P R E S S R O O M P H I L A N T H R O P Y
We envisage a world where children and families are safe, joyful and healthy.
Chill Out & Look About
I had a childhood every child deserves, a childhood that many miss out on and that’s why through Pressroom Philanthropy we plan to support organisations who put hope back into people’s lives.
“We established Pressroom Philanthropy to support those in the community who need it most. We are here to enable innovative communityimpact the helps bring about making people’s lives better. Pressroom Philanthropy is here to lend a hand and support those leading extraordinary work in our communities. From access to funding and strategic advice through to the delivery of engaging marketing collateral, we have a range of solutions to provide you. Get in touch and let us know how we can help you.” - Phil Taylor, CEO, Pressroom Philanthropy
Our mission is to assist and build capacity in organisations making impact in the community. We aspire to support those improving the welfare and wellbeing of children, families, and communities. We work across three core themes to enable this to happen: • Community Impact • Homelessness and Food Security • Music & the Arts
Food Security & Homelessness
We understand that there are a plethora of complex issues leading to homelessness or the ability to put a meal on the table. These issues can affect anyone, at any time in their lives. Food security and the ramifications this has on the future of societies rely on forward-thinking organisations to make sustainable differences. We want to work with organisations that have innovative ways to address these issues which provide secure, sustainable housing and food security solutions, empowering people to improve the trajectory of their lives.
Community Impact
We see strong, resilient, and supported communities as central to the wellbeing of children and families. They need access to available resources and services working alongside communities with adequate capacity to respond with agility and empathy.
Music & the Arts
The power of music for self-expression, relaxation, joy, escape, connection, therapy, reverence, and the strengthening of neural pathways cannot be understated. We recognise the prodigious impact of music and the performing arts as a therapeutic tool for a range of people, including, but not limited to the neurodiverse, those experiencing mental health issues, suffering from dementia, and physical disabilities. We are open to supporting organisations that work to widen opportunities for children’s access and participation in music and performance to improve overall wellbeing.
Marketing Assist FOR NOT-FOR-PROFITS
After years of printing catalogues for the ‘Who’s Who’ of Australian retailing we are uniquely placed to bring marketing assistance to the not-for-profit sector. Pressroom Philanthropy will not only fund projects but also provide in-kind support to help organisations maximise the opportunities for exposure to create awareness, increase engagement and raise funds. We offer marketing assistance for not-for-profits that draws on decades of experience in creating and producing communications campaigns for various industry sectors.
Our assistance will benefit in two ways:
1
consulting, where our team will work with your organisation to implement your marketing strategy across various print and digital communications; and
2
the production of high quality, high impact print and digital collateral.
We’re excited by the prospect of helping you to achieve your goals.
Logo Design Make an impact and increase engagement through thoughtful logo design. Our logos will revitalise your image and usher in a whole new era for your organisation.
Branded Stationery
A visually impactful and consistent suite of letterheads, business cards, notepads and other printed collateral can help to keep your organisation top of mind.
Annual Reports
We have experience designing for Australia’s leading not-forprofit organisations and we take a strategic and creative approach to corporate reporting.
CITY SALVOS PRESS
MARCH 2020
02:EVENTS
Plans Hope Future
Newsheets For Major Brendan Nottle and his talented team, the 4-pager we produced called the ‘City Salvos Press’ was a real ‘game-changer’.
REBUILDING LIVES AND CHEERFUL GIVERS! MAJOR BRENDAN NOTTLE
T
he Salvation Army Melbourne Project 614 is excited to offer you the inaugural edition of City Salvos Press. Many people ask where the name Project 614 comes from. It’s taken from the book of Isaiah chapter 61, verse 4. It talks about rebuilding, restoring, renewing the devastated ruins of the city, and we take that to mean the lives of the most vulnerable in our city. The Salvation Army Melbourne Project 614 is passionately committed to working with the most vulnerable people across the City of Melbourne and we are equally committed to playing our part to ensuring that the City of Melbourne remains an equitable and accessible place for all. As you glance through this newspaper, that operates out of The Salvation Army Melbourne Project 614. This newspaper also
enable us to do the work that we do. Without these associations, the work of The Salvation Army Melbourne would be miniscule. The engine room of The Salvation Army Melbourne Project 614 is its staff, volunteers Project 614 would cease to function. A verse in 2nd Corinthians, chapter 9, verse 7, talks of giving and reminds us that: ‘God loves a cheerful giver’. If you are able to donate some time or some money to support the work that we do with the most vulnerable people in the city please look for the relevant QR codes that are featured in this newspaper. We are deeply indebted to Phil Taylor & Joran Dilucian of Pressroom Partners and Michael Wilkinson of Wilkinson Publishing for this excellent publication. We’d also like to thank Sean Car at CBD News, Docklands News and Southbank News for continued support and help with distribution. Happy reading and we look forward to meeting you again through the medium of this newspaper in two months’ time. If you have any feedback about what you would like to see in this newspaper please don’t hesitate to contact us by emailing info614@salvationarmy.org.au.
CITY SALVOS PRESS
MARCH 2020
03:CITY NEWS
Plans Hope Future
VOLUNTEERING
PROJECT 614 IS QUICK TO REACT TO CORONAVIRUS
CORPORATE PARTNERSHIPS KEY TO SUCCESS
As the world steps up its response to the spread of coronavirus, all Australians are urged to take necessary precautions to protect themselves and others.
E
Mass events are now being cancelled, as state and federal governments continue to respond to this evolving situation. Melbourne City Salvos has a business continuity plan in place to reduce the impact of this pandemic on our homeless community. From testing and quarantine areas through to isolation facilities we will be there to care for the most vulnerable in our community and meet human needs. While the means of delivering our services might be changing, our mission hasn’t. Together with Salvos across the country, we hope and pray for the health and safety of all Australians during this time.
OUR RECIPES FOR SUCCESS
O
ne of the things that really has an
Salvation Army café located at Bourke Street is the quality and variety of the food we serve. Our guests are seated at a table, and have their order taken by our staff and volunteers. We feel it’s really important that our guests feel respected and special when dining with us. We even have baristas thanks to our association with William Angliss Institute. We are extremely lucky to have such dedicated, professional and talented staff in our café, led by head chef Adam Thomson. Late last year, the Salvation Army Melbourne Project 614 and Wilkinson
One Table - a cook book with heart - with the proceeds going to the Salvo’s Magpie Nest Café. The Salvation Army Major Brendan Nottle said One Table features familyfriendly classic recipes from Adam, Ferguson Plarre CEO Steve Plarre and some ‘special guest’ home cooks. “Wilkinson Publishing have done an amazing job putting One Table together.
Our head chef Adam Thomson.
It really captures the essence of what we do at the Magpie Nest Café; bringing people together and offering solace and sustenance to those who need it most,” Brendan said. “Our head chef Adam Thomson delights our clients with three course meals every day and the recipes in the book are for the very meals he serves. “There is also my signature recipe for Toad in a Hole, Sandra Nottle’s delicious prawn chowder, a curried sausages
THANKS TO DENIS WALTER AND THE CREW FROM 3AW FOR MAKING OUR 2019 CHRISTMAS VERY SPECIAL.
recipe from one of our volunteers, a lasagne recipe from our café manager and an entire sweet treats section in which Steve Plarre divulges generations of Ferguson Plarre recipes. The recipe for Gingerbread Nottles is even included!” Head chef Adam Thomson was inspired to take on the role at the Salvos by his love of food and his passion for giving back. “I guess my heart has always been split between creating comforting, easily approachable, uncomplicated food and wanting to help those in need,” Adam said. “I love that our community can come in and have proper table service. I love that I can not only create tasty and more importantly nutritious meals for our community, but that I can do it with surplus produce donated from Ferguson Plarre and our large supermarket chains. “If I can let someone know they’re valued through some roast pork and an apple crumble, then that’s a good day’s work to me.” Wilkinson Publishing CEO Michael Wilkinson said the work of the Melbourne Project 614 inspired him to put the book together.
THE MAGPIE NEST HOUSING PROGRAM
T
he Collingwood Football Club Foundation is responsible for providing housing for 150 people who were homeless or at risk of homelessness. An independent report from Deakin University has found that quality of life of participants in the Magpie Nest Housing program “had improved dramatically as a result of their joining” and that Magpie Nest
affordable accommodation. Tenants are involved in volunteering in other programs at
“We are tremendously proud to support the Salvation Army Project 614 Team to deliver the Magpie Nest Program.”
community of $4 million per annum. A partnership with Project 614, the Magpie Nest Housing Program has secured 50 houses from the private rental market, providing stable and affordable accommodation embedded in local communities. Magpie Nest aims to make a genuine difference in the lives of people experiencing homelessness and disadvantage by providing a network of support services and safe,
- Eddie McGuire, Collingwood President. Project 614 and are connected with a range of supports that enable residents to access free legal assistance, education, training,
employment, health services and, where necessary, drug and alcohol treatment programs. Collingwood President Eddie McGuire said, “We are tremendously proud to support the Salvation Army Project 614 Team to deliver the Magpie Nest Program. Collingwood has a long and proud history of helping vulnerable people in our society. We seek a major role of social responsibility in our community and we are thrilled to have the opportunity to work with the Salvo’s to help people who experience disadvantage, homelessness and isolation. The entire club is behind the Magpie Nest Café and programs and we look forward to growing the program and supporting the most vulnerable people in our community.” Magpie Nest also receives generous support from Coles, the Major Community Partner of the Collingwood Football Club and the Major Partner of Magpie Nest.
69 BOURKE STREET TURNS 125!
T
he Salvation Army Melbourne Project 614 celebrated its 125th anniversary at our Bourke Street centre in October 2019. Another Aussie icon, Australia Post, issued a special commemorative stamp to mark the occasion. The Salvation Army purchased 69 Bourke Street from the YMCA in 1894. It is a structure steeped in history.
impressive line-up of guest orators including Former Prime Minister Alfred Deakin. Project 614 was honoured that Melbourne leaders including Lord Mayor Sally Capp, Police Commissioner Graham Ashton and Australia Post CEO Christine Holgate gave their time to speak at the 125th anniversary event. Premier Daniel Andrews and Collingwood Football Club President Eddie McGuire both gave video messages.
ach day at 7.00am, the Magpie Nest Café opens its doors to serve a free breakfast and lunch to Melbourne’s most vulnerable. It is an achievement made possible by Melbourne’s corporate community who eagerly step away from their usual 9-5 roles and don an apron for the day. Volunteers assist with all essential tasks involved with running a busy café including taking orders and plating and delivering food, clearing tables, washing dishes and cleaning up. 7-Eleven Community Investment Manager Janita Friend says a day volunteering in the café is highly sought after by team members. “The opportunity to be a part of the Salvo’s world for a day brings a new perspective to volunteers. They leave feeling their help is so valued and appreciated that they only want to do more.” Café Manager Matthew Daniels says it would be impossible to deliver the service without the support of corporate volunteers. He highlights the power the program has in breaking down barriers. “Our corporate volunteers leave feeling more connected to the Melbourne community and more comfortable stopping to have a chat with homeless community members when they see them across the City of Melbourne.”
KEEN TO HELP?
Corporate volunteer days run Mon-Fri, 8.15am 2.00pm. For info on how to get involved please email info614@ salvationarmy.org.au or hover over the QR code above with your phone’s camera.
Corporate groups who are especially supportive:
7-ELEVEN SHOUTS US A LATTE! We have the hardest working 7-Eleven coffee machine in Australia. Pumping out up to 9,500 FREE HOT drinks a week!! Thank you, 7-Eleven, for being such great friends to Melbourne’s homeless.
Presentations + Publications Multimedia presentations and reports allow you to showcase your organisation and demonstrate your expertise in the field through the incorporation of statistics, emotive storytelling and images. In addition to printing engaging, high quality reports and presentations, we can assist you to in the drafting of additional funding or grant applications.
Large Format Printing Signage, posters and banners are eye-catching and can be used to convey your organisation’s activities through graphics, photographs and personal stories.
Website Design
We’ll work with you to design a website that combines the perfect mix of information, storytelling and images. Your website will capture the passion behind the goals and vision of your organisation. Functional and easy-to navigate websites attract higher engagement and attract funders. We’ll also help you with your SEO and set up the website so you can easily update it as needed.
Testimonials
It’s amazing how everyday Australians do extraordinary things. We greatly admire their wonderful work and feel very privileged that we could assist. And, It’s always nice to receive a note of thanks and see how our donation was spent, or how the marketing worked. So... here’s a few words of recognition from our friends at the front line.
“Being able to spend time with Phil has been really powerful because he thinks outside the box. He’s really creative with the way he goes about finding solutions. To have somebody like that - that’s pushes you to think creatively - is really powerful.” Major Brendan Nottle Major, Melbourne Project 614
“Phil and the team from Pressroom Philanthropy have provided the Women’s Spirit Project with strategic guidance and financial support, taking the time from our very first meeting to understand our vision and objectives. Their capacity to be flexible has been of immense value to the WSP, supporting us to bring our vision to life in ways that we hadn’t expected.” Jodie Belyea Founder & Director, Women’s Spirit Project
“I have been absolutely thrilled with the work, service and commitment of the team at Pressroom Philanthropy. Phil Taylor has been inspirational with his clear and innovative concepts, and extremely generous with his time and expertise. All the work is highly creativity and there is always a great attention to detail. Pressroom Partners have been an integral part of the re-launch of the Aussie Pops Orchestra and I am very grateful for our partnership.” John Foreman Owner, John Foremans Aussie Pops Orchestra
“It’s been amazing… Phil ran an operational business so being able to talk to him about ideas and have access to his mind and looking at improvement opportunities, I can’t understate how important that’s been.” Dave McNamara CEO, Foodbank Victoria
“During the past year, State Music Camp Victoria has been working with Pressroom Partners to create a new website for our organisation. Pressroom Partners designed and produced a modern, sleek and user-friendly website that effectively showcases and promotes the musical programs we offer to the Victorian community.” Brienne Gawler President of State Music Camp Victoria
“Pressroom Partners is an organisation that lives and breathes its values. It is proud to partner with organisations that have a vision and the plans to make a difference. Rumbalara Football Netball Club (Victoria’s largest Indigenous sporting club) is proud to receive philanthropic support from the Phil Taylor Foundation, via the Dungala Kaiela Foundation.” Gavan Woinarski
WE’RE TO LEND
READY A HAND
PRESSROOM
Get in touch today.
PHILANTHROPY
Mail: Level 19, 41 Exhibition St, Melbourne 3000 Ph: (03) 8579 6300 Email: philanthropy@pressroompartners.com.au Web: www.pressroomphilanthropy.com.au Pressroom Philanthropy is a division of Pressroom Partners.