Unique Cars Media Kit

EDITORIAL OVERVIEW

UNIQUE CARS MAGAZINE and Trade Unique Cars online is the most-loved resource for owners, drivers and collectors of special cars.

Through both print and digital, our magazine covers everything from sexy daily drivers, through to cheap classics, investor cars, historic racers and so much more. If it’s a future or current classic, maybe with a bit of muscle car in its breeding, we cover it.

Our readers love their cars as much as we do, and Unique Cars is a great place for companies to get the best visibility in front of this dedicated audience. If you’re selling gear to classic car lovers, then Unique Cars is the spot to attract your next customers, and show you are part of this passionate community. In addition to display ads, we’re

happy to write about your gear, working with you on a marketing campaign that’s sure to get some attention.

If you are a dealer specialising in unique cars, or just looking to float your own, you couldn’t find a better spot to get buyers who will appreciate your wheels.

Angelo Loupetis

ANG L O U PETIS

READERSHIP CIRCULATION

&

69% Are considering buying another car

RESEARCH

UNIQUE CARS research shows how our readers are a prime target market for our advertisers, with both the interest and mindset to buy some new gear.

20% Will do so within a year

89% See us as authoritive and trustworthy

OUR READERS...

$86,000 is the average income

6 PEOPLE get to see each mag

49 is the average age

43% are professionals/ white collar

96% Are in the market for a car product or accessory

68% Currently own a unique car

DIGITAL OPPORTUNITIES

PRINT AND DIGITAL go hand-in-hand at Unique Cars to create access on many different platforms. Content is still king but those who engage with UC have a variety of ways of finding it.

Tradeuniquecars.com.au is one of Australia’s leading sites dedicated to helping connect buyers and sellers of new and used collectible cars. A comprehensive search, compare and enquire engine helps buyers find the best deals on the most desirable and collectible cars.

Optimized for tablet and smart phones, and with thousands of items available to

view, TradeUniqueCars.com.au is an essential tool for finding the car of your dreams. Private and dealer customers can maximize their marketing efforts by utilizing the site’s inventory management, industry specific reporting and enquiry and sales activity tools.

Advertising on Tradeuniquecars. com.au ensures your marketing message is integrated into a seamless package that targets consumers in all active phases of their purchasing process.

42,512

390mm(w) x 270mm(h)

BLEED:

400mm(w) x 285mm(h)

SAFE TYPE AREA:

375mm(w) x 255mm(h)

Please allow a 15mm safety gutter in center of spread

FP TRIM:

195mm(w) x 275mm(h)

BLEED:

205mm(w) x 285mm(h)

SAFE TYPE AREA: 185mm(w) x 255mm(h)

MECHANICAL SPECIFICATIONS

Printing: Web offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

Not to scale

2 X HIGH-DENSITY STANDARD SIZE

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

TRIM 250px(h) From the top

SAFE AREA

150px(w) x 600px(h) WHITE SPACE

1040px(w) / 2080px(w)

No Ad content to go here white space #FFFFFF

WEBSKIN

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h)

WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g.

<meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

*Standard web sizes are requried, however additional high density files can be supplied as well