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Faces of Women in Travel Tech

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Egypt: Pyramids, Temples & the Nile

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• Cruise the Nile on a traditional dahabiya sail boat and experience life along the Nile at a slower pace

• Visit Luxor temple at night

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Peru & Machu Picchu: Comfortable Camping on the Inca Trail

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ON THE COVER: Faces of women in travel tech

Faces of Women in Travel Tech

The women leading today’s travel technology revolution aren’t just improving systems, they’re rewriting how the industry connects, inspires, and serves travelers.

G ADVENTURES’ TRIPS ARE FOR EVERY KIND OF EXPLORER

These small-group tours offer transformative travel experiences

NEW JERSEY ITINERARY GUIDE

Explore the people, places and stories that shape New Jersey’s identity

WYOMING ITINERARY GUIDE

These Cowboy State destinations are made for those chasing western wonders

MINNESOTA SPECIAL SECTION

The Minnesota music scene features must-see musical destinations

Glensheen concerts on the pier in Duluth, Minnesota

ON MY MIND

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Let’s Party Like it’s 1776

Women are Leading the Way in Travel and Beyond

MMIemories from my early days on this planet are few and far between, but one of my strongest childhood remembrances is hearing my parents talking fondly about the United States Bicentennial in 1976.

f publications were seasons, the October edition of Leisure Group Travel would be Autumn at its finest.

emories from my early days on this planet are few and far between, but one of my strongest childhood remembrances is hearing my parents talking fondly about the United States Bicentennial in 1976.

For years, I envied those who participated in the activities associated with the Bicentennial. I admired the communal spirit and patriotism that accompanied such events as the Delaware crossing re-enactment and the Boston Oil Party. I longed for the days when a unified country saw its residents paint their mailboxes and fire hydrants red, white and blue.

Fast forward 50 years and those of us who missed the Bicentennial are in luck, because now it’s our turn to celebrate.

On July 4, 2026, our nation will commemorate the 250th anniversary of the signing of the Declaration of Independence and the official start of the nation. The Semiquincentennial is expected to be the largest, most inspired celebration in the nation’s history. To honor these festivities, Rosie Rios, chair of America250, shares her thoughts on what lies ahead and where groups should consider taking a U-S-A-cation.

FACES OF FOOD TOURISM

Just like a winding leaf-strewn trail, every page turns up something new: bold leaders, bucket-list destinations and itineraries that prove travel isn’t just about getting somewhere, it’s about discovering who’s shaping the journey. That theme runs especially strong in our Faces of Women in Travel Tech feature. We spotlight seven remarkable women who aren’t just in the industry, they’re re-engineering it. Their tools may be algorithms and platforms instead of luggage and guidebooks, but their influence is no less transformative. These innovators prove that travel’s future isn’t just built on roads and runways, it’s being coded, connected and imagined in real time. LGT also hit the road, and the water and the stage with our three beautiful guides. Our New Jersey Itinerary Guide shows off The Garden State’s many attractions, from nautical escapes to farm-to-table feasts to hidden gems. Wyoming is an incredible state and our Wyoming Itinerary Guide does it justice as we showcase its bucket-list destinations and amazing photographs that will make you want to book a trip there immediately. Not to be outdone, the Minnesota travel guide strikes the right chord with our feature on its musical heritage, and no story about the state would be complete without Prince and Paisley Park.

FACES OF FOOD TOURISM

Traditionally, February is LGT’s culinary month, so we went behind the scenes and shined a spotlight on some of the brightest voices in the food industry with our Faces of Food Tourism profiles. LGT interviews some of the leading culinary minds and learns about some of the best practices they can share along with the latest food industry trends.

Add in Washington, D.C., where we celebrate historical women, the Erie Canal’s enduring legacy and New York’s booming craft beverage scene and you’ve got an issue that spans coast to coast with purpose and passion.

Mississippi gets plenty of love this issue as venerable writer Dave Bodle explores this charming Southern state and tells how deep its musical roots run. Dave also explores Mississippi’s iconic trails that honor its impressive musical heritage.

This is one of those editions that feels bigger than its page count (and it’s a large page count). It’s a celebration of women shaping travel and the destinations that inspire groups to gather and explore.

Fans of religious travel will also appreciate this issue as LGT pays a visit to the holiest wonders in the world and highlights some of the best religious attractions for Bible study groups.

So, join us as we count down to 2026 and the many festivities that await us. The Semiquincentennial promises another chance to paint the town red, white and blue—only this time, with considerably more history to celebrate.

So, grab a cup of cocoa (with marshmallows, of course), flip through this edition and let yourself be reminded why this industry is unlike any other. In travel, every journey is written by people with vision, and this month, the visionaries are women leading us forward.

Chief Editor

Happy travels , Jason Paha Chief Editor

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LAURIE CONTRERAS

FACES of Travel Tech

In travel, the future is being built not just on the runways or the open roads but in the cloud, the code, and the quiet innovations shaping how journeys unfold. The women leading today’s travel technology revolution aren’t just improving systems — they’re rewriting how the industry connects, inspires, and serves travelers.

These seven pioneers bring bold vision and relentless drive to a sector that has long been dominated by legacy platforms and male-

dominated leadership. From AI-powered trip planning to seamless group travel coordination and next-generation booking systems, their work is dismantling old barriers and proving that travel tech can be as dynamic, inclusive, and personal as travel itself.

Together, they’re not only reshaping products but also redefining what leadership looks like in this space. Their stories highlight creativity, resilience, and the courage to ask hard questions — and their answers are setting the pace for the industry’s future.

Angela Barbato

VICE PRESIDENT OF PRODUCT

PEEK

What first inspired you to work in travel technology?

My background in product management across travel-related businesses—starting with operations and franchise strategy at Avis Budget Group and later steering product expansion at Fareportal—gave me a ground-level view of how deeply technology can influence customer experiences in travel. When I transitioned to Peek as Senior Director (now VP) of Product Management, I saw an opportunity to bring transformative digital tools to tours and activities, connecting people to unforgettable experiences through intuitive, powerful tech.

What advice would you share with women pursuing careers in a male-dominated field like tech?

Authenticity has been the foundation of my success. I’ve found that staying true to who I am — in how I lead, communicate, and make decisions — has allowed me to build trust, influence change, and drive results. In environments where you might feel pressure to fit a mold, bringing your full self to the table is not just empowering — it’s strategic. Be confident in your perspective, advocate for others, and surround yourself with people who recognize and elevate your voice.

What’s your next personal trip, and what excites you most about it?

I’m planning to go back to my roots in Tropea, Italy. I grew up spending my summers there, and it’s

always been my happy place — the people, the scenery, the culture — it all holds a special place in my heart. This trip is especially meaningful because I’ll be bringing my son with me. Family is incredibly important to me, and I want him to experience where we come from, to walk the same streets, swim in the same sea, and feel connected to the place that shaped so much of who I am. It’s more than just a vacation — it’s a homecoming, a chance to pass down a piece of our story, and to create new memories together as a family.

“What’s your favorite industry trade show or conference to attend, and why?

Conferences like Arival (focused on tours, activities, and experiences) deeply resonate with me. They bring together operators, platforms, and innovators in a way that’s both intensely practical and deeply inspiring—a perfect match for Peek’s mission.

How has your own travel experience influenced the way you approach product design?

My travels expose me to diverse cultures, experiences, and expectations. Encountering both seamless bookings and confusing itineraries helps me ground product decisions in empathy. I always ask: How would this feel if I were planning this for my family or friends? That user-first empathy ensures our

solutions are intuitive, trustworthy, and stress-free.

How do you balance customer requests with your long-term product vision?

It’s a careful balancing act. I listen deeply to operator and traveler feedback—especially when we see overlapping themes. Then we evaluate requests against our strategic roadmap. If a new ask accelerates our mission and scales impact, we act. If not, we invest in doing something

more elegant and sustainable later. Strong prioritization frameworks and open dialogue with stakeholders keep the balance aligned and strategic.

Where do you see activity booking technology three to five years from now?

The future will see activity-booking platforms evolve into full-fledged experience platforms:

• AI-powered personalization—anticipating needs, preferences, and group dynamics.

• Smart automation—streamlining bookings, dynamic pricing, and customer support.

• Rich integrations—connecting bookings with transport, accommodation, local guides, and itinerary design.

Operators will benefit from unified dashboards, reducing administrative overhead so they can focus on creating truly memorable experiences.

Peek, which already powers seamless booking and operator empowerment via Peek Pro and our curated offerings, is well–poised to lead this transformation.

Betsy Harbison

CEO

SOFTRIP, NIVO

You’ve spent much of your career in the tour operator technology space. What first drew you into this niche, and what keeps you inspired today?

From a technology standpoint, vertical market software is such an incredible space to be in. What keeps me motivated is knowing that, for multi-day tour operators, it’s still very early innings. For too long, they’ve had to rely on legacy systems, cumbersome processes, disconnected tools, and subpar passenger experiences. So much of the work is still done manually, but we’re finally seeing a renaissance in this spaceand with AI accelerating innovation, the pace of change is about to move even faster. The industry is a perfect fit for GenAI – the industry thrives on creating special moments and experiences, but it requires a lot of logistics and coordination.

From your perspective, how has tour operator technology evolved since you started at Softrip? What are the biggest changes you’ve seen in how operators use tech?

COVID was an incredibly difficult time for the multi-day travel industry - truly, it could not have been worse. But one silver lining has been the mindset shift that emerged as operators rebuilt. Rather than simply hiring back staff to do things the old way, operators started asking, “How can we automate this?” and “Why have we been doing this manually for so long?” That shift away from spreadsheets, paper trails, and manual processes has begun. Since then, the number of technology offerings for multi-day

operators has expanded significantly. Some companies are carving out niches with best-of-breed point solutions, while others are working to marry together key parts of the workflow.

What are operators asking for today that they weren’t five years ago? How have their expectations shifted in terms of flexibility, automation, and customer experience?

What’s interesting is that operators today aren’t necessarily asking for deep AI solutions - at least not yet. That’s typical with any new technology. It’s really our job as the tech provider to identify the problems that are best solved with GenAI and bring those solutions to market. We’ve already started doing that, and we have a pretty exciting (and still mostly secret) roadmap ahead.

What operators are asking for is a much more elevated end-customer experience. The bar has been raised - travelers are far more tech-savvy and expect more than a printed binder with a static itinerary.

Travel technology has traditionally been male-dominated. Have you encountered unique challenges—or unique opportunities—being a female leader in this space?

One thing I didn’t realize when I first entered this space is how many women are actually driving the travel industry. The majority of people we work with every day

“

One thing I didn’t realize when I first entered this space is how many women are actually driving the travel industry.

are women - and many of them are building companies of their own. That energy has been a huge force in shaping how we’ve approached our new product, Nivo. We’ve been working closely with female entrepreneurs who are just as invested in shaping the future as we are. Those relationships have become deeply personal, and that level of trust and collaboration is invaluable when you’re creating something entirely new.

Nivo is your newer product line. What was the impetus for creating it, and how does

it differ from Softrip in purpose and design?

The idea for Nivo came directly from the market. For years, we found ourselves turning away 90–95% of our inbound leads because our enterprise platform, Softrip, was simply too big, too expensive, and too complex for smaller, scrappier tour operatorsespecially teams with fewer than 10 employees. But the inquiries kept coming, and we started to realize: what if we were overlooking a huge opportunity?

Nivo was built to solve that pain point, from the ground up, backed by our 25+ years of experience in the industry. With Nivo, an operator can create one itinerary and instantly present it in multiple formats—whether as a polished proposal, a final travel document, or a mobile-ready itinerary.

Softrip and Nivo are intentionally very different in both purpose and design. Softrip is our enterprise powerhouse - a true ERP system that goes deep, managing everything from contracting through accounting. It requires effort to onboard, but the payoff is an incredibly powerful business tool for large, complex operators.

FACES OF WOMEN IN TRAVEL

Janette Roush

SENIOR VICE PRESIDENT

INNOVATION

& CHIEF AI OFFICER BRAND USA

What inspired your move from marketing into innovation and AI leadership?

It felt more like an organic evolution than a move at the time. I’ve always been interested in incorporating technology into my work; I remember automating “fax blasts” to group buyers of theater tickets in the late 90s. When ChatGPT was released in November 2022, I wanted to understand how I could use it to support my marketing work at NYC Tourism, and I spent December fruitlessly searching online for guides and tips. By January 2023 I determined nobody was figuring this out fast enough, and I started experimenting with a different way to use this tool at work every day, documenting what I was learning on LinkedIn. By the end of January, I had a good working understanding of the technology and two speaking invitations, and I was completely hooked.

What advice would you share with women pursuing careers in a male-dominated field like tech?

Don’t wait for permission! Nobody will give it to you. There is no certification that says you’re “allowed” to talk about practical applications for AI. Women are 20% less likely to use AI tools than men, according to a meta analysis published in Harvard Business Review, in part because we might perceive AI use as taking a shortcut or cheating, in part because male supervisors who aren’t AI users are more likely to penalize

AI use by subordinates if the subordinate is female . . . and in part because we need to see more role models showing how to responsibly and ethically use AI.

How does Brand USA use AI to connect destinations with the travel industry and/or consumers?

We announced a partnership with Mindtrip at IPW; they are powering the itinerary-building experience on the website for our global marketing campaign America the Beautiful. Brand USA’s AI strategy has three prongs: creating operational excellence internally by using AI to create departmental workflows, increasing the capacity of the US tourism industry to work with AI so that we are competitive globally, and using AI to make the United States more discoverable and bookable as a destination for international travelers. The Mindtrip integration on our site allows us to explore the evolution of the role of websites in travel planning; AI Overviews in Google Search and access to chatbots like Copilot and ChatGPT are training consumers to expect interactive experiences online, not just static blocks of text. With an interactive multilingual tool embedded on every page that pre-prompts the consumer to explore America250 activations or design road trips ahead of hosting FIFA World Cup in 2026, we’re having conversations with

“Don’t wait for permission! Nobody will give it to you. There is no certification that says you’re ‘allowed’ to talk about practical applications for AI.

travelers, not just feeding them what we hope they want to read.

How do you keep the “human element” alive in AI-driven marketing?

Human review and keeping the human in the loop is essential, of course. If you’re using AI for writing, I would start with corporate documents that need to fit a particular style, like annual reports. Nobody enjoys writing those! Then think about how you could use AI to increase the human element in your group trips. If you can automate or

speed up the work you hate, you’ll have more time to spend working with people to create a terrific experience for your groups. Then think about how AI can be a force multiplier for the work you already do to delight a group – do you do one itinerary per group? AI could make it easier to create custom itineraries for each member of that group.

What AI trend do you think will reshape group travel marketing in the near term?

There’s so much opportunity for small businesses and group leaders to use AI to reduce the friction in planning a group trip. I used the free version of an AI tool called Lovable to write the code for a website that allowed conference attendees to register for educational sessions. The alternative would have been a Google Form, but this was fun to use, included every feature I wanted, and none that I didn’t. AI will help us write software that solves small problems in our businesses because we no longer need to be a developer to create that software.

Keri Pfeiffer

DIRECTOR, CUSTOMER SUCCESS

WETRAVEL

What advice would you share with women pursuing careers in a male-dominated field like tech?

In tech, especially when you’re one of the few women in the room, you need to bet on yourself before you might feel “ready.” Say yes to opportunities, speak up even if your voice shakes, and remember: no one cares as much about your career as you do. Build genuine relationships with mentors internally, who can speak up for you when you’re not in the room, and externally. And, don’t forget about your male allies! Network inside your company as much as outside, keep learning, and maintain a running list of your wins so you can confidently show the impact you’ve made when it matters most.

Where do you see the biggest opportunity for technology to improve group travel planning?

Reducing manual work. Organizers spend too much time chasing payments, updating itineraries, and communicating the same details repeatedly. The more tech can centralize and automate those touchpoints, the more time they have to focus on the traveler experience.

Additionally, there’s a huge opportunity for technology to deliver an all-in-one solution (exactly what WeTravel is moving toward) that saves companies time, money, and headaches by keeping everything in one

platform. No more bouncing between tools, spreadsheets, and paper notes, we want to be the one-stop shop that makes running group travel simple.

What’s your next personal trip, and what excites you most about it?

I’m heading to Sydney to train WeTravel’s first account manager in APAC for three weeks, and I’m excited to explore the city since I’ve never been down under. My husband will be running the marathon, and I’m looking forward to staying near the beach, trying local restaurants, and hunting for second-hand treasures, which is one of my favorite ways to find unique souvenirs while traveling.

How has living as a digital nomad shaped your leadership style?

It’s made me value flexibility, trust, and clear communication. When your team is spread across multiple time zones, you learn to focus on outcomes over hours and to create connections in small, intentional ways. Traveling has also exposed me to a wide range of cultures, perspectives, and lifestyles, which has helped me lead with more empathy, understanding, and a democratic approach to decision-making.

“In tech, especially when you’re one of the few women in the room, you need to bet on yourself before you feel ready. Say yes to opportunities, speak up even if your voice shakes, and remember: no one cares as much about your career as you do.

Which WeTravel feature do your clients say makes the biggest difference in their business?

Payment plans are a game-changer. They save companies hours of admin work by automating installment payments and eliminating the need to chase travelers for balances. Paired with multi-currency checkout, travelers can book in their local currency, making payments easier and more flexible, often leading to higher conversion rates.

Where do you see the biggest opportunity for innovation in group travel payments?

The biggest opportunity is creating an all-in-one system that handles online, cross-border payments, info collection, reminders, e-signed documents, reporting, and supplier payouts. Right now, many group tour operators are juggling spreadsheets and multiple tools, so having everything in one platform would be a total game-changer and save so much time.

How do you ensure empathy and personal connection in a tech-based service model?

We ensure empathy through our incredible customer-facing account management team, who help clients grow their businesses via one-on-one relationships, and our global customer support team, who are behind every ticket or issue our clients run into. Technology helps streamline processes, but the human connection, listening, personalizing, and understanding each client’s needs, is what really makes the difference.

Kim Krause

HEAD OF DIGITAL PRODUCT & CUSTOMER EXPERIENCE

CENTAUR SYSTEMS INC.

Walk us through your journey into travel tech, what appealed to you about the industry?

I have always loved travel. When I started my career, I was fortunate to join a small team at Hyatt Hotels responsible for rewriting their reservation system. From that moment, I was hooked. The combination of travel and technology - two things I truly love. The industry is constantly evolving, so the work is challenging and exciting. What really keeps me passionate is the customers. Their dedication and energy are contagious.

With a good chunk of your career spent in the hotel industry, what technologies or process adoptions did that sector lean into that the tour business can take a lesson from?

Early on in the hospitality industry, I think there was a fear that technology would take away from the human touch … the element of care. The concern was that self-service or digital tools would feel cold and transactional and erode what guests valued most. What the industry discovered, though, is that when technology is introduced thoughtfully – at the right moment in the journey and in the right way – it doesn’t diminish those touchpoints, it actually amplifies them. Guests not only embraced technology, but they also came to expect it. The right tools provided travelers with efficiency and control, which in turn made them feel more cared

for. And, just as important, it freed up staff to focus on what technology can’t replace – the genuine, personal moments that create loyalty and delight.

What career advice do you have for emerging leaders in travel tech—especially women navigating this space?

For all emerging leaders in travel tech, I’d say this: yes, technology matters, but don’t let that be your only focus. I think the real differentiator is combining technology experience with listening and observing. Pay close attention to the struggles your customers and even your teams face. Then use your experience to apply solutions in the right places, in the right way – technology or otherwise. For women specifically, don’t fall into the trap of comparison or feeling like you have to measure yourself against everybody else. You don’t need to prove yourself differently than everybody else does, you just need to lean into your strengths.

Having worked in a variety of roles in the tech space, what are some of the current challenges faced by tour operators trying to adopt technology that works for their business without disturbing current operations or being overwhelmed at the process?

“When technology is introduced thoughtfully – at the right moment in the journey and in the right way – it doesn’t diminish the human touch, it actually amplifies it.

One of the biggest challenges tour operators face right now is the demands on their time. They’re incredibly busy, often with very small teams, and it’s hard to dedicate energy to explore new technology, especially if technology is a bit of a foreign subject. On top of that, while there are many common practices in the industry, many operators have unique ways of working, and nobody wants to lose that uniqueness when adopting new technology.

Because of this, it’s easy for technology to just feel like just ‘one more thing’ to find and learn

instead of the helping hand that they’ve been waiting for. That’s why I believe the decision and adoption should feel like a partnership rather than a sales transaction. The right partner takes time to listen, learn and understand the operator’s world, and then introduces technology in thoughtful ways that help.

Since coming onboard last year, have you introduced any new “first-in-industry” features at Centaur? If so, what was the spark for innovation?

My spark for innovation is seeing challenges and pain points and being passionate about making an impact. When I think of what innovation is about, I believe it’s not just about being the first to deliver a feature, but about how thoughtfully it’s created and how meaningfully it solves problems. At Centaur, we have a unique partnership approach, which has helped make our customers very successful. This approach has helped me innovate solutions like our new traveler and group leader/advisor portals that I consider industry leading because of the care, thoughtfulness, and unique features behind their design.

Kristi White

HOSPITALITY LEADER

GROUPS 360

What first inspired you to work in travel technology?

What first inspired me was a natural evolution from my early days in tech on the customer service side. I found joy in helping customers navigate our products, but over time, I realized I was just as passionate, if not more so, about improving those products themselves. That drive to make technology better, combined with a growing love of data and its power to drive smarter decisions, led me to a place where I could influence product direction through insights. Travel technology gave me the perfect intersection of those interests: solving real-world problems, enhancing user experiences, and using data to fuel meaningful innovation.

What advice would you share with women pursuing careers in a male-dominated field like tech?

My advice is simple: be confident but know your stuff. There will be times, many times, when you’re the only woman in the room, and it’s easy to be overlooked or underestimated. That’s why it’s critical to advocate for yourself, and the most effective way to do that is by being well-prepared and communicating clearly. When you combine expertise with confidence and clarity, you shift the focus to your value and contributions. Own your space, trust your voice, and don’t wait for permission to lead.

Where do you see the biggest opportunity for technology to improve group travel planning?

The biggest opportunity for technology to improve group travel planning lies at the intersection of data, AI, and the ability to build bigger, better, smarter tools. Group travel is inherently complex yet much of the industry still relies on outdated or manual processes. By harnessing the power of data and AI, we can streamline decision-making, personalize experiences at scale, and anticipate needs before they arise. This isn’t just about automation, it’s about intelligence. Smarter tools mean faster planning, fewer headaches, and ultimately, better outcomes for both planners and suppliers.

“Own your space, trust your voice, and don’t wait for permission to lead.

What’s your next personal trip, and what excites you most about it?

My next personal trip is a couple’s getaway touring wineries and brew pubs in the Pacific Northwest, something we’ve been planning for a while. I’m excited about discovering new places, tasting local flavors, and just slowing down and enjoying good company in a beautiful setting.

How has Groups360 and GroupSync changed the way planners research and book group accommodations?

Groups360 and GroupSync have fundamentally changed the way planners research and book group accommodations by streamlining what was once a time-consuming, RFP-heavy process. With the ability to bypass RFPs for certain group

sizes and book instantly, planners can move directly into planning the event instead of spending days, or even weeks, just trying to secure rooms. It shifts the focus from back-and-forth negotiations to immediate action, giving planners more control, faster results, and the freedom to focus on creating great experiences rather than managing logistics.

What’s a surprising insight (or two) you’ve uncovered through your analytics work?

One surprising insight I’ve uncovered is that meetings persist no matter what’s happening in the world. Whether it’s economic uncertainty, global disruptions, or shifting travel policies, the un-

derlying need for people to gather face to face remains remarkably resilient. What does change are the dynamics of those meetings: booking windows tighten or expand, budgets flex up or down, and priorities shift. But the core behavior, connecting in person, endures. It’s a powerful reminder that while the “how” of meetings may evolve, the “why” stays constant.

Which tech or automation capability do you think will become standard in the next few years?

In the next few years, I believe data-driven, AI-supported functionality will become standard across nearly all technology. While we’re already seeing early versions of this today, the future will bring smarter, more seamless integration—where AI quietly powers decisions, anticipates user needs, and enhances efficiency without requiring constant human input. From personalized recommendations to intelligent automation in planning and operations, these capabilities won’t feel like “add-ons” anymore—they’ll be built into the core of how tech works and how users experience it.

Michelle Denogean

CHIEF MARKETING OFFICER

MINDTRIP

How did you get started working in travel technology?

I’ve worked in technology my entire career across several industries, but I’ve only been in travel tech for about a year and a half, all with my current company, Mindtrip. The team is made up primarily of people I’ve worked with for over a decade, starting in the automotive industry, where we built a commerce platform together and created a culture we loved being part of every day. Over our careers, many of us have moved across different verticals, but we’ve always shared one trait: an obsession with deeply understanding a new industry and its customer pain points before we build. When generative AI emerged, we saw an opportunity to create a consumer-facing experience unlike anything on the market. We chose travel because it’s a big, emotional decision and one of the most fragmented industries in the world, the perfect place for AI to connect the dots and bring the entire journey into one seamless experience.

What advice would you share with women pursuing careers in a male-dominated field like tech?

My best advice is to find and protect your voice. Don’t be afraid to speak up, even in environments where it’s not encouraged. My philosophy is “honesty with care,” so when I’ve encountered resistance, I’ve spoken a little louder or made my role as a decision maker clear. Know what you uniquely bring to the table and own it. For me, that’s building strong customer relationships and being the voice of the customer, while also looking

for problems no one else is solving, even outside my job description. These days, I’m upfront about my style — I ask a lot of questions, and I don’t stay in my lane. If that works for you, great. If not, I’m not the right fit, and that’s okay.

Where do you see the biggest opportunity for technology to improve group travel planning?

AI has the potential to transform group travel planning, whether it’s a family of four or a group of 10 friends. Instead of juggling endless group texts and spreadsheets, AI can gather input from everyone, merge their preferences, and create one cohesive plan that works for the whole group. On Mindtrip, for example, each person can take our travel quiz to share their preferences, then join the trip and ask the bot for recommendations tailored to everyone’s travel persona. It can even explain why a place was suggested based on the combined preferences in real time.

What inspired you to write the book, “GrowUp” – and who is your intended audience?

After decades of working with founders, I kept coming back to one truth: what makes founders great at starting isn’t always what makes them great at growing. I’ve seen incredible ideas stall, not because the market wasn’t there, but because the leadership team didn’t shift to what the business needed next. In my experience, the cure to business failure is people — building the right team and empower-

“Find and protect your voice. Don’t be afraid to speak up, even in environments where it’s not encouraged.

ing them to do their best work. But blind spots can make it hard to bring those people together. I wrote GrowUp because I wanted to help founders see those blind spots and make that transition from launching to scaling without losing what made their company special in the first place.

What’s behind Mindtrip’s “start from anywhere” approach to building itineraries?

Our “Start Anywhere” approach comes from the belief that travel planning should begin the moment inspiration strikes, not when you’re ready to sit down and plan. With Mindtrip, you can

go from inspiration to action by starting an itinerary from almost anything: a photo you took, an article you saved, a YouTube video or Instagram Reel you watched, a place a friend mentioned, or even a simple question typed into the app. Our AI understands the content and context of what gets shared, then extracts the places mentioned and turns it into a list or a personalized, editable trip plan.

What travel-planning feature do you think will surprise users most in the next year?

I think the biggest surprise will be how much smarter and more autonomous AI becomes in travel planning. With advances in deep research and agentic AI, we’re moving toward assistants that can plan, decide, and act on your travel goals while remembering your preferences and refining recommendations over time. Instead of simply answering questions, AI will be able to manage complex, multistep planning by factoring in your preferences, points, and perks, then adapting in real time to create a true end-to-end travel companion.

The Rise of AI in Trip Planning HOW TOUR PLANNERS CAN HARNESS SMART TOOLS

By Jim Rice

Artificial intelligence is showing up in our daily lives, recommending what to watch on our favorite steaming platform, drafting emails and even suggesting dinner recipes. Travelers are using it too and it’s something tour planners should be acutely aware of.

If your clients are already experimenting with AI, shouldn’t you know how to put it to work yourself?

While AI won’t replace tour operators, it has the potential to be your new digital assistant, potentially saving you time, polishing your marketing presence, and helping deliver more personalized travel experiences. We can all use a little extra help, right?

What does the rise of AI mean for trip planning and how can tour operators embrace these tools without getting lost down a rabbit hole? Let’s break it down.

THE AI REVOLUTION IN TRAVEL

At its core, artificial intelligence is technology that mimics human thinking: learning from data, recognizing patterns and making predictions. Believe it or not, most of us use it every day with tools like Google Maps’ real-time traffic updates, predictive text on your phone, or Instagram’s recommended reels all being powered by AI.

In the travel industry, the momentum is swift and undeniable. Major booking engines are layering AI into their platforms to deliver smarter search results. Airlines are implementing AI-powered chat for customer service. Even hotels are using AI to analyze guest preferences and improve loyalty programs.

For group planners, this matters because your work sits at the intersection of logistics, communication, and customization — three areas where AI excels. The sheer complexity of moving dozens of people on one itinerary makes group travel a perfect match for AI-driven assistance.

AI IN ACTION FOR TOUR PLANNERS

Here are four areas where AI is making an impact on group travel planning:

1. Trip & Itinerary Planning

Imagine drafting a themed itinerary in minutes. Create a prompt asking for a “three-day trip for a senior group interested in Civil War history near Washington, D.C.” into ChatGPT or Claude, and you’ll instantly get a list of suggested sites, dining options and tour routing.

Of course, it won’t be perfect, that’s where the importance of properly written prompts comes in. The beauty of AI tools like ChatGTP is that if you don’t get the results you’re looking for, simply provide more details on what you need or redirect your question. It won’t get offended like your 21-year-old intern does!

AI doesn’t know about things like the best group-friendly restaurants, private tours or where to park the motorcoach, but as a brainstorming tool it’s a huge timesaver.

Take that raw outline, refine it with your empirical knowledge, and turn it into a polished itinerary. Think of it as having a research assistant that never takes PTO.

2. Customer Service & Chatbots

One of the biggest time suckers in group travel is fielding repetitive questions: “When is the deposit due?” “What’s the luggage limit?” “Do I need a passport?” “When is the midnight buffet?” Offload these FAQ’s to AI-powered chatbots and you’ll sleep better at night knowing you’ll have a clean inbox with a bot answering late-night questions.

Platforms like ManyChat or Tidio allow you to set up simple automated responses on your website or Facebook page. A chatbot doesn’t have to be expensive or complex, many of these programs start with a free version that answers your most common questions.

3. Marketing Support

Let’s face it, we didn’t get into the tour business with master marketing chops. Crafting compelling sales materials is frustrating, expensive and time-consuming. AI tools like Jasper or Copy.ai can draft entire social media campaigns, client correspondence, offer up email subject lines and even brochure copy in seconds.

Canva, a popular (free) design tool has implemented AI design features that help you create phenomenal graphics for promotions with just a few clicks. Popular email marketing program are also “all-in” on AI. Programs like Mailchimp integrate AI for audience targeting and analytics. This helps you target messages so you’re not sending around-theworld cruise offerings to day-trippers.

For busy tour planners, these tools make marketing less of a chore and will help you up your game instantly. Instead of repeating the same ole’ or staring at a blank screen, incorporate AI tools then refine messaging with your brand voice and expertise.

4. Personalization at Scale

Your travelers aren’t cookie cutter. Some might be a lover of food tours, others want faith-based experiences or are focused on adventure thrills. AI shines in pattern recognition, which means it can help tailor trips to specific interests.

For example, if you keep records of past trips, AI-powered customer relationship management (CRM) tools can suggest similar destinations or experiences based on what your clients previously booked. This can be a game changer if you’re trying to fill those last few seats on a trip, or deliver experiences that feel custom-built without starting from scratch.

THE HUMAN FACTOR: WHY PLANNERS STILL MATTER

With all this talk of AI, some planners may worry: Will machines replace me? The short answer is no.

AI can generate a list of attractions, but it doesn’t know which museums are a better fit for YOUR travelers, or which restaurant knows how to serve groups efficiently. It can’t negotiate rates, navigate group dynamics, or provide the reassurance that only comes from a seasoned professional.

What AI can do is remove the grunt work. Think about the endless Googling, the back-and-forth emails, the blank-page marketing dread that we all face. Use AI to handle repetitive tasks or create new concepts so you can focus on building relationships and delivering experiences that wow your travelers. Think of it as your co-pilot, not competitor.

CHALLENGES & WATCH-OUTS

AI isn’t without its pitfalls. A few things to keep in mind:

• Accuracy: AI can “hallucinate” and provide false information. Always double-check facts, especially when it comes to hours of operation, pricing, or visa requirements.

• Privacy: If you’re inputting client data into AI tools, make sure you’re protecting personal information. Stick with platforms that have clear security policies and opt-out of sharing your data.

• Overreliance: AI output can be generic. Don’t let it replace your creativity or professional judgment.

• Cost Creep: Many tools are free at first but charge for premium features. Test carefully before committing to monthly subscription plans.

GETTING STARTED WITH AI

The good news is that you don’t need a tech background or huge budget to start experimenting. Here are a few simple entry points:

• ChatGPT or Claude: Use for itinerary brainstorming, customer email drafts, or marketing copy ideas.

• Canva AI: Generate quick, polished graphics for flyers, social posts, or newsletters.

• ManyChat or Tidio: Set up a basic chatbot to answer FAQs on your website or Facebook page.

• Google Translate or Pocketalk: AI-powered translation apps that make international tours easier.

• TripIt or Roadtrippers: AI-assisted apps that help keep group itineraries organized.

• Start small. Try one or two tools on a single project and see how it goes. Share results with your team, gather feedback, and build from there.

READY TO GET STARTED?

Artificial intelligence is being woven into the fabric of how we plan, book, and experience travel. For tour planners, it offers an opportunity to save time, streamline communication and deliver more personalized service to your groups.

The key is to use it wisely. Let AI handle the heavy lifting on research, FAQs, and first drafts, but keep your human touch at the center. After all, no algorithm can replace the expertise, intuition, and passion that group travel planners bring to the table.

So go ahead — test it, tweak it, and make it your own. The future of trip planning isn’t human or machine. It’s human with machine. And that’s a future worth planning for.

TRAVEL TRANSFORMS THAT

Thirty-five years ago, Bruce Poon Tip set out with a big idea: that travel could be more than a passport stamp and a photo album. It could be a force for good. Today, G Adventures is proof of that vision in motion. What started in 1990 as a bold experiment in community tourism has grown into a global movement, with more than 1,000 small-group trips spanning 100+ countries and all seven continents. Along the way, millions of travelers have discovered something life-changing: the real magic of travel isn’t just in the places you visit, but in the people you meet and the relationships you help sustain.

At G Adventures, every itinerary tells two stories, yours, and the community’s. Through initiatives like its Ripple Score™, which ensures 92% of traveler dollars stay in local economies on average, and its 130+ Planeterra community projects worldwide, travel dollars ripple outward, empowering local entrepreneurs, supporting families and strengthening cultures. Add to that three million trees planted (and counting) through its Trees for Days program, and it’s clear: the impact lasts far beyond the trip itself.

As G Adventures celebrates its 35th anniversary this year, it is once again proving that travel can change the world, one community, one traveler and one shared experience at a time.

G Adventures Improves the World

One such example of G Adventures positively impacting the world is a trip to Tanzania, where travelers heading out on safari also help sustain the clean cookstove initiative in the village of Mto wa Mbu. The program provides safer, more efficient stoves for families, reducing smoke-related health issues and lessening the pressure on local forests.

In Peru, those who trek to Machu Picchu with G Adventures don’t just check a world wonder off their list—they also visit a women’s weaving co-op, where local artisans use traditional techniques to create textiles that support their families and preserve culture. That visit isn’t a side note, it’s the heartbeat

of the journey, connecting travelers to the people who call these landscapes home.

And then there’s Nepal, where the Sisterhood of Survivors project offers travelers a meal with women who have overcome human trafficking. It’s a moment that turns dinner into dialogue and cultural exchange into lasting solidarity. These are the experiences that define 35 years of G Adventures: travel that stretches far beyond the itinerary, deep into the communities that welcome us, shaping lives, both theirs and ours, in ways no map could ever capture.

With styles like Geluxe, Solo-ish, and National Geographic Journeys, G Adventures invites travelers to go beyond the guidebook, and come back changed.

“At G Adventures, we have a trip style for every traveler. It's about more than just matching travelers to their perfect trips, it's making sure that we build community amongst the group members too, resulting in a more fulfilling and memorable experience,” said Alexandra Sanchez, U.S. consumer marketing manager for G Adventures. “Because the trip is about the connections we make as much as (if not more than!) the sights we see.”

“

These experiences define 35 years of G Adventures: travel that goes beyond the itinerary, deep into welcoming communities, shaping lives in ways no map could capture.

Costa Rica

Geluxe: An Elevated Experience

G Adventures now offers an upgraded experience with their new Geluxe Collection of itineraries. These premium-active trips immerse small groups into local communities while prioritizing comfort. There are now 54 Geluxe trips available across 26 destinations worldwide. The one-of-a-kind-stays are especially great for travellers looking for intimate group sizes and luxurious accommodations, while keeping their experiences exciting and energetic.

“Geluxe is an elevated experience, offering travelers a bit more comfort and inclusions than our classic styles. These trips are filled with OMG moments, one-of-a-kind accommodation and more dining experiences built into the itineraries. They tend to skew slightly older, but they are by no means only for the 40+ set,” said Sanchez.

Geluxe trips are led by Chief Experience Officers, who live locally and know

the ins-and-outs of what makes travel a life-changing experience. CEOs are the face of G Adventures, helping travelers of all ages connect with our world.

With Geluxe, there’s no stress on where to stay and how to get there. They’ve got you covered with pre-planned accommodations, covering hotels, transportation, and everything in between.

Cruise Down the Nile with these Fabulous Tours

Immerse your travelers with the legends and histories of ancient Egypt on G Adventure’s “Egypt: Ancient Wonders & Temples of the Nile.” On this seven-day trip, marvel at the impressive Great Pyramid of King Khufu and Sphinx of Giza, explore ancient temples, and sail across the Nile to visit the beautiful island of Agilkia. On the third day, the “OMG Day,” group members can choose between two experiences: visit the Abu Simbel Temple, con-

Tanzania

Egypt

Jordan, Amman

structed during the reign of Ramses the II, or visit the Temple of Philae, built as a dedication to the Goddess Isis. Near the end of the week, tour participants will have the opportunity to dine with a local family outside the Valley of the Kings, who have been hosting groups with G Adventures for 15 years.

12 Days in Bali and Komodo

No stranger to hosting dreamy vacations, Indonesia effortlessly combines relaxation and adventure into one trip. On this 12-day getaway, visitors will travel to the best of Bali–sacred temples, monkey forests, and misty mountains. The “OMG Day” in Ubud offers white water rafting through the Balinese jungle or taking a Balinese cooking class with produce from the local market. Spend the “OMG Stay” at Mundak Moding Plantation Nature Resort, nestled within a working coffee plantation and offers stunning views from their infinity pool. On day six, head to Komodo to find rugged landscapes, vibrant coral reefs, and the legendary Komodo dragons.

“The real magic of travel isn’t just in the places you visit, but in the people you meet and the relationships you help sustain.

Lisbon, Portugal

Blending Modernity With Ancient Traditions in Japan

G Adventures offers an 11-day trip, “Japan: Kyoto, Tokyo & the Michinoku Coastal Trail,” where guests can discover the delights of Japan’s past and present. Explore the stunning landscape while learning about the diverse culture. Upon arrival, visitors will take a one-hour walk around Kyoto with their Chief Experience Officers as they explain the historical and cultural significance of the surroundings. The rest of the week will take you through the Kitayama mountains, small samurai villages, beaches, and the deepest lake in Japan, Lake Tazawa. On day nine, travel to Japan’s most populous city, Tokyo, to see the delights this metropolis has to offer.

Solo-ish: Where You Can Make Lifelong Friends

Prefer to solo-travel but don’t want to be entirely alone? That is where G Adventures’

“Whether seeking unique moments or meaningful connections, G Adventures shows that travel can be more than a trip — it can be a turning point.

Solo-ish Adventures comes along. These trips allow solo travelers to make life-long friends with their group-mates without sacrificing alone time. With the first three days of the

trip focused on connecting with your fellow group members, then the rest of the trip offering more independence, you will feel connected to a community with the option of peaceful solitude.

“Solo-ish was created for travelers who are on their own, but don't want to travel alone. Maybe their partner couldn't get time off, or maybe they were just craving an adventure. Regardless of the reason, we designed the trips to blend alone time and time building bonds and connections with fellow travelers,” said Sanchez.

The first three days of Solo-ish traveling are about connecting with fellow group members. On day one, a dinner party will be held to welcome you to your destination. Meet the other solo travellers and enjoy a meal authentic to the location. Day two offers a “We Day,” where group members go on an adventure together with the Chief Experience Officer at the helm. The third day is your “G Day,” with the entire day planned with epic activities and even a surprise.

Solo-ish in Japan

The trip begins in Tokyo, where group members get to know each other while cooking Japanese egg omelets, onigiri, teriyaki and seasonable vegetables for dinner. Japan is renowned for having some of the best food around the world, so what better way to start the trip than to learn how to cook it. The “We Day” is spent exploring the neighborhoods of Shinjuku, Harajuku, and Shibuya. These locations have some of the most iconic elements of Japanese city life and culture. The next day, the “G Day,” starts with a special surprise that is sure to bring you luck on this trip. Your Chief Experience Officer will then take you on a tour to the Senso ji Temple, the oldest temple in Tokyo.

Solo-ish in Portugal

From the moment you land, Portugal greets you with warmth, flavor, and oldworld charm. Your journey kicks off in Lisbon, where cobblestone streets, soulful fado music, and unforgettable bites set the stage for a week of connection, culture, and coastal beauty. As soon as you

arrive at the airport, you will be transferred to the hotel where you will attend a welcome briefing, then set off with your Chief Experience Officer and travelling companions to the streets of Lisbon. Get a taste of the exquisite cuisine and wine in Portugal’s thriving culinary scene through an interactive tour.

Solo-ish in Costa Rica

Begin your trip with a hands-on cooking class to learn how to make tortillas, then enjoy them for dinner with a Costa Rican’ ‘picadillo’. Spend the “We Day” exploring the tastes and flavors of the Arenal Region. Following a trip to Mi Cafecito, you and your group will learn the ins-and-outs of creating delicious cocktails with fresh fruits and native herbs and spices. True adventure begins on day three, “G Day,” at La Fortuna where you will rappel down a flowing waterfall, walk through rippling rivers, and spot local birds and wildlife. Continue the excitement on your “Me Day” with endless experiences in your grasp in the evergreen Monteverde.

Rome, Italy

National Geographic Adventures Connect you with the Land

G Adventures and National Geographic have paired up to create National Geographic Journeys with G Adventures, worldwide experiences that positively impact the places they visit, as well as advance the work done by National Geographic’s scientists, explorers and educators. Across the board, these trips are focused on connecting you with the land as much as the community that lives there. The Chief Experience Officers for Journeys have specialized National Geographic training and a deep understanding of the destinations they call home. The trips are carefully curated to ensure each activity is taking the adventure to the next level. Each trip comes with optional activities, where you can venture out and explore the region solo.

Journeys: Southern Italy, Naples to Rome

Spending a week in Southern Italy promises days full of sunshine, exploring ancient cities, and eating delectable cuisine. Start the trip with a Naples Food Tour, where you will eat famous local dishes of the Spanish Quarter. Next, visit one of the most infamous cities of all time–preserved for centuries in ash and volcano debris from the eruption of Mount Vesuvius in AD 79–Pompeii. Walk in the footsteps of those from the first century as you visit the preserved forum, baths, and houses. Finish the trip with an evening walk in Rome, where you can visit high-end boutiques and cafes, toss a coin into the Trevi Fountain, and soak in the romantic ambiance of the city. Whether you’re chasing once-in-a-lifetime moments, craving meaningful connections, or simply looking for a better way to see the world, G Adventures proves that travel can be more than just a trip, it can be a turning point. With their thoughtfully designed tours, passionate local guides, and a commitment to community and sustainability, every journey becomes a chance to experience the world more deeply and return home transformed.

TOUR PLANNING?

BRING IT TO

Take the pressure out of group tour planning by picking a place 19 million people visit every year. Myrtle Beach has it all – 60 miles of beaches, 2,000+ restaurants and hundreds of attractions to keep people of all ages engaged and entertained. Our team is here to help you put together the perfect trip, whether you’re planning for a student group, veterans reunion, motorcoach tour or musical event.

60 miles of sunny, sandy beaches and 14 unique communities to explore.

Scenic cruises and fishing charters. Endless fun on and off the water.

EXPLORE THE PEOPLE, PLACES AND STORIES THAT SHAPED THE STATE'S IDENTITY

TAKE A JOURNEY THROUGH THE GARDEN STATE'S LIVING HISTORY

VISIT BATTLEFIELDS, MANSIONS AND COLONIAL TAVERNS

ENJOY A TOUR OF NEW JERSEY'S NOTABLE UNIVERSITIES

THESE CAMPUSES FEATURE A VIBRANT HISTORY

Dear Travelers,

There’s never been a more exciting time to visit New Jersey, and I am thrilled to both welcome and reacquaint our good friends to the Garden State. As a proud New Jerseyan, I want to share our beautiful state’s landmarks and little-known wonders with travelers from across the globe, which is one of the reasons I’m so honored to lead New Jersey’s Division of Travel & Tourism.

It’s my honor to warmly welcome cherished friends and new visitors to New Jersey this year. I invite you to discover our state’s evolving historic landscape, and get to know the people, places and stories that continue to shape the Garden State’s dynamic personality.

Our team at the Division is committed to ensuring that travelers and residents make the most of their Garden State experience, with much ease. In pursuit of this goal, we’ve created these convenient and richly packed travel itineraries to help you plan an unforgettable trip—one that we hope you’ll want to revisit again and again.

From its defining role as the Crossroads of the American Revolution, to its enduring agricultural and maritime traditions, to its legacy as the birthplace of modern innovation, New Jersey offers visitors an extraordinary array of heritage experiences throughout 2026.

Our team at the New Jersey Division of Travel & Tourism is dedicated to helping travelers plan their visit to the Garden State with confidence and convenience. Explore our curated travel itineraries and allow them to inspire your journey across our seven distinct regions, each showcasing the charm and diversity of our 564 communities.

For wanderers who want to not only experience all that New Jersey has to offer, we have our holistic six-day trip planner around the seven main regions of New Jersey, which includes picturesque wineries, tranquil coastal stays, museum tours and scenic train rides.

For those who have their sights set on an adventure filled with immersive learning, begin with our five-day “Journey through New Jersey’s Living History” itinerary. Here, you will explore battlefields, mansions and colonial taverns, from high atop the cliffs of Palisades Interstate Park to the fabled battlegrounds of Princeton, Monmouth and Morristown.

For those who enjoy shorter stays that are packed with diverse adventures, we offer four expansive three-day trip itineraries: “Discovering Rich History and Iconic Landmarks” explores celebrated sites including Liberty State Park and Ellis Island, Thomas Edison National Historical Park, and Morristown National Historical Park; “Uncovering Hidden Gems” takes travelers north to the panoramic Skylands and southeast to the shore regions; “Picture Perfect New Jersey” offers snap-shot worthy destinations from vibrant city centers to unspoiled beaches; and “Experiencing Art & Culture” delivers on visual, performance and culinary arts points.

Visitors opting for a shorter stay that is packed with purposeful play can choose from any of our comprehensive three-day trip itineraries: “Fresh from the Garden State,” provides ample opportunities to indulge in seasonal fare and bountiful farmland harvests; “A Nautical Getaway in New Jersey,” takes travelers through the state’s iconic 130 miles of storied East Coast shoreline; “A Three-Day Itinerary of New Jersey’s Universities,” sets course to the notable universities and colleges of the Garden State, including Ivydrenched Princeton University; and finally, “The Shore and More: A Three-Day Journey Through New Jersey’s Hidden Gems,” unveils stunning panoramas and landmarks from the Southern Cape to the northwest mountains.

No matter the season you choose to visit New Jersey, our carefully crafted itineraries promise memorable experiences and encounters that will stay with you for a lifetime. Travel well and immerse yourself in the timeless charm of the Garden State.

No matter the season you choose to visit, we are certain that these expertly crafted itineraries will create fond memories that are sure to bring you back to New Jersey time and time again. I encourage you to travel thoughtfully and discover a connection to the Garden State that endures.

With warm regards,

My very best,

With warm regards,

Jeff Vasser

Executive Director

Jeff Vasser Executive Director New Jersey Division of Travel &

Tourism

Jeff Vasser Executive Director New Jersey Division of Travel & Tourism

New Jersey Division of Travel & Tourism

Rachel Ferguson Deputy Executive Director New Jersey Division of Travel & Tourism

New Jersey Itinerary Guide

CAPE MAY TROLLEY

Photos courtesy of Visit New Jersey

LIBERTY ISLAND

CAPE MAY TROLLEY

Photos courtesy of Visit New Jersey

LIBERTY ISLAND

CAPE MAY TROLLEY

Discovering

New Jersey

Our seven distinct regions and multifaceted, vibrant cities have personalities as big and diverse as the people who live in them.

SKYLANDS

Come to where New Jersey touches the clouds. Travel over the hills and through the woods to make your escape into the timbered and rugged terrain that includes our slice of the Appalachian Trail.

CENTRAL JERSEY

Rediscover American history while giving in to your locavore cravings at the farm-to-table eateries, foodie festivals, working farms, produce stands and craft breweries that make us the Garden State.

DELAWARE RIVER

Follow the flow of water to historical sites, quaint riverside towns built around bustling main streets and wineries that invite you to slow down and sip from the fruits of the land.

SOUTHERN SHORE

Enjoy the award-wining coastal flair of Ocean City and the non-stop excitement of The Wildwoods. For a more serene experience, Cape May’s Victorian charm harkens visitors back to a more tranquil time gone by.

GATEWAY

This region is the threshold to an urban oasis steeped in history and culture. Meet the globe’s mightiest icon for freedom, the Statue of Liberty. Enrich your soul with a show at the New Jersey Performing Arts Center. And embrace a culture of comfort food in the world capital of diners.

SHORE

This region delivers seaside splendor, coastal farmsteads and nautical emblems. Sink your toes into the soft white sands. And climb to new heights at an iconic lighthouse.

GREATER ATLANTIC CITY

The region invites visitors to dive into eclectic nightlife, upscale spas and shopping, celebrity chef–owned restaurants, lifestyle resorts and a wide variety of outdoor activities.

iscoveringNEW JERSEY’S EVOLVING HISTORIC LANDSCAPE D

Explore

the people, places and stories that shaped New Jersey’s historic identity.

By Madelyn Bugai

New Jersey has a diverse and layered history, making it an appealing destination for group travel. From Revolutionary War sites such as Princeton Battlefield State Park and Boxwood Hall, groups can walk in the footsteps of notable figures of American history.

After the Revolution, New Jersey became a hub for immigration, innovation and land and water transportation. The Industrial Revolution brought changes to labor and coastal trade, leading to the rapid expansion of urbanization and economic transformation.

Today, New Jersey resonates with stories from the people and places that have shifted and changed throughout history. The state’s small size and well-developed infrastructure makes it easy for groups to explore multiple historic sites in a single trip. Travel across timelines while exploring the state’s diverse historic attractions.

EXPLORE EARLY AMERICA & THE AMERICAN REVOLUTION

New Jersey played a significant role in the emergence of America as a nation. In the heart of historic downtown Trenton stands the Old Barracks Museum — a museum that preserves the barracks used in the French & Indian War and the American Revolution.

The last remaining structure of its time, the Old Barracks offers a glimpse into military life from 1758–1791 through history programs, special exhibitions and guided tours. Adorned in period dress, tour guides transport groups

Old Barracks Museum in Trenton.

back in time in an exploration of American history. The museum also displays artifacts and weapons from these 18th century wars that tell stories from battles such as from the pivotal Battle of Trenton. Currently, the museum is closed for renovation, but is expected to reopen in the near future.

Named after the crucial American Revolution battle that transpired in 1777, the Princeton Battlefield State Park, a short drive away, offers another perspective into early American history. Located on 85 acres of rolling fields and tranquil woods, the battlefield’s landscape seems to have no trace left from the fierce battle that gave Washington his first victory against the British Regulars.

As your group perambulates through the state park, let each step transport you back in time to the Battle of Princeton. Walk past the epochal colonnade, the Clarke House Museum and the iconic Mercer Oak scion.

Another option is to explore the northern landscape of New Jersey, which equally chronicles the emergence of the United States—tracing the bureaucratic narratives in place of tales of battles. Boxwood Hall in Elizabeth, New Jersey, is a National Historic Landmark known for its connection to iconic Revolutionary War figures.

Despite the building’s unassuming, Georgian exterior, Boxwood Hall has been walked through by a number of people

New Jersey is home to some of the best views in the country.

who played essential roles in the founding of America. Groups can reserve one-hour guided tours of the hall to tread the floors that were visited by George Washington, Alexander Hamilton, Aaron Burr, General Lafayette and many more.

NEW JERSEY’S CHANGING CULTURAL COMMUNITIES

Throughout the years, New Jersey’s land has been called home by countless cultural communities. Before colonization and the American Revolution, the Lenni-Lenape people lived throughout the region and neighboring states. When these Indigenous people were forcibly removed, European colonizers claimed the land and brought with them enslaved people of African descent.

Another way to start your day is paying a visit to the William Trent House — located in Trenton — preserves one account of how colonization and industrialization affected Indigenous, European and African American cultures and communities. This heritage site aims to share the authentic history of the house, property and people who lived on the land.

Tour with a group, and explore all three floors by surveying the parlors, bedrooms, open-hearth kitchen and the storeroom. Although the house is embellished with antique furniture from William Trent’s time in the 1700s, the Visitor Center highlights the rich cultural history of the property by displaying archaeological artifacts, posters, collectible cards and videos to tell stories from Indigenous people, European immigrants and African American communities.

Another option for your group is a trip to Liberty State Park in Jersey City, where they can take a ferry to Ellis Island, which opened in 1892. Ellis Island changed the cultural landscape of America by welcoming allowing individuals from around the globe to immigrate into the US. Now a memorial for all who immigrated between 1892–1954, Ellis Island serves as a museum where people can learn about the immigration process.

Take the round-trip ferry service with stops at Liberty Island and Ellis Island. At the museum, take your group through a simulated immigration process and note how many individuals do not make it past inspection. Although America pledged to open her doors for the “tired, poor and huddled masses yearning to breathe free,” many were turned away because of their skin color, gender, nationality or presumed disability status.

Cape May Lighthouse.

Historic Batsto Village in Washington Township.

INNOVATION & THE INDUSTRIAL REVOLUTION

Transport groups back into the Industrial Revolution by walking around two New Jersey villages that are dedicated to preserving 19th century life. Batsto Village in Hammonton and Allaire Village in Monmouth County are both well-preserved, living-histories of life during the industrial revolution. The sites are not in close proximity to one another, so it’s best to explore them on different days rather than trying to fit both into one.

Located within Wharton State Forest, Batsto Village consists of 33 historic buildings, including the Batsto Mansion, gristmill, sawmill, general store, workers’ homes and post office. A former bog iron and glassmaking industrial center from 1766–1867, the village preserves the agricultural and commercial practices that existed here during the late 19th century.

Allaire Village is one of many historical attractions located within the Allaire State Park. This living-history museum features costumed staff acting out early 19th century life, blacksmith and carpentry trades, as well as an old bakery that continues to serve sweet treats to guests. The village offers various events such as holiday candlelight tours, haunted hayrides, antique car shows, weekend concerts and seasonal craft fairs and flea markets.

If your group has some extra time, consider exploring the park’s 3,000 acres of landscape and culture. Hike, bike or horseback on the trails, canoe and fish on the Manasquan River or ride an antique steam train at the New Jersey Museum of Transportation to learn more about one of the most influential inventions during the industrial revolution.

During the late period of the Industrial Revolution, Thomas Edison toiled away in his laboratory and home in West Orange,

New Jersey to develop the phonograph, storage battery and motion picture camera. The Thomas Edison National Historic Park invites visitors to step back in time to Edison’s home and laboratory, when machines were run by belts and pulleys and music was played on phonographs.

A self-guided experience, the park allows groups to choose what parts of the laboratory they wish to explore, offering options such as Edison’s library, stockroom, machine shops, music room, as well as over 20,000 square feet of exhibit space.

LIGHTHOUSES, LANDSCAPES & MARITIME HISTORY

Due to its proximity to the coast, New Jersey has a colorful maritime history. From colonial times to present day, the state has played a vital role in trade and transportation, shipbuilding, naval defense and fishing. An exciting way to engage with and learn about this history is by taking your group to notable lighthouses and museums dedicated to recreating old coastal life.

Visit the Absecon Lighthouse — New Jersey’s tallest lighthouse. Ascend 228 stairs to enjoy panoramic views of the Atlantic city’s skyline and coastline with your group. A great place to begin your journey is the Absecon Lighthouse, one of the country’s oldest, resonating with years of New Jersey’s rich maritime history. Come face-to-face with the original first-order Fresnel Lens—first lit in 1857—or walk through the newly restored Lightkeepers dwelling for an immersive experience.

On the northern tip of Long Island sits the Barnegat Lighthouse and its state park. Regarded as one of the most critical “change of course” points for coastal vessels, the lighthouse aided sailors in navigating through the rough currents, shifting sandbars and offshore shoals. Accompanied with a coastal heritage trail, Barnegat Light Museum and one of the state’s last maritime forests, the park offers fun for all groups.

Contact For Domestic Groups:

Name : Michael Styles

Email: Michael.Styles@sos.nj.gov

Phone: 609-292-4239

Contact For International Trip Planning:

Name : Ann Pilcher

Email: Ann.Pilcher@sos.nj.gov

Phone: 609-984-9413

Thomas Edison's laboratory at Thomas Edison National Historical Park.

A

Five-Day Journey

ThroughNEW JERSEY’S LIVING HISTORY

New Jersey State House in Trenton.

Follow in the footsteps of Washington, Hamilton, and other revolutionary figures on this five-day, history-rich itinerary through New Jersey.

DAY 1

Start your journey through Revolutionary times at Fort Lee Historic Park , enjoying scenic views of the New York City skyline and Hudson River from atop the cliffs in Palisades Interstate Park. Exhibits in the visitor center’s museum spotlight Fort Lee’s role in the Revolutionary War. The strategic site was chosen by General George Washington, commander of the Continental Army, to defend against British warships. A reconstructed campsite, gun batteries and soldier’s hut help tell the story. Next, head to Elizabeth to learn about colonial life and America’s early aristocracy at Boxwood Hall State Historic Site . Built around 1750 in the Georgian style, Boxwood Hall was the home of Elias Boudinot, president of the Continental Congress that ratified the 1783 Treaty of Paris, and Jonathan Dayton, youngest signer of the U.S. Constitution. George Washington visited the home in 1789 en route to his presidential inauguration in New York City. Alexander Hamilton was a frequent visitor.

Top lunch choices for your group in Elizabeth include Tropicana Diner & Bakery, Valenca (Portuguese) and Del Porto Italian Restaurant.

At Liberty Hall Museum in Union, your group will see exquisite antique furniture and decorative artifacts collected over seven generations by families who called the mansion home. Located on the campus of Kean University, the grounds include an elegant English garden and a maze, plus some of New Jersey’s oldest trees. Liberty Hall was built in 1772 by William Livingston, New Jersey’s first governor and a signer of the U.S. Constitution. During a recent restoration of the

“ Explore battlefields, mansions and colonial taverns where the American story was written.

wine cellar, museum staff uncovered one of the largest collections of 18th-century Madeira wine in the United States. Liberty Hall’s Firehouse Museum , built in 2004, houses three antique fire engines, including a rare 1911 American LaFrance Metropolitan Steam Engine, and other firefighting memorabilia.

DAY 2

Morristown National Historical Park preserves the site where George Washington and his army spent the brutal winter of 1779-1780 during the Revolutionary War. Galleries at Washington’s Headquarters Museum & Library contain exhibits related to the encampment. Tours of Ford Mansion, where Washington spent the winter with his wife Martha, reveal period furnishings

and a few original 18th century items. The park has re-created five of the more than 1,000 soldier huts that housed 12 men each.

For lunch in Morristown, consider The Colonial Grill, 1776 Morristown or South +Pine American Eatery .

In Piscataway, historical interpreters bring the past alive at East Jersey Old Town Village through trades and crafts. Reconstructed and replica 18th and 19th century structures include homes, blacksmith and wheelwright shops, a schoolhouse, church and tavern.

Continue south to Monmouth Battlefield State Park , near Manalapan, the site of a day-long battle in which Washington and his men emerged victorious. Exhibits and audio-visual programs at the visitor center bring into focus the heroism and horror of the battle, which is refought in fiber optic animation on a three-dimensional terrain model. The well-preserved 18th century rural landscape encompasses farm fields, a pick-your-own orchard, wayside exhibits and a restored Revolutionary War farmhouse.

Wick House and Garden in Harding Township.

DAY 3

Start your day at Princeton Battlefield State Park , where General Washington led his men to his first field victory over British troops. Monuments chronicle the 1777 battle, one of the fiercest in the Revolutionary War. The Clarke House Museum, a farmhouse furnished with period items, includes a carriage barn and smokehouse.

Morven Museum & Garden, a National Historic Landmark on five pristine acres in the heart of Princeton, was a mansion built in 1759 by Richard Stockton, a signer of the Declaration of Independence. Distinguished residents included five New Jersey governors. Besides focusing on the better-known patriarchs who led on the national scene, the permanent exhibition tells the stories of the many people who

lived and worked at Morven, including women, children, generations of enslaved men and women, immigrant servants, and later, employees. The tour can be booked with a box lunch.

The new and expanded Princeton University Art Museum, in the heart of the storied Ivy League campus, will open

to the public on October 31, 2025. Housing one of the world’s leading university art collections, the museum is free.

In the evening, catch a show at the two-time Tony Award-winning McCarter Theatre Center, which offers more than 200 performances each season.

DAY 4

This morning we drive to Titusville and the visitor center museum at Washington

Crossing State Park. Featuring over 500 artifacts from the American Revolution, exhibits chronicle Washington’s ambi-

New Jersey is home to a wide variety of historical attractions.

McCarter Theatre in Princeton.

Washington Crossing in Hopewell Township.

GROUP-FRIENDLY LODGING

tious Christmas night crossing of the icy Delaware River en route to key victories at Trenton and Princeton. View the film “The Ten Crucial Days: The Road to Liberty.” The new visitor center under construction will be ready for America250 celebrations in 2026. The park is also well known for its trails and wildlife habitat. A wide variety of migrating birds use the stream and ravine as a resting place and for nesting.

In Trenton, see the Trenton Battle Monument, a triumphal, 148-foot-tall column of granite topped by a statue of Washington. It celebrates the American victory of December 26, 1776.

Next, tour the gold-domed New Jersey State House and admire the art and architectural beauty in the legislative chambers and rotunda. Then visit the New Jersey State Museum, a treasure house of fine arts, cultural history, natural sciences (including planetarium shows) and archaeological finds.

For dinner in Trenton, enjoy Eastern European and Continental cuisine amid Old World trappings at Blue Danube Restaurant.

Best Western Plus Morristown Inn (morristowninn.com)

Hyatt Place Princeton (hyatt.com)

Courtyard by Marriott Hamilton (marriott.com)

DAY 5

Located on the Delaware River in the town of National Park, Red Bank Battlefield Park features a house that played a crucial role in the Revolutionary War when Hessians attacked Fort Mercer on October 22, 1777. Just north of the fort, the Whitall House, the 1748 plantation home of a Quaker family, was used as a field hospital. Tours of the house include its garden, which grows vegetables, herbs

and flowers representative of the 18th century. Groups can make use of picnic pavilions that offer views of the river. Our final stop is Indian King Tavern State Historic Site in Haddonfield. From January to September in 1777, the newly formed New Jersey legislature met in the colonial inn’s second-floor meeting room, passing laws and dealing with matters of war. The tavern, which offered food and bedding for travelers on their way to New York or Philadelphia, was New Jersey’s first state-owned historic site (acquired in 1903).

Contact For Domestic Groups:

Name : Michael Styles

Email: Michael.Styles@sos.nj.gov

Phone: 609-292-4239

Contact For International Trip Planning:

Name : Ann Pilcher

Email: Ann.Pilcher@sos.nj.gov

Phone: 609-984-9413

New Jersey State House in Trenton.

FRESH FROM THE GARDEN STATE: Savor seasonal flavors and meet local growers

This three-day weekend itinerary is your perfect excuse to unplug, dig in and experience all the goodness the Garden State has to offer. As you make your way through Central New Jersey, you’ll meet the farmers behind the fresh food you love, get your hands a little dirty picking your own produce and even mingle with furry friends along the way. Each stop offers something uniquely local, whether it's a fragrant lavender field, a cozy historic inn, a mission-driven farmers market or a skyline-view dinner that brings it all full circle. This guide blends farm-fresh flavors, meaningful connections and small-town charm into one unforgettable journey, making sure there’s a little something for everyone.

DAY 1: ROOTED IN HUNTERDON COUNTY

Start your long weekend off fresh on the Hunterdon 579 Trail in Milford. This trail is the heart and soil of Hunterdon’s food scene; not only does this trail allow visitors to experience the rolling landscapes, but it also connects them to farmers markets, family-owned farms and rustic wineries dotting the path. The trail also offers the Passport Tour, where travelers can collect stamps from all of the wineries, farms and markets along the trail. Your first stop along the trail is Phillips Farms, conveniently nestled on Crab Apple Hill Road. Here, you’ll shop a vibrant market brimming with fresh-picked produce and fresh-cut flowers. The market has everything from eggplant to pumpkins to berries to fresh breads – it’s a true harvest of options. This six-generation, family-run farm invites you to pick your own apples, berries, peaches, strawberries, flowers and more, depending on what’s in season at the time of your visit. Soak up the sun and get your hands dirty – the best snacks are the ones you pick yourself!

For lunch, take a short drive to Frenchtown Café, an excellent choice for all types of eaters thanks to its inclusive menu. From fluffy omelets made with farm-fresh eggs to dishes featuring locally sourced ingredients, every bite is rooted in quality. Though this restaurant serves up fresh, modern flavors, the building itself is steeped in history – standing strong since 1897. Once a candy store and even home to the town’s first telephone switchboard, this spot has lived many lives and continues to be a local staple.

A little less than 15 minutes from the Frenchtown Cafe, raise a glass at Beneduce Vineyards in Pittstown. This winery is perfect for sipping estate-grown wine and strolling the scenic grounds. Live music and food trucks that source local ingredients often add to this laid-back, rustic atmosphere.

For dinner, take a short drive to The Ciderhouse at Ironbound Farm in Asbury. The beautiful outdoor patio immerses you in the landscape around. Here, you can tour the farm, sip cider and dine on dishes crafted with farm-grown ingredients.

End your day on a cozy note at a charming bed and breakfast like Chestnut Hill B & B on the Delaware in Milford. This stunning 1860s B&B offers six upstairs bedrooms and plenty of inviting social spaces –perfect for larger groups or even just stretching out after a full day of grazing. The ideal, homegrown way to wrap up your day.

DAY 2: FROM SOIL TO SOUL

On Saturday, begin your day with a fresh-picked experience at the Frenchtown Farmers Market. Here, you’ll meet local makers and farmers alike and stock up on honey, handcrafted jams, unique crafts and more –gathering a true harvest of local flavor Near the market, fuel up with a cup

GROUP-FRIENDLY LODGING

Chestnut Hill Bed and Breakfast in Milford (chestnuthillnj.com)

The Ryland Inn in White House Station (bylandmark.com/venues/ryland-inn)

Nassau Inn in Princeton (nassauinn.com)

of fresh brewed coffee from one of the local spots like Perfect Day Cafe. The downtown area of Frenchtown offers lots of gems for you to explore.

From there, make your way to downtown Lambertville, where you can browse vintage shops, explore art galleries and discover gourmet shops with locally made goods. Tucked away in Lambertville is Fulper Family Farmstead, a charming, family-run dairy farm with deep roots and a whole lot of heart. This century-old farm blends tradition with sustainability, using greener, healthier practices to care for both their animals and the land. From solar-powered energy systems to soil conservation methods, everything they do is rooted in respect for nature. It’s a wholesome, hands-on experience that’s fun for the whole family—full of fresh air and cute cows.

For lunch, dig into a meal at 12 Farms Restaurant in Hightstown, about a 27-mile drive from the farm. True to its name, the restaurant sources ingredients from 12 local farms and builds its menu around whatever is fresh from the field that day. A menu highlight is their pizza.

In the afternoon, take a scenic drive about an hour north to Readington Brewery & Hop Farm in Neshanic Station. Tour the hop farm and enjoy a tasting flight of farm-grown beers in a rustic barn setting — where farmhouse-style takes on a whole new meaning.

Keeping with the farmhouse charm, drive about 15 minutes up the road to The Ryland Inn and treat yourself to upscale farmhouse cuisine, housed in a historic equestrian estate. Seasonal ingredients shine in beautifully plated dishes, each one rooted in fresh, local sourcing.

Your group can also stay the night here, as The Ryland Inn offers accommodations exclusively for events. If you’re traveling on a smaller scale, there are plenty of equally charming B&Bs nearby. For a more elevated stay, the Pendry Natirar offers a farm-meets-luxury experience that’s pure magic, offering the perfect end to a field-fresh day.

DAY 3: FIELDS AND CITY FLAVOR FUSION

About 30 minutes from Ryland Inn, begin your last day on this farm fresh mid-Jersey tour in Hidden Spring Lavender & Alpaca Farm in

At a glance

• Enjoy the Hunterdon 579 Trail in Milford

• East fresh-picked fruit from the Frenchtown Farmers Market

• Savor a visit to Hidden Spring Lavender & Alpaca Farm in Skillman

Skillman. Here, the farm doubles as a lavender farm and alpaca farm, allowing guests to flourish and pick fresh lavender and make some furry friends as well. Open from 10-4 on Sunday, this farm is a fragrant and fun way to start your day. If you want breakfast beforehand, visit The Meeting House in Princeton. The Meeting House is a restaurant and bar offering simple American cuisine with an emphasis on seasonal ingredients.

For lunch, swing by Turf Surf and Earth in Somerville – a vibrant, made-to-order gem. Approximately 25 minutes from Hidden Spring, every dish is crafted fresh with a strong spotlight on plant-based options that emphasize sustainability and seasonal flavors. It’s colorful, creative, and delicious. After lunch, take about an hour drive east to the Hudson River culinary scene to wrap up your journey with a more urban farm-to-table experience.

In Jersey City, the Riverview Farmers Market runs every Sunday from May 4 through November 23. The Riverview Farmers Market began in 2010, when a group of determined individuals set out to create a space in Jersey City where fresh, locally sourced food would be attainable. Against all odds, the farmers market was born, founded on four defining principles: food would be locally produced and grown, the farms would employ organic practices and use no pesticides, affordability for all residents and food aid would be accepted, and market promotion would highlight the diversity in the heights. Here, you’re able to immerse yourself into this great cause of a program and grab some fresh finds.

Approximately 15 minutes away, treat yourself to Halifax, a sleek waterfront spot located inside the W Hotel in Hoboken, with sweeping views of the Manhattan skyline. The menu is a refined blend of farmto-table dining, featuring ingredients sourced from New Jersey farms and the nearby Hudson Valley. End your trip with a panoramic skyline view and standout local dining at Lokal Eatery and Bar. Here, the kitchen keeps up the vibe of using fresh, locally sourced ingredients in each global-inspired dish. Enjoy the skyline view of the city, and cheers to a great trip.

Contact For Domestic Groups:

Name : Michael Styles

Email: Michael.Styles@sos.nj.gov Phone: 609-292-4239

Contact For International Trip Planning:

Name : Ann Pilcher

Email: Ann.Pilcher@sos.nj.gov Phone: 609-984-9413

Hidden Spring Lavender and Alpaca Farm in Montgomery Township.

At a glance

• Climb iconic lighthouses at Barnegat Light and Cape May Point for breathtaking coastal sights

• Discover maritime history at museums like the New Jersey Maritime Museum and Barnegat Light Museum

• Explore shipwreck sites such as the SS Atlantus while strolling coastal beaches and scenic parks

• Savor fresh seafood at standout coastal eateries like Water Star Grille and The Lobster House

New Jersey is home to an array of amazing lighthouses.

A NAUTICAL GETAWAY in New Jersey

This seaside escape blends shipwreck lore, lighthouse views, and lobster rolls.

Take a coastal adventure through New Jersey’s storied shoreline, where maritime history meets scenic charm. From the towering lighthouses of Barnegat Light to the Victorian elegance of Cape May, this three-day getaway is perfect for sea lovers, history buffs, and foodies alike. Dive into shipwreck legends, explore fascinating maritime museums, and savor the freshest seafood the Garden State has to offer all against the backdrop of salty breezes and stunning Atlantic views.

DAY 1: BEACON BY THE BAY

Begin your nautical adventure on Long Beach Island, where maritime heritage meets coastal charm. Your first stop should be the lighthouse. Climb Old Barney, the iconic 172-foot lighthouse, for panoramic views of Barnegat Bay and the Atlantic Ocean. The climb might seem daunting, but it typically takes just about 10 minutes and it's much quieter in the morning.

Just a short walk from the lighthouse, your group can check out the Barnegat Light Museum and explore the former schoolhouse.

This quaint museum offers a glimpse into the area's seafaring past. Highlights include the original Fresnel lens from the lighthouse and a collection of local maritime artifacts.

After a busy morning, head to Viking Fresh Off The Hook in Barnegat Light for some tasty seafood. Enjoy fresh, locally caught seafood at this laid-back coastal shack; perfect for indulging in crispy fish tacos, a classic lobster roll, or the catch of the day.

Once you've had your fill, set off on a scenic 35-minute drive to Beach Haven to dive deeper into the region’s maritime heritage. Open daily, the New Jersey Maritime Museum houses one of the largest collections of nautical artifacts in the state, with a fascinating emphasis on shipwrecks that have shaped New Jersey’s coastal history.

A few streets over, check out The Gables to experience fine dining in an elegant Victorian inn, where the atmosphere is as charming as the cuisine. The menu is seasonally inspired and centered around fresh, oceansourced ingredients which makes for the perfect evening on the coast.

For your overnight stay, consider booking one of the five charming double rooms available at The Gables. It is a beautifully restored

historic inn that offers an intimate and elegant seaside experience ideal for smaller groups. Another great overnight option is the Spray Beach Oceanfront Hotel; a picturesque and convenient stay near Beach Haven. Its prime beachfront location means you’re just steps from the sand, creating a relaxed, coastal atmosphere from the moment you arrive. It’s the perfect place to unwind after a full day of exploration and seaside adventure.

DAY 2: COASTAL CROSSROADS

Begin your day with an hour’s drive to Ocean City and the Sindia Shipwreck Viewing Spot. Here you can take a leisurely stroll along the lively boardwalk, then keep an eye out for any exposed remains of the Sindia, the four-masted sailing vessel that wrecked here in 1901.

Try a local breakfast spot like Café Beach Club or Hooked on Breakfast, both conveniently located near the Ocean City Boardwalk, for a great bite. Then, make your way down the coast to Stone Harbor Point. While you’re there, keep an eye out for the mysterious remains of a shipwreck that occasionally emerges from the sands along the shore. Stone Harbor Point is also excellent for birdwatching and features scenic trails great for all groups.

For lunch, enjoy a dock-and-dine experience at Water Star Grille at Stone Harbor. There’s no shortage of seafood options here, all served with an incredible view of the bay. With its nautical charm and vibrant atmosphere, it’s the perfect place to unwind after exploring Stone Harbor Point.

This afternoon, tour the Wetlands Institute, where interactive exhibits bring coastal science to life. Don’t miss the popular elevated marsh walkway which offers a scenic and serene vantage point for observing native wildlife and the surrounding salt marsh ecosystem.

Wrap up your day with a classic dockside seafood feast at beloved Cape May restaurant, The Lobster House. Sitting harbor front, you will see boats docking just steps from your table and a menu featuring everything from steamed lobster to fresh haddock.

After dinner, take some time to explore Cape May. Whether you're strolling along the beach or wandering through lantern-lit streets, Cape May offers the perfect coastal evening atmosphere.

For a great beach stay, spend the night at the Virginia Hotel and Cottages. This boutique property has the option of typical hotel rooms or cottages, making it a good option for couples and small groups. It is only about a two-minute walk from the water and the best way to describe it is simply charming.

Another great option is Congress Hall, a grand and historic resort dating back to 1816. With its colonial-style architecture and timeless charm, this iconic hotel offers a blend of traditional elegance and modern comfort.

DAY 3: WRECKS AND WHALES

Start your third day with a visit to the historic Cape May Lighthouse, built in 1859. Climb to the top for panoramic views of the Atlantic Ocean and Delaware Bay. Afterward, explore the surrounding Cape May Point State Park, where scenic trails wind through coastal marshes, forests, and sand dunes, offering a peaceful morning stroll.

Next stop: Sunset Beach. Check out the SS Atlantus Shipwreck Viewing to see the rusting remains of this WWI-era concrete ship that was stranded since 1926. There you will also find the WWII Lookout Tower; a fascinating piece of history offering panoramic views and insight into the area’s coastal defense.

To enjoy a delightful beachside dining experience in Cape May, Fish House is a must-visit. The restaurant's design reflects the charm of the East Coast and it's a walk-in establishment, so no reservations are necessary.

For your afternoon, you have a few great options to choose from: embark on a Cape May Whale Watcher Tour for a guided ocean adventure spotting whales, dolphins, and learning about maritime navigation past and present, or dive into the Wildwood Artificial Reef (Scuba/Diving Experience) which is for divers to explore this underwater graveyard of sunken ships and Army tanks.

Tonight, unwind with a relaxing evening in Cape May. You can sip local wines and enjoy the rustic charm of Willow Creek Winery & Farm or pack a picnic and head to the beach for a quiet sunset by the sea. Either way, it’s the perfect way to end your coastal getaway on a peaceful note.

You can choose to stay at the same hotel as the night before or opt for a change of scenery at the Grand Hotel of Cape May which is well-suited for groups. This inviting beachfront property is the perfect place to relax, with spacious rooms, a gorgeous pool, and plenty of lounge areas to unwind after a day of exploring.