP

SUSPENSION CLIPS

CUSTOM LIGHT-1 TRACK LIGHTS

SUSPENSION CLIPS

CUSTOM LIGHT-2 INSPIRATION

BRAND IDENTITY LIGHT

YELLOW LED STRIP LIGHT

CUT OUT IN THE METAL SHEET. ELEPHANT MADE OF ACRYLIC. 6MM METAL SHEET

3D VIEWS BRAND IDENTITY The glass panel behind the Reception desk will have the logo cut out in a metal sheet which and will have LED strip light behind it to highlight the brand

3D VIEWS

3D VIEWS DIFFUSED LIGHTING The LED Strip lights in the false ceiling, are dimmable and warm.

ACCENT LIGHTING The Chandelier above the seating is decorative and ornamental.

3D VIEW DAY VIEW

EXTERIOR VIEW

FLUORESCENT LIGHT Manufacturer : CREE Lighting Product Name : UR Series Color Temperature : 3000K, 3500K, 4000K, 5000K WHITE CRI : 80 Light Distribution Angle : Omni-directional Lumens : 2,360 Lumens - 8,500 Lumens WATT : : 21 watts - 81 watts Lumens Per WATT : Up to 135 LPW at system level

AREAS: ACCOUNTS ROOM SERVICE AREA

HALOGEN LIGHTS Manufacturer : Osram

Product Name : DECOSTAR 51 PRO 14 W 12 V 36° GU5.3 Code: DECOSTAR 51 Color Temperature : 3000 K WARM WHITE CRI : 100

Light Distribution Angle : _ Lumens : 180 lm WATT : 14.00 W

AREAS: PASSAGES

LED SPOT LIGHT 1 Manufacturer : PHILIPS

Product Name : Essential SmartBright Spotlight Product Code: BGP150 LED520/WW 8W 20D Color Temperature : 3000 K WARM WHITE CRI: >80 Lumens : 60 lm/W WATT : 8 W

AREAS: AROUND RAISED FLOOR TO HIGHLIGHT THE MANNEQUINS

LED SPOT LIGHTS 2 Manufacturer : PHILIPS

Product Name : Philips myLiving LED Recessed Spotlight Shellbark, round SKU 34332 Color Temperature : 2.700 Kelvin - warm white Lumens : 500 lumens WATT : 4.5 watts

AREAS: DISPLAYS (WARM WHITE) SMALL PASSAGE (WARM YELLOW)

LED RECESSED LIGHTS Manufacturer : PHILIPS

Product Name : White Ambiance 5-6" Integrated LED Dimmable Smart Wireless Recessed Downlight Retrofit Kit Color Temperature : 2200K-6500K WARM WHITE Lumens : 75 WATT : 10.00 W

AREAS: BACK AREA OF RECEPTION BATHROOMS STORAGE FITTING ROOMS

LED BULB FOR CHANDELIER Manufacturer : CREE Lighting Product Name : The Connected CREE LED Bulb Color Temperature : 2700K Warm Whote CRI : 80 Light Distribution Angle : Omni-directional Lumens : 815 WATT : 11.5 watts Lumens Per WATT : 76

AREAS: ABOVE SEATING

LED STRIP LIGHT Manufacturer : PHILIPS Hue

Product Name :Lightstrip Plus extension V4 1 meter Material number (12NC) 929002269109 Color Temperature : 2000-6500 K Multicolor CRI : 80

Total lumen output Including extensions: 1600 Lumens : 815

WATT : 19 W

AREAS: ABOVE SEATING

FF&E MATERIALS Color Combination Logo design

Brown Mirror Behind the display areas

Metal Mesh Material: Stainless Steel Finish: Gold metallic paint Semi gloss finish

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Ornamental Console table made of natural wood and finished with duco paint

Angie Premier Ribbed Mid Back Office Chair – Black Premium Top Grain Italian Leather Aluminum Frame with Removable Full Loop Arms Pneumatic Lift Supports Over 400 LBS Five-Point Base with Casters Tilt Lock/Tension for Maximum Comfort Height Adjustable 360 Degree Swivel Super Fast Assembly 24″ L x 23″ W x 35 – 38.5″H

Carrara White Marble and Royal Black Marble Pattern on walls

Gypsum Grid Ceiling Bride and Groom mannequins at the display and in the center display

2'x2' grids

Plain Mirror Inside bathrooms, fitting rooms

Columbian Walnut LWZ Laminate for all Furnitures

Customised Sofa with Sheer Silk Fabrics

Tags: sheer silk fabrics, silk organza, silk chiffon

CONCLUSION

As the retail store is an Indian brand, it is already unique for American users.

The project which aims to cater to bride and groom Indian outfits, is enhanced by the lighting design which improves the aesthetics of the clothes along with the vibrancy of the space. Since the lights are mostly warm white, there is a warmth in the space, and less glare created on the surfaces. The embroideries on the fabrics looks more appealing because of the color temperature used.

The customers are much more appreciative of the same and increase the overall sale of the retail store thereby improves experience for the owner and the customers.