TISSU PREMIER CONFIRMS ITS ROLE AS A “LOCAL” SHOW THAT IS PERFECTLY IN TUNE WITH THE REQUIREMENTS OF THE DISTRIBUTION SECTOR. Handshakes, smiles, greetings, reunions – there is no doubt that the Tissu Premier show has become a fixture in the fashion calendar. For more than 30 years, this Lille-based event has been bringing together fabric manufacturers and putting them in contact with European chains and the distribution sector.
In the former spinning mill in Saint André-lez-Lille, 76 exhibitors presented their latest collections to nearly 1,000 visitors. The show takes the form of fashion circuit that offers a wealth of prints, yarn died fabrics, knitted fabrics, silks, designs, woollens and textiles accessories, which visitors take the time to examine in detail. As well as looking for that ‘star’ item, they also come to meet with their suppliers, who welcome them under optimal, pressure-free conditions. “We come to Tissu Premier to buy fabrics for high summer 16. It is an efficient event, we never have to wait to be served,” said Maud Vermesch, a buyer for Grain de Malice. Its location means that buyers from the northern central buying offices come as a team and “this allows us to meet all our contacts, including those that we don’t usually see in our own premises” (KBC Fashion). The manager of Sprintex summed it up: “relationships are essential” to ensure lasting business, “the buyer who wants to see you will come back”. It seems like a simple equation but in the rather unsettling context, 4 exhibitors chose not to attend, and visitor numbers were down – 980 visitors compared with 1,300 in June 2015. “Certain buyers told us they would not be attending because they did not want to take public transport” (JCR Group). Nevertheless core visitors were in attendance including delegations from Promod, Camaïeu, IKKS, La Redoute, Monoprix, Cyrillus, Blanche Porte, Okaïdi, Brice, TAO, Bizzbee, Kiabi, La Halle, Armand Thierry and the Zannier and Beaumanoir groups, for example.
Post show report November 2015
TISSU PREMIER
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