Interactive Publications
Est. 1980
Serving You is Our Top PriorityTM
888.955.PRINT
www.priority-press.com Š 2014 Priority Press, Inc.
Interactive Publications
TABLE OF CONTENTS How an Interactive Publication Works . . . . . . . . . . 2
Lots of Powerful Features . . . . . . . . . . . 3
Data Analytics Drive Better Results . . . . . . . . . . . . . 4
Create New Revenue Streams . . . . . . . . 5
Priority Press is the Right Partner for You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Interactive
let you incorporate rich media and link to other online resources
publications
1.
Turn brochures, magazine, mailers and more into Interactive
2.
Increase the ROI on your investment in marketing content.
3.
Engage your audience online and reach them on multiple platforms including
tablets and smartphones.
SOUND
VIDEO
ANIMATION
1
Publications.
WEB LINKS
EASY: Not hard or difficult. Requiring no great effort on your part.
Priority Press as your partner, creating an online publication with page-flipping software is easy. with
• Provide Priority with native files for best quality. • Priority preps your files for online use. • Materials are saved as a single page PDF with special settings for best online reproduction. • Pages can be deleted or replaced at any time. • Toolbars and backgrounds are customizable too. • Priority uploads and customizes your PDF.
Priority Press knows how to create an optimal experience to engage your audience. And once your publication is set up, we host it for up to three years at no additional charge.
2
Lots of Features
Priority Press offers over
40
different features to create high-value
interactive experiences for your audience. Toolbar and Background are Customizable
Links to Shopping Sites, Registration Sites and Donation Pages
Hundreds of Options for Background Colors, Toolbar Icons and Styling
Internal Page Links (connecting pages within the publication)
Archives
Belly Bands and Special "Insert" Ads
Thumbnails
Business Reply Form and Call-back Requests (collect information)
Interactive Table of Contents Page Tabs
Product Rollover Features
Search Function
Plain Text Article Linking with Language
Audio Links and Embedded Audio
Save or Print PDFs
Video Links and Embedded Video Animation Ways to Customize Settings
One Click Away
Different Social Sharing Options including;
www.priority-press.com
fti Preview Page (before the front cover) Presentation Page (after the back cover) Links to Websites Email Links
Priority Press has the expertise to help you select the right combination of features to showcase your organization, engage your audience and increase the ROI on content investment.
3
Data Analytics Drive Better Results Another advantage of choosing Priority Press as your partner is our analytic expertise. We provide you with extensive reporting.
1.
5.
Publication and page view data
• Overall views for each online publication
Rich Media
• Video views by publication, by page and by date
• Unique visitors and page view statistics
• Audio plays by publication, by page and by date
2.
URL Clicks
6.
• Ad clicks versus non-ad clicks
• Keywords used by visitors in internet search engines
• Total URL clicks per publication and page
• Search engines used by visitors to access publications and domains
• Conversion clicks
3.
Visitor Activity
• Time spent per page and per visit
• Pages printed and PDF downloads
• Sharing activites
• Internal search items
4.
Visitor Demographics and Profiles
•
Traffic Sources
• Referring URLs clicked to view the publication
Reflects the demographics of all readers across all publications by country, region, state, city, US, designated marketing area, time zones and languages
• Browser versions (e.g. Microsoft, Mozilla, Safari, etc.) and operating systems
4
7.
Article Text Views
• Views by article
• Views by publication
• Views to date
Create New Revenue Streams
TODAY, it's more important than ever to connect with your audience in multiple ways, offline and online.
ONLINE PUBLICATIONS can help every organization create new revenue streams.
Retailers Provide shoppers with easy ways to buy now with pop-up information and pricing. Link to your website for immediate purchasing. Let people sign up for email offers and special deals. Grow email lists by offering immediate incentives and making it easy to sign up.
Publishers Increase ad revenue by providing new online options for your advertisers. Give interested readers the option of purchasing a subscription. Social sharing spreads the news and creates buzz about articles of interest.
5
B2B Demonstrate products and offer testimonials through rich media. Reply card and call back functions give "hand-raisers" an easy way to tell you they're interested. Collect information by providing incentives to visit special microsites and share buying cycle information. Grow your permission-based marketing list.
Educators It's simple and easy for potential students to request more information. Social media options help spread information, and provide word-ofmouth advertising for you. Linking forms like applications and housing requests to pages keeps candidates moving forward. Videos convey the excitement and richness of campus life. Grow email lists organically.
Manufacturers, Distributors & Service Providers Show your company in action to create real-life testimonials with videos. Identify interested prospects with information forms and links to microsites. Give easy and immediate access to highly-technical information so buyers continue to learn and move forward. Help grow your permission-marketing lead list.
6
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www.priority-press.com 888.955.PRINT Text “PRIORITY” to 24587