Connect
IN THIS ISSUE:
• MANAGING DATA
• DIGITAL MARKETING TIPS
• PROJECT MANAGEMENT
• EMPLOYER ENGAGEMENT
BUSINESS EDITION | JULY 2024
Croeso i Portal Connect...
Welcome to the Business Edition of Portal Connect!
For this issue, we had the pleasure of catching up with Tylar Harrison-Jones, Digital Marketing Co-Ordinator at TheMedia.Agency. Tylar took us through a few social media do's and don'ts including how agency support can optimise the social media marketing efforts of businesses, while minimising costs.
We're also shining a light on our fully funded Project Management qualification. A flexible and comprehensive qualification designed for staff involved in managing projects across all sectors.
So, take five minutes out of your day, grab a cuppa and join us as we connect with colleagues and organisations across the business sector.
Our new business sector brochure has arrived!
Containing key information about our Leadership and Management qualifications for the business sector. It's your one stop shop for our fully funded options.
Request a printed copy via: info@portaltraining.co.uk or flick through our digital copy: ow.ly/2zGY50S5HEr
How good is your data?
That is the question posed by DataMonet, a Cardiff-based Data Strategy, AI Strategy, and Digital Transformation consultancy.
In today's data-driven world, having reliable, accessible, and actionable data is crucial for making informed business decisions. However, many organisations struggle with a range of data-related challenges that hinder their ability to leverage data effectively.
Below, we highlight some common issues identified by DataMonet that businesses face when it comes to managing their data:
It's difficult to gain access to the most basic data at times.
Reports have data that you don’t trust. You're not sure if you have the relevant systems to capture, store, process, and report on data.
• You're tied up with older/legacy systems which are not fit for purpose.
It’s difficult to get hold of the insights and reports that you want most times.
• You have too much data and not enough insights.
• Most decisions cannot be tracked or justified with data. You don’t know which data to capture and how to best use the data you have.
You're not confident your marketing money is optimally invested in terms of ROI and CPA.
All your customer data is not in one place. You do not have systems that connect to each other, creating manual processes.
Sound familiar?
These points underscore the importance of having a robust data strategy and effective systems in place to ensure that your business can fully harness the power of data.
If any of the identified issues sound all too familiar, DataMonet offers expert guidance and solutions to help businesses overcome these challenges, enabling them to make data-driven decisions with confidence.
To find out more about the services DataMonet offer, visit: www.datamonet.uk
Or email Sameer Rahman: sameer@datamonet.co.uk
About DataMonet
The team at DataMonet is led by Sameer Rahman. A visionary in data and technology, Sameer has been honored as Wales Data and Tech Leader of the Year 2024 and recognised globally as a Top 100 Innovator in Data & Analytics by Corinium Global in 2022
The team embodies trust, credibility, and honesty, backed by extensive experience in using data at board level. DataMonet are renowned for their strong outcomes and solutions mindset, with a proven track record of monetizing data to introduce new revenue streams, increase profits, and enhance customer experience. Highly respected in the global data community, they have received multiple recognitions and awards for their contributions and expertise.
Sameer Rahman DataMonet
Essential tips for effective digital marketing
In today's digital age, a robust social media presence is crucial for any business looking to expand its reach and engage with potential customers.
But how do you navigate the complexities of various platforms to create a compelling online presence? Abergavenny based marketing agency, The Media.Agency delve into the simple "Do’s and Don’ts" of digital marketing with a focus on your social media presence.
From assessing your current social media presence, to the importance of crafting engaging content and maintaining a balanced posting schedule, Tylar Harrison-Jones, Digital Marketing Co-Ordinator at TheMedia.Agency guides us through a few top tips!
These are crucial questions to ask when evaluating your social media profile. Think of these profiles as digital windows into your business; they should reflect your brand's identity. When executed correctly, social media content can serve as a powerful lead-generation tool, enabling you to reach audiences that might have seemed out of reach.
2. Creating engaging content: The key to social media success
Digital marketing do's and don'ts: Your simple guide to launching effective social media platforms
1. Start with the Basics: Assess Your Social Media Presence
How does your social media platform look? Does it adhere to your brand guidelines and accurately capture the essence of your brand? Most importantly, would you buy from you?
Content on social media platforms must be engaging, relevant, and consistent. Consistency is vital for building a strong following, but this doesn't mean you need to post incessantly. Overposting can have the opposite effect, causing people to unfollow or unsubscribe due to feeling overwhelmed. Achieving the right balance in your posting schedule is crucial.
Utilising social media tools to monitor your analytics is an excellent way to learn and understand your audience’s behaviours. These insights can inform your posting strategy, helping you determine the optimal times and types of content to share.
Another effective method for generating engagement is to focus on strategic posting. Align your content with current trends or react to world events to keep it relevant. This approach not only maintains your audience's interest but also encourages interaction with your brand. By being responsive and timely, you can foster a more engaged and loyal following.
3. The advantages of using a digital marketing agency
Utilising a digital marketing agency is an effective way to optimise your social media marketing efforts while minimising costs. At The Media.Agency, we offer bespoke packages that not only include the creation of compelling social media content but also comprehensive management across all platforms.
Partnering with a professional agency like ours allows you to benefit from expert strategies and insights, ensuring your social media presence is both impactful and cost-efficient. By leveraging our expertise, you can focus on your core business activities while we handle the intricacies of your digital marketing.
Content on social media platforms must be engaging, relevant, and consistent. Consistency is vital for building a strong following...
www.themedia.agency /the_media_agency
Tylar Harrison-Jones Digital Marketing Co-Ordinator, TheMedia.Agency
The Media.Agency is headed up by Marketing Director, Zoe Morris. With a proven track record of success in the industry, she has cultivated a deep understanding of marketing strategies that drive results. Zoe's strategic insights and creative vision empower the team at TM.A to craft impactful campaigns that will resonate with anyone’s audience.
To find out more about the team and their digital marketing services, visit: www.themedia.agency email: hello@themedia.agency or call: 01873 213234
Project Management: Elevate your team's skills and efficiency
The Agored Cymru Level 4 Diploma in Project Management is a flexible and comprehensive qualification designed for staff involved in managing projects across all sectors. This qualification brings numerous benefits to your organisation by enhancing the skills and knowledge of your team.
I have learnt so many new things already that I'm really looking forward to implementing in my workplace.
Bethan
Jones Current Level 4 Project Management learner North Wales Police
FOR FURTHER INFORMATION ON PROJECT MANAGEMENT, CONTACT:
Phil O'Brien
Business Relations Lead
07713 287957
phil.obrien@portaltraining.co.uk
Agored Cymru is the Welsh awarding body of choice for education and training providers in Wales, committed to developing talent in Wales, for Wales.
As a registered charity and social enterprise, they are committed to ensuring that learners of all ages and abilities maximise their potential.
For further information about Agored Cymru, visit: www.agored.cymru
Qualification benefits for employers
This flexible qualification is relevant to all types of projects across various sectors.
Benefits include:
1. Enhanced Skill Levels: Employees will develop a deeper understanding of the principles, methodologies, tools, and techniques that span the breadth of project management.
2. Increased Efficiency and Productivity: A better grasp of project management concepts allows employees to streamline processes, optimise workflows, and allocate resources more effectively.
3. Improved Risk Management: Employees will learn to identify and mitigate risks at an earlier stage, minimising potential negative impacts.
4. Higher Stakeholder Satisfaction: Improved project management skills enhance employees' ability to manage stakeholder interactions, leading to better relations, higher satisfaction, and increased trust in your organisation's ability to deliver successful projects.
5. Cost Efficiency: Efficient project management processes reduce delays and optimise resources, positively impacting your organisation's bottom line and providing a competitive advantage in busy market areas.
6. Commitment to Professional Development: Offering the Agored Project Management Diploma demonstrates your organisation's commitment to the professional growth of your workforce. This increases employee morale, engagement, and loyalty, leading to higher staff retention rates and attractiveness to new talent.
Investing in your staff's project management skills is an investment in your organisation's success. Enrol your team on the Level 4 Diploma in Project Management and witness the transformation in efficiency, stakeholder satisfaction, and overall project success.
Employer and learner endorsements
We are thrilled to share some recent feedback from organisations and learners that have engaged with our training programmes during the past 12 months.
We would also like to extend a warm Portal welcome to all of our new customers.
You have recognised the value of investing in the development of your workforce and we are absolutely delighted that you have chosen us to work alongside you.
I have found that there is a great level of support and the assessors are excellent. The course has been informative and relevant to my current position.
Andrew Hardwick
ILM Level 5 Leadership & Management
Braces Bakery
Studying this qualification has given me the confidence to excel in work and challenge myself to further my personal development.
Rhiannon Jones
ILM Level 4 in Management
Torfaen County Borough Council
When
staff members have enrolled into training, I've found that Portal is incredibly understanding.
The assistance that Portal is currently providing our staff on these courses is excellent...
Amy Rosoman Dragon Group
They have been a helpful point of contact when needed and have acknowledged that all staff members require flexibility, depending on their role and home life situations. The assistance that Portal is currently providing our staff on these courses is excellent, from a follow up, check in and support element, to create the right pathway for staff to succeed.
The ILM Level 5 in Leadership & Management has not only improved myself, but being able to attribute it to my role as a police officer has been very interseting.
Rob Newton-Miller
North Wales Police
Diolch/Thank you...
We hope you enjoyed the latest edition of Portal Connect.
If you would like to contribute to the next edition or have a service, team or event to promote, please get in touch!
CONTACT:
Helen Hallam
Marketing, Design and Communications Manager 07711 596558
helen.hallam@portaltraining.co.uk
If you would like further information regarding any of our Business sector qualifications, please contact:
Phil O'Brien
Business Relations Lead 07713 287957
phil.obrien@portaltraining.co.uk