BUSRide 2017 Media Kit

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Powering transit and motorcoach operators in 2017!

For more than 51 years, BUSRide has been the industry’s most reliable source for news; trends; vehicle and product field tests; new product and service information; exclusive research and analysis; and editorial content by trusted industry thought leaders throughout the world.

BUSRide targets the senior leaders of public transit agencies; paratransit, shuttle, commuter and school bus operations; motorcoach companies; travel & tour providers; bus maintenance facilities; and industry suppliers.

With a total reach of more than 51,890 transit, paratransit, motorcoach, community transportation, school bus and shuttle operators in the United States and Canada, plus thousands of social media followers — BUSRide is read five times more than any other publication for industry news.

BUSRide’s online presence continues to transport essential coach and transit coverage into the daily lives of its readers. From digital-only publications to a robust social media presence; lead-generating, educational eBooks; webinars; roundtable discussions; interactive video and more, BUSRide provides the information, the tools and the best practices that help propel the industry into the future.

• Enterprise asset management • Risk management • Fare collection • Financial management • Data management • Security & surveillance • Driver safety & training • Passenger safety • Insurance • Passenger information systems • System & network security • Wayfinding • Accessibility • Connectivity • Intelligent Transportation Systems (ITS) 2

• Open architecture • Sustainability • Human resources • Training / continuing education • Equipment • Fleet maintenance • Alternative fuels & propulsion • Parts & parts distribution • Tools • Repair & refurbishment • Exterior finishes • Marketing • Facility architecture & design • Travel & tour

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4% 4%

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Reader Demographics

Transit

9%

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Motorcoach

Circulation by Job Title

12%

3%

44%

20% 7%

President / General Manager Management Executive Driver Maintenance Sales / Marketing Operations Engineer

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13%

7% 35%

19% 7%

16%

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Facts About BUSRide TRANSIT AGENCY OPERATORS BUSRide Magazine is seen by nearly 20,650 transit readers in the United States and Canada.

Percentages of BUSRide transit readers that plan to purchase the following products/services in 2017:

According to the 2017 Annual BUSRide Readership Survey:

24% Wheelchair lifts 72% Buses 22% Passsenger connectivity 60% Computers / software 20% Insurance 52% Small or midsized buses 18% Interior finishes 52% Tires 18% Signage 48% Brakes 18% Fuel management systems 44% Communication systems 14% Bus washes 42% Surveillance systems 8% Sanitation products 40% Engines / transmissions 8% AV / entertainment systems 38% Training products & services 6% Financial consulting / services 32% HVAC equipment 30% Passenger information systems 30% Seating 28% Fare collection systems 28% GPS / vehicle location 28% Tools 26% Glass / windows / mirrors 26% Exterior finishes (paints, wraps, graphics)

78% of transit readers share each issue with another decision maker.

22% of BUSRide Magazine transit readers collect $10 million to $50 million in fare revenue.

22% operate over 500 vehicles in their fleet.

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Facts About BUSRide MOTORCOACH OPERATORS BUSRide Magazine reaches nearly 25,675 motorcoach readers throughout the United States and Canada.

Percentages of BUSRide motorcoach readers that plan to purchase the following products / services in 2017:

According to the 2017 Annual BUSRide Readership Survey:

66% Motorcoaches

37% HVAC equipment

80% o f our readers share each issue of BUSRide with other decision makers in their motorcoach organizations.

63% Tools

37% Training products & services

60% Tires

34% Sanitation products

57% Brakes

34% GPS / vehicle location

51% Exterior finishes (paints, decals, graphics)

29% Glass / windows / mirrors

46% Small or midsized buses

23% Surveillance

46% Computers / software

23% Communication systems

40% Engines / transmissions

23% Wheelchair lifts

40% AV / entertainment systems

23% Interior finishes

40% Insurance

20% Bus washes

28% of motorcoach operators who read BUSRide conduct tour business.

35% operate fleets of 100 motorcoaches or more.

Motorcoach readers place the following issues among their most critical concerns in 2017: • Compliance • Driver & passenger safety • Garage safety • Fleet management • Training / continuing education • Staffing

38% Passenger connectivity

Facts about BUSRide SHUTTLE, COMMUTER & SCHOOL BUS OPERATORS BUSRide Magazine reaches over 5,565 decision-makers who operate school bus, tour, shuttle, university bus and commuter operations.

According to the 2017 Annual BUSRide Readership Survey: 41% conduct university / college transportation business 38% conduct school transportation 28% w ork with hotels / resorts, assisted living communities and airport ground transportation

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2017 BUSRide Editorial Calendar

TOPIC

JANUARY

FEBRUARY

BONUS DISTRIBUTION / SPECIAL EDITION

UMA Motorcoach EXPO 2017

UMA Motorcoach EXPO 2017

Enterprise asset management Fare collection Risk management Security & surveillance Accessibility Connectivity Driver training & safety Passenger safety Passenger information systems Financial management Insurance Facility architecture & design Alternative fuels & propulsion Human resources Travel & tour

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MARCH / APRIL

MAY

JUNE / JULY

AUG / SEPT

OCTOBER

NOV / DEC

APTA Bus & Paratransit Conference 2017

BusCon 2017

APTA EXPO 2017 and BusCon 2017

APTA EXPO 2017

APTA EXPO 2017 Post-Show Edition

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BUSRide Digital Advertising Opportunities BUSRide Digital

BUSRide.com

BUSRide Digital is delivered to more than 4,500 transit and motorcoach executives each month.

BUSRide.com is all about immediate results. BUSRide.com provides targeted, easy-to-find information and insights for the busy bus and motorcoach executive.

With robust eBooks, white papers, archival materials, webinars and more, BUSRide.com is a one-stop source of market intelligence for its readers and a lead generator for its advertisers.

Twice Monthly BUSRide Up To Speed eNewsletter Delivered to more than 4,500 bus and motorcoach executives twice a month, BUSRide Up to Speed is one of our most highly-regarded products. This flagship eNewsletter delivers the latest product developments, insights, case studies, best practices and breaking news.

Leaderboard Size: 728 X 90 pixels

BUSRide TV Hosted content Produced content

Leaderboard Size: 600 X 80 pixels “Sponsored By� Logo Size: 60 X 80 pixels

Side Banner Size: 300 X 250 pixels

Middle Banner Size: 600 X 80 pixels

Lead Feature Story maximum 3X per year in non-consecutive months

3:1 Rectangle Size: 300 X 100 pixels

Product Spotlights Size: 170 X 42 pixels Includes: 25 words of copy, logo and link to URL

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BUSRide Content Marketing Opportunities:

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Official BUSRide Field Tests

Official BUSRide Road Tests

Official BUSRide Field Test� offers a unique opportunity to present a comprehensive case study of your customer – and, at the same time, present new solutions, product training, spotlight a product in service, test innovative features, analyze specific applications, probe new concepts and document best practices.

Field Test results are transformed into a dynamic a 4-page editorial section in BUSRide. Field Tests can also be printed on cover-weight stock and glued inside BUSRide for added impact!

The Official BUSRide Road Test is our proprietary product review. It features analysis from safe, reputable thirdparty industry professionals who test drive the latest buses and coaches according to our predetermined specifications.

The results of each test are featured in BUSRide. In addition, we conduct trials of select products that are new to the industry.

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BUSRide Remote Roundtable Discussions BUSRide Roundtable Discussions focus on hot-button issues and best practices for the transit and motorcoach industries. Participants include key industry thought leaders who share their industry expertise, as well as their predictions on future trends.

Roundtable results are featured in the print edition of BUSRide; as a Digital Supplement that accompanies BUSRide Digital; and in an educational, lead-generating eBook that is hosted on www.busride.com/ebooks. This is an outstanding way to position your company as a respected thought leader on topics that transit and motorcoach professionals find most challenging.

Official BUSRide Webinars BUSRide Magazine offers sponsors the opportunity to host feature-length webinars on topics that are critical to our readers. Sponsors present to and engage with a live digital audience that includes leaders and decision makers in the industry.

Each webinar is available for viewing on BUSRide.com for two months. Sponsors will be provided the name and contact information of all registered attendees.

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BUSRide Additional Opportunities: Marketplace Ads BUSRide Marketplace ads offer a hassle-free and effective way to get immediate results for whatever you want to sell – or buy. Marketplace ads post immediately on BUSRide.com and are available anytime. Place your ad on BUSRide.com and get the leads you need for:

BUSRide will conduct remote interviews with your company.

These will be captured on video and streamed to BUSRide readers each month. This is a unique opportunity that promotes your product or service — as it reinforces your brand to key decision-makers in the bus and motorcoach industry.

• Bus and motorcoach sales • Employment • RFPs • Products • Technology • Education • Services • Travel & Tour

In addition, if your company hosts webinars, tutorials, interviews, or produces product videos or educational content that needs more exposure, BUSRide TV is an effective way to increase your reach! Host with us and watch the leads fly in.

BUSRide Safe Driver Hall of Fame The annual BUSRide “Safe Driver Hall of Fame” honors transit and motorcoach drivers who have achieved 1 million or more miles of accident-free driving.

One of our most anticipated features, the Safe Driver Hall of Fame honors these outstanding “road warriors” in every issue in 2017.

The “Fab Five”: Peter Pan Bus Lines’ accident-free 3-million milers Peter Pan Bus Lines, Springfield, MA, is proud to have employed five professional coach drivers who achieved three million miles or more without a reportable accident.

Robert “Bob” Guistimbelli reached his 3 million mark after more than 36 years of accident-free driving. He was the third Peter Pan motorcoach operator to reach this impressive milestone.

Robert “Bob” The late Peter L. Picknelly approached Guistimbelli Guistimbelli as he was entering the Army in the 1960s and offered him a job upon his return. His next “tour of duty” with Peter Pan Bus Lines lasted 44 years. It was the only job he ever held.

Now retired, Guistimbelli was one of Peter Pan’s most popular drivers for tour and charter groups. He received the Peter C. Picknelly “Founder’s Award for Excellence,” as well as the Mrs. Picknelly, Sr. “Driver of the Year Award.”

Brothers Everett and Joseph Anderson may be the only siblings to have both achieved three million miles of accident-free safe driving. Everett began driving for Peter Pan in 1970 and crossed the 3 million mile line in 2008. Peter Pan described Anderson as the epitome of a true professional driver — a polite, neat and customer-driven individual, whose main Everett Anderson

concern is the safety and comfort of all his passengers; and for that has bestowed him every award it has to honor its drivers.

Peter Pan says safety must run in the Anderson family, as Joseph enjoys 37 years and three million miles of accident-free driving, and has been deemed one of the best of the best.

Edward Hope continued his accident-free driving Joseph Anderson with Peter Pan upon its acquisition of Continental Trailways in 1986. By 2010, Hope had accrued 41 accident-free years of safe driving, as well as many awards from the company and countless letters and accolades from satisfied customers over the years.

Al Protano began his career as a bus cleaner for Shortline Bus Company. It wasn’t long before Protano took to driving, a career that gave him 43 accident-free Edward Hope years on the road. He earned countless testimonials as a very well dressed driver with tremendous customer service skills.

“Peter Pan is better for having had these drivers as loyal employees,” says Peter A. Picknelly, chairman and CEO of Peter Pan Bus Lines.

Al Protano

FREE BUSRide WEBINAR:

Modifying Driver Behavior Date: Wednesday, June 15, 2016

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2017 Advertising Specifications ELECTRONIC FILES • Formats: High resolution PDF files preferred; we also accept: EPS, PSD, PNG and high-resolution JPG. NOTE: PDF files are only accepted from Adobe Professional for printing software with fonts embedded, CMYK format and color images: Bicubic Down Sampling to 600 pixels per inch (See Resolution below.)

• Type/Fonts must be converted to outlines when exporting from Illustrator as an EPS OR the fonts should be provided with your submission. (We cannot accept PC fonts.) If fonts cannot be outlined, original fonts should be provided. NOTE: If fonts are not compatible we reserve the right to replace fonts as needed • Resolution of all files should be a minimum of 266 dpi (including imported files). 300 dpi at 100% is the preferable resolution. NOTE: dpi=dots per inch • Color ads (and imported files) must be in CMYK, not RGB. NOTE: RGB colors not converted to CMYK will appear muted compared to original color, therefore we cannot guarantee color correctness. All PMS colors should be converted to CMYK unless a specific PMS color is specified and has been purchased (Pantone colors are available at an additional cost. Please contact your sales representative for a quote.)

AD SUBMISSION • SEND your files on CD accompanied by a proof. Please provide a color proof if your ad has color • E-MAIL your files (only if under 25 MB – NOTE: Files can be stuffed or zipped for e-mail transfer which usually decreases files by half the size) to: jvfly@busride.com and rtackett@busride.com

We will uphold the industry standard of a maximum of 10% variance of color provided a color correct proof is provided.

AD SIZES (inches) 2-page spread (bleed)..................................................................16.5 x 11.125 (trim)............................................................... 16.25 x 10.875

(live area) ................................................... 0.375 from trim Full page (bleed)...............................................................8.375 x 11.125

(trim)............................................................... 8.125 x 10.875

(live area).................................................... 0.375 from trim 1/2-page spread (bleed).......................................................................16.5 x 5.5 (trim)..................................................................16.25 x 5.375

(non-bleed)...............................................................14 x 4.75

(live area).................................................... 0.375 from trim 1/2 page (vertical)...................................................................... 3.5 x 10 1/2 page (horizontal)...........................................................7.25 x 4.75 1/4 page (vertical)..................................................................3.5 x 4.75 AD PRODUCTION: Power Trade Media™ will produce/design ads for advertisers at a rate of $125/hour if requested. Components to produce ad should be submitted at the same time as space commitment. Should production charges be waived, artwork remains the property of BUSRide magazine.

COPY ACCEPTANCE: BUSRide magazine reserves the right to refuse advertising that it considers detrimental to the bus industry or contrary to the policies of its parent company, Power Trade Media.

CONTRACT AND COPY REGULATIONS: The advertiser agrees to indemnify the publisher against any claims or expenses resulting from the unauthorized use of name, photograph, sketch or words protected by the copyright or registered trademarks, label and others in connection with his or her advertising.

CANCELLATIONS: All cancellations must be made in writing and must be received 60 days prior to cover date. Cancellations may be subject to a short rate.

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Contacts Advertising

Editorial

Graphic Design

Judi Victor CEO / Publisher 602-264-7100 X 125 jvfly@busride.com

Richard Tackett Editor in Chief 602-264-7100 X 203 rtackett@busride.com

Steve Gamble Senior Art Director 602-264-7100 X 133 sgamble@busride.com

Blair McCarty Senior Sales and Marketing Coordinator 602-264-7100 X 216 bmccarty@busride.com

David Hubbard Associate Publisher & Sales 602-264-7100 X 209 dhubbard@busride.com

Customer Service

Joyce Guzowski Assistant Editor 602-264-7100 X 210 jguzowski@busride.com

Hollie Broadbent Marketing & Sales Associate 602-264-7100 X 208 hbroaddbent@busride.com

4742 North 24th Street #340 Phoenix, AZ 85016 800-541-2670 602-264-7100 busride.com

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