• ONLINE • EMAIL
P Year-round market coverage P Flexible advertising options
P Comprehensive tracking reports P Lead generation
Revolutionizing Student Travel Marketing
n today’s digital society, travel suppliers can no longer afford to operate like it’s the Stone Age. Educators are hungry for great content - they consume it in print and on their pc, tablet or mobile device. This isn’t a subtle shift, it’s a sea change. At Student Travel Planning Guide, we’ve recognized the way school group leaders plan travel and created one consolidated platform that connects planners with destinations and travel suppliers eager to fill their needs. Our annual print and digital publication delivers trends, insight and non-biased advice to help teachers keep their travel programs on track and encourage growth through exploration of new concepts. Distributed at back-to-school time (prime planning season) to an industry-leading 40,000 student travel planners.
The new StudentTravelPlanningGuide.com is a member-based website featuring destination reviews, student itineraries, insider advice and planning tools, all available free-of-charge to our community. YOU SHOULDN’T HAVE TO CHOOSE BETWEEN PRINT AND ONLINE We get it. Your print ad appears on glossy paper and that has value. But you also know that more eyes are going online, and tracking is superior. We make your difficult marketing decisions easier by integrating your print and online student marketing. With variable price points designed to meet all needs and budgets, you’ll get the exposure you desire at a price you can afford.
Superior Editorial, Superior Value SUPERIOR EDITORIAL ur mission is to help student group leaders create outstanding travel experiences. Through our editorial, we help them navigate the minefield that often comes with planning a student trip. No one covers the issues quite like Student Travel Planning Guide. Our editorial is brimming with tips, trends, best practices and fresh ideas on topics ranging from fundraising to foreign currency exchange. With this knowledge-base, readers are better prepared to tackle their next destination.
ANNUAL HOW-TO RESOURCE
SUPERIOR VALUE Simply said, your advertising dollars stretch farther here. With rates that average 32% less than Student Group Tour and Teach & Travel, Student Travel Planning Guide is the best value in the market today. Plus, with an annual distribution, you don’t need to pay for multiple ads to reach the same buyers.
MULTI-PLATFORM DISTRIBUTION With our best-in-market distribution platform, you’ll receive the most comprehensive print, email and online coverage in the industry.
■ PRINT Each September at back-to-school planning stages, your message reaches 20,000 school principals, band/music directors, teachers, youth group leaders and student tour operators.
IN PRINT AND DIGITAL DOWNLOAD
STUDENT MARKET STATS:
Source: World Youth Student and Educational Travel Confederation
■ ONLINE Your brand is featured prominently on StudentTravelPlanningGuide.com, in both digital page-flip and whenever planners are searching your state.
Annual rates start at $1,095
60% of youths age 12-18 participate in a group trip Source: Michigan State University
■ EMAIL An additional 20,000 student travel planners receive the planning guide in digital page-flip format as part of the InSite on Student Travel e-newsletter.
Estimated market worth: $217 billion annually
77% of all student and youth group business is booked direct with suppliers Source: Michigan State University
Students are more eager to explore new destinations Source: World Youth Student and Educational Travel Confederation
630-794-0696 • email@example.com ptmgroups.com/student-group-travel/
Targeted Content-Based Web & Email Advertising hen we set out to design the NEW StudentTravelPlanningGuide.com, we had two goals in mind. First, we wanted to provide our community with the best possible user experience regardless of whether they were on a pc, table or mobile device. Second, we aimed to create a wide range of promotional opportunities for suppliers based on their need.
Our new website features a smart, responsive design. Beyond the pretty look, there are thousands of pages of content, including reviews of worldwide destinations, hundreds of helpful tips, itineraries and supplier profiles that make researching a student journey a cinch. Understanding no two businesses are alike, we offer a variety of promotional opportunities that extend well beyond traditional banner advertising. These products are built into the fabric of the website, becoming an integral part of the research and planning process, and backed by our very own iTrack lead generation and tracking system.
NEW RESPONSIVE DESIGN
TARGETED, TIMELY E-NEWS nSite on Student Travel is our bi-weekly e-newsletter sent to our member-base of 20,000 band & music directors, principals, teachers and student travel professionals. Expertly written, designed and distributed, it’s your connection to this hard-to-find audience. Stay in front of planners with a Site InSpection feature that promotes your destination or company’s uniqueness, or highlight your best student itineraries. Both are spotlighted in the e-newsletter and also online at StudentTravelPlanningGuide.com. Brands also love our oversized banners and the fact that we don’t stack them like sardines. We preserve the user experience and your click-through ratio.
Online Advertising Options ■ COMPANY PROFILES Even as our entry-level product, profiles still pack a punch. This 300-word descriptive summary of your company/destination includes a logo and contact information, providing members with the background information they need.
■ SITE INSPECTION FEATURES Entice student groups with a professionallywritten content feature showcasing your destination/company and communicate your brand’s position and special group offers. Includes 1,000 words of custom-written, descriptive SEO copy, photo & video gallery. Site InSpections are featured on the site and in one edition of the InSite on Student Travel e-newsletter. SITE INSPECTION FEATURE
■ STUDENT ITINERARIES Sometimes student groups need a little more directed inspiration. This is where your student-focused itineraries come into play. All student itineraries are published on StudentTravelPlanningGuide.com and TourItineraries.com with select itineraries also featured in the InSite e-newsletter.
■ GEOGRAPHICALLY TARGETED BANNERS As an advertiser, you want your brand in front of buyers when they are prepared to make a decision. This is where geographically targeted banners come in, allowing you to display your brand when buyers are searching for products that match your destination or category. Studies show that geographically targeted ads can increase returns significantly over "blind advertising."
ptmgroups.com/student-group-travel/ • 630-794-0696
Rates & Dates CHOOSE YOUR PRINT AD SIZE FULL SPREAD
trim size 16.75 x 10.875
non bleed 7.5 x 10
full bleed 17 x 11.125
full bleed 8.625 x 11.125
1/3 PAGE HALF PAGE HORIZONTAL 7.5 x 5
HALF ISLAND 4.75 x 7.5
DEADLINES Print Ad space: July 15 Ad Materials: July 22
1/3 PAGE 4.75 x 5
1/6 PAGE 2.375 x 4.875
2.375 x 10
Online 30 days prior to publish month 25 days prior to publish month
STUDENT TRAVEL PLANNING GUIDE PRINT AND ONLINE PACKAGE RATES Components/Price
Company Profile Page
Linked Logo on your Destination Pages
Ad Size in Print/Digital Guide
Site InSpection Feature 160-600 Banner on your Destination Pages
Cover positions, add 15% to full-page rate. Pre-printed inserts from $2,995 A LA CARTE ONLINE ADVERTISING STUDENTTRAVELPLANNINGGUIDE.COM Site InSpection Feature
728-90 Global Header Banner
160-600 Banner on your Destination Pages
Exclusive Digital Edition Sponsorship
Itinerary 3 Pack
INSITE E-NEWSLETTER BANNERS Header & Footer Banners 728-90 3 months (6 editions) ............. $1,795 6 months (12 editions) ........... $3,295 12 months (24 editions) ......... $5,795 Sidebar Banners 160-600 3 months (6 editions) ............. $995 6 months (12 editions) ........... $1,795 12 months (24 editions) ......... $3,295
ROI Assured e’re as serious as you are about ROI – that’s why we track every advertising campaign using our proprietary iTrack lead generation and tracking program. iTrack provides statistical reporting TEAMS • TOURNAMENTS • TRAVEL on your campaign, including leads from interested groups, sent to you via email, and detailed reports on page views and click throughs for your digital components.Take the guesswork out of your marketing campaign with iTrack.
GET SOCIAL e embed social media into every campaign. Our advertisers are featured on Facebook while their profile pages include complete Twitter and Facebook integration. We also encourage sharing of all our content by embedding share features into all InSite e-newsletters and website articles.
CONTACT INFORMATION Premier Tourism Marketing Phone: 630.794.0696 Email: firstname.lastname@example.org Web: www.ptmgroups.com/student-group-travel/
Revolutionizing Student Travel Marketing
Premier Tourism Marketing 621 Plainfield Rd., Suite 406 Willowbrook, IL 60527
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