Socially Speaking: Leveraging Social Media for Networking and Your Personal Brand Presented by Nora Gomez (M.P.S. Arts and Cultural Management ‘08) and Tom Roarty (A.O.S. Graphic Design ‘89)
Social Media Webinar By Tom Roarty
WHAT IS THE DIFFERENCE BETWEEN PERSONAL AND PROFESSIONAL SOCIAL NETWORKING? • Personal Use – Staying in touch with friends and family – Keeping up with the latest news and gossip – Bragging
WHAT IS THE DIFFERENCE BETWEEN PERSONAL AND PROFESSIONAL SOCIAL NETWORKING? • Professional Use – Looking for work, goods and/or services – Promoting your abilities or products – Keeping up with the competition
WHAT ARE THE BENEFITS OF SOCIAL NETWORKING? • • • •
Fast Deployment Of Information Easily Accessible Through Mobile Currently Underdeveloped As A Marketing Tool Lots Of Room For Innovative Ideas
Whether You Are Using Social Networking for Personal or Professional Purposes, Treat the Medium as a Marketing Tool and Know Your Target Audience!
SOCIAL NETWORKING FACTS ON:
WHO’S USING FACEBOOK?
Facebook Men vs Women Men
Women
Age of Facebook Users 18‐25
11%
39% 61%
26‐30
22%
31‐35
36‐40
8% 59%
41‐60
HOW OFTEN ARE PEOPLE USING IT? Frequency of Facebook Login 5%
3% 2% 0% 3+ Times Per Day
11%
Once A Day 49%
A Few Days A Week Once A Week
30%
Every Few Weeks Every Few Months or Less Never
WHAT ARE PEOPLE POSTING? • • • • • • • • •
Status Updates Comments/Likes To Personal Profile Messages And Other Content To Friends' Profiles Photos To Profile Third‐party Applications (Ex. Games, Quizzes) Links To Current Events/News Videos Links To Pop Culture/Entertainment Creating Events And Extending Invitations
SOCIAL NETWORKING FACTS ON:
THE FACTS ON TWITTER 245.2 Million US Internet Users As Of Q1 2012 8% Of All US Internet Users, Use Twitter More Than 460K Accounts Are Created Every Day 20.6 Million US Adults Are Accessing Twitter At Least Once A Month • There Are 177 Million Tweets Per Day • Mobile Twitter Users Increased 182% In The Past Year • 3% More Men Than Women Use Twitter • • • •
WHAT IS TWITTER BEING USED FOR? • Personal – – – – – –
Keeping in Touch Finding News Posting Status Updates Work Related Research Other
WHAT IS TWITTER BEING USED FOR? • Professional – 77% of the worlds top 100 companies have Twitter Accounts – 72% of US Companies have Twitter Accounts • • • •
Post Company News Offer Customer Service Offer Deals Employment Opportunities
TWITTER LOYALTY
SOCIAL NETWORKING FACTS ON:
BLOGGING: IS IT A FORM OF SOCIAL NETWORKING? YES! Most Bloggers Are Between The Ages Of 25‐44 Most Bloggers Will Invest 1‐3 Hours A Week Blogging Most Blogs Are Updated 2‐3 Times Per Week Most Bloggers Agree That It Has Been Proven To Be Valuable In Promoting Business • Bloggers Find That Their Work Is Taken More Seriously As Sources Of Trusted Information & News
• • • •
SOCIAL NETWORKING FACTS ON:
LINKEDIN THE PROFESSIONAL SOCIAL NETWORK • Need A Job Or Looking For A New Employee? Linkedin Has Over 100 Million Registered Members Looking To Make Professional Contacts. • Top Industries On Linkedin – – – – –
Hi‐Tech Finance Manufacturing Medical Educational
CASE STUDY 1 Karma
KARMA Full Length Feature Film Released 2009 After completing my first screenplay, I used social media to find the resources I needed to complete the project.
KARMA Full Length Feature Film Released 2009 • By Using MySpace I Was Able To: – Find Cast Members – Find Crew Members • • • •
Lighting Effects Camera Operators Composers
– Promote Movie and Tour Schedule
CASE STUDY 2 Mohegan Sun at Pocono Downs
MOHEGAN SUN AT POCONO DOWNS • Phase 1: The Introduction Of Social Media – – – –
Used Social Media to Promote Corporate Website Interacted with visitors to improve site experience Had ability to track Promotional Success Used as a Customer Service Tool
MOHEGAN SUN AT POCONO DOWNS • Phase 2: The Embracing Of Social Media – Although site promotion continued, more social experiences were developed: • • • •
Ticket & Prize Giveaways Photo Gallery Development Facebook and Twitter Exclusive Deals Animated Experiences (YouTube) – Dealers School – Tennant Promotions – General Information
CASE STUDY 3 Pfizer
PFIZER • Use Of WordPress For Scientific Advancement – Built a secure WordPress Site for Pfizer Developmental Use – Researchers, Developers and Doctors Would Collaborate on Ideas, The benefits Included: • • • •
Speedy delivery of Information Ease of Use Custom ability Options Easily Expandable
HOW TO LOSE FOLLOWERS FAST • When Using Social Networking In A PROFESSIONAL Matter Avoid: – Sharing any non‐professional content or photos • Don’t give out too much PERSONAL information about yourself » Family » Friends » Pets
If people do not know you, they are not going to be interested in you personal life. Keep to the issues that will market your product, service or self!
KEYS TO CONTENT CREATION • • • • • • • •
Establishing What You Want To Use It For Know Your Target Market Commit To Your Brand Be Topical Relate To The End‐user Keep The Content “Social Based” Show Value In Your Posts Don’t Over Saturate
SOURCES FACEBOOK FACTS FOUND AT: • •
http://www.theyoungandthedigital.com/wp‐content/uploads/2010/11/watkins_lee_facebookstudy‐nov‐18.pdf http://allfacebook.com/report‐men‐and‐women‐use‐facebook‐differently_b24426
TWITTER FACTS FOUND AT: • •
http://blog.tweetsmarter.com/twitter‐stats/who‐uses‐twitter‐and‐how—2011‐stats‐infographic/ http://www.internetworldstats.com/top20.htm
INTERNET FACTS FOUND AT: •
http://www.marketingpilgrim.com/2011/06/pew‐study‐shows‐who‐uses‐twitter.html
BLOGGING FACTS FOUND AT: •
http://socialmediatoday.com/node/406943?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
LINKEDIN FACTS FOUND AT: •
http://allisterfrost.com/2011/03/29/infographic‐whos‐using‐linkedin/