The Power of Print
Serving You is Our Top PriorityTM
www.priority-press.com ÂŠ 2013 Priority Press, Inc.
Print brings many benefits The Power of Print This year Priority Press is celebrating 33 years in business. Today, our services and solutions span beyond traditional print. However, as we continue to grow and evolve, one thing we haven't forgotten is The Power of Print.
The Numbers Don't Lie We're not the only ones who see the value of print either. According to Target Marketing's Sixth Annual Media Usage Forecast, which surveyed more than 350 marketers in January 2012, direct mail is the channel cited most often by B2C direct response marketers as delivering the strongest return on investment (ROI) or customer contact, retention and acquisition.
B-To-C Acquisition Email 25% Others 23%
Affiliate marketing 8%
Direct Mail 34%
Search engine marketing 10%
Contact/Retention Email 31% Others 19%
Telemarketing (outbound) 7%
Direct Mail 37%
Social media engagement 6%
Source: Target Marketing's 6th Annual Media Usage Forecast, 2012
A Patriotic Choice Marketers aren't the only ones who see value in printed materials. Recent statistics reveal Americans really like print too and actually prefer paper-based media in today's digital world. Maybe it's the overload of social media and how the constant reminder of another incoming email on our smart phone never seems to fade, but in September 2011, Americans declared their love of print in a survey commissioned by Two Sides, a nonprofit organization created to promote the responsible production, use and sustainability of print and paper. According to the survey: â€˘ 70% of respondents, including 69% of 18 to 24 year olds, state they "prefer to read print and paper communications, rather than reading off a screen." â€˘ 68% of respondents believe that paper records are more sustainable than electronic record storage. â€˘ 67% of respondents stated paper is more pleasant to handle and touch than other media.
The Power of Print
Print 2.0 Of course we're enthusiastic about print, and why shouldn't we be? We've seen firsthand how it's worked for our clients and we know printed marketing materials have been vital to helping our business grow. However, when developing a print campaign, no one is suggesting you need to or should forget about today's technologies that can be integrated in your marketing campaign. At Priority Press, print is just one of the many services we offer, and we're always up for a challenge that allows us to incorporate one or more of our technology-based solutions. Variable Data Printing From text to images, incorporating variable data printing helps increase audience relevancy, overall response rates and is known to generate a higher ROI. Personalized URLs or PURLs PURLs are specialized links which can contain your prospect's name, company or any other unique phrase which will help increase response rates and ROI. Additionally, PURLs deliver results in real-time allowing marketers and sales teams to react immediately.
Download a free QR Code reader app at www.2dscan.com
QR Codes With QR Codes, any traditional print piece can be transformed into tech-savvy collateral that furthers brand engagement and entices your prospect or client to act immediately. By scanning a QR Code found on a direct mail piece, catalog, brochure, signage, advertisement, promotionl item, storefront/point-of-purchase display, business card or ticket, users are directed online to a website or microsite where you can capture leads or share more information. Print is powerful but it's up to you to implement it in a way that makes sense for you. Let Priority Press help you develop a dynamic, integrated marketing campaign using print that builds business, retains current customers and generates a positive ROI.
Did you know today's QR Codes can be customized? From colors to images to rounded corners, Priority Press can help you create a QR Code that stands out from the rest. Scan the QR Code to visit our site and learn more.
www.priority-press.com 888.955.PRINT Text “PRIORITY” to 24587
Published on May 6, 2014