PRESTIGE
This Italian furniture company based in Meda, Lombardy, is committed to elegant, timeless design. Craftmanship at its finest, as befits its tradition. It was founded in 1948 by Alberto Minotti, a carpenter, as just a simple craft business. However, since the sixties, has already slowly turned into a real industrial company. When his father died at far too young an age in 1991, both sons, Renato and Roberto, took over the business and began to realize their vision of an international company. They succeeded thanks to their great endurance and clear strategy. An important next step was the collaboration with the internationally re nowned architect Rodolfo Dordoni. In 1998, he began to design even more distinct, future-oriented forms – and from then on he has held onto his role as a kind of creative director. Today, this is what constitutes the company’s signature DNA. Today, Minotti employs 205 people, operates in 63 countries, owns 34 flagship
stores and approximately 300 qualified dealers worldwide. According to the “Handelsblatt”, sales in 2017 amounted to around 115 million euros. The most exciting furniture novelties were shown at Salone del Mobile Milano 2019: For example, the Daniel collection’s seating area with matching coffee tables, a new armchair called Lawson, and a dining table called Wedge by Nendo Design. Meanwhile, Minotti’s 3rd generation is leading the company into the future. Alessandro and Susanna Minotti shape future projects within the framework of the Minotti Studio and have been reinventing the company again. Materials, optics, marketing and new visions are being explored. The Minotti Studio has just been greatly expanded and is now a kind of research laboratory within the company. Indoor and outdoor areas are being redefined, their feasibility meticulously reviewed, new materials researched, projects for public and
WWW.MINOTTI.COM/PROJECTS
© Federico Cedrone
TIME LESS DESIGN
private spaces are also being worked out. At www.minotti.com/projects you can get an idea of how visionary this can be. The projects range from property in Tel Aviv to Beverly Hills, and from Ukraine to Mexico. And the latest highlight: Minotti 2018 Hospitality, a project with a furnishing concept intended for public areas, such as hotels. Clear, futuristic, thoughtful, and a great example of what future living can look like. Very inspiring. Soon during your vacation in L.A., Miami or anywhere else, you might encounter unusual furniture or rooms which are abstract, technologically more interesting, or exceptionally beautiful in terms of craftsmanship, if so, then it may very well be a Minotti. Made in Italy, of course.
The architect and designer Rodolfo Dordoni
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