Superior Editorial, Superior Value SUPERIOR EDITORIAL ur mission is to help student group leaders create outstanding travel experiences. Through our editorial, we help them navigate the minefield that often comes with planning a student trip. No one covers the issues quite like Student Travel Planning Guide. Our editorial is brimming with tips, trends, best practices and fresh ideas on topics ranging from fundraising to foreign currency exchange. With this knowledge-base, readers are better prepared to tackle their next destination.
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ANNUAL HOW-TO RESOURCE
SUPERIOR VALUE Simply said, your advertising dollars stretch farther here. With rates that average 32% less than Student Group Tour and Teach & Travel, Student Travel Planning Guide is the best value in the market today. Plus, with an annual distribution, you don’t need to pay for multiple ads to reach the same buyers.
MULTI-PLATFORM DISTRIBUTION With our best-in-market distribution platform, you’ll receive the most comprehensive print, email and online coverage in the industry.
■ PRINT Each September at back-to-school planning stages, your message reaches 20,000 school principals, band/music directors, teachers, youth group leaders and student tour operators.
IN PRINT AND DIGITAL DOWNLOAD
STUDENT MARKET STATS:
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Source: World Youth Student and Educational Travel Confederation
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■ ONLINE Your brand is featured prominently on StudentTravelPlanningGuide.com, in both digital page-flip and whenever planners are searching your state.
Annual rates start at $1,095
60% of youths age 12-18 participate in a group trip Source: Michigan State University
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■ EMAIL An additional 20,000 student travel planners receive the planning guide in digital page-flip format as part of the InSite on Student Travel e-newsletter.
Estimated market worth: $217 billion annually
77% of all student and youth group business is booked direct with suppliers Source: Michigan State University
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Students are more eager to explore new destinations Source: World Youth Student and Educational Travel Confederation
630-794-0696 • advertising@ptmgroups.com ptmgroups.com/student-group-travel/
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