The premier event celebrating the previously overlooked
Our vision for the Potential Unlocked Awards is to be the leading platform celebrating Black excellence. By highlighting educators, community leaders, entrepreneurs, and inspiring individuals under 40, we aim to increase visibility and opportunities while promoting positive representation for our youth. Through strategic partnerships and community engagement, we are driving a movement to create lasting social impact andinspirefuturegenerations.
Experience the prestigious at Edgbaston Stadium—an Potential Unlocked Awards evening where excellence meets celebration and inspiration sparks change. Network with over 400 guests in an elegant setting, alongside esteemed guests such as TV presenters Nicola Beckford, Greg McKenzie, and Shamaan Freeman-Powell. Our passionate judges will carefully select award recipients who exemplify outstanding achievement and community impact. Unique to these awards is a half-day leadership training session, leading into the black-tie affair. Join us on Saturday 22nd February 2025tocelebrateunity,diversity,andunlimitedpotential.
Why Sponsor?
At the Potential Unlocked Awards, we recognise the importance of sponsorship in helping us celebrate ourwinners.We ensure our sponsors benefit byaligning them with categoriesandcollaboratingtofindthebestawarenessandpositioningopportunities
ExpandReach:
Reach a diverse audience of educators, entrepreneurs, and leaders under 40 throughourmarketingchannels.
DemonstrateLeadership:
Position your brand as a leader in diversity, inclusion, and corporate social responsibility.
ShowcaseYourBusiness:
Gain exposure to influential attendees and forge valuable connections for collaboration.
StandOut:
Set your brand apart by actively supporting diverse communities and celebratingtheirachievements.
DriveResults:
Access potential customers and expand your sales pipeline through sponsorship opportunities.
BoostOnlinePresence:
Increase your brand's digital visibility through event-related social media engagement.
Key Event Stats:
NumberofAttendees:
Over500influentialprofessionals,executives,entrepreneursandthoughtleaders.
SocialMediaReachandEngagement:
A robust community of 14,000+ followers across major social media platforms, with an impressiveengagementrateof8%.
MediaCoverage:
Featured in top-tier industry publications, reaching an audience of over 323,000 readers.
AttendeeFeedback:
95% of attendees from previous years reported feeling inspired, motivated, and enrichedbytheeventexperience.
AudienceDemographics:
80% of participants are senior professionals, executives, and entrepreneurs, with representationfromacrosstheUK,includingLondonandScotland.
GrowthTrajectory:
Theeventhaswitnessedanaverageannualgrowthrateof43%inattendance.
EmailMarketingReach:
Atargetedmailinglistof12,000+subscriberswithastrong27%openrate.
AwardCategories:
Celebratingexcellenceacross17distinctanddiversecategories.
EventSponsorPackages
Headline Sponsor Package:
ExclusiveBranding&Visibility:
·Exclusivenamingrights-'PotentialUnlockedAwards,PresentedbyHeadlineSponsor'
·Prominentlogoplacementonalleventmaterials(banners,flyers,website,socialmedia,etc.)
·Full-pageadvertisementintheeventprogrammehandedouttoallattendees.
·Featureinpressreleasesandmediacoverage
EventEngagement:
· 45 minuite presentation: showcase your expertise and thought leadership to a captivated audience
·Opportunitytodistributepromotionalmaterialsorsamples
· Branded activation area (e.g. photo booth, product demo areas, charging stations, lounge areas, pop-upshops,samplingstations,socialmediawalls)
Digital&SocialMedia:
·Dedicatedsocialmediapostsannouncingthesponsorship
·Featureinemailnewsletters/dedicatesemails
·Logoandlinkontheeventwebsite'shomepage
·Livementionsandtagsduringtheevent'ssocialmediacoverage
TopTierNetworking&Hospitality:
· 8VIPPlus&12VIPComplimentarytickets
·BestpositiontableintheVIPsection:Networkwithindustryleadersanddecision-makers.
·Accesstoexclusivenetworkingeventswithkeystakeholders
·Meet-and-greetopportunitieswithspeakersandfinalists
Post-EventBenefits:
·Inclusioninthepost-eventthankyoucampaign
·Detailedsponsorshipimpactreport
·Opportunitiesforfeedbackandinvolvementinplanningfutureevents
Platinum Sponsor Package: Gold Sponsor Package:
ExclusiveBranding&Visibility:
· Prominent logo placement on all event materials (banners,flyers,website,socialmedia,etc.)
· Half-page advertisement in the event programme handedouttoallattendees
·Featureinpressreleasesandmediacoverage
EventEngagement:
· Opportunity to distribute promotional materials or samples
·Brandedsignageatkeylocations
Digital&SocialMedia:
· Dedicated social media posts announcing the sponsorship
·Featureinemailnewsletters/dedicatesemails
·Logoandlinkontheeventwebsite'shomepage
· Live mentions and tags during the event's social mediacoverage
Hospitality&Networking:
·4VIPPlus&6VIPcomplimentarytickets
·Invitationstonetworkingevents
·Opportunitiesforbusinessintroductions
Post-EventBenefits:
·Inclusioninthepost-eventthankyoucampaign
·Sponsorshipimpactreport
Branding&Visibility:
· Logo placement on select event materials (banners,website,socialmedia,etc.)
·Quarter-pageadintheeventprogramme
·Mentioninpressreleases
On-SitePromotion:
·Opportunitytodistributepromotionalmaterials
Digital&SocialMedia:
·Mentioninsocialmediaposts
·Featureinemailnewsletters
·Logoandlinkontheeventwebsite'ssponsorpage
Hospitality&Networking:
·10XComplimentaryVIPtickets
·Invitationstonetworkingevents
Post-EventBenefits:
·Inclusioninthepost-eventthankyoucampaign
Category Sponsor Package: Bespoke Sponsor Package:
Quarter-PageAdvertintheGuestBooklet:Highlight yourbrandalongsideaspecificawardcategory.
· 4 ComplimentaryGeneralTickets:Attend the event andnetworkwithprofessionalsand leaders.
·LogoPlacementandBrandVisibility:Gainexposure acrossPotentialUnlockedAwards marketingchannelsandeventcollateral.
· Official Awards Partnership Logo: Showcase your partnership with the event in your marketing materials.
·ExclusiveSponsorshipofChosenCategory:Position yourbrandasaleaderina specificindustrysegment.
Join us in shaping this inspiring event to match your uniquevision. Ourbespoke packages offerflexibility and customization tailored toyourmarketing needs andbudget.
Optionsinclude:
·DrinksReception
·Entertainment
·TableGifts
Advertising Sponsor Package:
Capture the spotlight with our Advertising Sponsor packagesfortheawardbrochure:
· Half-Page Advert: Showcase your brand with a half-pageadvertintheprestigious AwardsBrochure.
· Quarter-Page Advert: Make a statement with a quarter-pageadvertintheAwards Brochure.
“Let’s collaborate to create a package that aligns perfectly with your goals and objectives. Contact us today to explore
• CommunityServiceHero
AcademicExcellenceAward
• CreativeArtsOfTheYearAward
• EducationLeadershipExcellenceAward
• EducatorOfTheYearAward
• EntrepreneurOfTheYearAward
• FinancialExcellenceAward
• InspirationalPersonOfTheYearAward
• LegalExcellenceLuminaryAward
• Media&CommunicationExcellenceAward
• MedicalTrailblazerAward
• OutstandingProfessionalOfTheYearAward
• RisingPhoenixAward
• STEMAwardsOfTheYear
• VisionaryPropertyInvestorOfTheYearAward
• YoungAuthorOfTheYearAward
•
• YoungEntrepreneurOfTheYear
About Potential Unlocked Awards
The Potential Unlocked Awards is a movement born from the remarkable journey of our founder and CEO, David C. Hall. Confronted with the daunting challenge of dyslexia, which set him four years behind his peers, David persevered relentlessly, transforming adversity into triumph. He emergedasamulti-award-winninglearningconsultant,bestsellingauthor, and motivational speaker.This personalvictorybecame the cornerstone of the Potential Unlocked Awards, launched in 2018 to honour the achievements of students from the Inspire Your Greatness accelerator program.
From a modest gathering of 50 guests, the awards have soared to new heights, with over 500 attendees expected in 2025. These awards celebrate exceptional leaders under 40 across education, community, and business, championing diversity, inclusion, and excellence.The stories ofourawardwinners resonate deeply, with95%ofguestsreportingfeelingmotivatedandempowered.ThePotentialUnlockedAwardsismorethan an event; it’s a powerful movement celebrating resilience, diversity, and achievement. Ourvision extends far beyond the ceremony, as we forge strategic partnerships with schools, organisations, businesses, and youth initiativestomakealastingimpact,inspiringthenextgenerationtounlocktheirfullpotential.
Meet Our Judges
