The 20 Most Promising Brands to Watch in 2020

June 2020

THE

20

Most

Promising

Brands to Watch in 2020

Hindustan Zinc Sunil Duggal CEO & Whole-time Director

www.primeview.co

EDITOR’S NOTE

The Fastest Growing Brands, Creating History in Business World

In the present fast-moving, consumer-centric brand landscape, there is a need for a unique convergence of elements to get potential customers and generate substantial growth. Let's start by building a foundation-a brand does not exist within a company but, in the minds of customers. Actually, a brand is the sum total of impressions a customer has based on every interaction they have had with the company and its products or services 7+(

20 M o s t Promising

Brands to Watch in 2020

Hindustan Zinc Sunil Duggal CEO & Whole-time Director

www.primeview.co

When a customer walks into a store to buy a product, the sale begins well before the actual purchase, playing on a host of factors such as the quality, visibility, reviews, and availability, amid others. To successfully create a brand and customer loyalty in an emerging market, unique marketing strategies should be implemented at every phase of the customer buying cycle to boost sales and get increased revenue every time.

Branding plays a critical role in sustaining the competitive advantage of firms in the markets. But branding is not a piece of cake; it includes numerous methods like brand communication, the flagship store, channel relationships, customization, and event marketing. It shows that branding is complex. And, for any company to experience success, the branding strategy must be well planned, tested, ultimately optimized, and each method should be implemented perfectly.

Anticipating increasing demands of the customer and being able to evolve the business and brand at speed to accommodate them is no mean feat. Growing brands are co-creating solutions with their customers and bringing the voice of the customer into every aspect of their business. It is then being coupled with a responsive culture and instant decision, which can flex and change to make sure that the brand constantly stays relevant and progressive. According to industry experts, the brands generating the most stable growth over the last few years are those with the highest overall scores on Relevance and Responsiveness. What’s more, the most fastest-growing brands over the years are those where Relevance and Responsiveness are their top–performing dimensions.

Our latest issue “The 20 Most Promising Brands to Watch in 2020”, showcase the success story and recognize the efforts of leading brands of 2020 in different industry verticals. These companies have the strongest performances on the relevance of any brand on the global level, and they have demonstrated a double-digit boost in Brand Value over the past few years. Sustaining that level of growth is attributed to the brand’s relentless commitment to, and pursuit of, a culture of excellence in everything that it does.

In the magazine, you would read the inspiration story of companies how an ordinary company transformed into a renowned industry brand. Besides, we also come up with some wonderful in-house articles.

We hope you would find this edition a rewarding and enjoying read and get great reading experience.

We thank you to be part of The Prime View.

Stay blessed and happy.

The 20 Most Promising Brands to Watch in 2020

SONAL K

UMESH B, SUSMA K

PRATIK T. , VISHNU J.

SOPAN K.

RISHIKESH D.

Megha D. , Dhanashri A.

Visit: https://primeview.co Email: editor@primeview.co

Sunil Duggal CEO/Director

coverstory

CONTENTS

CONTENT PAGE

CONTENTS INTERVIEW

ARTICLE

Sapna Talreja HappleyFit

Harini Ramarathnam Mindset for Success -As a person

PROFILES

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Dr. Praveen Kumar (CEO) AOB INDIA

20

18

Rajani Jadhav(CEO) BIG STAR PRODUCTIONS

24

Shivam Gupta(Founder&CEO)

K.S BHATIA(CEO) FIGGITAL

GOLDSTEIN MARKET INTELLIGENCE

32

Anand Mahesh Talari(MD) MAVCOMM CONSULTING

36

Jigna Shah (CEO) REVE' ORGANIKA

Cover Story

Sunil Duggal CEO & Whole-time Director

HINDUSTAN ZINC Limited :

A PIONEER IN MINING INDUSTRY & WORLD’S LEADING INTEGRATED ZINC-LEAD-SILVER PRODUCER

It has been truly said that the passion for entrepreneurship is unravelled when it is manoeuvred by a desire for the welfare of the society and nation. A strong determination of the country’s development paved way for the foundation of Hindustan Zinc, which, today, is India’s only and one of World's largest integrated producers of Zinc, Lead, and Silver, with a production capacity of about 800 MT.

Sunil is serving as

Vice Chairman: International Zinc Association, President: Federation of Indian Mineral Industries, and President: Indian Lead Zinc Development Association.

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Our philosophy has always been to make our operations stronger & sustainable through the latest state-of-the-art technologies and digitalization.

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Incorporated in 1966, Hindustan Zinc sits on top of the industry for the peerless quality that it offers in the panorama of global metal solutions. A Vedanta Group Company, Hindustan Zinc is headquartered in Udaipur in the State of Rajasthan where it has its Zinc-Lead minesand smelting complexes. As one of the pioneers in this space, the company leaves an indelible mark by providing Zinc sufficiency to the nation and representing India in the global Zinc, Lead and Silver market. It governs about 78% of the growing Zinc market in India and produces almost 100% of India’s integrated Silver.

THE GUIDING FORCE CEO & Whole-time Director of Hindustan Zinc Limited, Sunil Duggal is Vedanta’s Global CEO for Metals and Mining for Group companies including Sesa Goa Iron Ore, Sterlite Copper, Vedanta Zinc International – Africa and Ireland, Copper Mines of Tasmania–Australia and Konkola Copper Mines – Zambia. He is a result-oriented professional with over 35 years of extensive experience in leading high-performance teams and 20+ years in leadership positions.

Recently, he has also been appointed as the Chair – CII National Committee on Mining.

THE ECHOING OF HZL’S EXCELLENCE (THE JOURNEY) The journey from 1966 to 1999 has laid the foundation of mechanised Zinc-Lead mining and smelting in India. As the world was moving ahead in production and capacities, it was time for the government to look for disinvestment in public sector units which had the potential to grow further but were lacking due to funds and resources.

Since its disinvestment in 2002, Hindustan Zinc has invested over $3 Billion towards its 4 phases of expansion programs to reach the current metal production capacity of over 1.1 million MT per annum. Hindustan Zinc has a mine life of more than 25 years with reserves & resources of 403 million MT base.

Hindustan Zinc mines are expanding enormously and expected to reach 1.2 million MT MIC per annum in FY2021 Their production shaft at Sindesar Khurd mine was

The Company has recently set up two new mills at their operations in Zawar Mines and Sindesar Khurd Mine, with a joint capacity of 3.5 million MT of ore-treatment, increasing its capacity to 19.2million MT per annum.

To increase metal production through the recovery process, Hindustan Zinc is also putting-up Fumer Plants, of which the first one will be commissioned in FY2020. This will help in the recovery of metals from smelter waste - particularly Lead and Silver.

As per World Silver Survey 2019 by The Silver Institute, Hindustan Zinc is now the 9th largest silver producer in the world, placing India into the top 10 Silver producing countries. The Company has increased its production of the Silver manifold in the last fifteen years from 41 tonnes in FY 2002 to 679 tonnes in FY 2019 and plans to take it to 1000 tonnes.

DIFFERENTIATING FACTORS Zinc is majorly used as a raw material that finds its applications in structures, sheets, sanitary wares, decoratives, chemicals, oxides, dust, wires, etc. To meet the dynamic needs of the industry and be more customer-centric, Hindustan Zinc has always been ready for any kind of collaboration and knowledge sharing exercise that creates a win-win situation for both parties, which is unique and differentiates it from its competitors.

In the past, they have collaborated with their customers to develop new value-added products to increase productivity and yield, reduce wastage created due to re-processing & overall carbon footprint which is aligned with the group philosophy of developing sustainable business models which are environment-friendly..

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At HZL, we give the highest priority to the safety of our people and the conservation of scarce natural resources through technology and innovation.

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commissned in FY 2019 and another one at Rampura Agucha is set to be commissioned in FY 2020. The planning stages to increase mining capacity to 1.35 million MT are also under work at the moment.

A GLIMPSE OF INDIAN MINING SECTOR Over the last decade, the contribution of the Indian mining sector to India’s GDP has not been more than 3 percent. The mining sector aims to contribute 7-8 percent to the GDP, which could create around 25 million jobs in the country, directly and indirectly and has the potential to propel GDP growth to more than 9 per cent.

Thanks to the technological revolution, the nature of mining is constantly shifting. Most of the mines in India are open-pit mines, but the transition to underground mining is around the corner. There is a need for a huge amount of metals and minerals to support the country’s sustained growth in the infrastructure sector, the automotive sector, and power production.

With mines going deeper, it is always easier said than done. The need of the hour is not only mining but mining with better safety, cost and in a sustainable manner.

Rightly, underground mines in India are focused on the increased use of technology, skill up-gradation to adapt to these technologies for increased efficiency & productivity and minimizing the cost to gain competitive advantage. With the government giving the push in the right direction by granting leases for a longer duration, allowing 100% FDI under the automatic route (non-fuel and non-atomic minerals), greater transparency in government policies and low custom duty on capital equipment, the current scenario is immensely positive.

CREATIVITY AND INNOVATION IN THE WORKSPACE There is not much scope for creativity and innovation when you are neck-deep, going through the same routine day in & day out again & again.

Creativity and innovation can be kindled only when you reflect on things, when your imagination is stretched beyond belief and when your exposure widens.

Hindustan Zinc is a technology and innovation-focused company with digitize end-to-end customer service right from the order placement, real-time tracking of shipments, payments, grievance redressal, etc. It is in phase to develop its e-commerce portal as they want to change the traditional way of selling metals and incorporate the best practices that are being used in other industries.

Hindustan Zinc encourages its employees in visits to benchmark operations & exposure to benchmark practices. There is so much happening around, so much to learn, they strive to give their employees exposure to these happenings. This exudes confidence in their employees, supports them in trying new things and encourages them to make decisions independently. These things bring long-lasting creativity and innovation at HZL.

ROAD AHEAD “Future of the company and most importantly the industry is bright for sure. We are a growing nation, our needs are growing, and we aspire to become a $5 trillion economy by 2025. To realize this, we need a lot of infrastructure and rightly so, the government has already made big plans for infrastructure growth. It intends to spend 100 lakh crores over the next 5 years on rural, social and industrial infrastructure,” Sunil Duggal explains.

CORPORATE ETHOS FOR CLIENTS Through regular customer engagements with senior management, the team is always connected with customers to get feedback, which is rigorously incorporated to provide better services. Through their associations with global bodies, they facilitate visits of internationally recognized industry experts in their customers' facility to understand their process and suggest the best in class technology, right product and process to improve efficiency & reduce costs.

Hindustan Zinc has invested a wide distribution infrastructure to be reliable in the delivery and is strategically have a point of sales in all major steel and zinc industrial clusters in India which reduces the inventory carrying cost and lead time for customers. They have also invested in developing value-added product capacities to provide “One-stop Zinc Solution” to customers so as to build a long term relationship.

“This will create a huge demand for so many commodities including metals & minerals and no single company can absorb all the demand. No one could have imagined a better scenario than this for the industry,” he further adds.

“At HZL, we give the highest priority to the safety of our people and the conservation of scarce natural resources through technology and innovation.” - Sunil Duggal Hindustan Zinc is India’s largest and world’s second-largest zinc-lead miner. With more than 50 years of operational experience, it currently holds 78% of market share in India’s primary zinc industry and is among the Top 10 silver producers globally with an annual capacity of 600 MT. Currently, Sunil Duggal is leading the company as CEO and taking it on higher latitude.

AOB INDIA

Dr. Praveen Kumar

India’s first Sales Outsourcing Agency, AOB India is a noble venture of Xanthippe Creations. It is committed to contribute in the growth story of India, generate employment opportunities, driving growth and empowering the business associates, employees, partners and the customers.

The unique seed of AOB India was sown in the year 2014. Since inception, the firm has been delivering innovative, comprehensive and value-added services spearheaded by the visionary Dr Praveen Kumar.

A GLIMPSE OF XANTHIPPE CREATIONS

At Xanthippe Creations, the focus is on innovation and customer centric product of 21st century. It has multiple business ranging from, AOB India to Manufacturing of customised chocolates, MySweetyHeart to personalised book & gift, Mykahani, children rooms scientific interior, lafantasia & innovative education early childhood product MySuperKid. All the products and services offered by the firm touch the human soul in unimaginable way, bringing smiles and prosperity across generations.

JOURNEY SINCE INCEPTION

In the last 6 years, they established themselves as a leading player that is capable of doing end to end sales outsourcing operations, right from strategizing to recruiting people to training them to deploying them, taking reports from them on a daily basis and ensuring that the target is met and payment is collected for the client.

In the last 6 years, they have worked with more than 200 odd brands from start-ups to multinationals and have sold anything from a Viagra to a Helicopter. From app onboarding to set up distribution networks, they have refined their sales processes with multiple companies that they have worked, as everybody’s offering is different and so do their requirement from sales.

DIFFERENTIATING FACTORS

At AOB India, there is no competition of what it does as it is one of its kinds. Here, sales run in people’s blood and in DNA and the kind of variety the firm offers in terms of sales is end to end. There is nobody who does end to end. At the max people who call themselves as sales outsourcing companies do app onboarding or they do some kind of marketing and promotional branding? Hardcore sales, sales strategy, identifying the target audience, monitoring your sales team on day to day basis, deploying salespeople on your behalf – AOB India is the only one to do that.

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DR PRAVEEN KUMAR, THE INSIGHTFUL LEADER

AOB India is headed by Dr. Praveen Kumar who has got 15 years of experience in hardcore sales and in varied industries like agricultural products, FMCG, and Technology and has worked with companies like Procter & Gamble, GSK, DuPont, etc. He started this company with a vision by identifying that there is a gap between a company’s sales team and branding agency. He could sense that going forward to finding a sales team is going to be challenging for Start-ups as well as for Multinationals for different reasons.

“It will not be easy to find hardcore sales guys and also, we are not yet matured enough as an economy or market where everything can be driven digitally or online. Therefore, we still need somebody to go to the market and that is our sales guy. Hence we need a smart sales executive who can execute our plan in the right manner as we plan. So the idea of setting up this whole company, AOB India, as a sales outsourcing company was to allow people to focus on their core areas and leave the sales on experts like us who have got tons of experience in this field”, Dr Prveen shared while talking about the idea behind the brand.

AWARDS AND MILESTONES “Xanthippeindia has been recognized by multiple bodies and have received multiple awards.

If I have to talk about what we have achieved so far, we will be more than happy to put our sales number. In the financial sector, we are talking about 5 Paisa for whom we have opened more than a million-plus account. For Paytm Mall, we have onboarded up to 35,000 vendors. In the distribution network, we have worked with a 50-year-old company like PM Cona for whom we have done Rs. 350 crore worth of sales. Dabur is another client for which we have done more than 1600 plus retail store activations. There are many more clients we have worked for and achieved good numbers. So, our achievement would be what we have achieved for our clients and this is something that should come in the front. Also, the firm has been recognized as the fastest-growing company in small and medium scale organizations by ICICI Bank”, Dr. Praveen proudly shared.

CHALLENGES & OPPORTUNITIES

Sale is something that drives a company’s fortune. If you have a good sales team, invariably no matter what the market situations are, you will find a way to succeed. The major challenge today is finding a sales team and that is where Dr. Praveen feels that a dedicated sales organization should be there who is well equipped to handle the sales. The kind of start-ups who are penetrating into the market is a huge opportunity for him.

So, when he talks about sales, then the sky is the limit.

HURDLES ON THE WAY “The major challenge we faced was the entire concept. When we say sales outsourcing, people were little skeptical that how we are going to handle their sales or recruit the kind of talent they are looking for. So the major challenge was to convince the customer that we will be able to handle their sales or how this will entirely integrate with their manufacturing pipeline or service deliverables, etc. But today the whole concept has evolved and the acceptability is more”, shared Dr. Praveen.

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CREATIVITY AND INNOVATION IN THE WORKSPACE & THE SUCCESS MANTRA “One word –‘Incentivize’ we share. It is always employee-first when it comes to benefits and perks. At AOB India, we always encourage performers by further incentivizing them. We treat all our people with equality. The only thing that differentiates a person here is their Performance,” asserted Dr. Praveen.

“We think – people. We are proud that AOB India attracts the best of the salesmen in the industry in all spectra. We have some fantastic operations team backed by an equally good recruitment team”, he further added.

FUTURE ROADMAP

AOB India is planning to take Indian companies abroad by having a similar kind of operation there. To begin with, the South East and Middle East region will be on focus and then slowly it will enter into Europe and the USA. The firm is one the way to be a global company where people will have a plug and play sales force ready for any kind of product.

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Aob India aobindia.com ARA LAW aralaw.com BIG STAR PRODUCTIONS

bigstarpro.com

Euclid Infotech Pvt. Ltd euclid.com Figgital figgital.com

Dr. Praveen Kumar ( CEO) Rajesh N Begur

(Founder & Managing Partner)

Rajani Jadhav (CEO) Kavita Shukla (Founder) K S Bhatia (CEO)

Hindustan Zinc hzlindia.com Mavcomm Consulting mavcommgroup.com NanoBright Solar Technologies Pvt Ltd

nanobrightsolar.com

Nexus Venture Partners nexusvp.com Nimaya Inc. nimaya.com

Sunil Duggal (CEO & Director) Anand Mahesh Talari (MD) Venkat Vedire (Managing Director) Anup Gupta

Michael J. Del Rosso (CEO)

Baiju Jayant Thakar (Director)

Power Mak Pvt. Ltd powermak.com

M A Khan (MD)

Freshworks freshworks.com

Girish Mathrubootham (Founder & CEO)

Prima Automation (India) Pvt. Ltd prima-automation.com

Mitin Patel (MD)

GoLorry Inc golorry.com

Sanjay Mandava (CEO)

Flovel Valves Pvt. Ltd flovelvalves.com

Goldstein Market Intelligence

goldsteinresearch.com Harsha Engineers harshaengineers.com

Shivam Gupta (Founder & CEO) Rajendra Shantilal Shah (CEO)

Razorpay razorpay.com Reve Fashions & Reve Organica reveorganika.com Sumip Composites Pvt. Ltd sumip.com

Harshil Mathur (CEO & Co-Founder) Jigna Shah (Founder) Mitesh Shah (MD)

Big Star Productions One-Stop-Agency for Top Notch Event Management Services

The events and activations industry in India is expected to cross Rs 10,000 crore mark by 2020-21, as per an EY-EEMA (Event and Entertainment Management Association) report. The industry, which was at Rs 5,631 crore in 2016-17 overall, has been growing at a 16 percent CAGR, even overtaking the Indian media and entertainment (M&E) industry, which is growing at 11-13 percent CAGR. The Event Management Industry in India is constantly changing and evolving.

'Management is, above all, a practice where art, science and craft meet', says a renowned business and management professor and author Henry Mintzberg. This quote perfectly sums up the importance of management in an event to make it a successful one.

Many companies thrive to find the perfect event management company who could work hand-in-hand and deliver astounding results. Big Star Productions was founded in the year 2010 with an event enthusiastic team of 5 members to turn the best conceived ideas into a flourishing reality.

Big Star strives on intensive experience with modernized innovative concepts and approach to provide exquisite platter of event offerings. “We at Big Star believe that maximum efficiency and productivity can be best achieved through understanding intricacies of the brand with flawless implementation of the objective through Integrated Marketing Event Communication.

Therefore, we commit to provide 360 degree event management in every event service category having operational services PAN India with global presence in more than 15 Countries. From Online to Offline Event CEO Solution makes Big Star as One Stop event Management Company - From Corporate Events, Exhibitions, BTL Activations, Experiential Marketing, Printing and Branding, Technical Events and Special Events,” says Rajani Jadhav, CEO, Big Star Productions.

Rajani Jadhav

The Iron Lady behind the accomplishment Rajani Jadhav, the CEO of Big Star Productions holds a strong expertise in the event industry as she comes from an Events & Advertising Background. She started Big Star with relentless drive for innovation and a passion to compete with the set existing industry players. She believes in building passionate team of brewers and brand builders who invest in sustainable and long-term company’s growth.

Strategizing the right technique and tool to be implemented in events, Rajani Jadhav is always prepared to educate her team for relentless commitment to work closely in not only understanding Key Strategic goals and Solitary business model of the client by promptness and agility in conceiving high-end tailor-made event solutions for clients.

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The CEO believes in adding a personal zest to transform events with spotlight success and taking symbolic actions to stand with her team through all thick and thins of every event. She focuses on work Mantras of Work Life Balance and Work until you no longer have to introduce yourself.

Being in the industry for 09 Years, Big Star has excelled in the field and being recognized as most 20 Promising Event Management Companies of India. The Work defines the organizations achievements; Big Star has been awarded five times for Excelling in event industry for rapid growth for event deliverables. “Event Industry has come a long way especially in India with exponential growth and with more new entrants in markets in recent years. The new and cutting-edge technology with innovation in concepts and creativity creates the main key constraints to work and sustain in the industry. We consider challenges as successions of growth to always be a top player in the industry. It is always necessary to research and implement on the new technology / experiential ideas to stay updated with concurrent changes of the contemporary world. Planning and executing events with the current industry scenario is more competitive which enforce us to be more creative to convert the challenges in to potential opportunities,� added Rajani Jadhav

Big Star believes in hardwork which is passion but the smart work is the key to be delivered with perfection.

Big Star offers plethora of event services which are tailor made according to the client’s requirements with accelerated timeline. The firm believe in hard work which is Passion but the smart work is the key to be delivered with perfection. The core values strengthen us with right networking and Persistence, Patience and be the Think Tanks to offers exclusive and transformed event ideations which make the organization climb the ladder of success and growth together. Further the enthusiastic passionate Event Managers of Big Star having core insights with the best talent from the event industry sphere brings creative feeds to the table that are always on the go to offer the best unrivalled services and exclusive to the clients ensuring comfort and reassurance at every level.

Big Star maintains a very healthy work culture in a boundary less workspace keeping all corporate work rules aside and allows the employees to think beyond the box which generates excitement passion and creativity.

The regular team brainstorming sessions help the team of Big Star to broaden the mental horizon from decision making perspective to convert ideations into execution. The firm has more than 100 clients to cater to the diverse needs of unwavering client and patrons. The firm with a positive outlook aspires to increase its clients and revenue in the years to come. The firm also aspires to leverage various data driven trends to priorities the trends of events in the coming years.

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FIGGITAL INDIA’S FIRST SMART STORES

K.S BHATIA CEO FIGGITAL, a unique combination of physical + digital smart stores is adding a new dimension of experience to customers. FIGGITAL has been launched by Pumpkart, and now it is planning to open around 25 stores in the next few months starting from Chandigarh. These stores would have some world class automation and experience zones for the customers. FIGGITAL is targeting to open stores in the category of Appliances, Electronics and Consumer Durables but would steadily move into other convenience and high purchase categories.

The company also has a network of service centres by the name “NNJA” for the categories which it is selling through its platform under the hegemony of K.S BHATIA, CEO of the company. These service centres provide Installation, warrant, repair services and extended warranty to its customers. They are the backbone of the platform as retailers get more confidence in selling the products purchased from the platform because of this service backup.

MORE ABOUT THE VISIONARY K.S BHATIA is a Visionary and a seasoned entrepreneur with 20 years of experience in water pumps industry. In 2014 he disrupted the pumps industry through his B2C marketplace, Pumpkart.com. He is currently on a mission to create Pumpkart into one of the largest Omni Channel Company catering to both B2B as well as a limited B2C audience by connecting Industries, Corporates, Institutions and small businesses directly to the Brands for their needs in Appliances, Electronics and Electrical Categories.

THE GLORIOUS JOURNEY After inception, Pumpkart within a year shot into international fame when Sundar Pichai cited Pumpkart’s success story in his speech before PM Narendra Modi at ‘Digital India’ dinner for Top tech CEOs at California USA. The passion of Pumpkart’s team influenced the legendary cricketer Kapil Dev to endorse it as its Brand Ambassador. While Pumpkart was growing at breakneck speed, renowned Entrepreneur, Ritesh Malik, founder of Innov8 identified its potential and invested in the company in the year 2017. This was followed up with Dr Dinesh Dua, CII Chairman for Startups and Entrepreneurship investing in Pumpkart in the year 2019.

During this period, Pumpkart pivoted its business model from B2C to B2B and started supplying pumps to small businesses, retailers and corporate through its eCommerce platform. Learning through experience, Pumpkart created a service arm for its business to support the products sold through its platform.

Realizing that the Pumps market was a mere $1.5 Billion market in India, Pumpkart added in more categories like Home Appliances, Kitchen Appliances, Electrical Products, and Mobiles on to its platform thus increasing its market to over $150 Billion.

With the success of its eCommerce platform, Pumpkart is now in the process of opening limited edition 20

B2C display stores to assist the lesser-known brands to capture a larger market share. These would be the first of its kind smart stores in India and are being launched under the brand name of FIGGITAL. FEATHERS IN CROWN ♦ The best startup company from North by Google India in 2014 ♦ Flame Leadership Award 2015 by RMAI (Rural Marketing Association of India) ♦ Top 25 Influential Ecommerce Companies in India 2015 by Asian Retail Congress ♦ Most promising Brand of Punjab 2017 by CICU – Chamber of Industrial Commerce and Undertaking ♦ The Punjab State Brand Leadership Award 2017 ♦ Leadership Award 2018 by Amity University ♦ Best New E-Business Award of E-commerce Summit Awards by Asian Confederation of Business ♦ Mr. KS Bhatia represented India in SDG business forum organized at United Nations.

He was a leading panelist and an official speaker in the event.

K.S BHATIA’S VIEW ON; Current Scenario Online sales are only 3% of the total purchases while Traditional Retailers have a market share of only 88%. The remaining 9% has been captured by Modern retail which is currently growing at a pace greater than the pace of online. But this orientation is poised to change dramatically in this decade.

By 2030, the online business is estimated to be 30% while Modern Retail would jump to 50% and traditional Retailers would be only 20% of the market.

Major Challenges The modern retail market is currently highly competitive with large national players like Reliance and Tata dominating it. The biggest challenge is to manage the stock for the average value of each product is very high as compared to the grocery stores. Any shrinkage or nonmoving stock hit the bottom line very badly.

Another biggest challenge is identifying the right location for the retail store. The per square feet revenue and rental both of them are important metrics which a store like ours need to manage day in and day out.

Opportunities With the government focusing on building 100 smart cities, these cities are poised to see a demand explosion over the next few years. This provides space for many small and new players to enter the market and swim with the current. When the customer is exposed to such a wide range of channels to fulfil their needs, he/she would be choosing the one which will be able to provide him not only value but after-sale services too.

BATTLES WON ON THE WAY

Talent Insufficiency: During the initial days,

Pumpkart struggled a lot in hiring the right talent.

With time, this problem has got reduced but even today when they intend to add in more roles into the organization, they do struggle a bit.

Seasonality: The products with which the

company launched during the initial days were only Pumps. And the organization suffered from the Seasonality of the product. But with connections getting developed in the market, they started to understand the customer needs and started adding in more products and categories in our portfolio.

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Unorganized Manufacturers: The Indian

market has a unique feature where the lesser-known brands market is sometimes bigger than the market of well-known Brands. For instance, in Pumps, there are more than 800 manufacturers in India but one would not know even 10 brands operating in the market. Pumpkart went on to build Panatech as a Pumps brand which captured a large market share.

DRIVING FORCE BEHIND THE COMPANY’S SUCCESS ♦ Location – Pumpkart.com decided to station in Chandigarh where there is no dearth of talent and the cost of living is conservative. This allowed Pumpkart to experiment with its business model as the runway for it was no longer. ♦ Understanding Customer – The key to the success of Pumpkart’s business is its understanding of the intricate Retailer Market which is under an onslaught from online players. ♦ Boot Strapping – Pumpkart has never actively sought funding to date and is a bootstrapped organization. The focus on Profitability has kept Pumpkart away from the ongoing trend of burning money.

MOTIVATING CREATIVITY AND INNOVATION IN THE WORKSPACE At Pumpkart, the management team pushes employees towards tasks and responsibilities which they have not handled yet. This not only brings in a fresh perspective to solving a problem but also boosts the confidence of the employee for the organization shows belief in their capabilities. Because the company offers also a freehand in solving challenges daily, the employees are highly engaged which gets translated into great customer satisfaction.

Innovation is just a by-product of the high engagement of the employees and the customer.

ROAD AHEAD With a combination of Online and Offline strategy, Pumpkart aims to become one of the largest Omni Channel companies in India. While Pumpkart has already made substantial headway in the online B2B space, with FIGGITAL, it is entering into the physical selling as well as the B2C market.

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GOLDSTEIN MARKET INTELLIGENCE

“

To Develop Insightful Business Solutions, Help Our Clients Make Powerful Future Decisions.

“

Shivam Gupta Founder & CEO

With a vision to support Businesses Grow And Adapt To The Ever-increasing Complexity of the Global Market, the unique seed of Goldstein Research (Brand of Goldstein Market Intelligence Private Limited) was sown in the year 2017 and founded by two young founders.

In this present modern era, when consumers change and adopt new technologies, marketers also have to use different methods to access consumers’ inputs and hence, market research faces a time of great challenges as well as opportunities. Goldstein Market Intelligence is a flexible and collaborative business organization that focuses on market research & consulting for business growth and for discovering new market opportunities.

A Young Business Consulting and Market Research Firm, Goldstein Market Intelligence is focused on developing Insightful Business Solutions, Help Clients and Make Powerful Future Decisions. Goldstein Market Intelligence is looking forward to introduce new and effective research solutions by the mid of 2020 and expanding drastically.

Headquartered in Wall Street, New York, the firm has vast reach across America, Asia and parts of Europe and the Middle East. With 50+ Domain Experts And 200+ Employees Working Day And Night To Follow The Minutes Of Changes In The Market Every Moment, Goldstein Market Intelligence Strives To Provide The Best Consulting Solutions And Accurate Forecasts That Would Enable Clients To Make Lucrative Business Decisions.

“Backed Up By Reliable Research And Impactful Statistics, Our Business Solutions Empower Our Clients To Grow At A Fast Pace Despite Unsettling Fluctuations In The Market. We Believe In Vigorous Examination Of The Current Market Scenario And Build Around Creative Ideas And Approaches That Are Most Suitable To Our Clients’ Needs And Business Agenda,� further Shivam

Gupta added, the man behind the brand.

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DYNAMIC LEADERSHIP

Goldstein Market Intelligence is flourishing under the excellent guidance of two young guns, Shivam Gupta and Tanya Gupta. While Shivam handles the development & marketing and client management end of the business, Tanya Gupta is the game player in the Research Department – the heart of the business. From the development of research strategy and planning to addition of research solutions to our portfolio and handling of different research teams, Ms. Tanya handles one of the most important operations of the company: research & consulting. With her on the research end and Shivam at the end of the development and client management, they have managed to form a great team that has worked very favourably for the growth of the company in the last two and a half years.

JOURNEY SINCE THE INCEPTION OF THE COMPANY “Our company had very humble beginnings with only 3 people working for us. We had a small budget to set up our business and on top of that no prior knowledge or experience of business.

So, in the beginning, all we could think of was to come up with an effective research solution and a well-defined research strategy. After that an aggressive marketing campaign-and it paid off eventually. After a long string of unsuccessful leads and queries, we finally completed our first assignment with the help of our talented team of 3. We haven’t stopped since,” stated Shivam.

“Currently, we have around 200+ full time employees working for us round the clock and we have catered to research requests from the likes of Samsung, Amazon, Electrolux, and MRF, to name just a few and we have received various positive feedbacks from our global clients so far,” he further added.

EXCLUSIVE SERVICE PORTFOLIO

Goldstein Market Intelligence strives to keep people well ahead of the game which is the market and leave a mark across businesses and communities through its well-defined ideas and clear cut forecasts. Here is the list of major services offered by the firm: • Competitive Intelligence and Benchmarking • Strategy Consulting • Market Opportunity Assessment • Forecasting and Growth Analysis • Market Scanning and Monitoring • Market Entry Advisory : THE GUIDING FORCE Besides, Goldstein Market Intelligence is specialized in Primary Research, Secondary Research, Quantitative Analysis, Cost Analysis, Market Scanning & Monitoring, Data Mining, Questionnaire Designing, Market Research Reports, Industry Outlook, Competitive Outlook, Market Intelligence Analysis, Management Consulting, Business Intelligence, Business Advisory, Company Profiling, Product Mapping, and Data Analytics.

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OPPORTUNITIES ON THE WAY “The biggest opportunity that we received recently was to work on a consulting project from Amazon and Apple. The fact that two of the Big Four tech companies showed trust in us and allowed to work for them had all of us as an organization on cloud nine. These two opportunities gave us a lot of confidence as a research-based company and brought our people closer as a team and as a unit, as we had to get a lot of different teams to complete these two projects within the set time frame,” Shivam proudly said.

THE SECRET SAUCE BEHIND THE COMPANY’S SUCCESS

While talking about the major driving force behind Goldstein’s success, Shivam Gupta shared, “Our diligence, hard work and ‘never back down’ attitude has really helped us in getting to where we are today.

We have grown exponentially in terms of resources and strategy since the inception of the organization. We have built extremely talented marketing and research teams with many people ready to work at every beck and call. Our company’s success is the direct result of the efforts and hard work of each and every employee that we’ve ever had.”

MOTIVATING CREATIVITY AND INNOVATION IN THE WORKSPACE

It is vital to instill a sense of passion and pride among the employees in order to maintain a healthy and creative work environment. Regular encouragement and incentivization of good work make people take pride in the work they do for the company and drive them to be passionate about it. Flexible working hours and a healthy sense of competition are also what drive creativity and a healthy atmosphere in the workspace.

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Interview Sapna Talreja, an IT professional, fitness enthusiast and motivator to many for leading a healthy lifestyle, is the founder of HappleyFit. Before fulfilling her dream to be an entrepreneur, she worked with renowned companies like Persistent Systems, Zensar, Fulcrum, and Clarion. It was in 2016, that she decided to become a full-time entrepreneur with her start-up venture, ‘SchoolDigiApp’- a collaboration platform designed for the education domain. It was her own journey to fitness that was the driving force for her setting up HappleyFit, a platform for achieving a holistic, healthy lifestyle. We interviewed her to get an insight into her life as an entrepreneur and to find out what keeps her ticking.

“

Her mantra-Build a team of skilled experts to support your network of goodwill, quality, integrity and trust; and your business will grow by default

Sapna Talreja Founder

1 How did you become an entrepreneur? Can you tell us a bit about yourself?

Entrepreneurship comes naturally to me, coming from a business family. Somewhere at the back of my mind I always had the desire to become an entrepreneur and provide something new and unique something that had not already been thought of! Joining the corporate world provided me exposure and the chance to try new avenues. I volunteered for and played multiple roles-developer, analyst, client coordinator, tester amongst others. Problems challenge me and I will not sit idle till I find a solution, be it a code or any other issue that needs solving. I step into the other person’s shoes to understand every nuance from their perspective before I move to the next step. As an individual, I am passionate and committed to what I believe in. With a high level of integrity, I am honest and expect honesty from others as well. Honest feedback is something I appreciate and take seriously. My main strength however, is that I am in a very happy and contented zone in my life, having found peace in fitness and healthy eating.

2 What was your driving force for starting HappleyFit?

My lifestyle choices and sedentary work pattern resulted in me having a lot of health issues. Looking for solutions, I came across a lot of contradicting information about what one should or shouldn’t do to lead a healthy life. Additionally, most of the programmes available exhibit a lack of expertise or a ‘one size fits all’ approach when dealing with fitness. The result of these programmes instead of making a person healthy has exactly the opposite effect! It was therefore, my own personal experience, which I noticed is the experience of many others out there today, and the lacunae in expert, customized fitness regimes that was the driving force for my starting HappleyFit. 28

3 Tell us a bit more about HappleyFit.

HappleyFit is about staying healthy by eating home cooked, cultural and regional food with nutritionist guidance, clubbed with regular exercise. We advocate a wholesome Indian diet instead of ‘Fad Diets’.

Our programs are realistically designed and are sustainable, where the results do not disappear! Plans are designed considering seasonality and accessibility. The benefits-can be easily followed; have zero side effects; affordable.

4 How can our readers benefit from HappleyFit programme?

Our live sessions and regular social media posts have been an immense hit! They have motivated many to take a serious view of their health. We provide each individual with customized, realistic and practical advice, while at the same time debunking myths by creating awareness of how one can follow a healthy lifestyle! We are invested in encouraging people to lead a healthy lifestyle and have come up with a number of programs catering to these needs. In addition to following our social media handles, we have a number of online paid programs which can help someone looking for a sustainable healthy lifestyle programme with goals like weight loss, healthy eating habits and those with medical conditions.

Some of our most popular programs include: • HappleyFit Fitness Program • HappleyFit Nutritionist Program • HappleyFit Live Group or Personal Workout Programs You can visit our Plans page for more details on these plans.

5 What has been the most rewarding part of your role with HappleyFit?

The most rewarding part has been to have inspired people to change and lead a healthy lifestyle. Many have started working out, planning their meals, which includes home-cooked food, no fad diets, and no quick solutions! I am contributing to a lifestyle that is sustainable, hence happy! Through my personal experiences, I have become a confidant and motivator to many and watching them live a fit life has been my success. A bigger success is that those who were inspired by me are now inspirations themselves!

Integrity and the ability to deliver quality results without compromising health is what HappleyFit hopes to achieve.

6 Who is your idol?

One of my earliest and constant idols has been my father. He had a never say die attitude, which I have imbibed. Losing him suddenly at a very young age, was a big blow. But the few years I spent with him left an indelible mark on who I am as a person today. Our company has been named after him-Vasudev Fitness Private Limited.

7 Who inspires you?

My family has been my biggest inspiration, their belief in me is what keeps me going.

Having lost both my parents at a fairly young age, my eldest sister, Soni took over the role of a mother by default. Her sound advice is what helps me keep my business on track, while her appreciation and encouragement for everything I do, even the smallest of milestones makes it all worthwhile. My jiju, Sudhir, too, is a big inspiration to me. He has been a father and brother figure and his positive attitude is something I am constantly working towards implementing. A great listener and business mentor, he always lends a keen ear to what I have to say! I can’t think of what I would have done without the support of these two stalwarts!

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8 Do you think your mindset has anything to do with your success?

Yes, definitely! It’s your mindset which plays a huge role in defining who you are as an individual. It determines how you react to a challenge and how you overcome it. I’m a firm believer that everything happens for a reason and you always learn from it. It’s your experience which makes you a mature individual and helps you take the right decisions for your business.

9 What would you say are the key elements for starting and running a successful business?

To me there are two key elements to running a successful business - your team and satisfied customers.

I am strong believer of Zig Ziglar saying - “You don’t build a business. You build people, and people build the business.”. At HappleyFit, we are like a family, we give each other enough space to give their best, while respect and transparency is what we practise. Our customers are our brand ambassadors!

We are convinced that honesty and good service are what counts in the long run. On our side, we always listen and appreciate feedback from our clients, keep improving ourselves and we are fine with saying ‘no’ rather than taking on something we’re not good at. It is our ability to say no that has helped us to earn our client trust and to many we are not just ‘fitness consultants’, but ‘family fitness consultants’.

10 How do you generate new ideas?

We like to solve actual problems-we keep listening to our customers and their constant feedback, observing issues people are facing and identifying what are the gaps and how we can improve it. Till date, it’s all based on the personal experiences of our team and the actual problems faced by our customers, which has helped us to keep innovating.

11 What advice would you give to other entrepreneurs who are starting out?

I have some very simple bits of advice, which is what has helped me when I started out as an entrepreneur and has kept me afloat since then.

• Always follow your passion • Look for solutions for actual problems-no matter how small, as long as the solution will create a major impact • Identify gaps in the market and fill these gaps ASAP • Keep things simple • Always focus on quality • Don’t let the competition deter you • Let your customers drive your business

12 What are your future plans?

Having achieved a fair amount of success in the B2C segment, we are planning to venture into the B2B space. This will open doors for us to create a healthy lifestyle environment at the organization level and motivate employees to do the same.

13 What can our readers do to know more about HappleyFit or to contact you?

You can learn more about us on HappleyFit. Follow us on Facebook and Instagram to get daily tips on staying healthy. You can also drop us an email at info@happley.fit or sapna@happley.fit – would love to hear from you.

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MAVCOMM CONSULTING

“

We understand that change is inevitable if you want to win the game, better accept it and if you really want to win the game always be future-ready

“

Anand Mahesh Talari Managing Director

A growth-oriented, digitally-driven company renowned for its comprehensive services with a strategic and integrated approach to marketing and communications, Mavcomm Consulting Pvt. Ltd. is not just a brand that claims to rule the market space but believes that in the last several decades it has crossed that horizon too.

The foundation stone of Mavcomm was taken in 2006 with a goal to bridge the gap between what clients needed and what consulting companies offered. The ascending growth and stature of this brand is not an overnight miracle, but a tedious process of toiling over activities and processes set in the past that prepare the brand for the future today. Siddhartha Upadhyay and Anand Mahesh Talari envisioned this brand to work closely with clients to provide them with strategic counsel to craft compelling stories and help deliver them through the most relevant channels.

Initially, it was started as a pure-play Public Relations and Communications consulting firm and has evolved over time to integrate advisory, digital, specialized crisis communications and comprehensive brand communications to the bouquet of services. Mavcomm’s areas of expertise include shipping, media, transport, mining, and manufacturing. It has been a trusted communications adviser to many Fortune 500 and leading companies and individuals across their growth stages for over 14 years.

As a leading full-service communications company designed for modern marketing milieu, Movcomm provides a personalized approach and senior-level engagement to create comprehensive and effective communications programs for all clients with in - over 20 members in the team.

Headquartered in New Delhi, Mavcomm has a network of offices and affiliates located in strategically important locations such as Chandigarh, Jaipur, Kolkata, Pune, Hyderabad, Ahmedabad, Chennai, Bangalore, Kochi, Patna, Raipur, Bhubaneswar, Indore, and Lucknow.

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THE VISIONARIES

Mavcomm group was established by two industry thought leaders – Siddhartha Upadhyay and Anand Mahesh Talari. Siddhartha is an experienced management leader with expertise in strategic business growth who is leading the Advisory and advocacy business for the group. Mavcomm advisory Private Limited Is led by him. Anand brings with him the experience of working with India’s top PR firms and is leading the groups PR and Crisis Management business. Anand leads to Mavcomm Consulting. The third partner Chhavi is leading the digital PR and marketing business within Mavcomm Consulting.

SERVICE PORTFOLIO The Mavcomm group has three companies within its portfolio. Mavcomm Advisory Private Limited, Mavcomm Consulting Private Limited and Camas Media Private Limited. Mavcomm Advisory is into Business consulting which primarily encompasses hand holding international companies and organizations to understand the dynamics of Indian polity and business environment to help them establish themselves in a prescribed time-frame.

Mavcomm Consulting is a full-fledged PR and Communications Consulting company. Camas Media was a full-fledged digital marketing and online reputation Management Company started 13 years back but they realized the importance of the fusion between digital media and communications a few years back and merged, making it an integral part of Public Relations Campaigns. PR Consulting and Digital Media are combined in one entity as Mavcomm consulting now.

In line with this vision, they have segregated their services into four areas:

1. Public Relations & Communications 2. Advocacy 3. Crisis Management & Communications 4. Digital PR and Marketing

HICCUPS ON THE WAY AND PROGRESS

The challenges that Mavcomm Consulting faced are the same that any bootstrapped young companies face.

Internally it has been about attracting and retaining the right talent. This is an industry with a very high churn rate and they have also faced the same. Externally the company has gone through two periods of recession and slowdown which has been a challenge in its growth phase.

With a track record of successful delivery for clients over thirteen years, Mavcomm group is currently poised to achieve fast growth and be amongst the top companies in the sector. With its current portfolio of services, the company has gained a very strong understanding of messaging and how it is the most critical component of communications across not only reputation management but also brand image.

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SECRET BEHIND THE SUCCESS

Mavcomm is a unique and specialized group that aligns sales and marketing together and that has been the key delivery factor since inception. The founders realized the tactical importance of public relations and realized early on prospective changes in the form of emergence of digital media and the emergence of social media and today they sit victorious with their assessments and continue to study in which direction the industry is moving.

“Public relations follow after the innovation and product development takes place at least in the minds of the owners of the brand and the principles of the brand. Our job is to be future-ready with the relevant communication which gives us a lot of insight into what and what not of the product communications, media habits of the readers and the ongoing trends”, states Anand Mahesh.

MOTIVATING CREATIVITY AND INNOVATION IN THE WORKSPACE

Mavcomm Consulting follows a Boundary-less Approach combining the old with the new, flanking traditional PR with the new age digital and social media platforms taking into account that the lines between PR and traditional marketing are now blurring. With an early realization that to be able to service businesses effectively a convergent approach spanning across multiple platforms and communication channels, Mavcomm has tried to stay ahead of the curve.

“We have a flat structure of reporting and with a small team, the bonding is great. We believe in empowering people to achieve their full potential and upskill them in areas where they can improve,” Anand Mahesh states.

BUILDING LONG TERM CUSTOMER RELATIONSHIPS

Mavcomm enjoys a long-term relationship with its clients. Most of their clients have worked with them over a period of 6 to 7 years and some of them have enjoyed a decade long association with the team. ● ● ● ● ● ● ●

The strategies which have been successful for the company are: Proactive efforts for clients rather than following a reactive approach Focus on planned communications Emphasis on research-driven communications to create a pull factor Continuous involvement of Senior team members An extremely strong network of affiliates Strategic alliances with partners

ROAD AHEAD

The PR Industry itself is expected to grow at 15% to reach Rs 2,270 Crs. by FY 21 as per a PRCAI report.

Mavcomm Consulting is focused on gaining a significant portion of that.

Established in 2006 under the hegemony of Siddhartha Upadhyay and Anand Mahesh Talari, Mavcomm holds the distinction of being one of the few PR consultancies in India set up in the Mid-2000s to grow and thrive in an industry becoming increasingly competitive. The vision of the company is to realize the enormous potential benefits to clients through access to native specialists in countries around the world.

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CrescoHR Pvt.Ltd.

India’s leading and fastest growing HR Consulting firm

Services to IT and Non IT Sectors :• • • •

Staffing Recrutiment HR Consulting Training & Development

CrescoHR Pvt Ltd 2nd Floor, 'B' Wing, Office No. 5, Destination Center, Magarpatta City, Hadapsar Pune - 411 013 (India)

Tele : +91 8087311666 Mobile : +91 7756900666, +91 7756800666 E-mail : info@crescohr.com Website : www.crescohr.com

THE YOUNG, PROMISING, DEDICATED BUSINESS WOMAN SPEARHEADING REVE' FASHIONS & REVE' ORGANIKA TO NEW HEIGHTS

Jigna Shah (CEO) 36

Long before the trend of buying organic products came into existence; REVE' Organika was incepted by Jigna Shah when the visionary unveiled a revolutionary plan. It was a plan to provide natural products that are proven to keep skin healthy, naturally healed and the senses rejuvenated through an essential oil.

REVE' Organika was founded with a mission of “Beauty that touches your Soul”. It all began with a question, “What skincare products do you use”.

This simple question spiralled into a thought process about skincare and beauty. The moment of revelation was, “Beauty is but Skin Deep, but the feeling of beautiful touches your soul”.They are one of the largest vertically integrated oil-based skincare companies, manufacturing and supplying the best quality products in the world. This brand is supervised by an accomplished businesswoman, Jigna Shah the CEO of the REVE' Fashions & REVE' Organika.

MORE ABOUT THE LEADING LADY

An inspiration for not only women but men also, Jigna Shah is a fashion enthusiastic and proficient business leader. She was born in a Gujarati family as a younger 2nd child. Her father was highly-educated professional C.A, C.S, and I.C.W.A with a progressive mind for a girl child, obviously the emphasis was academics. She did her master’s in commerce and started her career as a profession in economics.

But, she didn't enjoy it much as her nature was ambitious, she wanted to travel the world, see beautiful destinations, and meet new people, ear different cuisines. While Jigna was speeding her wings to fly higher, her father passed away at the age of 49, and her purpose of pursuing a teaching job was lost.

Jigna went to her faculties for guidance and their suggestion was to join any creative field after seeing her active participation in extra-curriculum activities as a student committee member. With his faculties’ suggestions, she joined NIFT with no financial support of anyone since her father had gone recently. And from here, Jigna’s struggling journey started.

Jigna struggled a lot and won all the battles on her way. Today, she is among the successful businesswomen of India. Jigna’s relentless zeal, incessant quench for success and willingness to walk the extra mile has broken all myths about her inborn limitations that were supposed to be major roadblocks on her success path. And, she sets a new parameter for leadership in the Indian business which could be a benchmark for every person.

DIVERSIFICATIONS & COMPANY'S FUTURE PERSPECTIVE

Diversifications in terms of New Product range after constant research, Improvising Quality Standards & best services along with imparting knowledge to clients is their USP. “Our company has been identified as one of the top brands in the market with 25year's existence & loyal clients. We are diversifying to Eco-friendly, Sustainable Fashion, and Organic wellness range under the brand REVE' Organika & Organic Farm-fresh too which is very environment-friendly”, Jigna proudly shared.

“

Life is a mixed bundle...

You can’t build a castle on the basis of Wrongs..!

JEWELS IN THE CROWN • • • • •

Global Award from Google & World federation of Hillary Clinton as one of the Top 50 Most influential Youth Leaders "ICONIC WOMAN" Award from the only International chamber with Most Dynamic women leaders from the world 100 Women Entrepreneurs of India for 2016 by World Bank Training Leadership Program "Udgam Women's Achievers AWARD” in Business Category, for 2014 “Business Standard” Award as Entrepreneur of the year in 2004 37

• • • • • • •

Jigna Shah got associated with Mrs.Meneka Gandhi for the most prestigious project-" Ahimsa Peace Silk"(Non-Violence Silk) She is selected as “Super Woman” by most acclaimed Hindi film Super star Vidya Balan’s “Super Woman” Contest by Radio fm 95.

She is honoured to be in Advisory Board of Ahmedabad Literature Festival.

Jigna Shah is privileged as a jury member of “Udgam Awards”.

She is the India Committee Chair Person for ALL Ladies League.

She has been declared “Pride of Gujrat”, “Pride of Maharashtra” & “Pride of India”.

Jigna Shah is declared as one of the top 5 most popular Designers of Gujarat.

THE SECRET SAUCE

Client relations with the assurance of Quality Don't give up when the organization faces Crises Constant innovations

BIGGEST FAILURES & THE DEFINITION OF SUCCESS

Jigna shared, “When my factory labour left the huge order incomplete and it took me 5 years to compensate for massive financial loss & credibility in the market.”

She believes that success is all about Humbleness & Giving back to society in the form of betterment, Knowledge, Employment or any form of contribution.

NEW IDEAS TO IMPLEMENT & VISION IN LIFE Connecting Experts/ Mentors to guide students in their journey & to help them in marketing their concepts too. To create Human Libraries to build better youth of India with a lot of values.

Enjoy every phase of life with enriching oneself through Experiences.

LEADERSHIP STYLE

“Leadership comes with Futuristic Vision, Actions, Risk-Taking ability & Strategy to work with a team. I have my factories & offices in Ahmedabad & Mumbai with a team of 100 people & Top Clients from Stars to Politicians to High-end Professionals,” stated Jigna.

THE CHARACTERISTIC EVERY LEADER SHOULD POSSESS Burning Fire with Enthusiasm

WORDS OF WISDOM

Life is a mixed bundle...

You can’t build a castle on the basis of Wrongs..!

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Mindset for Success -As a person Entrepreneur, be it is a small MSME business or a million-dollar turnover company, today this word is the fanciest and buzzing word in all the industries and everyone wants to become a one.

Being an entrepreneur is not easy at all. People say in the current world “Entrepreneurship “is booming and the future is all about that. Is that so? Can everyone be an entrepreneur?

It is a skill for sure. For some it comes naturally, others out there strive hard to learn it.

Of course, the skills can be honed.

A company becomes successful when they deliver customer-focused solutions. Initial stages of entrepreneur life are tough. Once the company grows with good leadership skills, incorporating market strategies, understanding the need of the clients, using enterprise design thinking to get solutions for the problems and updating the products are the necessary aspects. Being a continuous learner and horning the business skills takes the person and the business to next level for sure.

Also, being accountable for the mistakes you make and taking complete responsibility for that, and working on the action plans to avoid in the future is a behaviour trait that entrepreneurs have to poses. Mark Zuckerberg Poses these qualities as a successful entrepreneur. He once said in an interview “I am Sorry and I am responsible for it” for all the fake news and other loopholes on Facebook.

If the company fails for reasons unknown though they have a decent success graph, it is ideal to analyse as where they have gone wrong and plan up remedial actions. It is always ideal to bounce back with more strength and courage after failure. There should be no room for ego and other stuffs as there is nothing to lose. Success is relative in both scenarios the one failing and bouncing back and the other who tried to realize his dreams.

If an entrepreneur had learned everything, grown and risen above the challenges, can’t they rise up one more time even if the business fails? Because the person has built it initially without much knowledge and experience. With everything now in hand, can’t it be built one more time?

But the question is whether he/she will be willing to start again. If the answer is yes, then he/she can be able to build anything new. Maybe some new service/product or a new industry too.

Ford's first two car companies failed and left him broke. But that didn't stop him from founding Ford Motor Company and become the first to apply assembly line manufacturing for cars.

He became one of the three most famous and richest men in the world. He never dared to dream again and again. So, what’s the mindset? It is the growth mindset and being Innovative, versatile and adaptable to the changes in the world.

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Harini Ramarathnam Founder, Vibha Education Services Corp. www.vibhaeducorp.com

“Few tips to be a successful entrepreneur”

• • • • • • •

Setting SMART goals and working towards it and the ability to change and adapt.

Finding a mentor to help you grow and bring clarity when you are struck.

A continuous learner - It doesn’t mean you can stop learning once you are an entrepreneur. that’s the time updating your skills and knowledge is crucial Restless reinvention – continuous testing and learning in order to improve the solution to a problem Focus on building values and learning by all means to become an expert in the industry Focus on user outcomes - not what you can deliver, what the customer want. What experience you can give them and try to solve their pain points.

And finally Mindset with full of confidence, positive, self-belief that “I am enough” and “I am worthy” and hard work can take the person to heights for sure

Finally, every time you try and fail you get closer to the best solutions. If you are not failing, then you are not doing anything interesting. When you are okay with being wrong, you open up yourself to better ideas and solutions. All it needs to be resilient, the courage to try again and follow your dreams and passion one more time with all the learnings and experiences in your hand and ready to face another set of challenges that come along the way.

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