2026
Media Kit
Unique Cars Magazine is the most-loved resource for owners, drivers and collectors of special cars. Readers are lovers of cars, from cheap classics to investor cars, historic racers and so much more. If you’re selling gear to classic car lovers, Unique Cars is place to do it.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot Unique Cars Magazine reaches Classic car owners, automobile collectors, enthusiasts & restorers by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content. Our Readers
$86,000
Average Income Pass on Rate
6
Average Age
49
Considering Buying a Car
69%
See Unique Cars as Authoritive and Trustworthy
89%
Actively looking to purchase car products or accessories
96%
527K
Monthly exposure opportunities for 12month partners
31,834 24,055 Magazine circulation
Enewsletter circulation
26.6%
7.6%
Enewsletter open rate
Geography Vic
26.6%
NSW
33.5%
Qld
19.5%
SA
8%
WA
9%
Other
3.4%
Enewsletter click rate
105,763 197,558 Average monthly page views
Social followers
Magazine circulation includes paid subscribers to print and digital magazine.
Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients. Brand builder
Executive influencer
Industry leader
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)
• 12 x months enewsletter banner ad
• 12 x months enewsletter leaderboard ad
• Distribution of press releases on our website and in enewsletter
• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter
• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter
Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Torana SLR 5000 owner Michael (UNC 505)
John Hickey - owner Isuzu Bellett GT-R (UNC 505)
Sam Rachiele - owner 1967 Ford Fairmont Gallaher Tribute (UNC 502)
Companies most engaged with our content include: Sporting Car Club of South Australia 500 Car Club of Tasmania Alfa Romeo Car Club of Australia American Muscle Car Club Coast to Coast Car Club Classic Holden Car Club Tracey Little - 1965 Split-Screen Kombi Westfalia owner (UNC 501)
Rick and Suzanne Trembath - owners of this Plymouth Superbird (UNC 506)
Classic Ford Club Chrysler Owners Club of Qld Jaguar Car Club of Victoria Melbourne University Car Club
Premium advertising options – magazine Double page spread
Back cover
Inside back cover
Early right hand page
Premium advertising options – digital Enewsletter benefits LEADERBOARD (FIXED)
• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs twice weekly on Mondays and Wednesdays • Change the creative as often as you like • Digital reporting available
Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported
LEADERBOARD (FIXED)
MREC (ROTATING)
Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 25,800+ industry decision makers
Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time
Editorial At Unique Cars Magazine we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Tempters - car spotlight pages (Pennant Hills Auto & Oldtimer Queensland)
Product feature (Supersonic Collectibles)
Single product spotlight - Gearbox
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Company profile (Modern Classic Motorsport)
Product profile (Classics for a Cause promotion)
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Branded section sponsorship (Donington Auctions)
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
Issue 514
Issue 515
Issue 516
Issue 517
Issue 518
Issue 519
Issue 520
Booking: 6 Jan 2026 On sale: 2 Feb 2026
Booking: 3 Feb 2026 On sale: 2 Mar 2026
Booking: 3 Mar 2026 On sale: 30 Mar 2026
Booking: 31 Mar 2026 On sale: 27 Apr 2026
Booking: 28 Apr 2026 On sale: 25 May 2026
Booking: 26 May 2026 On sale: 22 Jun 2026
Booking: 23 Jun 2026 On sale: 6 Jul 2026
Issue 521
Issue 522
Issue 523
Issue 524
Issue 525
Issue 526
Booking: 21 Jul 2026 On sale: 17 Aug 2026
Booking: 18 Aug 2026 On sale: 14 Sep 2026
Booking: 15 Sep 2026 On sale: 12 Oct 2026
Booking: 13 Oct 2026 On sale: 9 Nov 2026
Booking: 10 Nov 2026 On sale: 7 Dec 2026
Booking: 1 Dec 2026 On sale: 4 Jan 2027
VIEW DESIGN SERVICES
VIEW DIGITAL SPECS
For Partnership Enquiries contact: Hollie Tinker
VIEW PRINT SPECS
Business Development Manager, Unique Cars Magazine P: 0466 466 945 E: hollie.tinker@primecreative.com.au