developing your brand
All companies
have a
BRAND
In fact, your brand is most likely your most valuable asset. However, many companies undervalue their brand’s importance and do not understand how to maximize its worth. Your brand is important because it communicates to the marketplace your promise, character, values, benefits and attributes. Your brand can make your company relevant, differentiated, compelling and trusted.
communicating your brand
bringing your brand to life
Strong brands generally enjoy greater market share and higher profits than their competitors. Moving a brand from an awareness, association or recall position to one of top-of-mind presence can have significant financial impact on both top- and bottom-line results. To help in all aspects of brand and marketing communication, discerning companies choose Priority Press as their full-service marketing solutions partner. Distinguished as a leading provider of offset and digital printing, direct mailing and inventory fulfillment services, Priority assists companies of all sizes throughout North America in managing and producing their brand and customer communications. From design to delivery, Priority Press delivers Return On Investment (ROI) by helping companies communicate their brand consistently, effectively and creatively across multiple marketing vehicles and channels.
extending your brand
serving your brand
š/³ 2x
of overall shareholder value is driven by the brand of a company, whether a consumer or corporate brand. Source: InterBrand/JP Morgan Brand Valuation Study
more operating profits for companies managed with a strong brand focus compared to the sector average. Source: Booz, Allen, Hamilton, Managing Brands for Value Creation
To Priority, great design delivers authentic and compelling pieces that stand out, deliver the right message and make a favorable impression.
By learning your business, our marketing and design team seeks to create communication pieces to reinforce your brand equity. We seek creative design solutions that are innovative, clear and connect with your target audience.
Our team of branding and creative design experts provides a variety of services to meet your brand and marketing communication needs. These include:
As experts in marketing, design and print, Priority considers the vast array of alternatives that impact the touch, feel and interaction of your marketing piece with its target to maximize results. Whether developing a direct marketing campaign, designing a brochure, creating a custom sales kit or updating your logo, Priority has the expertise to meet your needs. Priority serves customers of all sizes. We are happy to work with you directly or in collaboration with your existing advertising agency or corporate marketing department to maximize your desired results.
• Corporate Identity & Branding • Creative Design & Execution • Style Guide Development • Copywriting • Illustration • Graphic Support • Photographic Execution • Website Development • Marketing Support Services • CD-ROM, DVD & Internet Communications
A brand is emotional, has a personality, and captures the hearts and minds of its customers. Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management
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developing your brand
Your business is a brand. Our goal at Priority Press is to help you consistently communicate your brand to the marketplace and build your business.
51% 80%
of consumers say traditional mail is their preferred method of contact. Source: CMO Council
of people believe custom publications contain useful information. Source: Custom Publishing Review
The message should be forthright in conveying information about your brand to the target audience. In addition to being informative, the message should be clear, accurate, attention-grabbing and emotional. It should maximize positive impressions about your brand.
Brand communication is a perpetual process between a company and its customers. Effective brandbuilding communications must:
Communicate clearly
Confirm credibility
Priority Press helps companies effectively communicate their message. Priority can help you craft the right message and communicate it to the marketplace. Our goal is to help your brand build emotional attachments that are memorable and recognizable to the market. These emotional attachments simplify and add comfort to your customer’s purchasing decision, and help grow your business.
Connect emotionally
Create desirability
Cultivate loyalty
Once a new brand has been created, we bring it to life through visuals, words and the product to tell that inspiring story through a range of [marketing] vehicles. Matt Rubel, CEO of Collective Brands, which owns Keds & Payless ShoeSource, among other brands
SERVING YOU IS OUR TOP PRIORITY™
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communicating your brand
For your brand to be truly successful, your story must be told and the message must get out. The more aware the market is of your brand, the more likely people are to buy it.
1 67% #
is the rank branding experts give consistency when ranking the most critical aspects of successful branding. Source: InterBrand Survey on Brands & Branding
of respondents say consistency in branding is becoming more important. Source: DDB Survey
G
Sadly, many companies fall short when it comes to consistency. This lack of consistency fragments the brand in the mind of the consumer – thus weakening the brand and the message being delivered.
With a premier industry certification, Priority is recognized as having the ability to match the color of your communication piece and brand across all your marketing pieces, regardless of physical print size or substrate.
Some of the biggest challenges to consistently communicating your brand remain in the print channel. As print communication and direct marketing are among the highest ROI alternatives for marketers today, it is critical to partner with a print provider that is professional, reliable, trustworthy and capable of consistently producing your brand. Priority Press is your print solution to consistently reinforce your brand.
At Priority Press our print production capabilities include:
Master Printer Certification
One- to Six-Color Offset Printing The capability to print so many colors via various sized presses offers Priority the ability to cost-effectively produce full-color communication pieces that also precisely reproduce your uniquely branded identity colors.
IDEA
Proof-to-Press Matching Utilizing our state-of-the-art technology systems, Priority can provide proofs that will match the color of your offset printed communication before it is printed.
The most fulfilling and healthy relationships are built on trust. Consistency is an aspect of trust that one comes to rely on. Jeff Swystun, Director of Global Communications, DDB Worldwide
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consistently
Effective marketing communications seek to consistently reinforce the brand. Reinforcement is achieved by having a consistent message and by having a unique and memorable look to the communication.
3x 30%
greater response rate when using personalized direct mail versus conventional direct mail. Source: InfoTrends/CAP Venture Study
of consumers are inspired to do business with a company after receiving personalized offers. Source: CMO Council
Personalized communication vehicles are about expanding and deepening the relationship with the customer. However, to be effective your personalized communication must be: • Relevant • Compelling • Authentic
Utilizing our digital printing technologies, Priority Press can help you create one-to-one marketing pieces that are targeted and personalized to yield better results.
Race, Gender, Age, Interests
People want to feel special. Email is transactional, paper is relational. Eric Bradlow, Marketing Professor, Wharton School
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personally
To further the effectiveness of brand communication, many marketers utilize personalized printing as a marketing vehicle. Through the use of digital printing technologies, personalized printing or one-to-one marketing, provides the opportunity to customize your communication to an individual or group while maintaining brand integrity and consistency.
10 2%
million acres – amount U.S. forestland has increased over the last 20 years. Source: PR Newswire – Quote from Society of American Foresters | 2007
of municipal waste is actually generated by advertising mail. Source: US EPA 2007 Facts & Figures
This is because Priority Press itself embraces the value of sustainability. We are continually researching, developing and implementing new initiatives within our company to enhance sustainability and decrease environmental impact.
Some of these initiatives include:
We Recycle
FSC ® CERTIFIED The Forest Stewardship Council (FSC) is an international organization that brings people together to find solutions to promote responsible stewardship of the world’s forests. ™
Being FSC certified, Priority Press can print your job on paper that has followed a chain of custody from the forest floor to our shop floor. The FSC product label allows consumers worldwide to recognize brands that support the growth of responsible forest management worldwide.
PRIORITY’S 3 P’S OF RECYCLING – PAPER, PLATES, PALLETS Priority Press vigorously recycles all natural resources used in the printing process, including scrap paper, cardboard, metal press plates and wooden pallets. Recycling these materials greatly reduces the environmental impact on raw materials, the amount of waste sent to landfills and the demand on natural resources.
WASTE INK & CHEMICAL DISPOSAL SOY & VEGETABLE BASED PRINTING INKS Priority Press offers soy and vegetablebased inks as an alternative to traditional petroleum-based inks. The process inks we use have been certified by the EcoSmart™ certification program. This means our inks are environmentally friendly with low Volatile Organic Compounds (VOCs) and high renewable resource content.
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Waste ink and chemical solvents are by-products of the printing industry. To maintain a healthy environment, Priority Press contracts with an outside firm to ensure all waste ink and other chemicals are disposed of in compliance with the Resource Conservation and Recovery Act (RCRA).
888.955.PRINT
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sustainably
While the character of every brand is unique, most successful brands today choose to communicate – subtly or quite directly – their environmental conscientiousness. Utilizing either approach, Priority Press can help your brand communicate this value.
9 3,000
seconds is the attention span of the average person — about the same as a goldfish.
Source: Dianne Dukette, David Cornish, The Essential 20: Twenty Components of an Excellent Health Care Team
marketing messages per day are received by the average consumer. Source: Permission Marketing
While there is no doubt the message itself is critical, the vehicle that delivers the message is arguably as important. Without the right vehicle to help break through the noise, your message may never be heard. Priority Press is unique in its ability to help differentiate your brand communication and break through all the noise. Utilizing various specialty finishing techniques, such as die cutting, embossing, foil stamping and engraving, Priority can provide that added touch to help your communication stand out and your message jump off the page.
To have memorable, break-through communication that is alive, your piece must be: • Differentiated & Distinctive • Creative & Compelling • Professional & Provoking
3,000 marketing messages per day 4are actually remembered 1 Our Goal: help your message be 1 of those 4.
The medium is the message – it is compelling contextual cues that influence consumers’ perception of the message. Michael Dahlen, Professor of Marketing & Consumer Behavior, Stockholm School of Economics
SERVING YOU IS OUR TOP PRIORITY™
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bringing your brand to life
Your brand must create life rather than noise. The vast wealth of information today has created a poverty of attention. Therefore, it is imperative your brand communication breaks through the noise, rather than add to it, and that it receives the attention it deserves.
The senses are a kind of reason. Taste, touch, smell, hearing and seeing, are not merely a means of sensation, enjoyable or otherwise, but they are also a means to knowledge – and are, indeed, your only actual means to knowledge. St. Thomas Aquinas, Italian philosopher and theologian
It is our hope that the work shown will not only illustrate technology and techniques, but also fuel creative inspiration for your next breakthrough communication piece. Priority is unique in its ability to provide all of these services under one roof. Relying on our depth and breadth of expertise in this area, we are happy to work with you on specific applications for your next communication piece.
The following pages demonstrate our capabilities and illustrate how we can help creatively bring your brand to life and appeal to the reader’s senses. • Sight • Sound • Smell • Taste • Touch • Time • Balance
Print has substance and weight — it is in my hand; it is reality. Print has texture and thus affects more senses [than other media]. Frank Romano, Professor Emeritus, School of Print Media, Rochester Institute of Technology
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appealing to the senses
To help bring your brand to life, Priority Press can perform a variety of inspiring techniques that add dimension and distinction to your communication. Through the use of these techniques, our goal is to appeal to the reader’s senses and aid your brand in building an emotional connection.
SIGHT PRODUCTION NOTES 200-line, variable-angle screens Stochastic FM screening PRINTING Four-color process + dull aqueous flood Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater
quality printing
10x magnification
10x magnification
stochastic
sight
Stochastic screening is a process that utilizes randomly placed dots, instead of the conventional halftone process, which places dots in an orderly grid. This randomization creates added depth, detail and vibrancy.
conventional The stochastic process is most commonly employed in high-end magazines, catalogs and fine art reproductions. Ask your Priority Account Executive about the benefits stochastic printing can bring to your communication piece.
SOUND PRODUCTION NOTES 200-line, variable-angle screens PRINTING Four-color process + dull aqueous flood Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater SPECIALTY PROCESS Combination foil and emboss Kluge Foil Stamping Press, 12" x 18"
foil stamping & embossing
sound
In today’s crowded communications environment, the first objective is to be heard. Like an exclamation point, foil stamping punctuates an emphatic statement of quality and richness,
while embossing communicates a quiet sophistication. And when the two come together, the symphony of color and texture can be heard above the noise.
SMELL PRODUCTION NOTES 200-line, variable-angle screens PRINTING Four-color process + spot PMS Rhod. Red & dull aqueous flood Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater
pantone spot color inks
PA N Rhod T ONE amin e Re d
smell
Nothing smells sweeter than success, and conveying your brand consistently assists in achieving this success. Most brand logos are one or two specific colors, generally a specific Pantone Matching System (PMS) color. However, these colors are difficult,
K CM Y io n t i r end
if not impossible, to replicate with the four-color printing process. Priority Press exclusively uses sixcolor presses, so your brand can always look correct no matter what the piece we are producing for you.
TASTE PRODUCTION NOTES 200-line, variable-angle screens PRINTING Four-color process + dull aqueous flood Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater SPECIALTY PROCESS Die cut process Heidelberg Flat Bed Die Cutter, 18" x 23"
die cutting
taste
Unlike any other communication medium, print is tactile. This unique characteristic provides exciting opportunities to differentiate your communication piece so that it is noticed, remembered and entices your
target to “bite� at your offer. Use die-cutting techniques to help your piece stand out to your target audience.
TOUCH PRODUCTION NOTES 200-line, variable-angle screens PRINTING Four-color process + dull flood varnish & spot gloss varnish Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater
varnishes & coatings
touch
Varnishes and aqueous coatings create the opportunity to uniquely accentuate your communication piece. Plus, they provide the added benefit of increasing the visual
dynamic by keeping fingerprints off the page. Use varnishes and coatings to give your piece the splash it needs.
TIME PRODUCTION NOTES 200-line, variable-angle screens PRINTING Spot Colors, PMS Metallic 871 & PMS 280 Cronite Engraving Press, Auto Feed & Dryer, 5" x 9" Sunraise S-7000 Thermograph Unit
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Contact Name: Phone Number: Email Address: 514 Damon Wharf Tower Level XII Gleeson, MA 33848 555.914.3848 555.914.3849 Fax
Special Requests:
Questions / Cancellations Contact Garrett Parker @ 555.914.3838 ext. 48
time
Valet Parking Level II
The oldest of all printing processes, nothing conveys elegance, quality and a personal touch better than engraving. It’s a process so precise, few commercial printers today are capable of producing engraved printing. Whether it’s fine stationery,
514 Damon Wharf Tower Level XII Gleeson, MA 33848 555.914.3848 555.914.3849 Fax Reservations Required Valet Parking Level II
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announcements, business cards or another communication vehicle, engraving will uniquely and positively distinguish your piece. Comparatively, thermography, also known as faux engraving, is an alternative that replicates this timeless process.
engraving & thermography
1. Flat Printing
BALANCE PRODUCTION NOTES 200-line, variable-angle screens PRINTING Double hit of black with solid metallic underlay + dull flood varnish & spot gloss varnish Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater
metallic inks
balance
If your marketing needs to achieve a metallic look or simply needs additional shine and luster, try using metallic inks. Different than conventional inks, metallic inks
contain actual metallic particles in the ink to reflect light. You may find that conventional inks simply cannot stack-up to the effects created using metallic inks for your campaign.
40% 67%
of customers have tried a new business or service for the first time as a result of direct mail.
Source: DMNews/Pitney Bowes Survey, Print in the Mix: A Clearing House of Research on Print Media Effectiveness
of respondents like getting mail about new products from companies with whom they do business. Source: Rochester Institute of Technology Print Industry Center
A sound brand communication strategy relies upon: • Reaching & Attracting New Customers • Developing & Strengthening Existing Customers
Priority Press is skilled in helping companies of all sizes execute brand-building communication strategies. Our focus is to help our customers grow their business by attaining new customers and retaining existing customers. To execute this strategy, Priority Press combines a team of talented professionals from multiple disciplines to deliver the best results for you. In addition to our graphic design and print production capabilities, Priority Press has the expertise to help you create and manage your prospective and customer databases, while also providing the direct marketing and brand fulfillment services required to grow your brand and achieve your goals.
Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. Edwin Artzt, Former CEO, Proctor and Gamble
SERVING YOU IS OUR TOP PRIORITY™
888.955.PRINT
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extending your brand
The goal of every brand is to grow. A well-executed brand communication strategy is critical to growing your business and your brand. Properly executed, a sound strategy can significantly grow your business while marginal execution will lead to marginal benefits, at best.
76% 78%
of respondents say they have made a purchase as a result of direct mail. Source: ExactTarget channel preference survey
of consumers prefer receiving promotional materials by direct mail over email. Source: DMNews/Pitney Bowes Direct Mail Survey
In addition to database consultation, our team of skilled professionals is able to consult with you on effective postal design, U.S. Postal Service specifications and regulations, and postal rate optimization. Whether your project is a postcard, envelope, brochure, catalog or dimensional mailing – a hundred pieces or hundreds of thousands – Priority Press has the expertise to get your project where it needs to be: out of concept and into the hands of your target audience.
The Priority direct marketing team can provide: • Database Management • Permitting • Presorting for Postage Savings • CASS Certification (earning considerable postage discounts)
• NCOA Verification (National Change of Address)
• High-speed Inkjet Addressing • Bar Coding • Envelope Inserting • Drop Shipping for Deeper Postal Discounts
We use [direct mail] to effectively target a key group of people at the right time and place, while growing our presence in the community. Lisa Bass, Director of Field Marketing, Johnny Rockets
SERVING YOU IS OUR TOP PRIORITY™
888.955.PRINT
www.priority-press.com
direct marketing & mailing
At Priority Press, our focus is growing your brand and delivering ROI. We provide direct marketing campaigns from concept to completion, and will execute your existing and established programs. We can also help create a custom database to reach your highest potential target audience or use your existing database.
25% 97%
reduction in the average order cycle fill rate for companies who used a third party fulfillment or logistics provider. Source: CapGemini Consulting, Third Party Logistics Survey
of executives surveyed believe that effective document process management improves operational efficiency, and 94% believe it improves customer service. Source: Oce Business Services Survey, How Organizations can Elevate Business Performance through Advanced Document Process Management
Additionally, Priority can create custom-kit solutions for projects of all sizes. We have experience designing and manufacturing product packaging, assembling customized kits and fulfilling the order. Whether launching a new product into a distribution channel, providing media kits or delivering in-store promotional displays, Priority has the expertise and sole-source capability to take your project from concept to delivery.
Priority brand fulfillment services include: • Individual Literature & Sample Inquiry Fulfillment • Promotions & Premium Fulfillment • Custom Pick & Pack • Sales Force Distribution Services • Sales Training & Starter Kit Assembly • Convention & Trade Show Shipment • Web-based Inventory Management • Comprehensive Tracking & Reporting • Secure, Safe & Temperaturecontrolled Storage
Outsource providers facilitate the targeted, relevant customer communications that can not only retain and grow the client base, but also increase revenue. Pete Basiliere, Research Director, Gartner
SERVING YOU IS OUR TOP PRIORITY™
888.955.PRINT
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brand fulfillment
Priority Press offers full-service fulfillment capabilities to execute marketing programs from start to finish. Priority can warehouse and manage your entire inventory of branded brochures, sell sheets, direct mail, sales kits, premium items and more in our brand asset warehouse. We will process, fill, package and ship your orders to anywhere in the world.
13:1 68%
is the average return on investment U.S. advertisers earn utilizing direct mail, spending $167 per person to earn $2,095 worth of goods. Source: ExactTarget channel preference survey
of adults feel more comfortable when they see something on paper than on-screen. Source: Harris Interactive Survey
Whether your brand communication requires one or 1 million-plus printed pieces, Priority Press has a proven track record of meeting your needs and exceeding your expectations.
Finished products include: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
SERVING YOU IS OUR TOP PRIORITY™
Annual Reports Bar Code Labels Binders and Kits Books Booklets Bookmarks Brochures Bulletins Business Cards Business Forms Calendars Campaign Materials Carbonless Sets Catalogs Certificates CD/DVD Jackets, Booklets and Covers Custom Orders Door Hangers Diagrams Directories Direct Mail Campaigns Envelopes Flyers Folders Greeting Cards Index Tabs Invitations Labels Letterhead Line Cards Magazines Magnets Manuals
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Maps Marketing Materials Menus NCR Forms Newsletters Notepads Pamphlets Parts Lists Personalized Letters Pocket Folders Postcards Posters Presentation Folders Price Sheets Product Announcements Product Literature Programs Promotional Materials Prospectus Information Quarterly Reports Rack Cards Recall Notifications Receipt Books Reports Ring Binders Sales Literature Sales Training Materials Sell Sheets Schematics Stationery Stickers Tags Technical Manuals Workbooks
888.955.PRINT
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communication vehicles
For more than 30 years, Priority Press has been printing high-quality products for a wide variety of industries and businesses.
90% 67%
of consumers prefer to receive either direct mail or email for marketing communications. Source: ExactTarget Channel Preference Study
of online search users are driven to search by an offline channel and 39% ultimately make a purchase from the company searched. Source: iProspect Offline Channel Influence on Online Search Behavior Study
To meet this need, Priority Press provides clients with web-accessible fulfillment and print portals, customized to client-specific requirements. These print portals provide “print-on-demand” capabilities and allow clients to streamline the procurement and project management processes. Print-on-demand and online fulfillment solutions are becoming a critical component to forwardthinking sales and marketing organizations. To learn more about Priority Press’ online and print-on-demand solutions contact us or schedule a product demonstration with your Priority Press Account Executive.
Our solution, PrintingMyBrand.com, is an innovative and unique technology developed by Priority Press and Kodak, a global leader in the graphics arts industry. Utilizing this technology, Priority Press can provide you a customized solution branded for your organization. PrintingMyBrand.com provides the ability to: • Upload Files & Request New Print Jobs • Add to and Change Important Documents Prior to Printing • Print On-Demand Documents & Direct Mail Campaigns • Build Books, Presentations or Reports in Real Time • Utilize Online Shopping Carts & Branded Web Service Pages • Track Inventory Levels
We see traditional media as a means of driving people to our website. Tom Haas, Chief Marketing Officer, Siemens Corporation
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888.955.PRINT
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custom online solutions
Priority Press is dedicated to helping our customers build their businesses. In addition to providing creative design, print production, direct marketing and product fulfillment services, this also means providing solutions to assist in quick response and maintaining brand integrity.
59% 86%
of senior executives prefer printed resources over online resources for information. Source: Print in The Mix
of consumers open the direct mail they receive. Source: fast.MAP/DMA Marketing – GAP Tracking Study
In addition, for those special projects that are more intricate with unusual characteristics, Priority Press offers hand-bindery services. When your design cannot be put through a machine, the skilled hands at Priority can expertly finish the project. Although various quality control checks are performed for your project throughout the production process, upon final completion of all bindery and finishing services, your project will undergo a final inspection to ensure that it meets our quality control standards. High quality is a core value of everything we do at Priority Press.
Services that the Priority Press bindery team provides include: • Precision Cutting • Trimming • High-speed Folding • Collating • Stitching • Saddle Binding • Plastic Coil & Wire-O Binding • Drilling • 3-hole Drilling & Round Cornering • Eyelet Hole Reinforcement • Punching • Gluing • Padding • Laminating/Mounting • Shrink Wrapping
Simply put, a brand is a promise. By identifying and authenticating a product or service, it delivers a pledge of satisfaction and quality. Walter Landor, Founder, Landor Associates
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full service bindery
Priority Press offers an exhaustive array of bindery services to maintain control of your project from start to finish. In addition to our team, we have invested in a broad range of bindery equipment to meet your project’s specific needs. Our skilled operators and experienced team members are cross-trained to ensure your project is done quickly and correctly.
1 + 30 #
is the priority level we place on serving you and helping build your business. years that Priority Press has been in the business of helping our customers build their businesses.
From design to delivery, Priority delivers ROI by helping companies communicate their brand consistently, effectively and creatively across multiple marketing vehicles and channels. At Priority, we understand the importance and value of your brand. A highly diversified commercial printer, Priority Press performs more printing processes under one roof than most commercial printers. Providing so many services in the value chain means the ability to further differentiate your brand communication while providing higher quality, faster delivery and lower costs.
This diversification also means Priority is a sole-source provider for all your marketing needs, thereby reducing the number of organizations with whom you need to work. Whether you need creative design, print production, targeted marketing, custom kit assembly or brand fulfillment, Priority has the expertise to help you communicate your brand and achieve your marketing objectives. Established in 1980 by Jay S. Straka, Priority Press is veteran and family-owned. Operated from its headquarters in Indianapolis, Indiana brothers Joseph S. Straka and Robert A. Straka continue to provide the level of service and stability people have come to expect from Priority Press. Priority Press is a certified G7 Master Printer and is also Forest Stewardship Council (FSC) certified to promote the responsible stewardship of the world’s forests.
Find out more by visiting us on the web at www.priority-press.com or calling us at 888-955-PRINT.
‌regardless of technology, equipment, processes and the like, only great people can deliver great results. Jay S. Straka, Founder, Chairman & CEO, Priority Press
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about priority
Priority Press is distinguished as a leading provider of offset and digital printing, direct mailing and inventory fulfillment services to companies of all sizes throughout North America. As a full-service marketing solutions company, Priority assists companies in managing and producing all aspects of their brand and customer communications.
COVER
DESIGN CREDITS
PRODUCTION NOTES 200-line, variable-angle screens
Concept, Creative, Graphic Design, Copywriting, Illustration and all production performed exclusively by Priority Press and Priority Marketing & Design
PRINTING Priority Press custom Red & Black + soft touch aqueous flood & spot gloss varnish Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater SPECIALTY PROCESS Die cut process Heidelberg Flat Bed Die Cutter, 18" x 23" BODY PRODUCTION NOTES 200-line, variable-angle screens PRINTING Four-color process + dull aqueous flood Heidelberg Speedmaster CD 102 28" x 40" 6-Color with Tower Coater
© 2011 Priority Press, Inc.