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Why Mobile Apps are Far Better than Mobile Websites?
There is absolutely no doubt that mobile phone is the most effectively growing digital innovation in the internet era. As million people have been switched to smart phones, the number of people who are preferring to download a mobile app and browsing the web on their mobile is rapidly increasing. By observing this extraordinary growth, arises an obvious question- What is the best way to reach to customers- mobile app or mobile website. However studies have shown that consumers strongly prefer mobile apps (85%) over mobile websites. The reason behind this is mobile apps are more convenient to use, to browse faster and easily. The number of mobile users is more than that of desktop users. So the organizations have also realized the importance of effective use of mobile app to attract customers, which results in hiring Mobile app Development Company. There are several reasons that make mobile app winner in the race over mobile website. Few are here: 1. Mobile App to Provide Personalized Experience – Mobile apps allow the users to set their preferences at the start, with the help of this our app can serve better to the user based on their priorities. It will result in user’s satisfaction. Also apps can track user’s location which is helpful in providing geography-specific content. 2. Facility to send notifications – There is a huge need of email marketing in business or product promotion. But there is nothing to worry about that when you have mobile app as you can send offers in the form of notifications, which is easy way to update the users with new things that business offers from time to time. For example, eCommerce apps require their customers to know about the latest offers always. Sending notifications is an easy way to keep the customers updated.