PRESS RELEASE 2 DECEMBER 2015
IFM AND PREMIÈRE VISION PARTNER TO CREATE A CHAIR FOR “THE ECONOMICS OF CREATIVE MATERIALS FOR FASHION” Première Vision S.A., the leading organizer of international professional trade shows for fashion industries, is partnering with the Institut Français de la Mode (IFM), or French Fashion Institute, to create a chair for “The Economics of Creative Materials for Fashion”, a renewable position lasting a minimum of three years, starting from January 1st, 2016. As the leader in its sector, and through the various shows that bring together some of the most creative, innovative and influential companies in the fashion industry, over the years Première Vision has become a veritable value-added observatory for the fashion industry worldwide. In order to follow developments in the industry as closely as possible and to adapt to the needs of international markets, Première Vision has been collaborating with IFM for several years. Together, they analyze how fashion markets are evolving, shifts in consumer behavior and changes in buying schedules, among other developments. Building upon this experience, IFM and Première Vision have decided to found the IFM-Première Vision Chair for “The Economics of Creative Materials for Fashion”, a new position that will create a high value-added center for research and the sharing of knowledge about the economics of textiles and leathers for fashion and clothing industry. P Research will be focused on the establishment of an international economic indicator for materials – textiles and leather – for creative fashions, the analysis of short-term developments in the industry and the oversight of industry-specific studies.
What is a chair? A chair is the result of an initiative taken by a company that commits to an institution of higher learning to support research programs for at least three years, a period which may be renewed. It allows the company to work with professors who specialize in one of its areas of expertise, as well as with current students and alumni. A chair makes it possible to create a think tank and a space for sharing knowledge; it is a privileged context in which the company can share its expertise while supporting teaching and research activities within its field. For the company, a chair is also a tool internal and external communication.