The premier event celebrating the previously overlooked
Our vision for the Potential Unlocked Awards is to be the leading platform celebrating Black excellence. By highlighting educators, community leaders, entrepreneurs, and inspiring individuals under 40, we aim to increase visibility and opportunities while promoting positive representation for our youth. Through strategic partnerships and community engagement, we are driving a movement to create lasting social impact andinspirefuturegenerations.
Experience the prestigious at Edgbaston Stadium—an Potential Unlocked Awards evening where excellence meets celebration and inspiration sparks change. Network with over 400 guests in an elegant setting, alongside esteemed guests such as TV presenters Nicola Beckford, Greg McKenzie, and Shamaan Freeman-Powell. Our passionate judges will carefully select award recipients who exemplify outstanding achievement and community impact. Unique to these awards is a half-day leadership training session, leading into the black-tie affair. Join us on Saturday 22nd February 2025tocelebrateunity,diversity,andunlimitedpotential.
Why Sponsor?
At the Potential Unlocked Awards, we recognise the importance of sponsorship in helping us celebrate ourwinners.We ensure our sponsors benefit byaligning them with categoriesandcollaboratingtofindthebestawarenessandpositioningopportunities
ExpandReach:
Reach a diverse audience of educators, entrepreneurs, and leaders under 40 throughourmarketingchannels.
DemonstrateLeadership:
Position your brand as a leader in diversity, inclusion, and corporate social responsibility.
ShowcaseYourBusiness:
Gain exposure to influential attendees and forge valuable connections for collaboration.
StandOut:
Set your brand apart by actively supporting diverse communities and celebratingtheirachievements.
DriveResults:
Access potential customers and expand your sales pipeline through sponsorship opportunities.
BoostOnlinePresence:
Increase your brand's digital visibility through event-related social media engagement.
Key Event Stats:
NumberofAttendees:
Over500influentialprofessionals,executives,entrepreneursandthoughtleaders.
SocialMediaReachandEngagement:
A robust community of 14,000+ followers across major social media platforms, with an impressiveengagementrateof8%.
MediaCoverage:
Featured in top-tier industry publications, reaching an audience of over 323,000 readers.
AttendeeFeedback:
95% of attendees from previous years reported feeling inspired, motivated, and enrichedbytheeventexperience.
AudienceDemographics:
80% of participants are senior professionals, executives, and entrepreneurs, with representationfromacrosstheUK,includingLondonandScotland.
GrowthTrajectory:
Theeventhaswitnessedanaverageannualgrowthrateof43%inattendance.
EmailMarketingReach:
Atargetedmailinglistof12,000+subscriberswithastrong27%openrate.
AwardCategories:
Celebratingexcellenceacross17distinctanddiversecategories.
EventSponsorPackages
Headline Sponsor Package:
ExclusiveBranding&Visibility:
·Exclusivenamingrights-'PotentialUnlockedAwards,PresentedbyHeadlineSponsor’
·Prominentlogoplacementonalleventmaterials(banners,flyers,website,socialmedia,etc.)
·Full-pageadvertisementintheeventprogrammehandedouttoallattendees.
·Featureinpressreleasesandmediacoverage
EventEngagement:
· 15 minute presentation: showcase your expertise and thought leadership to a captivated audienceattheawardsortheseminar
·Opportunitytodistributepromotionalmaterialsorsamples
Digital&SocialMedia:
·Dedicatedsocialmediapostsannouncingthesponsorship
·Featureinemailnewsletters/dedicatesemails
·Logoandlinkontheeventwebsite'shomepage
·Livementionsandtagsduringtheevent'ssocialmediacoverage
TopTierNetworking&Hospitality:
· Tableof 10VIPplusticketsand tableof 10VIPticketswith3coursemeal
·BestpositiontableintheVIPsection:Networkwithindustryleadersanddecision-makers.
·Accesstoexclusivenetworkingeventswithkeystakeholders
·Meet-and-greetopportunitieswithspeakersandfinalists
Post-EventBenefits:
·Inclusioninthepost-eventthankyoucampaign
·Detailedsponsorshipimpactreport
·Opportunitiesforfeedbackandinvolvementinplanningfutureevents
Platinum Sponsor Package: Gold Sponsor Package:
ExclusiveBranding&Visibility:
· Prominent logo placement on all event materials (banners,flyers,website,socialmedia,etc.)
· Half-page advertisement in the event programme handedouttoallattendees
·Featureinpressreleasesandmediacoverage
EventEngagement:
· Opportunity to distribute promotional materials or samples
·Brandedsignageatkeylocations
Digital&SocialMedia:
· Dedicated social media posts announcing the sponsorship
·Featureinemailnewsletters/dedicatesemails
·Logoandlinkontheeventwebsite'shomepage
· Live mentions and tags during the event's social mediacoverage
Hospitality&Networking:
· 5 VIP Plus & 5 VIP complimentary tickets plus 3 coursemeal
·Invitationstonetworkingevents
·Opportunitiesforbusinessintroductions
Post-EventBenefits:
·Inclusioninthepost-eventthankyoucampaign
·Sponsorshipimpactreport
Branding&Visibility:
· Logo placement on select event materials (banners,website,socialmedia,etc.)
·Quarter-pageadintheeventprogramme
·Mentioninpressreleases
On-SitePromotion:
·Opportunitytodistributepromotionalmaterials
Digital&SocialMedia:
·Mentioninsocialmediaposts
·Featureinemailnewsletters
·Logoandlinkontheeventwebsite'ssponsorpage
Hospitality&Networking:
·Tableof10VIPtickets
·Invitationstonetworkingevents
Post-EventBenefits:
·Inclusioninthepost-eventthankyoucampaign
Category Sponsor Package: Bespoke Sponsor Package:
Quarter-PageAdvertintheGuestBooklet:Highlight yourbrandalongsideaspecificawardcategory.
· 5 ComplimentaryGeneralTickets:Attend the event andnetworkwithprofessionalsand leaders.
·LogoPlacementandBrandVisibility:Gainexposure acrossPotentialUnlockedAwards marketingchannelsandeventcollateral.
· Official Awards Partnership Logo: Showcase your partnership with the event in your marketing materials.
·ExclusiveSponsorshipofChosenCategory:Position yourbrandasaleaderina specificindustrysegment.
Join us in shaping this inspiring event to match your uniquevision. Ourbespoke packages offerflexibility and customization tailored toyourmarketing needs andbudget.
Optionsinclude:
·DrinksReception
·Entertainment
·TableGifts
Advertising Sponsor Package:
Capture the spotlight with our Advertising Sponsor packagesfortheawardbrochure:
· Half-Page Advert: Showcase your brand with a half-pageadvertintheprestigious AwardsBrochure.
· Quarter-Page Advert: Make a statement with a quarter-pageadvertintheAwards Brochure.
“Let’s collaborate to create a package that aligns perfectly with your goals and objectives. Contact us today to explore
Tailored Ticket Packages
Based on Sponsorship Level:
Your sponsorship level at the Potential Unlocked Awards determines the exclusive experiences available to you. General Admission and VIP tickets provide access to the awards ceremony, while VIP Plus tickets include entry to the , offering enhanced Potential Unlocked Seminars networkingopportunitieswithindustryleaders.
Each sponsorship package is designed to maximise your brand’s visibility and engagement, offering tailored benefitssuchaspremiumseating,VIPloungeaccess,and meet-and-greet opportunities. Depending on the sponsorship package you choose, you will also receive complimentary tickets at the tier specified in your sponsor package. These details are shown on page 10. Partner with us to enhance your brand and create a lastingimpact.
GENERAL ADMISSION (DAY 2 ONLY)
£199 £119
(INC VAT)
• 3-Course Meal
Enjoy a gourmet dining experience. Keynote by Dr. Dennis Kimbro
• Discover what makes the great, great! World-Class Entertainment
• Performances that inspire.
Exclusive Goodie Bag
• Filled with surprises from our sponsors. Free Book
• Take home the best selling book “Inspire Your Child’s Greatness” by David C. Hall.
T AIL ORED TICKET
VIP ADMISSION (DAY 2 ONLY)
£299
£180
(INC VAT)
VIP PLUS TICKET (DAY 1 & 2)
£499
£450
(INC VAT)
Includes everything in the General Admission Ticket for the on Saturday, 22nd Potential Unlocked Awards February 2025, PLUS:
• Fast Track Entry Skip the queues
• VIP Lounge Access Network with premium guests
• VIP Drinks Reception Meet fellow VIPs
• Signed Book
A keepsake from one of our inspiring speakers.
Includes everything in the VIP Admission Ticket PLUS access to the on Friday, 21st Potential Unlocked Seminar February 2025, featuring:
• Day 1 Seminar with top experts: Stephanie & Nicky Taylor, Bolaji Olatoye David C. Hall & Dr. Dennis Kimbro
• 4 VIP Receptions Network with top influencers.
• Meet & Greet
Exclusive access to the speakers.
• 3-Course Lunch
Enjoy with fellow VIP Plus attendees.
• 90-Day Action Plan
Your personalised roadmap to success.
• CommunityServiceHero
AcademicExcellenceAward
• CreativeArtsOfTheYearAward
• EducationLeadershipExcellenceAward
• EducatorOfTheYearAward
• EntrepreneurOfTheYearAward
• FinancialExcellenceAward
• InspirationalPersonOfTheYearAward
• LegalExcellenceLuminaryAward
• Media&CommunicationExcellenceAward
• MedicalTrailblazerAward
• OutstandingProfessionalOfTheYearAward
• RisingPhoenixAward
• STEMAwardsOfTheYear
• VisionaryPropertyInvestorOfTheYearAward
• YoungAuthorOfTheYearAward
•
• YoungEntrepreneurOfTheYear
About Potential Unlocked Awards
The Potential Unlocked Awards is a movement born from the remarkable journey of our founder and CEO, David C. Hall. Confronted with the daunting challenge of dyslexia, which set him four years behind his peers, David persevered relentlessly, transforming adversity into triumph. He emergedasamulti-award-winninglearningconsultant,bestsellingauthor, and motivational speaker.This personalvictorybecame the cornerstone of the Potential Unlocked Awards, launched in 2018 to honour the achievements of students from the Inspire Your Greatness accelerator program.
From a modest gathering of 50 guests, the awards have soared to new heights, with over 500 attendees expected in 2025. These awards celebrate exceptional leaders under 40 across education, community, and business, championing diversity, inclusion, and excellence.The stories ofourawardwinners resonate deeply, with95%ofguestsreportingfeelingmotivatedandempowered.ThePotentialUnlockedAwardsismorethan an event; it’s a powerful movement celebrating resilience, diversity, and achievement. Ourvision extends far beyond the ceremony, as we forge strategic partnerships with schools, organisations, businesses, and youth initiativestomakealastingimpact,inspiringthenextgenerationtounlocktheirfullpotential.
Meet Our Judges
