CARE_FOR_YOU_STYLEGUIDE

CARE FOR YOU – STYLE GUIDE

Version 2a: March 2017.

CARE FOR YOU

Care for You Support Services and Care for You Community Living are two divisions of the one company and have been aligned visually in this updated style guide.

It is important that everyone follow these guidelines so that Care for You continues to build its distinctive presence in the marketplace by retaining a strong, visual consistency.

Further enquiries for usage and correct applications should be directed to: Care for You 2/105 Cowlishaw Street, Redhead NSW 2290 Phone: (02) 4944 9259 Email: info@careforyoustaffing.com Web: www.careforyoustaffing.com Thank you, Brooke Little, CEO.

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COLOUR MASTER LOGO – SUPPORT SERVICES

Logos are available in various digital file formats.

Note the updated typography. Use this new version.

Never stretch or distort the logo or change any colours.

VERTICAL FORMAT

HORIZONTAL FORMAT

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COLOUR MASTER LOGO – COMMUNITY LIVING

Care for You Community Living is identified by the aqua block.

This 3-colour logo is available in various digital file formats.

Note the updated typography. Use this new version.

Never stretch or distort the logo or change any colours.

VERTICAL FORMAT

HORIZONTAL FORMAT

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MONO MASTER LOGO – SUPPORT SERVICES – COMMUNITY LIVING

When only one colour is available the logo is to appear in 80% black.

Logos are available in various digital file formats.

Note the updated typography. Use this new version.

Never stretch or distort the logo or change any colours.

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BRAND COLOUR PALETTE

Red and dark grey are the key brand colours. The palette is broadened with secondary and complementary colours of aqua and cream which are to be used within the layout design. Avoid using other colours and include plenty of white space.

This palette applies to both divisions; Staffing Solutions and Supported Accommodation.

PMS Pantone 425 CMYK C 0 M 0 Y 0 K 80 RGB R 88 G 89 B 91 HEX COLOUR #58595b

PMS Pantone 7420

PMS

PMS

Pantone 325

Pantone 7506

CMYK C 0 M 80 Y 42 K 20

CMYK

CMYK

C 48 M 01 Y 22 K 0

C 0 M 8 Y 15 K 0

RGB R 199 G 74 B 93

RGB

RGB

R 128 G 204 B 204

R 253 G 221 B 206

HEX COLOUR #c74a5d

HEX COLOUR

HEX COLOUR

#80cccc

#fdddce

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BRAND FONTS

These new fonts are to be used at all times and are available from Care for You if you do not have access to them.

They suggest harmony and diversity can coexist.

Headings (Note: Bold font to be adjusted 110% width).

Esfera NF Bold Sub Headings (Note: No adjustment required).

Esfera NF Regular Body copy texts (Note: 80% black should be used for body copy texts).

Gotham light

Gotham light italic

Gotham book

Gotham book italic

Gotham medium

Gotham medium italic

Gotham bold

Gotham bold italic

Gotham black

Gotham black italic

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DL BROCHURE EXAMPLE – OUTER PAGES

The feel is fresh, open, healthy, caring, professional, contemporary.

Follow this brochure as a template for other brochures and as a guide for other materials: use fonts correctly as previously outlined; use only this 4-colour palette; include ample white space to create fresh, open feel; rounded corners as shown on photos and key messages but don’t overdo it; half tone panels over images can be used to hold text.

Support when you need us.

Independence when you don’t.

• Help with NDIS – Care for You is a registered NDIS provider, so talk to us to discuss your plan and options. We’ll come to you.

Your safety, health and happiness mean the world to us, so we do things differently.

Live the life you deserve with support you can trust

• People you know – Have your own small, tight and regular team of qualified disability support workers. Families can contact us 24/7.

• Here for the long term – Because we select and purchase the properties, we take extra care of them and you have more peace of mind about the future.

Registered provider.

Follow us on Instagram #careforyoustaffing

Changing lives for the better “I truly believe that all Australians should enjoy a great quality of life. Our vision is to achieve equality, fulfillment and independence for people in the community who need our support. Our mission is to make a real difference to the lives of people living with disability.” – Brooke Little, CEO.

Contact us: T: 02 4944 9259 E: info@careforyoustaffing.com W: careforyoustaffing.com

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DL BROCHURE EXAMPLE – INNER PAGES

Photography should be engaging and ‘in the moment’.

Large hero images create impact and short focal length creates a tactile, personal feel. Use earthy elements and the colours of nature.

C

Your home.

Your choice.

are for You has been providing qualified support staff in the disability and mental health sector since 2010. Now we offer a wonderful alternative for supported accommodation that provides greater opportunities for a better lifestyle.

• Select your own staff – We involve clients in the interview process to ensure that you like and trust the staff who are supporting you in your home.

• Help choose your own décor – With your input, we make changes straight away so that you are comfortable for the long term.

• What are your interests? – Life’s about living and having some fun. We’re here to foster independence.

We do things differently.

• Great central locations – The difference with Care for You homes is how close they are to buses, shops and amenities in your local community.

• Healthy, active lifestyle – It’s all about quality living.

Grow organic vegies, cook your favourite meals and enjoy outings. Tell us what you like to do.

“Now Matt has a twinkle in his eye!”– Matt’s sister.

• Keep well, safe and happy – Our caring, proactive approach from qualified staff ensures your well being.

Matt’s journey.

S

everal months ago, Matt moved away from frozen meals and an isolated location to Care for You Supported Accommodation. The change has been a positive one as his sister Lisa said, “Since Matthew has lived at Lambton he is a lot more active, taking himself for daily walks. He has lost weight and is now looking trim and has a healthy glow about him.

He has a lot more energy and is really happy.”

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