The 10 Fastest Growing Brands in 2019

www.primeview.co

MAY 2019

TECHNOPILOT Dr RK Thomas

Editor’s Note

www.primeview.co

MAY 2019

TECHNOPILOT Dr RK Thomas

The Fastest Growing Brands, Creating History in Business World In the present fast-moving, consumer-centric brand landscape, there is a need for a unique convergence of elements to get potential customers and generate substantial growth. Let's start by building a foundation-a brand does not exist within a company but, in the minds of customers. Actually, a brand is the sum total of impressions a customer has based on every interaction they have had with the company and its products or services.

When a customer walks into a store to buy a product, the sale begins well before the actual purchase, playing on a host of factors such as the quality, visibility, reviews, and availability, amid others. To successfully create a brand and customer loyalty in an emerging market, unique marketing strategies should be implemented at every phase of the customer buying cycle to boost sales and get increased revenue every time.

Branding plays a critical role in sustaining the competitive advantage of firms in the markets. But branding is not a piece of cake; it includes numerous methods like brand communication, the flagship store, channel relationships, customization, and event marketing. It shows that branding is complex.

And, for any company to experience success, the branding strategy must be well planned, tested, ultimately optimized, and each method should be implemented perfectly.

Anticipating increasing demands of the customer and being able to evolve the business and brand at speed to accommodate them is no mean feat.

Growing brands are co-creating solutions with their customers and bringing the voice of the customer into every aspect of their business. It is then being coupled with a responsive culture and instant decision, which can flex and change to make sure that the brand constantly stays relevant and progressive.

According to industry experts, the brands generating the most stable growth over the last few years are those with the highest overall scores on Relevance and Responsiveness. What’s more, the most fastest-growing brands over the years are those where Relevance and Responsiveness are their top–performing dimensions.

Our latest issue “The Fastest Growing Brands in 2019�, showcase the success story and recognize the efforts of leading brands of 2019 in different industry verticals. These companies have the strongest performances on the relevance of any brand on the global level, and they have demonstrated a double-digit boost in Brand Value over the past few years. Sustaining that level of growth is attributed to the brand’s relentless commitment to, and pursuit of, a culture of excellence in everything that it does.

In the magazine, you would read the inspiration story of companies how an ordinary company transformed into a renowned industry brand. Besides, we also come up with some wonderful in-house articles.

We hope you would find this edition a rewarding and enjoying read and get great reading experience.

We thank you to be part of The Prime View. Stay blessed and happy.

THE 10 FASTEST GROWING BRANDS IN 2019

UMESH B SOPAN K

CONTENTS

TECHNOPILOT COVER STORY

PROFILE

Padrea Global Services Ltd Endows a one roof solution for organizations looking for Management Consultancy and Innovative Technology.

Power IT SERVICeS Provides end to end IT consulting and services across diverse industries

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RE/MAX India

PROBOX

Endow with the world’s largest real estate network

Ensures efficiency of business process

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ARTICLE

Un-3 Consulting

tejpal hospitality How Hotel and Restaurant Franchising work in India

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SAFESEA GROUP

Dr RK Thomas

TECHNOPILOT Provides a Secure Operating Environment and Top Notch Network Security Services

The intellect behind creating a better place for the world

According to Stratistics MRC, the Global Information Security Consulting market was estimated at $15.89 billion in 2016 and is expected to reach $30.11 billion by 2022 growing at a CAGR of 11.2 percent from 2016 to 2022. Massive cyber security breaches have become almost a commonplace, regularly grabbing headlines that alarm consumers and leaders. But for all of the attention such incidents have attracted in recent years, many organizations worldwide still struggle to comprehend and manage emerging cyber risks in an increasingly complex digital society. Increasing network attacks and growing complexity in network infrastructure are the key factors driving the Information Security Consulting market growth.

Headquartered in Kochi, TechnoPilot specialises in harnessing the best of frontier technology to give Company a secure operating environment and Top Notch Network Security by not just strategic fire fighting but by using advanced techniques like Elliptic Curve Cryptography, Nanotechnology, Quantum Physics, Visualisation & The Law of Attraction.

TechnoPilot was established by Dr RK Thomas, a highly commended former Naval Commander who has spent his lifetime in the pursuit of frontier technology. An avid aviator, he was educated from the best of institutions in the world over including Stanford University USA, Kent State University USA & IIT Delhi. He has obtained Doctorate/ undertaken pioneering research, in the niche areas of Computer Science, Network Security and Alternative Medicine with a Fellowship in Corporate Social Responsibility from New York. Dr RK Thomas has a unique distinction in conceptualizing and developing niche projects in the Indian Navy including Naval Intranet in 1998, Navy wide enterprise E-Learning in 2004 , Malware Analysis Lab in 2008, securing Naval networks and in TEMPEST. The intellect has also worked at the highest echelons in Network security in India including with the NSA, DRDO and securely hardening the communication backbone infrastructure. He has been a Gold Medallist in every course undertaken to date and has obtained certifications in CSR, Computer Science, Aerospace, Mechanical & Marine Engineering, Management, HR, IT Security, Resource Management, Project Management, Production & Operations Management, Six Sigma, Cryptography, Cloud Computing, Benchmarking, Business Success Coaching and more than 15 Healing / Wellness modalities. Dr RK Thomas has also been awarded as Emerging Technology Initiative at FINNOVEX – The Summit for Global Innovation & Excellence at Dubai , UAE , March 2019 for superlative performance.

TechnoPilot strives to impact a worldwide integration of frontier Technology, Security of communication resources, the right coaching and holistic healing for all businesses. “TechnoPilot is the only company in the world which provides an umbrella of services that include Top notch network security, Business success coaching as well as Energy healing services which is the backbone of our trademarked Divine Grid Healing. These are all the business essentials for any business to grow, to make profit and in brand-building. As a Business Coach, we ensure clarity in your business goals and objectives and help you to develop skills and acquire the resources needed to operate a successful enterprise. This starts with the basic Company Logo Design, which should harness energies and bring in revenue 24X7. An economical Elliptic Curve Scalar Multiplication algorithmic rule appropriate for Wireless Network , Cryptography for Wireless sensing element Networks & use of Scalar Energy implement immoderate secure networked system as well their operators, are also being developed at our R&D labs. These make our company a niche operator in the global arena. Further TechnoPilot is specialised in proactive threat protection and develop software that reacts immediately to new and emerging threats and protects users in real time,” says Dr RK Thomas, Founder, TechnoPilot.

Incepted in the year 2013, TechnoPilot has clientele from across the world such as UAE, Kuwait, Mozambique, Germany, USA, UK, Canada, Russia, Singapore, Puerto Rico and Alaska.

TechnoPilot provides services all over the world and distance is no barrier when compared to the genuine intent of organisations and individuals to strive for success and wellbeing. Brick and Mortar offices are also being setup world over FOUNDER in a phased manner as per synergised expansion plan. The firm has an existing clientele of over 3000 satisfied and happy clients from individuals to large businesses. “Treat people with respect and they’ll return the favour to your company. It’s important for a company to be a family: that people feel as if they’re a part of the company and the company is like a family to them’.

Comfort-ability is the worst friend for a successful business

to have, so steer clear of it and try to put some effort into every task we do and every objective we pursue.

If are able to make each day of work exciting and thrilling, then there will be no one to hold us back. We have the best consultants in the world working for us in the niche areas of our work. The work ethos in any area of our expertise will spill of perfect harmony, professional excellence and empathy. Every person at TechnoPilot knows and practices that it is important to give to society much more than what we take from it. Profit Making is hence not central to our business plan,” added Dr RK Thomas.

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Ensure clarity in business goals and objectives to develop skills and acquire the resources needed to operate a successful enterprise

The IT Security firm has achieved various awards, achievements and recognitions. The organization has been recognized with Excellence in Encryption award at FINSEC – The Banking Security Summit at Dubai, UAE, March 2018, TechnoPilot has also bagged the Health Excellence Award from the Indian Board of Alternative Medicines in 2013. Further TechnoPilot has also been featured in magazine articles for Best in Country Media Survey Awards. Sphere-headed firm, within 5 years of inception, to feature in list of “50 Fastest Growing CEOs in India - 2017”, “25 most Valuable CEOs in India” in 2018, “10 Best Security Companies 2018”, Winner of “Company of the Year – Energy Healing – 2017”, Annual Roll of Honour in 20 most promising “Cyber Security Solution Providers” in leading globally published prominent magazines.

The firm with a confident outlook aspires to increase its clientele and geographical expansion in the near future. “Presently we are working on frontier technology of the future in the field of quantum physics, a few projects of which are already implemented. These have been enormously successful and looking to disruptively changing the phase of society to that of success, well being and positive transformation. We see opportunities in both the consumer and enterprise segment. We are focusing on strengthening our channel ecosystem and increasing our presence in India across tier 2 and tier 3 cities. By 2020, we would like to be present in all channels of distribution in order to reach out to potential customers and provide flexibility in licensing by partnering with Managed Service Providers.

PADREA GLOBAL SERVICES PADREA GLOBAL SERVICES LTD LTD Endows a one roof solution for organizations looking for Management Consultancy and Innovative Technology.

Management consulting is a $250 billion industry with gigantic growth and profit. Business people and organizations around the world now depend on the wise counsel of expert consultants for their survival and growth. Whether the focus is Strategy, Operations, Tax, Finance, HR, or IT, business consultants are a staple of corporate life. True, the biblical kings had prophets and the Greeks had their oracles; Mauryan Emperor Chandragupta had Chanakya, and Akbar had Birbal and even the mafia had their consigliere for consulting during the ancient days. Today, over 700,000 consulting companies provide services across virtually all aspects of business globally. From defining strategic direction to simply serving as an additional pair of hands for outsourced work, consultants have become inextricably linked to the success of most large organizations. Kolkata based Padrea Global Services Ltd is one such company, who stands as one of the best management consultants and innovative technology company in India.

Baibhav Agarwal Director

“Starting off with a venture like business is a hard nut to crack. Several things have to ensure to stay in their places suitably. But it’s the indomitable spirit of an achiever, which keeps the lamp of your dreams burning till your goal has been achieved. Padrea Global Services Ltd rises from such aspirations and resolute to be at the highest podium where it sees nothing else than success, says Baibhav Agarwal, Director, Padrea Global Services Ltd. Incepted in the year 2007, Padrea initially started off as a Consultancy and Research & Development company.

It offers various services aiming at assisting almost all segments of business, namely Financial Services, Advisory Services, Strategy, Organization Modelling, Dynamic Marketing, Technology, Legal, Audit and Research & Development. The company caters to various verticals including Healthcare, Fintech, Real Estate, Mining and Metal, E-commerce, Retail, and many more.

In its early stages, Padrea along with its consultancy business started Digital Marketing, Software Development, ERP Solutions, etc., emerging as market leaders of the Industry.

In the year 2011 - 2012 Padrea started its operation overseas, as the company spread its wings to the Middle East and Europe. Padrea emerged to become an innovative Technology and Consultancy company.

It is the thirst of keeping up with trends and technology, that has helped Padrea grow over the years and still remain leaders in the Industry. The company saw the potential and growth of emerging new technologies, like AR and VR, and finally in the year 2017, started a separate division completely dedicated to AR and VR, under Padrea Tech.

Baibhav Agarwal along wih his partner, Mr. Mayank Kamani, together formed “Padrea Tech”. It is a subsidiary of Padrea Global Services Ltd. Padrea Tech is a technology company offering bespoke solutions in the AR and VR Technology, and is gradually emerging as a complete AR and VR company. Padrea Tech shares its vision with Digital India and helps incorporates technology in business and help them utilize their true potential. It’s mission is to make superior technology accessible to all organizations in the best way possible in accordance with their requirements. Padrea Tech is currently focusing on using AR/VR technology to take businesses to the next level.

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“Whether you are looking to start your business or grow it to the next level, Padrea as an innovative technology and consultancy company looks after all your growth needs, at all stages. We work with top executives and help you carve your way through glory by providing all business solutions under one roof. Padrea’s experienced panel of experts strives to inculcate change and value in the businesses we serve ensuring thatyou become bigger and better every day,” added Baibhav. Padrea offers clients the expert assistance in specific areas depending on the nature of business. It provide service in almost all areas of business, irrespective of their sector. This is one of the major reasons why clients are benefitted immensely from their Padrea’s services.

The management consultant counts its specialized team as one of the core USP, because they are the ones who transform coffee into value. Further Padrea’s decade-long experience in various sectors also adds value to it.

Sustainability has not only helped Padrea to grow, but also heightened his capabilities to emerge as a successful entrepreneur. The major factor that contributed towards the growth of the company is the deployment of the mastery skills.

“We look high for reaching the sky limits. Our constant stare and focus on innovation, enables us to deliver more optimal solutions for our clients.

The encouraging expansion to overseas countries doesn’t stop here and with each successful projects catered to foreign client round the globe, we work harder on pinning our visibility to multiple countries. The dexterous standards we formulate at Padrea Global Services Ltd, mark a significant contribution not only in the domestic market but also in the international market as well. No matter how many projects we are handling at a time, the resolute assurance of no compromise from our end makes us stand out as a significant one in the global market scenario of today,” Pinpoints Baibhav.

It’s not important to be successful, it’s important to remain successful.

Defeat is not when you fall down, it’s when you refuse to get up !!

The name ‘Padrea’ is a combination of two words ‘Passion’ and ‘Dream’ values upon which the organization is running since its inception, as per the envision of Baibhav Agarwal.

Evaluating himself, as experienced personnel who envisioned a dream of being a successfulentrepreneur, he believes that there can be only a single mantra for living your dreams and that is, constant dedication and honesty. The never giving-up-spirit that ignites within him, drives Baibhav for doing better each day.With an experience of more than 10 years as the Director of the company, his core belief lies in the fact that, it is simply hard work that makes you follow your passion till it is achieved. Holding professional qualification as a Chartered Accountant and deploying strong entrepreneurship learned skills, his journey so far has been extremely productive with various designated roles and being the potential key decision maker in well-recognized and reputed companies. His constructive skills in Management Consultancy, Technology, Skilled Negotiation,Business Planning, Market Research, Management, HR planning, and

Starting as a small management consultancy and technology company in with a handful of people constituting as a team, Padrea has crossed multitude milestones since the day of its inception. The companyhas also been featured in various notable magazines. “Speaking of today, we stand tall as amultidisciplinary organization, facilitating manifold services and overcoming criticalchallenges all at the same time.”

Padrea with a positive outlook aspires to widen it’s wings geographically. The company also aspires to double its revenue and clients in the years to come. “Our vision to become a customer-centric company seems attainable with the current encouraging statistical figures of growth and profit. With the addition of more innovative and distinctive services, we aim to become a more multifaceted organization in the coming future,” concludes Baibhav.

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POWER IT Provides end to end IT consulting and services across diverse industries Over the past years the global IT consulting market has booked year on year growth, although growth rates differ between the more mature markets and emerging economies. With a total value of around $250 billion, the global IT consulting sector is one of the largest and most mature markets within the professional services industry. Power IT Services is a Global IT firm offering

With an experienced team of over 200 consultants the firm has experts in Banking & Financial Services, Health & Insurance, Automotive, Defence Security, Energy, Semiconductors and Consumer Sector who help the clients remain upto date to changing technologies in their domain and remain ahead of competition. “Our operation is spread across United States, United Kingdom and Asia Pacific market enabling clients to get access to expert local talent for their technological solutions and bringing cost advantages on hiring local talent and building a diversified talent pool. We are a trusted partner to several Multinational Companies globally for managing their end-to-end Product Life Cycle and enhancing business processes,” added Ramesh.

Power IT is obsessed with Innovation and creativity and has built their Internal Innovation Repository Framework for the employees to suggest and build innovative process tools. The firm also has the Internal Training for the employees with a structured training framework for both fresher’s and laterals.

Ramesh Pemmasani Founder & CEO

IT consulting, technology and outsourcing solutions and services.

Incepted with a mission to become a Preferred Global IT Service Provider, Power IT offers various services such as Software Development, Mobile Applications, Web Services, IT Management and Security Management. “We also train and deploy resources to the Customer’s project, BPO services and Executive Search. We pioneered in setting up a 24/7 Global Offshore Delivery Centers (ODCs) in Chennai, Hyderabad and Bangalore for IT Consulting Services with quick turnaround time for providing solutions for global location.

The uniqueness of Power IT Services is to address the client needs of small to large scale within agreed time-frame and budget without compromising the quality across BFSI, Energy, Health, Retail and Consumer domains catapulted our growth and setting us apart from the competition,” says Ramesh Pemmasani, Founder, Power IT.

The intellect behind the achievement The driving force behind the growth and success of the company is Ramesh Pemmasani the Founder & CEO of Power IT. He is an entrepreneur with 22 years of International work experience in the software development life cycle of Technology and Business Intelligence Projects with domain knowledge of Telecommunication, BFSI and SCM. In addition to providing strategic solutions, Ramesh works closely with Sales, Marketing and Support teams to ensure Power IT offer the most practical IT Consulting Services to our customers around the globe.

Power IT has client from across the globe including New Zealand, Germany, UK

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and the United States. Since its inception, Power IT has been growing at a steady pace with the recent 3 year growth had been at 33 percent Year on Year. The firm has also achieved many awards and recognizition in the industry. Power IT has been adjudged as “20 Most Promising Managed Services Providers – 2018” by CIO Review Magazine in 2018. The firm has also received recognition in the Silicon India Magazine as the “10 Most Promising Recruitment Consultants in 2018.

“Power IT has always been a preferred hiring partner with Tagit, team has been helping us to close positions with minimum candidates with maximum conversions, so effort loss is less for hiring managers This address the quality of the candidates and hiring timeliness,” Pinpoints Gautham Siddharthan, one of the proud customer of Power IT.

Emphasis on having access to IT Professionals having industry wide and technology expertise to create business value for the clients The Road Ahead The firm with a positive outlook aspires to increase its revenue and clients in the years to come. “Right from our inception we had a clear focus on one particular thing, i.e., to be “The Most Trusted IT Services Partner” across the Globe. We started off as a Consulting firm and we evolved into an IT Services company. We have our own automated processing tool and envision our brand in the global market as a company with a futuristic thought in terms of predictive analytics with AI technology. We are leveraging the current technology to stay ahead of the curve and be a pioneer in this industry,” concluded Ramesh.

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Un-3 Consulting Jishnu Changkakoti

The approaches taken by many research and consultancy firms in the past have, in many cases, not really assisted the client companies, but have ended up accumulating unnecessary data on their systems. The client companies are left with a lot of data and analysis, but no real concrete and actionable plans. This is where we believe Un-3 Consulting makes a huge difference. Our unique process delivers quality data, deep insights and creative action plans that make a significant impact on the client’s business.

Un-3 brings to the table a unique skill set, with a team that combines the best of industry and academia; seasoned professionals with deep and broad expertise from the areas of strategy, brand management, marketing research and analytics. This provides clients expertise at all three levels - operational, inferential and strategic.

We start with a unique offering - a free one week audit of our client’s business. The output of this exercise is typically the identification of key issues and priorities that would make the most impact on the client’s business. Only if the client is happy with this work do we get into a financial contract and take it forward.

Creating a customer-centric business is the mantra of Un-3. We do not believe in templatized solutions that so many consultancies offer, as we believe that each client faces unique situations and has unique needs, and therefore the approach of a consultant has to be flexible enough to customize solutions to these needs. To this end, our inputs start at the earliest stage with the free audit, where we challenge all assumptions and pre-conceptions to identify the actual root causes of the issues that the client faces. Our firm assembles and integrates data from various sources into significant insights, which then creates a tremendous impact on the businesses of our clients.

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We follow a simple and effective process that has been proven to deliver strong insights and unique solutions. The process starts by asking the right questions and searching for internal information to find answers to the questions. Many times, the answers to these questions are already present within the client organization, though hidden in the forest of data that the managers of the organization need to cut their way through to run the business. For the unanswered questions, we both suggest and implement approaches to help fill the gaps in information. This is followed by integrating all the information to come up with strong insights into what are the actual issues that the client faces, and the opportunities that can be exploited. Using design thinking principles, we then come up with practical yet creative action plans that the client can implement to take their business up to the next level.

To this model, Jishnu is excited to add in the design thinking methodology. Many people don’t realize that Design Thinking is not simply about design. It is actually a very powerful and creative problem-solving tool that can be used across different aspects of a business. Jishnu believes that the combination of the customer and business insights and design thinking that Un-3 is now bringing to the table is a very powerful way to help businesses grow.

For, example there is this category which has a huge potential for innovation.

And consumers are disposed to or expect innovation in the category. However, the brand that we consult for, has a brand name that has a huge emotional connect – just the name itself – to a particular sub-category or set of products only. The challenge was the likely (emotional) disconnect that the brand name would have with innovative offerings in other sub-categories. With extensive consumer inputs and internal brain-storming, we were able to come up with adaptations in the brand and call-names for the sub-categories so that we could minimize dissonance without having to spend huge sums on salience building.

Another example is one where brand extension possibilities were missed till the client actually engaged in extensive Consumer Immersions. This exercise exposed the client to various facets of their brand’s positioning and further resulted in interesting and creative line extension possibilities for the brand. Both the cases give us one lesson. Clients and their consultants must engage with their customers and consumers in deep and multi-faceted conversations; many dimensions to the business surface in such conversations, which the client may be blind-sided to due to their day-to-day business compulsions.

Unlike big firms working on the clock, we pride ourselves in going the extra mile for our clients, and the list of our clients who have continued to work with us year after year is testament to this commitment, as well as to the effectiveness of our solutions.

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PROBOX SOLUTIONS INDIA PRIVATE LTD Ensures efficiency of business process IT services will be a key driver for IT spending in 2019 as the market is forecast to reach $1 trillion in 2019, an increase of 4.7 percent from 2018. An expected global slowdown in economic prosperity, paired with internal pressures to cut spending, is driving organizations to optimize enterprise external spend for business services such as consulting. In a recent Gartner study, 46 percent of Organizations indicated that IT services and supplier consolidation was in their top three most-effective cost-optimization approaches.

Rajesh Kutty Founder & Executive Director

PROBOX Solutions is among the one of the fastest growing IT solutions provider focus on providing Enterprise Support Services to its clients.

PROBOX is driven by a passion to facilitate clients build stronger, more agile and more innovative businesses. PROBOX distinguish a very large opportunity in helping Customer in their technology refreshment as well as consolidation process, keeping cost optimization approach.

Probox Solutions is one of the India's upcoming Technology, Consulting and Outsourcing Company emphasizes on Digital Infrastructure, Cloud and Security solutions. “We deliver Technology expertise through a full life cycle model of professional, managed, and support services including strategy, consulting, implementation and design. By taking the time to deeply understand how our clients define success, we help them harness technology advances, simplify IT complexity and optimize their environments today while enabling future applications, user experiences and revenue models. We deliver a comprehensive portfolio of ICT Services and Solutions business model

helping customer do better business by leveraging our industry-wide experience and our deep technology expertise. We have built repute for Quality and Integrity,” says Rajesh Kutty, Founder & Executive Director, Probox Solutions.

PROBOX has built an ongoing “Orientation Program” for its entire employee strength across the Organization, with a theme Customer First. “Our customer’s quality service is our prime focus. PROBOXians recognise this and always remember that our success is not an entitlement, but something we need to earn every day.

PROBOXian are very sensitive towards our customers deliverables and do everything what we can, individually and collectively to exceed their expectations. The trust and branding develop over a period of time is a testimony to our successful management style and it is an important milestone in our journey. As the organization grows older, the Operational processes get streamlined, Client relation gets strengthened and Organization gains rich experience. When it comes to any Organization and Business enterprise, each anniversary serves as a Branding opportunity. Age of an organization is a thing to be proud of and it requires great Skill, suitable Government Policies, good Market Response, crucial Partnerships and Loyal Clientele in order to stay afloat in a dynamic business environment, ,” added Rajesh.

A platform to explore for the employees The IT service provider firm has a contingent workforce which is increasing in number.

As there is a multi-generational workforce in every company, people are inviting for the standardization and simplification.

PROBOX find ways to provide ground breaking new insights or tools for managers and support employees in taking faster, better and well-focussed business decisions.

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PROBOX still being one of growing companies,strongly believes in open door policy.

Facilitating clients to build a better future Started in the year 2015 with a clear focus on providing Enterprise Support Services to its clients the Founder & Executive Director Rajesh Kutty (RK) incepted PROBOX in 2015 and has grown leaps and bounds under his leadership.

RK as his peer knows him is a Technology Industry professional with almost 3 decades of experience in Europe, Middle East, Africa, South East Asia and India.

The Founder Leadership experience includes Corporate Governance, Customer Relationship Management and Organization Strategy. Prior to his current role he has also served with various other IT companies in various technology innovation and business roles. To sum up a visionary who always believes in handling the most complex situation with

and served by us. Our committed and well-trained staffs of around 100 employees have earned a reputation for professional service and empathy,” pinpoints Rajesh.

“What a great company to take on this project for us! We knew it was a big and complicated project from the start but the PROBOX team ensured everything was delivered as per the requirements and on time. I cannot praise them enough and I will most definitely be using them again. I can highly recommend, says, Sunil Surayarao, one of the proud clients of PROBOX. The firm with a positive outlook aspires to increase and revenue in the years to come. The firm has a focused approach toward Business Growth Objectives also keeping Business Strategy Simple, feasible, realistic, and achievable with a strong commitment goal.

Cloud services powering business innovation and transforms competitive landscape a sense of humour ever enthusiastic and passionate about everything he does.

An ISO 9001 and 20001 certified Company PROBOX, has received Award and recognition from CIO Review as the 20 Most Promising Managed Services Company in India-2018. PROBOX witnessed financial growth in almost all verticals since last year. The business revenue has recorded an impressive 70 percent increase in comparison to that of the last accounting year. “The experience we deliver in our service to our customer, the strength and equity of our brand and the primary reason for our current and future success is because of our team enthusiasm to be the best in the Globe. Our enterprise support services and new age technology across various Industries. Our services are available in PAN India at around 128 on-site locations. With 14 Branch offices in key cities such as Bangalore, Chennai, Hyderabad, Delhi, Pune, Mumbai, Kolkata, Kochi, Goa and North East are all well serviced

FOUNDER

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TEJPAL HOSPITALITY

Amit Tejpal WHAT IS ‘FRANCHISING’ The term franchising essentially stands for “An arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. The franchisee usually pays a one-time franchise fee plus a percentage of sales revenue as royalty, and gains (1) immediate name recognition, (2) tried and tested products, (3) standard building design and décor, (4) detailed techniques in running and promoting the business, (5) training of employees, and (6) ongoing help in promoting and upgrading of the products”. (as defined by www.businessdictionary.com) To put this far more simply, and in food and beverage terms, it’s a situation where a hotel or restaurant company, expands its business by allowing third parties to open up their brand outlets, usually by paying a fixed percentage or charging a fixed percentage for brand name.

HOW DOES FRANCHISING WORK Franchising is easiest way for an investor to get into the Hospitality trade (Hotels or Restaurants). It ensures being a stakeholder in a recognized brand, and the thought of owning a well known restaurant or hotel is what drives most people to Franchising. It works by essentially following the same standards as other outlets of the brand across the region, for which training is imparted by the Franchisor. But, not all outlets you see multiplying are through Franchisee’s, a lot of companies prefer to run and operate their own stores, for this we must understand the system ‘Self-Operated’ and “Franchise-Operated” restaurants / hotels.

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SELF / BRAND OPERATED FRANCHISING In this situation the Franchisor allows investment from third party investors, like you or me, to put up money in acquiring the outlet location (rented/leased/owned), put up some more money in doing up the interiors, lighting, air-conditioning, plumbing, etc., which has to be followed completely as per the Franchisor’s instructions, and thereafter the Franchisor will pay the Franchisee a fixed percentage of the monthly revenue. An example of this is seen in KFC Restaurants, where the investor sets up the property for KFC, and they send in their own trained staff to run the show. In most cases like KFC, the investor gets a fixed percentage on ‘total sale’ (minus GST). Usually this percentage is between 6% - 15% across the board. In this kind of a situation, even the investor walks in and spends like a regular customer, and can have no say in food production areas like change of recipe etc.

For Hotels, an investor may setup a 3*/4*/5* Hotel on his own money and arrange for a larger well known Hotel company to run it for them, while the investor receives a fixed percentage of sale. For example, in the 5* category, all Hyatt and JW Marriott Hotels in India are run similarly. The employees are on the payrolls of the Hotel Company, but the property belongs to a third party owner. Another example of ITC Fortune and Taj Gateway Hotels can be offered in the 4* Hotels category. In this case however, the investor need not walk-in like any ordinary customer, he gets the same respect or more than that of the General Manager, with usually everything on the house.

FRANCHISE OPERATED OUTLETS In this situation the Franchisee just uses the brand name and brand standards of a well known brand, however the staff are on the Franchisee’s payrolls not the brand’s. Like in the above case, The investor here has to find a suitable location, set it up with appropriate interiors etc. as per the guidelines of the Brand, recruit staff, and run the show himself, but within guidelines of the Brand. In this situation the investor or Franchisee pays the Brand a fixed percentage of sale, in return he gets Brand Standards, and Marketing. Most good brands also regularly hold trainings for all of the franchisee’s employees, assisting them to embrace the Brand’s standards An example of this in Hotels can be seen in OYO Rooms, who have recently started ‘self-operating’ some hotels under the banner OYO Townhouse, whilst the bulk of their hotels are under a ‘Franchise operated’ scheme, where they market the property via their App and e-portal, manage the reservations and charge a fixed percentage. Another ironical example is ITC Hotels, where in the case of Fortune Hotels, they become the Franchisor, for their Luxury 5* Deluxe Hotels like Sheratons and Luxury Collection, they actually pay Royalty to Starwood Hotels (now owned by Marriott) for the use of Brand Name and Brand Standards, whilst operating the Hotels themselves.

For restaurants, there are numerous examples like this in small waffle chains, ice cream, donuts, frozen yoghurts, south indian fast food, etc. brands. Even Baskin Robbins and Subway operate similarly, where the investment is made by the investor and the owner has to run the show with support from them. The better the brand, the better the support an investor will get.

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SHOULD YOU GO FOR IT ?

There is however one thing to note, when an investor goes to a big company to get a Franchisee for a ‘Self operated’ or ‘Brand operated’ outlet, where he will only have to pay money once and the Brand will run the show for him, it involves a lot of purchase from that brand. For example, an investor cannot even buy an oven of his choice, he has to buy exactly what the Brand has told him, and more often than not, from the same vendor that the Brand has adopted in the past, even if the investor wants to buy a better oven or fridge or fryer, etc. Same for every single item purchased, right down to furniture. This adds up on the expenses, and some brands even manufacture their own machines / kitchen equipment, just for this purpose.

To sum it up, Franchising works for anyone who has the investment to own a brand store. To give you an idea, in a metro city like Kolkata, a Baskin Robbins 15ft*20ft store costs between Rs. 15-20 Lakhs, a Subway Franchise costs upwards of Rs. 60 Lakhs, KFC / Pizza Hut Rs. 1 - Rs. 1.25 cr. Hotels could cost between Rs. 10 cr to Rs. 1000 cr (yes one thousand) depending on size and location. The largest restaurant Franchise chain currently in the World is Subway with over 30,000 outlets worldwide, and KFC (Owned by Yumm Foods, which is further owned by Pepsi Co) is not too far off, and the reason behind their phenomenal success is Franchising.

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RE/MAX INDIA Endow with the world’s largest real estate network Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017 and contribute 13 per cent of the country’s GDP by 2025. The Indian real estate sector has witnessed high growth in recent times with the rise in demand for office as well as residential spaces. Between 2009-18, Indian real estate sector attracted institutional investments worth US$ 30 billion. RE/MAX is one of the World’s largest &

franchisees and the salesmanship skills of its Broker Associates and creates an organized and professional framework, where the end customer is benefitted not only to buy and sell real estate but also find financial and legal assistance, all under one roof, RE/MAX promises Global Reputation trust and reliability.

RE/MAX India has earned several accolades and has excelled in the decade of its existence. Some of them are: Recognized as Startup of the Year 2010 at Small Business Awards by Franchise India & Zee Business, Awarded as Master Franchisor of the Year Real Estate at Franchise Plus Awards by exchange4media group, Honoured as Service Provider of the year at the Building Industry Leadership Award, Rewarded as Master Franchisee of the Year at Franchise Award by Franchise India and Ernst & Young and selected as the Best Estate Agency in Asia at the coveted OPP Awards for Excellence 2012 in London, Awarded as the Realtor of the Year at the 6th Realty Plus Excellence Awards 2014 are some to name a few.

Gaurav Marya Managing Director

India’s fastest growing real estate network. The business model is running successfully all around globe is now augmenting entrepreneurship capacity in India. RE/MAX India was established with a vision to develop premium quality real estate franchise system, providing sustained value to end users and community.

Being recognized and respected as a Leader of Innovation and Sustainability RE/MAX India offers service to every town and city within India with equal passion to enhance customer delight. RE/MAX India offers unprecedented levels of customer service and provides access to real estate resources not offered by any other real estate agency in India. RE/MAX India offers various promising services such as structuring the unorganized sector as Indian real estate industry is an unstructured arena and RE/MAX as a brand that carries 46 years of legacy adheres by a structured business model that has been running successfully across the globe organizing the real estate sector everywhere.

RE/MAX India is providing professional & on-field training along with technical assistance to the Franchisees and Broker Agents, and ultimately assisting the end-customer. RE/MAX blends the administrative skills of its

Promising a Better Future for the Real Estate Industry RE/MAX was introduced in India by Samir Chopra in the year 2009. His association with Gaurav Marya, Managing Director, RE/MAX India has escalated the brand’s visibility. He is India’s leading franchise and business growth expert and a highly successful serial entrepreneur. Gaurav Marya is widely known for bringing about the franchise and small business revolution in India. As a Managing Director, he effectively leads the India office of RE/MAX – the world’s largest network of real estate professionals. RE/MAX India provides information on the realty market, brokerage solutions to property owners and location solutions to franchise requirements. Since very long he has been empowering the entrepreneurs of the nation to lead and succeed.

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“The strength and spine of RE/MAX is its Business owners and Broker Associates thus empowering them with trainings, technical assistance and marketing support to lead and succeed as an entrepreneur. The brand’s ultimate motive is to serve the end-customers with the best real estate services and enhancing their experience of buying/selling property. The associates build a strong relationship with their prospects and maintain it even after the deals are closed,” says Gaurav Marya, Managing Director, RE/MAX India.

A Brand in the Real Estate Industry RE/MAX is not just a brand but a legacy that has been successfully running for over 46 years now and being recognized as the world’s largest real estate network . It has been expanding widely all across the world with a successful business model and in India as it executes and adheres by this business model creating a structured arena for mutual development of the Franchisees and broker agents along with equal benefits for the end-customers.

RE/MAX blends the administrative skills of its franchisees and the salesmanship skills of its Broker Associates and create an organized and professional framework, where consumers would be not only able to buy & sell real estate but also find financial and legal assistance all under one roof RE/MAX India conducts motivating & energetic training sessions for all the partners, associates and team members. The system is structured in a manner that it provides innumerable opportunities to every individual to perform and showcase their innate caliber by learning and exploring new avenues within their designated fields.

RE/MAX India executes the vision of recruiting and training real estate people at various levels of the business model to create an unprecedented network spanning the entire country. This will not only be aimed at organizing the real estate market but also at creating an unmatched referral system. As the fastest growing real estate network in India, RE/MAX aims at being the most professional and trusted brand in the entire real estate industry across the nation. The firm with a positive outlook aspires to increase its partners and revenue in the years to come.

The real estate firm also aspires to widen it wings geographically in the near future.

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