BUSRide 2018 Integrated Media Portfolio

T H E G O -TO R E S O U RC E FO R T H E T R A N S I T B U S A N D M OTO RCOAC H I N D U ST RY

INTEGRATED MEDIA PORTFOLIO

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Powering transit and motorcoach operators in 2018!

For more than 53 years, BUSRide has been the industry’s most reliable source for news; trends; vehicle and product field tests; new product and service information; exclusive research and analysis; and editorial content by trusted industry thought leaders throughout the world.

BUSRide targets the senior leaders of public transit agencies; paratransit, shuttle, commuter and school bus operations; motorcoach companies; travel & tour providers; bus maintenance facilities; and industry suppliers.

BUSRide has a total reach of more than 51,180 motorcoach, transit, paratransit, community transportation, school bus and shuttle operators in the United States and Canada, plus thousands of social media followers.

BUSRide’s online presence continues to transport essential coach and transit coverage into the daily lives of its readers. From digital-only publications to a robust social media presence; lead-generating, educational eBooks; webinars; roundtable discussions; interactive video and more, BUSRide provides the information, the tools and the best practices that help propel the industry into the future.

• Enterprise asset management • Risk management • Fare collection • Financial management • Data management • Security & surveillance • Driver safety & training • Passenger safety • Insurance • Passenger information systems • System & network security • Wayfinding • Accessibility • Connectivity • Intelligent Transportation Systems (ITS)

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• Open architecture • Sustainability • Human resources • Training / continuing education • Equipment • Fleet maintenance • Alternative fuels & propulsion • Parts & parts distribution • Tools • Repair & refurbishment • Exterior finishes • Marketing • Facility architecture & design • Travel & tour

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Motorcoach

Circulation by Job Title

21%

14%

14% 16%

2% 5% 16%

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Reader Demographics

Transit

16%

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18%

President / General Manager Management Executive Operations Executive Maintenance Sales / Marketing Engineering Purchasing Other

36%

2% 10% 8%

8%

17%

President / General Manager Management Executive Operations Executive Maintenance Sales / Marketing Engineering Other INTEGRATED MEDIA P ORTFOLI O 2018 | B U S R I D E M A G A Z I N E

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Facts About BUSRide TRANSIT AGENCY OPERATORS BUSRide Magazine is seen by over 22,549 transit readers in the United States and Canada.

Percentages of BUSRide transit readers that plan to purchase the following products/services in 2018:

According to the 2017 Annual BUSRide Readership Survey:

59% Small or midsized buses 44% Brakes 41% Training products and services 39% Tools / garage equipment 33% Wheelchair lifts 33% Computers and software 33% Tires 33% Surveillance 31% HVAC equipment 31% Engines / transmissions 28% GPS / vehicle location

79% of transit readers share each issue with another decision maker.

35% of BUSRide Magazine transit readers collect $9 million to over $50 million in fare revenue.

18% operate over 500 vehicles in their fleet.

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B U S R I D E M A G A Z I N E | INTEGRATED M EDIA PORTFOLI O 2018

28% Glass / windows / mirrors 26% Driver behavior modification 26% Exterior finishes (paints, wraps, graphics) 26% Safety products (signs, lights, etc.)

23% Bus washes 23% Communications systems 21% Seating 18% Passenger information systems 18% Fuel management systems

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Facts About BUSRide MOTORCOACH OPERATORS BUSRide Magazine reaches over 20,814 motorcoach readers throughout the United States and Canada.

Percentages of BUSRide motorcoach readers that plan to purchase the following products / services in 2017:

According to the 2017 Annual BUSRide Readership Survey:

79% Tires

32% Surveillance

80% o f our readers share each issue of BUSRide with other decision makers in their motorcoach organizations.

75% Brakes

32% Small or midsized buses

68% Motorcoaches

32% AV / entertainment systems

64% Glass / windows / mirrors / treatments

29% Interior finishes

65% Tools / garage equipment

29% Driver behavior modification

58% Insurance

25% Passenger connectivity

54% Exterior finishes (paints, decals, graphics)

25% GPS / vehicle location

54% HVAC equipment

25% Bus washes

50% Sanitation products

21% Training products and services

50% Safety products (signs, lights, etc.)

18% Infotainment systems

60% of motorcoach operators who read BUSRide conduct tour business.

24% operate fleets of 100 motorcoaches or more.

Motorcoach readers place the following issues among their most critical concerns in 2017: • Compliance • Driver & passenger safety • Garage safety • Fleet management • Training / continuing education • Staffing

39% Engines / transmissions

Facts about BUSRide SHUTTLE, COMMUTER & SCHOOL BUS OPERATORS BUSRide Magazine reaches decision-makers who operate school bus, tour, shuttle, university bus and commuter operations.

According to the 2017 Annual BUSRide Readership Survey: 31% conduct university / college transportation business 18% conduct school transportation 24% w ork with hotels / resorts, assisted living communities and airport ground transportation

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2018 BUSRide Editorial Calendar

TOPIC BONUS DISTRIBUTION / SPECIAL EDITION

JANUARY / FEBRUARY UMA Motorcoach EXPO 2017

MARCH / APRIL APTA Fare Collection & Revenue Management Summit and TransITech Conference 2018

Enterprise asset management Fare collection Risk management Security & surveillance Accessibility Connectivity Driver training & safety Passenger safety Passenger information systems Financial management Insurance Facility architecture & design Alternative fuels & propulsion Human resources Travel & tour

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B U S R I D E M A G A Z I N E | INTEGRATED M EDIA PORTFOLI O 2018

MAY APTA Bus & Paratransit Conference 2018

JUNE / JULY APTA Annual Meeting 2018

AUG / SEPT BusCon 2018 & APTA Annual Meeting 2018

OCTOBER

NOV / DEC

BusCon 2018

UMA Motorcoach EXPO 2019 Pre-Show Edition

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BUSRide Digital Advertising Opportunities BUSRide Digital

BUSRide.com

BUSRide Digital is delivered to more than 4,500 transit and motorcoach executives each month, featuring interactive articles, advertising and hyperlinks.

BUSRide.com is all about immediate results. BUSRide.com provides targeted, easy-to-find information and insights for the busy bus and motorcoach executive.

With robust eBooks, white papers, archival materials, webinars and more, BUSRide.com is a one-stop source of market intelligence for its readers and a lead generator for its advertisers.

Twice Monthly BUSRide Up To Speed eNewsletter Delivered to more than 4,500 bus and motorcoach executives twice a month, BUSRide Up to Speed is one of our most highly-regarded products. This flagship eNewsletter delivers the latest product developments, insights, case studies, best practices and breaking news.

Leaderboard Size: 728 X 90 pixels

BUSRide TV Hosted content Produced content

Leaderboard Size: 600 X 80 pixels “Sponsored By� Logo Size: 60 X 80 pixels

Side Banner Size: 300 X 250 pixels

Middle Banner Size: 600 X 80 pixels

Lead Feature Story maximum 3X per year in non-consecutive issues

3:1 Rectangle Size: 300 X 100 pixels

Product Spotlights Size: 170 X 42 pixels Includes: 25 words of copy, logo and link to URL

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BUSRide Content Marketing Opportunities: O F F I C I A L

BUSRide Road Test: Continuous Recording versus Event-Based Recording

®

Several new options for mobile video security and surveillance have emerged in the technology marketplace. Small, compact, event-based recorders offer video review services and driver behavior modification (DBM) reports. Their employees look over any generated events and create a number of analytics and reports that can be displayed on a dashboard for your convenience. Event-based/DBM recorder makers enjoy touting the advantages of these kinds of systems but they come with significant drawbacks that reduce the benefits and value that should be considered.

First and foremost, event-based recorders only record events, and only a few seconds at that. Without the continuous recording that full-featured recorders can provide you simply won’t get the full story.

For example, let’s say a vehicle in your fleet is involved in a serious collision. An event-based recorder is only going to capture approximately 20 to 30 seconds of video which may not provide key details, such as passenger activity, driver distractions, swerving to avoid traffic, or dozens of other critical details to constitute the complicated nature of a vehicle collision. A continuous recording system captures all of this, from many more camera angles, complete with meta-data that can show which vehicle lights were operational, if brakes were applied, and more. Additionally, it captures all of the activity that always happens after the collision. With this information you can see how the driver reacted, confirm he followed the correct procedures, and have a record that could possibly exonerate him from any wrongdoing.

Second, event-based recorders typically record events at a very low resolution quality and frame rate from only a few cameras. In demanding situations, the detail of the recorded video is absolutely vital.

In another example, imagine a physical altercation occurs on one of your buses. When police and other authorities are called and the video is reviewed to understand the circumstances that led to the event, it is obviously important to understand who or what any aggression was directed towards, any weapons used, and the identity of the assailants. With low quality video from limited perspectives, you’re not going to see any of this. Only a serious continuous recording system, with the capacity to record many views from a multitude of quality, high definition cameras, is going to capture all of the elements that could possible lead to apprehension or conviction.

The Transit-Liner C2 passes muster under a keen eye on a tough track

By David Hubbard

Ed Swaim (at left), product manager for Thomas Built Buses, and Mark Ashcraft, safety and training coordinator for Arrow Stage Lines

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BUSRIDE | AUGUST / SEPTEMBER . 2017

On the heels of its February debut at the United Motorcoach Association (UMA) Motorcoach EXPO in 2017, the newest version of the Transit-Liner C2 from Thomas Built Buses is on the road for a coast-to-coast dealership tour after more than three years of extensive research and development.

The company says it is anticipating an enthusiastic response to what it sees as a perfect complement to most motorcoach fleets — given its purpose-built engineering and design, and its extensive range of customized options that transcend into the realm of motorcoaches.

Thomas Built Buses delivered the demo model to Auto Safety House, Phoenix, AZ, where BUSRide conducted this Official Road Test.

The reason for these short event recording times is this video is transmitted automatically to the manufacturer for review. In order to keep monthly customer fees remotely competitive, cellular network and labor costs must be minimized. This also involves unnecessarily high shock thresholds that reduce the amount of generated events. These compromises directly increase your risks and costs when they fail to capture critical events or evidence, are of too poor quality to be useful, or even just completely overlooked because a reviewer wasn’t familiar with your fleet operations. And when your video and data is being transmitted across a commercial network and stored in a far off location, are you truly satisfied with who actually owns your data? Continuous recording systems record video and data on storage devices you own. While there may be some additional labor involved in you or your personnel managing and reviewing video, you are absolutely certain you own the video, you own all of the video and you know exactly where it is and where to find it. Continuous recording systems typically work in tandem with exceptionally powerful back-end video management systems (VMS). Combined with the configurable parameters on the recorder itself, you are in control of the quality and length

busride.com

Official BUSRide Field Tests

Official BUSRide Road Tests

An Official BUSRide Field Test offers a unique opportunity to present a comprehensive case study of your customer – while showcasing new solutions, product training, product spotlights, testing of innovative features, analysis of specific applications, new concepts and best practices.

Field Test results are transformed into a dynamic four-page editorial section in BUSRide. Field Tests can also be printed on cover-weight stock and glued inside BUSRide for added impact!

The Official BUSRide Road Test is our proprietary product review. It features analysis from safe, reputable thirdparty industry professionals who test drive the latest buses and coaches according to our predetermined specifications.

The results of each test are featured in BUSRide. In addition, we conduct trials of select products that are new to the industry.

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BUSRide Remote Roundtable Discussions BUSRide Roundtable Discussions focus on hot-button issues and best practices for the transit and motorcoach industries. Participants include key industry thought leaders who share their industry expertise, as well as their predictions on future trends.

Roundtable results are featured in the print edition of BUSRide; as a Digital Supplement that accompanies BUSRide Digital; and in an educational, lead-generating eBook that is hosted on www. busride.com/ebooks. This is an outstanding way to position your company as a respected thought leader on topics that transit and motorcoach professionals find most challenging.

Official BUSRide WebinarPLUS

BUSRide Whitepapers

BUSRide Magazine offers sponsors the opportunity to host feature-length webinars on topics that are critical to our readers.

Sponsors present to and engage with a live digital audience that includes leaders and decisionmakers in the industry.

Each webinar is available for viewing on BUSRide.com for four months. Sponsors will be provided the name and contact information of all registered attendees.

Upon completion, the webinar is followed by a three-page feature story in both the print and digital versions of a subsequent issue of BUSRide Magazine. This in-depth editorial addresses the salient points discussed during the webinar, as well as the questions and answers that developed during – and even after – the event was broadcast.

BUSRide lead-generating Whitepapers are hosted on www.busride.com for a fourmonth period, after which it will be permanently archived on the site. The sponsorship includes promotion of the whitepaper through a dedicated eBlast, social media and mentions in the BUSRide eNewsletter. In addition, an intercept will capture the name, email, phone, company and title of each response, and leads will be forwarded to sponsors at two-week intervals.

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BUSRide Additional Opportunities: Marketplace Ads

BUSRide will conduct remote interviews with your company.

These will be captured on video and streamed to BUSRide readers each month. This is a unique opportunity that promotes your product or service — as it reinforces your brand to key decision-makers in the bus and motorcoach industry.

BUSRide Marketplace ads offer a hassle-free and effective way to get immediate results for whatever you want to sell – or buy. Marketplace ads post immediately on BUSRide.com and are available anytime. Place your ad on BUSRide.com and get the leads you need for: • Bus and motorcoach sales • Employment • RFPs • Products • Technology • Education • Services • Travel & Tour

In addition, if your company hosts webinars, tutorials, interviews, or produces product videos or educational content that needs more exposure, BUSRide TV is an effective way to increase your reach! Host with us and watch the leads fly in.

The Producers Inc. specializes in business-to-business marketing for high tech industries with a global reach. A proven leader for nearly 40 years, our award-winning marketing expertise spans the transportation, medical, healthcare, oil and petroleum, chemicals, aerospace and telecom industries.

We are a creative powerhouse. We deliver inventive, integrated brand marketing solutions in print, web, digital multimedia, video and social media, always turning the ordinary into the extraordinary.

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2018 Advertising Specifications ELECTRONIC FILES • Formats: High resolution PDF files preferred; we also accept: EPS, PSD, PNG and high-resolution JPG. NOTE: PDF files are only accepted from Adobe Professional for printing software with fonts embedded, CMYK format and color images: Bicubic Down Sampling to 600 pixels per inch (See Resolution below.)

• Type/Fonts must be converted to outlines when exporting from Illustrator as an EPS OR the fonts should be provided with your submission. (We cannot accept PC fonts.) If fonts cannot be outlined, original fonts should be provided. NOTE: If fonts are not compatible we reserve the right to replace fonts as needed • Resolution of all files should be a minimum of 266 dpi (including imported files). 300 dpi at 100% is the preferable resolution. NOTE: dpi=dots per inch • Color ads (and imported files) must be in CMYK, not RGB. NOTE: RGB colors not converted to CMYK will appear muted compared to original color, therefore we cannot guarantee color correctness. All PMS colors should be converted to CMYK unless a specific PMS color is specified and has been purchased (Pantone colors are available at an additional cost. Please contact your sales representative for a quote.)

AD SUBMISSION • SEND your files on CD accompanied by a proof. Please provide a color proof if your ad has color • E-MAIL your files (only if under 25 MB – NOTE: Files can be stuffed or zipped for e-mail transfer which usually decreases files by half the size) to: Hollie Broadbent at: hbroadbent@theproducersinc.com

We will uphold the industry standard of a maximum of 10% variance of color provided a color correct proof is provided.

AD SIZES (inches) 2-page spread (bleed)..................................................................16.5 x 11.125 (trim)............................................................... 16.25 x 10.875

(live area) ................................................... 0.375 from trim Full page (bleed)...............................................................8.375 x 11.125

(trim)............................................................... 8.125 x 10.875

(live area).................................................... 0.375 from trim 1/2-page spread (bleed).......................................................................16.5 x 5.5 (trim)..................................................................16.25 x 5.375

(non-bleed)...............................................................14 x 4.75

(live area).................................................... 0.375 from trim 1/2 page (vertical)...................................................................... 3.5 x 10 1/2 page (horizontal)...........................................................7.25 x 4.75 1/4 page ....................................................................................3.5 x 4.75 AD PRODUCTION: Power Trade Media™ will produce/design ads for advertisers at a rate of $125/hour if requested. Components to produce ad should be submitted at the same time as space commitment. Should production charges be waived, artwork remains the property of BUSRide magazine.

COPY ACCEPTANCE: BUSRide magazine reserves the right to refuse advertising that it considers detrimental to the bus industry or contrary to the policies of its parent company, Power Trade Media.

CONTRACT AND COPY REGULATIONS: The advertiser agrees to indemnify the publisher against any claims or expenses resulting from the unauthorized use of name, photograph, sketch or words protected by the copyright or registered trademarks, label and others in connection with his or her advertising.

CANCELLATIONS: All cancellations must be made in writing and must be received 60 days prior to cover date. Cancellations may be subject to a short rate.

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Contacts Advertising

Editorial

Graphic Design

Judi Victor CEO / Publisher 602-264-7100 X 125 jvfly@busride.com

Richard Tackett Editor in Chief 602-264-7100 X 203 rtackett@busride.com

Steve Gamble Senior Art Director 602-264-7100 X 133 sgamble@busride.com

Brittany Viar Editorial Assistant 602-264-7100 X 208 bviar@busride.com

Accounting Mitch Larson Business Manager 602-264-7100 X 215 mlarson@busride.com

4742 North 24th Street #340 Phoenix, AZ 85016 800-541-2670 602-264-7100 busride.com

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