2027
Media Kit
Unique Cars connects automotive brands with passionate owners, collectors and buyers through trusted coverage of classic, performance and enthusiast vehicles across print, digital and social channels.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
822.8K+
Unique Cars Magazine engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.
Monthly exposure opportunities for 12month partners
Our Readers
31.1K+ Magazine circulation
29.6% Enewsletter open rate
371.6K+ Average monthly page views
28.2K+ Enewsletter circulation
8.6% Enewsletter click rate
193.6K+ Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
$86,000
Average Income Pass on Rate
6
Average Age
49
Considering Buying a Car
69%
See Unique Cars as Authoritive and Trustworthy
89%
Actively looking to purchase car products or accessories
96%
Geography VIC
26.6%
NSW
33.5%
QLD
19.5%
SA
8%
WA
9%
Other
3.4%
A sample selection of our audience
Steve Padgett Collection - Readers Rides (UNC 516)
Zeigler Bailey Porsche - Bespoke Aussie Build (UNC 519)
Coffs Harbour Holden Museum (UNC 520)
Companies most engaged with our content include: Sporting Car Club of South Australia 500 Car Club of Tasmania Alfa Romeo Car Club of Australia American Muscle Car Club Coast to Coast Car Club Classic Holden Car Club 1967 Ford Falcon XR Ute - Owner Kevin Sidebottom (UNC 520)
Noosa Concours d’Elegance (UNC 521)
Classic Ford Club Chrysler Owners Club of Qld Jaguar Car Club of Victoria Melbourne University Car Club
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Unique Cars Magazine, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Extend reach and AEO visibility
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Full page
Front cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Back cover
Solus EDM
LEADERBOARD (ROTATING)
MREC (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Features schedule
Issue 526
Issue 527
Issue 528
Issue 529
Issue 530
Issue 531
Issue 532
Booking: 30 Nov 2026 On sale: 4 Jan 2027
Booking: 11 Jan 2027 On sale: 8 Feb 2027
Booking: 8 Feb 2027 On sale: 8 Mar 2027
Booking: 9 Mar 2027 On sale: 5 Apr 2027
Booking: 28 Apr 2027 On sale: 3 May 2027
Booking: 3 May 2027 On sale: 31 May 2027
Booking: 28 May 2027 On sale: 28 Jun 2027
Issue 533
Issue 534
Issue 535
Issue 536
Issue 537
Issue 538
Issue 539
Booking: 28 Jun 2027 On sale: 26 Jul 2027
Booking: 26 Jul 2027 On sale: 23 Aug 2027
Booking: 23 Aug 2027 On sale: 20 Sep 2027
Booking: 20 Sep 2027 On sale: 18 Oct 2027
Booking: 18 Oct 2027 On sale: 15 Nov 2027
Booking: 15 Nov 2027 On sale: 13 Dec 2027
Booking: 6 Dec 2027 On sale: 10 Jan 2027
VIEW DESIGN SERVICES
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For Partnership Enquiries contact: Hollie Tinker
VIEW PRINT SPECS
Business Development Manager, Unique Cars Magazine P: 0466 466 945 E: hollie.tinker@primecreative.com.au