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Painting by Megan Cosby View her work at Violet Boutique in 5 Points and Stellars Gallery
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Photographer: Kristia Knowles Creative Art Director & Wardrobe Stylist: Melissa Intemann Makeup: Carrie Wilson Hair: Alex Flis & Wendy Newman
14 Vigor: Eat Seasonally, Live Harmoniously
Practiced by our prehistoric ancestors and incorporated into one of India’s ancient holistic approaches to health, eating seasonally sustains us with the nutrients we need when we need them.
44 Pulse: Get a Hot Beach Body Without Overheating 5 ways to keep cool and stay hydrated during your summertime workouts.
46 Prime and Prep: SPF 101
Skin experts uncover the sticky truths about sun-protection products.
48 Flavor: Fish Tacos: 5 Local Favorites From shrimp to fish and even scallions, these seafood tacos are consistently customer favorites at Ponte Vedra area eateries.
39 Five Minutes of Face Time: Melissa Intemann Ponte Vedra’s own fashion powerhouse shines colorfully in wardrobe, personality and philanthropy.
35 Hands: PACE Center for Girls Get to know this locally grown charity and what they’re doing to put adolescent girls on the right track.
50 Footprints: The Holzendorfs A family whose lineage spans four generations in Jacksonville has taken matters of public safety and youth mentorship into their own hands.
volume 1 issue 4
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PUBLISHER David M. Newman CONTRIBUTING EDITOR Jackie Hanson CREATIVE DIRECTOR Terry Griffith MARKETING DIRECTOR Inger Williamson PHOTOGRAPHY Kristia Knowles Tiffany Manning Stephanie Marie Whisler Christina Block CONTRIBUTING WRITERS David Hanscom Jackie Hanson Heather LePetrie Marie Merritt Randall Taylor FASHION CONTRIBUTOR Melissa Intemann
www.PonteVedraLife.com For Advertising Information, Contact:
904.639.6018 info@PonteVedraLife.com P.O. Box 1091 Ponte Vedra Beach, FL 32004
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Copyright 2011 Ponte Vedra Life, a product of Media Juice Ink, is published bimonthly. The contents of this publication may not be reproduced in part or in full without written consent from the publisher. Neither the publisher nor the advertisers will be held responsible for any errors found in the magazine. Ponte Vedra Life makes no representation or warrant of any kind for the accuracy of content. All advertisements are assumed by the publisher to be correct.
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Fashion on the Fairway Photos By Laurence Greene
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RFHWS TPC Tee-Off Party Photos By Renee Reznicsek
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PVL April/May Launch Party at Karma Photos By Marie Star Photography
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By Heather LePetrie
Practiced by our prehistoric ancestors and incorporated into one of India’s ancient holistic approaches to health, eating seasonally sustains us with the nutrients we need when we need them.
Many of us do not take the time to pay attention to the emergence of a new season and what it has to offer other than the outside temperatures we feel on our skin. But this yearly ebb and flow is all-important in making our planet and its creatures flourish and thrive. With the turn of each season, the earth yields a new variety of crops specific to our nutrient needs. What grew according to the climate and time of year was our earliest ancestors’ only choice for food, and we can reap benefits today from returning back to this harmonious way of living. As the famous dancer Martha Graham declared, “The body never lies.” We tend to intuitively know what our bodies need, making eating with the seasons quite effortless. In winter, we crave root vegetables from deep within the earth for a warm stew. They have something we want when we’re enveloped by the shorter days and chillier nights of winter. With summer upon us, we crave juicy watermelon and the season’s colorful plate of items like yellow squash, sweet bell peppers, and succulent nectarines. This varied and vibrant harvest is nature’s friendly reminder to us that these are the vital nutrients our bodies long for this time of year. And it’s no
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coincidence that foods are also most delicious in their season because they are chock full of the vitamins and nutrients we need. Eating seasonally also means eating what grows naturally in our local area and climate each season. Seasonal produce that is locally grown is the most nutritious because it is freshest. We are lucky to be able to get a great variety of fruits and vegetables year-round, but depending on how far they have to travel, the nutritional content will be less, and as an additional consequence, the price is directly proportionate to the travel costs. Perhaps one of the most ancient seasonal eating and living systems is called Ayurveda, an at least 5,000-year-old foundation for maintaining good health that originated and is still practiced in India and has gained popularity in Western cultures. With the belief in energies called pitta, kapha and vata and that each of these energies is more prevalent depending on the season, those who live the Ayurvedic lifestyle attempt to balance these energies in their bodies through consuming foods with an opposite effect of the energy in season. For example, in the summer the humidity and more intense sunlight increase the pitta energy. Pitta energy is believed to be part fire, so to stay in balance during the season of pitta, one seeks to avoid hot, pungent foods like garlic and chiles and instead consumes sweeter or more bitter fruits and veggies like cucumber and pineapple, which are not only cooling, but also in-season. Likewise, each person is believed to embody a unique combination of pitta, kapha and vata and can eat accordingly to balance out his or her own energies. This concept of seasonal eating all sounds like common sense, you say? It is. Eating with the seasons is most instinctive to us even though the technological age may have disconnected us from that knowledge. When we live aware of the abundant gifts that Mother Earth has given, we can flow with her rather than against her. Head to your local farmers markets for the most succulent fresh fruits and vegetables you can to cool the pitta energy that will be in most all of us this summer.
Heather LePetrie, C.H.H.C., ADDP, is a certified integrative nutrition coach and health counselor and the director of wellness coordination at Better Living, a Jacksonville-based company that provides individual counseling and corporate-level workshops in nutrition, weight management and behavior modification. For more information on living well, contact Better Living at (904) 312-0826 or hl@betterliving-nl.com. Ponte Vedra Life | 15
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Black Hat, Red Polka Dress, Black Patent Handbag & Black Cropped Pea Coat l MIA Styling Private Collection Vintage Earrings, Bracelet and White Travel Bag l Fans & Stoves Antique Mall Jack Victor Black Suit, Ike Behar NY White Dress Shirt & Carrot & Gibbs Black Tie l Rosenblums
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Marc Jacobs Skull Swim Suit l MIA Styling Private Collection Vintage Earrings, Brooch & Bracelet l Fans & Stoves Antique Mall Michael Kors Red Patent Leather Peep Toe Heels l Emly Benham Betsey Johnson Leopard Print & Patent Handbag l Edge City Tom Ford Sunglasses l Solstice
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Rosenblums Custom Red Gingham Check Button Down l Rosenblums White Suspenders & Denim Cut-Off Shorts l MIA Styling Private Collection
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Susana Monaco Red Top l Krista Eberle Eva Franco Polk & Bow Skirt l Apropos Boutique Vintage Earrings & Polka Bangle l Fans & Stoves Antique Mall Leopard Print & Red/White Bangle l MIA Styling Private Collection Jimmy Choo Red Patent Handbag l Emly Benham Michael Kors Red Patent Leather Peep Toe Heels l Emly Benham
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White Shorts & Navy Polka Tie Cropped Top l MIA Styling Private Collection Moschino Saddle Brown & Gold Heels l Emly Benham Ponte Vedra Life & Stoves Antique Mall 22 |Earrings Vintage l Fans
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AG Jeans l Rosenblums White Ribbed Tank Top l Vintage Recalled Patterson J. Kincaid Navy/Cream Cropped Sweater l Penelope T Red & Navy Bathing Suit l MIA Styling Private Collection Vintage Earrings l Fans & Stoves Antique Mall Gold Rosette Ring l MIA Styling Private Collection
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Top Secret Denim Bra l Penelope T The Furies Black Leggings l Penelope T Red Leather Belt & Red Bracelet l MIA Styling Private Collection Vintage Earrings l Fans & Stoves Antique Mall Vintage Bowling Shirt l Vintage Recalled Robert Graham Leather Belt l Rosenblums Distressed Denim Cut Vedra LifeOff Shorts l MIA Styling Private Collection 26 | Ponte
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Rainbow Stripe Zippered Crop Jacket l Vintage Recalled Delfina Swimwear l Violet Boutique Miu Miu Denim Sandals l Emly Benham Vintage Earrings l Fans & Stoves Antique Mall AG Jeans l Rosenblums White Ribbed Tank Top l Vintage Recalled
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Black Polka Bikini Top & Captains Hat I MIA Styling Private Collection Black Macrame Hemmed Shorts I Penelope T Vintage Earrings I Fans & Stoves Antique Mall
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Black Strapless Dress & Brooch l MIA Styling Private Collection Vintage Earrings & Red Gloves l Fans & Stoves Antique Mall
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Photographer Kristia Knowles Creative Art Director & Wardrobe Stylist Melissa Intemann, MIA Styling Models Kimberly Leemans Matthew McHarness Makeup Carrie Wilson Hair Alex Flis Wendy Newman
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“When I first arrived at PACE Center for Girls, I was nervous and scared. Once I came in and started talking to the other girls, I realized I wasn’t the only one dealing with issues. I wasn’t the only one scared inside and normal on the outside. My counselor put confidence in me. For once I felt like I had courage.” - Savannah Ponte Vedra Life | 35
S ince 1985 mor e than 25,000 gir ls i n t h e s t at e o f Fl o r i da h av e e n ter e d the PA CE pr ogr am like this Jack s o n v i l l e g i r l . Man y o f t h e m do n ’ t kn ow w here to tur n to find r elief fr om t h e i r s i t u at i o n , w i t h 5 2 pe r c e n t b e i ng f rom nei ghbor hoods with higher t h an av e r ag e c r i me r at e s and a l m ost 30 percent r epor ting being eit h e r ph y s i c al l y an d/o r s e x u al l y a b u s ed . They a re statistically at-r isk a n d v u l n e r abl e t o s u bs t an c e abu s e , p o v erty, w el far e dependency, and t e e n ag e pr e g n an c y . Th e Pra cti ca l Academic Cultur al Edu c at i o n pr o g r am ( PA C E) w as
s tar t e d t o p rov i de a safe haven wher e th e s e g i r l s c o u l d h e al an d be g i v e n t h e sup p ort to make better choices. C o mi n g t o PA C E as r e fe r r al s f rom t h e j uv eni l e j ust ice system, the D epar t me n t o f C h i l dr e n an d Fami li e s, sc h ool personnel, community ser vices ag e n c i e s , par e n t s , fami l y me mb e r s, f ri end s a nd self-r efer r als, the p r o g r am’s g i r l s r an g e i n ag e f rom 2 toVedra 1 8Lifea nd must be at least a ye ar be h i n d i n s c h o o l w i t h at 36 |1 Ponte
l ea st f our r isk factor s. Thr ough t h e pr o g r am, g i r l s a re i n a setting wher e they can r e l at e t o g i r l s f rom si m i lar backgr ounds and re c e i v e i n di v i du al i zed attention fr om a tr ained st aff o f c o u n s e l o r s a nd ed ucator s. They r eceive a c ade mi c e du c ati on, therapeutic suppor t, and g e n de r -s pe c i fi c l i fe m anagement skills. Ev er y gir l sets individual e du c at i o n al an d soci a l goals, and the pr ogr am h as s e e n 9 8 pe r cent of i t s par ticipants impr ove t h e i r ac ade mi c p erf orm ance. Additionally, 93 pe r c e n t h av e h ad no i nv ol v ement with Juvenile Jus t i c e w i t h i n a y e ar of tra nsi tioning fr om the pr ogr am. T h e g i r l s h av e gone on t o become teacher s, n u r s e s , mi s s i o n ar i es, b a nk teller s, and even P AC E e mpl o y e e s . Today P AC E has 17 cente r s t h r o u g h o u t t h e sta te. The Jacksonville center s e r v e s mo r e t h an 2 0 0 gi rl s in its day pr ogr am an d 3 0 0 t h r o u g h transi ti on ser vices each year . Ho w Yo u C an H elp: Donate Wish List items including g i ft c ar ds , bo dy ca re p roducts, ar t supplies and o t h e r i t e ms l i s t e d on the w ebsite. Sponsor the gir ls by pr oviding fu n di n g fo r bu s p a sses, vision and dental sc r e e n i n g s , t e s t i n g f ees, year books and other nee ds l i s t e d o n t h e w ebsi te. Ma rk th e Calendar : To l earn mor e about P ACE, atte n d a Po r t r ai t s o f PA CE Tour on June 7, June 23, J u l y 12 o r J u l y 2 8. Tours ar e one hour and be g i n pr o mpt l y at 1 1 : 30 a.m. To r egister , contact S t e ph an i e Har de n b y e- m ai l at stephanie.har den@pac e c e n t e r . o r g o r b y p hone at 448 -8 002 ext. 367.
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Five Minutes of Face Time with Melissa Intemann Ponte Vedra’s own fashion powerhouse shines colorfully in wardrobe, personality and philanthropy By Jackie Hanson
Melissa Intemann loves to play dress up. She has an eye for bringing colors, patterns, textures and accessories together to accentuate all the right features and make heads do a 180. Vintage furs and studded Jimmy Choos are just a normal part of her daily routine. But for Melissa, this fashion affair isn’t just stress-relieving, self-indulging, husband-angering tactics at work. It’s her job. Ponte Vedra Life | 39
Melissa’s dynamic career as a fashion stylist, wardrobe consultant and personal shopper was a natural progression. Her mother’s work as a buyer for Jones of New York and Ellen Tracey sparked her early affinity for clothing and style. When she was working as an executive admin assistant for David Pillsbury, CEO of the PGA Tour Golf Course Properties, her knowledge of fashion and penchant for styling became evident, and her responsibilities expanded to include preparing executives’ attire for professional functions and posh parties. With her name on the lips of highpowered execs, soon opportunity literally knocked on her door. A local boutique owner asked if she would be interested in styling the store’s clients. “My husband looked at me and said, ‘Why not?’” Now, through her company, MIA Styling, Melissa styles men and women on an individual basis and actors and models in ad campaigns, commercials, photo shoots in Ponte Vedra Life and other local publications, and events including the first-ever Jacksonville Fashion Week held last March. She also appears as a fashion expert on local news channels a few times a month and is involved with the local chapter of Fashion Group International. As a resident of Ponte Vedra with her husband and son, Melissa uses her talents to benefit community causes. She supports the Juvenile Diabetes Research Foundation and The Donna Foundation as the stylist for their fashion showcase fundraisers, sits on committees for Angelwood and the JLG Brain Cancer Foundation, handles community relations on the board of In the City Jax, and represents St. Johns County on the board for the Head Start Program. The year her son was born, she started the foundation Namath’s Soles for Little Souls in his name to provide a new pair of socks and Vans every school year to the 300 children in the Head Start Program. Namath, now 4 years old, always goes along to meet the kids and deliver their new shoes. 40 | Ponte Vedra Life
On top of her many involvements, Melissa is now a year and a half into MIA Styling, and we sat down with her to delve a little deeper into her fascinating career. PVL: You assist a lot of executives with building a professional image through their wardrobes. In your opinion, why is personal presentation so important? MI: For many reasons, but one really stands out: Confidence. I have watched many executives transform before my very eyes just in trying on new clothes I have purchased for them. If an executive feels good in what he or she has on and feels put together in what I call a “Power Suit,” the attitude they exude and the effort they put toward a board-room setting or a business lunch is unstoppable. You look good, you feel good. It’s very true, I promise. PVL: What is your approach to staying up on fashion when trends are everchanging? MI: It’s a lot of work because fashion is ever-changing, but that’s what I love. I, literally, follow 40 to 50 blogs daily. I probably average eight to 10 hours a week staying in tune with what is going on all over the world in fashion, not just in the United States. The trends start elsewhere; we are just lucky enough to catch up to them. I read a lot of U.S. magazines but more so international magazines. But blogs, blogs, blogs is the answer. I don’t share the ones I follow — they’re a secret! PVL: Most women would die to shop for a living. Is it as fun as it sounds? MI: Yes! My husband loves that I shop for a living because I am spending other people’s money. But sometimes that can be a downfall because I see something for a client and decide MIA Styling should have one too. Not good. I do have my moments since I shop all day, every day and sometimes weekends, but being out all day also helps me see what’s out there on a local level, apart from publications and blogs. Ponte Vedra Life | 41
PVL: What is one of the most memorable projects you’ve been a part of? MI: One of MIA Styling’s most memorable moments was being involved with Donna Deegan and her inaugural “An Evening on the Pink Carpet” fashion show last October. All the models had breast cancer and were either going through treatment or had just finished treatment. The women that modeled in the show will be forever ingrained in my heart and thoughts. I still keep in touch with almost all of them. I walked away with such a sense of empowerment, not from the fashion show I produced, but from the opportunity to be around the most courageous women I have ever met. It was a life-changing event, for sure. PVL: As someone who attends a lot of social engagements and high-end parties, what’s a general rule of thumb for deciding what to wear to these events? MI: I always try to wear something that starts a conversation — something unique and perhaps a tad fashion-forward. If my outfit is toned down, then I pop it with an accessory that people notice right away — something big, chunky and outrageous. We don’t even get to “Hello” — it’s more like, “Where did you get that?” That’s when I know I wore the right thing. PVL: In the midst of making others look effortlessly flawless, how do you stay looking so chic yourself? MI: First and foremost, right out of the gate, healthy is sexy. I work out, I eat right and I do my best to take care of myself. No one else will. A healthy woman is a happy woman, and if you feel good, you look good. That, to me, is chic. Also, I try to maintain life balance. It’s very hard for me at times, but I am first a wife and a mother, then a business owner. My life is my family, and when they are taken care of and happy, then I am happy. That is super chic. Healthy + Life Balance = Chic. No clothes necessary. PVL: What upcoming endeavors will you be working on that you’re excited about? MI: I have some wonderful projects this summer that I am excited about: the Angelwood Fashion Show, the JLG Brain Cancer Foundation Wine Tasting, and the possibility of some exciting Jacksonville Fashion Week events. MIA Styling, as a company, has a lot of really exciting things coming up too. I will be entering into some new business relationships that I feel will take my company to the next level. I have worked very hard to get to where I am now, and the sky is the limit. I look forward to showing Northeast Florida where fashion can go and where I will take it. I have been so blessed with all of the business relationships, photographers, creative talents, models, publications and news channels supporting my efforts. Now it’s my turn to further help support them. To learn more about MIA Styling visit www.miastyling.com 42 | Ponte Vedra Life
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Get a Hot Beach Body Without Overheating 5 ways to keep cool and stay hydrated during your summertime workouts By Marie Merritt
Living in Florida has its advantages and disadvantages: a hot, sunny climate and … a hot, sunny climate. Heat-related illnesses, like heat exhaustion and heat stroke, are a high risk during the summer months. If you’re working out hard on a hot day, your body’s natural way of cooling — sweating — may not be enough. Consequently, your body temperature will continue to rise, and you may experience symptoms of headache, dizziness and nausea. So while you’re maintaining your beach body this summer, here are several things you can do to beat the heat and keep your body running efficiently.
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Drink 2/3 of your body weight in ounces of water per day. I know it sounds like a lot, but you can also get water from food. Fruits and vegetables, such as cucumber, watermelon, lettuce, tomato, oranges and pineapple, have water and can help keep you hydrated. When you are dehydrated, your core temperature rises whether you are exercising or not increasing your risk for heat-related illness. Drinking lots of water can also help improve your athletic performance as well as help you shed unwanted pounds.
Take up sports in the water. Surfing, swimming and water aerobics are great ways to stay cool while burning calories. Remember, with sports in the water, you still lose fluids, so staying hydrated is still key. Exercise during the coolest parts of the day. If you exercise outdoors, do so in the morning, evening, or in the shade. This will offer a little break from the heat of the sun. Make sure to wear lightweight clothing, light colors and if possible, keep your head free of hats, especially unventilated ones. Your head is a major outlet for heat, and hats can prevent the heat from exiting freely. Eat light. Consuming more fruits and veggies versus fried foods, potato chips and excess meats can help fight dehydration as well as fuel your body for exercise without draining your energy. Limit alcohol and caffeine intake. We all like a cold cocktail to unwind or a cup of coffee to pick us up, but alcohol and caffeine are diuretics, which dehydrate the body. You don’t need to refrain completely — just make sure to drink water in between. Try having one glass of water per alcoholic beverage. If you are a soda drinker, try to limit your intake to one a day and drink water the rest of the day. Marie Merritt is a master personal trainer and owner of Momentum Fitness in Ponte Vedra.
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Skin Experts Uncover The Sticky Truths About Sun-Protection Products. By Randall Taylor - Source Contributor: PVPS By Jackie Hanson
The average bathroom cabinet conceals a mess of halfused sunscreen bottles of all colors, sizes, consistencies, and certainly, SPF levels. We’ve grown to respect the usage of sunscreen as an essential part of summer fun. If we leave home without it, we stop to buy a bottle — which is what led to our collection of coconut-scented concoctions in the first place. But why all the different numbers and ingredients? Should we be paying closer attention to all the variables to ensure the best protection? We tapped a few sources, including the professional experience of Jacksonville Facial Skin Care and Aestheti| Ponte Vedra Lifeat Ponte Vedra Plastic Surgery, to find out. 46 Services cian
What exactly is SPF? SPF stands for Sun Protection Factor. The SPF number determines the length of time you are protected from UVB rays. For example, if you would start to turn pink within 10 minutes of being out in the sun with no sunscreen, applying an SPF of 15 protects you 15 times longer — so 15 multiplied by 10 minutes, or two and a half hours. However, this length of UVB protection can vary depending on your activities, like swimming or sweating, and the strength of the sun’s rays at different times of the day. It is also important to note that SPF level does not address a sunscreen’s protective ability against UVA rays. What is the difference between UVA and UVB rays? Should my sunscreen protect from both? UVB rays mostly affect the outer layer of skin, causing sunburns, while UVA rays penetrate down to a deeper layer, where most skin cancers begin, without causing burning. While UVB rays are most intense during a certain time of day and year, usually 10 a.m. to 4 p.m. from mid-spring to mid-fall, UVA rays are equally prevalent at all times of day and year and are not blocked by glass. Since both contribute to skin cancer, and both cause premature aging and wrinkling, your sunscreen should offer protection from both types; however, labeling for UVA rays is not regulated by the FDA, so even those labeled “broad spectrum” or “UVA/UVB” may not be complete protection from the two types of UVA rays. What is the minimum number of SPF that should be used on children and adults? It is recommended that parents consult their child’s pediatrician before taking children under six months old out in the sun. For children over six months, use an SPF of 15 to 30. For adults use a good medical-grade SPF of 15 to 20 daily, and use SPF 30 or higher for extended sun exposure. Is there ever any reason to use to really high SPF numbers? The high numbers can be misleading since they don’t always mean more protection. The most important factor is applying the proper amount of sunscreen. The FDA is expected this year to recognize SPF 50 as the highest possible effective protection unless a product proves itself otherwise. What ingredients should I look for in a sunscreen? The Skin Cancer Foundation recommends sunscreens with an SPF of 15 or higher for adequate UVB protection as well as some combination of the following ingredients to protect from UVA rays: avobenzone, ecamsule (Mexoryl™), oxybenzone, titanium dioxide, and zinc oxide. Most sunscreen ingredients are chemical filters, which absorb ultraviolet light before it penetrates the skin. Zinc and titanium dioxide are physical filters, meaning they physically reflect sunlight. Physical filters offer better protection from both UVA and UVB rays versus chemical choices and are less irritating to the skin. However, they tend to feel heavier and look pasty on the skin. Lotions, sprays, gels, sticks — is one just as good as the next? Start with a lotion for initial application for more even base coverage and apply generously. The first application should be 15 to 30 minutes prior to exposure. Sticks, sprays and other types can be used for re-application throughout the day, every two to three hours. Does sunscreen really expire? Yes. Be sure to throw out expired product. These days bottles are small enough Ponte Vedra Life | 47 that if proper dosages are applied, none should go unused.
From shrimp to ďŹ sh and even scallions, these 5 seafood tacos are consistently customer favorites at Ponte Vedra area eateries. 48 | Ponte Vedra Life
Bold and Bangin’ The Bangin’ Shrimp Tacos at Taco Lu start with crispy beer-battered shrimp being tossed in combination of sweet Thai chili, mayo, Sriracha chili sauce and a little bit of soy sauce. Now spicy and creamy, the shrimp pair up with some scallions on top of shredded cabbage, and it’s all drizzled with chipotle crema. “It’s a pretty good argument that we sell it about four-to-one over any other taco. It’s crunchy and totally addicting.” — Taco Lu, 1183 Beach Blvd., Jax Beach Caribbean Kick Full of Caribbean color and flavor, the Calypso Fish Tacos at Pusser’s combine fresh Southwest-seasoned seared mahi, firecracker slaw, cheddar jack cheese and pico de gallo in two soft flour tortillas. With dollops of sour cream, guacamole, sofrito sauce and Pusser’s own tropical sticky rice on the side, “It’s one of the best-selling items on our entire menu.” — Pusser’s, 816 A1A N., Ponte Vedra Beach Triple Threat With fresh fish, Gulf shrimp, and scallions, the Blackened Fish and Shrimp Tacos at Aqua Grill are where the sea meets the Southwest. In soft flour tortillas, Aqua Grill’s customer favorite is topped with a garden of color including avocado, black olives, pico de gallo, lettuce and cheddar cheese, served with a side of black beans and rice. — Aqua Grill, 950 Sawgrass Village Dr., Ponte Vedra Beach Authentic Baja-Style Preparing a taco is much like preparing a sandwich; it’s all in the assembly. Able to be stuffed with any number of fillings, the Mahi Fish Tacos at Café on the Green at the Sawgrass Marriott are served in the style of Baja California, Mexico’s northernmost state. Accompanied by a stack of fresh, warm tortillas, just like they do it in Baja California, these tacos come with a vibrant combination of grilled mahi mahi, red cabbage slaw, fresh salsa, sour cream and guacamole. — Cafe on the Green, Sawgrass Marriott, 1000 PGA Tour Blvd., Ponte Vedra Beach Simply Satisfying Only served as an occasional special at The Bridge Waterfront Bistro are their build-your-own fresh mahi tacos. Have your fish prepared grilled, blackened or fried, then fill a soft corn tortilla with as much cheddar cheese, lettuce, pico de gallo, black beans and rice as it will hold. — The Bridge Waterfront Bistro, 377 Roscoe Blvd. S., Ponte Vedra Beach Ponte Vedra Life | 49
A family
The Holzendorfs By Jackie Hanson
whose lineage spans four generations in Jacksonville has taken matters of public safety and youth mentorship into their own hands 50 | Ponte Vedra Life
Perhaps you’ve seen the name Holzendorf on a street sign while driving through the University of North Florida campus. You’ve probably also heard the name in political campaigns and attached to community events and initiatives in the news. That’s because the roots of the Holzendorf family run deep and wide in Jacksonville’s history, and the paths they have pioneered are still widening... Betty Smith Holzendorf and her five older sisters grew up with plenty of healthy encouragement from their parents to get a thorough education. “My mother told us, ‘If you want to be anything in life, you must get an education,’” Betty said. Their mother, a maid, and their father, a shipyard worker, made an impact, and all six girls pursued and attained college degrees — Betty’s in biology from Edward Waters College, which she later supplemented with a master’s in microbiology from Atlanta University. Her drive for education was so strong she began an occupation in teaching. Following stints in the public school system and at Edward Waters College, she earned her second master’s degree to become a school administrator and was part of the University of North Florida’s first graduating class in 1973. But Betty never became a school administrator. In a pivotal point in her career as a placeholder for a representative of Jacksonville, Betty felt nearer to the heart of education and the solutions she felt were needed. She gained mentorship in politics while working for mayors Hans Tanzler and Jake Godbold and went on to serve as a Florida state representative in the House for four years and as state senator for 10 years, receiving many state awards for her service as a legislator. In these capacities, she conceived ways to improve education and the community and saw them through. Several community centers around Jacksonville were her vision as well as Florida’s Safe Schools Program. She also worked to advance her alma mater, UNF, by helping to establish an internship program for the school’s student teachers and by securing funding to build the Univer-
sity Center, which sits on what today is called Betty Holzendorf Drive. King Holzendorf Jr., a third-generation resident of Jacksonville, grew up in a family who also valued education not just for personal success, but for the good of the community. He and several of his siblings graduated from Edward Waters College, and four of the eight went on to become teachers in Duval County. King taught physical education in the public school system before seeing a greater need for his services in reducing crime and drug use in the city. Initially starting as a drug counselor for River Region Human Health Services, he was later appointed director of the Drug Program Division, a position he has held for 38 years. As city councilman for two terms, a board member for the Florida Martin Luther King, Jr., Institute for Non-Violence and a member of the National Association for the Advancement of Colored People (NAACP), King continued to work for a drug- and violence-free city. It seems King and Betty’s desire to work for the public good overflowed as three of their four children have gone into public service for the city of Jacksonville.
My mother told us, “If you want to be anything in life, you must get an education’’ Ponte Vedra Life | 51
“Our parents have always installed in us a responsibility to give back to the community,” said Kevin Holzendorf, the third oldest. “The call to public service allows us to help influence the city that has given us so much.” Following in his mother’s footsteps, Kevin graduated from the University of North Florida and was even a student senator in the campus government program. He also took after her initiative spirit and founded Pi Kappa Phi, the first chartered fraternity on UNF’s campus. After 14 years of banking experience that culminated in advising and managing multimillion-dollar portfolios for major businesses, Kevin realized that the people and causes his parents dedicated their careers to needed his service as well. Returning to school for his master’s in public administration as his mother had, Kevin entered the public sector as the manager and director of the Mayor’s Office of Performance Auditing and Management Accountability (MOPAMA). He has since become the chief information officer of the city’s information technology department, where he keeps city of Jacksonville employees online and the city’s website functioning for residents. Kim and Kessler, the oldest and youngest of the Holzendorf children, also graduated from UNF. Kim has served the city as a police officer for the Jacksonville Sherriff’s Office for 27 years. Kessler obtained a computer science degree and owns his own IT support company. And King and Betty’s second child, King III, heads security for the city of Jacksonville. The Holzendorfs each remain concerned and active citizens apart from their Ponte Vedra 52 |King jobs. and Life Betty volunteer their time and efforts to Jacksonville Journey, a com-
munity effort to decrease crime in the city. Educating youth still tops their priorities in finding solutions. Kevin sits on UNF’s Dean’s Education Advisory Committee, and he and his wife, Tracee, involve themselves with mentoring and developing youths through the board of the Downtown Jacksonville YMCA, Leadership Jacksonville, and the Bridge Teen Program among other committees and organizations. Kevin also promotes citywide health and fitness on the Mayor’s Council of Fitness and Well-Being and has spearheaded many initiatives including the Heartwalk, Tour de Cure, and GetHealthy Jacksonville. As a family whose lineage in Jacksonville spans four generations, the Holzendorfs take pride in the city and its well-being. They have taken their concerns upon themselves. They’ve contributed ideas, organized initiatives and sought funding for projects and programs to make their city a place they want to live. The Holzendorf name is woven through the community, and their past achievements and ongoing efforts make Jacksonville a city where others can be proud to live too.
“Our parents have always installed in us a responsibility to give back to the community”
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White Button Down and Red/White Piped Pants l Vintage Recalled
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Yellow Button Down l Vintage Recalled Peter Millar Plaid Patchwork Shorts l Rosenblums Milly White Sheath Dress l Rosenblums Red Cardigan l MIA Styling Private Collection Vintage Earrings, Necklace & Gingham Checked Apron l Fans & Stoves Antique Mall Kate Spade Black Bow Kitten Heels l Carla’s Shoes
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Eva Franco Americana TieBack Dress l Apropos Boutique Blue Cardigan l MIA Styling Private Collection Vintage Earrings, Necklace and Bracelet l Fans & Stoves Antique Mall Stuart Weitzman Red Patent Leather Kitten Heels l Carla’s Shoes
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Baby Blue Vintage Dress l Vintage Recalled Vintage Earrings & Bracelet l Fans & Stoves Antique Mall White Gloves l MIA Styling Private Collection Tan Button Down l Vintage Recalled | Ponte VedraPants Life l Rosenblums 58 Millar Peter Green
Peter Millar Pink Collared Shirt l Rosenblums Peter Millar White Pants l Rosenblums Joseph Ribkoff White Cross-Stitch Sheath Dress l Apropos Boutique Orange Cardigan l MIA Styling Private Collection Vintage Earrings, Sweater Catcher, Bracelet & Handbag l Fans & Stoves Antique Mall Leather Gloves l MIA Styling Private Collection
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Floral Dress l Vintage Recalled Vintage Earrings & Bracelet l Fans & Stoves Antique Mall
Tan Shirt l Vintage Recalled Peter Millar Green Pants l Rosenblums Polka Dot Pocket Dress l Vintage Recalled Vintage Earrings, Brooch, Bracelet & Pearl Necklace l Fans & Stoves Antique Mall Kate Spade Brown Wedges l Carla’s Shoes
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Eva Franco Black & White Strapless Dress l Apropos Boutique Vintage Earrings l Fans & Stoves Antique Mall Pearl Charm Bracelet l MIA Styling Private Collection Jack Victor Black Suit l Rosenblums Ike Behar NY White Dress Shirt l Rosenblums Carrot & Gibbs Black Tie & White Pocket Square l Rosenblums Ponte Vedra Life | 63
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Black Halo White One-Shouldered Dress l Rosenblums Vintage Earrings l Fans & Stoves Antique Mall Gloves & Gold Charm Bracelet l MIA Styling Private Gallery
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PonteTulle VedraBelted Life Dress l Apropos Boutique 66 |Mark Beauty
Black Suit, Jack Victor, Rosenblums White Dress Shirt, Ike Behar NY, Rosenblums Burgundy Tie, Vintage Recalled Ponte Vedra Life | 67
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Mint Green Sheer Sleeved Gown, Vintage Recalled Vintage Earrings, Fans & Stoves Antique Mall Black Patent Handbag, MIA Styling Private Collection
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Photographer Kristia Knowles Location Epping Forest Yacht Club, Jacksonville Florida Creative Art Director, Set Design & Wardrobe Stylist Melissa Intemann Hair Melissa Frank Makeup Jill Magri Models Cherish Glaze Karen LeBlanc Randall Taylor Chris Walker Very Special Thanks To Entire staff at Epping Forest Yacht Club & Fitness Center
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Cream Macrame Sleeved Gown l Vintage Recalled Vintage Earrings l Fans & Stoves Antique Mall Black, Cream & Gold Clutch l MIA Styling Private Collection Paul Mayer Black Kitten Heels l Carla’s Shoes
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78 The Levy Legacy
A pillar in Savannah’s historical district for four generations, Levy’s fine jewelry store hopes to build a similar relationship with Jacksonville
76 See: The Crowning Touch
Head-to-toe gorgeous starts with these stylish topper tips.
85 See: The Meaning Behind The Ring 86 Hear: Party Like You Chose the Right DJ
Why your reception should be in the hands of a professional.
80 Touch-Feel: The First Impression and the Lasting Touch From texture to textual technique, personalize your wedding invitations to set the tone for what’s to come.
82 Smell: Sweet-Scented Blooms
Bond your wedding-day memories to flowers you’ll never forget.
Cover & Contents Page Photography: Marie Star Photography I Model: Anjeza Durollari 74 | Ponte Vedra LifeWardrobe: The White Magnolia I Jewelry: Levy Jewelers Fashion and Style: Inger Williamson
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Head-to-toe gorgeous starts with these stylish topper tips.
Once you’ve found the gown, the next step is to make the look uniquely yours with finishing touches that fit your style. Next to your wedding dress, nothing says bride more than a veil. Take advantage of this once-in-a-lifetime opportunity to shine by wearing a sparkling headpiece. Choose from a wide array of headbands, combs, flowers, pins and tiaras. There are endless headpiece and veil options for every style wedding, whether you’re planning a fabulous destination wedding, a casual chic celebration, or an elegant formal affair.
Hair flowers are as versatile as they are popular (as evidenced by the trend among Hollywood celebrities). A simple flower or two creates a fun and flirty wedding look. Combine flowers with a veil to evoke a more traditional feeling.
Shorter or mid-length veils are an ideal choice for showing off back details. Perfect for outdoor weddings and formal indoor venues alike, this ensemble is comfortable enough to wear all day. And you can always remove the veil at your reception for a completely new, more casual look.
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Create an ultra-glamorous look with a long, narrow veil. This style has become a top trend for destination or outdoor weddings because of the dramatic image created when the veil flows in the wind. Of course cathedral veils are also a natural choice for formal weddings, as that is where they got their start (and their name). Place the veil at the back of your hair to keep the focus on your face and your dress details. After the ceremony, you can easily remove the veil or replace it with a shorter style at your reception.
Add a touch of drama to any bridal gown with the light and airy look of a fascinator or birdcage veil. It is no surprise that this combination veil and head piece is the hottest trend in bridal right now. It’s an easy-to-wear, high-fashion look that is sure to turn heads (and you’re sure to adore the price). This style is also super versatile, adding a retro-chic accent to a simple wedding dress or complementing a gorgeously embellished gown. For a classic and fabulously pulled-together style, coordinate your gown and veil accents, like lace or beading.
What could be more romantic than walking down the aisle wearing a sheer elegant blusher? Historically, the bride’s father lifted the veil at the altar to present the bride to her new husband. You may choose to honor this tradition, or your husband-to-be may lift it after the ceremony for your first married kiss (how sweet!). Modern brides may choose to lift the veil themselves as a sign of independence, or sim ply select a blusher style that can be worn without any lifting at all.
Reprinted with permission from David’s Bridal. Read the article online at www. davidsbridal.com/Resource_StyleFashion-Guide-Headpiece-Style-GuideStyling-Tips-Trends. Ponte Vedra Life | 77
A pillar in Savannah’s historical district for four generations, Levy’s fine jewelry store hopes to build a similar relationship with Jacksonville 78 | Ponte Vedra Life
By Jackie Hanson
On the corner of Broughton and Drayton
streets in the historic district of Savannah, a two-story brick building whose storefront windows display polished silver platters, twinkling diamond necklaces, and exquisite Swiss timepieces remains much the same today as when it opened for business in 1937. Since Aaron Malitz Levy immigrated to Savannah from Eastern Europe in 1900 and began his watch repair business, Levy Jewelers has grown into a full-service jeweler, family-owned for four generations. “A lot of customers today tell us their grandparents used to shop at Levy,” said Christian Abrahamson, manager of Levy Jeweler’s third and newest store in Jacksonville’s St. Johns Town Center. It’s these lasting relationships and the quality of their products, Abrahamson said, that have contributed to over 110 years in the fine jewelry business. Lowell Kronowitz, the fourth generation owner and great grandson of Aaron Levy, now heads the company from the flagship store, but the values inherited from his great grandfather of being personal with the customers remain. “Everyone’s always involved,” Abrahamson said. “The store has a real mom-and-pop feeling to it but with a lot more options.” One of the store’s defining features is its collection of estate jewelry — all handselected by Kronowitz or acquired through trade-ins. The selection of estate pieces, ranging from a 4-year-old men’s Rolex Submariner watch to a 1930s gold ring with hand-carved filigree and a black onyx stone, is ever-changing and always unique. Other big draws to the store are superior quality brand names in jewelry and watches including Mikimoto pearls and Breitling and Ball timepieces. Breitling, for example, produces limited quantity time pieces made up of over 300 parts, taking one year to complete, and tested by the COSC, the institute in Switzerland responsible for certifying accuracy and precision of Swiss-made wristwatches. Through personal relationships with the designers, Levy Jewelers has become the exclusive dealer in Jacksonville for both Breitling and Ball and carries other top brands including Bulova, Swiss Army, Ebel, Gucci, and ToyWatch. In addition to jewelry and watches, Levy Jewelers specializes in sterling silver, crystal, and etched glass home wares. Through the store’s bridal registry, which is manageable on the website, engaged couples can build a wish list of timeless trays, pitchers, serving bowls, candlesticks and more for their new home. Just as Levy Jewelers strives for a neighborly feel within its doors, the company has actively supported causes in the community as well. The store hosted a try-on party for Moms Like Me and has donated watches to benefit Wolfson Children’s Hospital and the Ladies’ Night Out health and wellness event hosted by St. Vincent’s medical center. After four generations following Aaron Levy, the Savannah store continues to welcome new faces along with the same loyal customers that have been entering the door for decades. Jacksonville residents are just getting to know Levy Jewelers, but who knows? Those same storefront windows might still be there in another hundred years. Ponte Vedra Life | 79
The First Impression and the Lasting Touch From texture to textual technique, personalize your wedding invitations to set the tone for what’s to come. By Jackie Hanson
If first impressions really mean everything, then wedding invitations take on a whole new importance. Wedding invitations establish the feel of your wedding before guests even arrive. Invites are often posted on refrigerators, opened again and again, and carried to the actual wedding by guests. Many then become lasting mementos in scrapbooks and keepsake boxes. The process of designing wedding invitations may present more choices than a couple is prepared to make. Luckily, there are stationery experts to make recommendations and guide couples through every last option. Sarah Wilson, stationery expert at Pineapple Post in Jacksonville Beach, said determining a price range and how many pieces will go along with your invitations — like a map, accommodations information and reception RSVP cards — is the first step. Next comes a series of decisions, which Wilson walks us through in the following guide.
Traditional or contemporary?
Traditional invitations, typically black scripted font engraved on ecru-colored linen paper, are chosen for their timeless and formal quality. They stick to shades of black and white, but numerous combinations in style and texture exist to customize a look for every couple while staying traditional. Frosty parchment or vellum overlays add interest and substance to the feel of a single-pane invitation. Subtle embellishments can also set one traditional invitation apart from the next — like tastefully placed rhinestones or double-faced satin, organza, or moiré ribbon in black or ivory. Contemporary invitations can be as energetic or refined as the couple themselves. A modern design can vary in textures, fonts, colors, features and embellishments. Single-pane or multi-fold, a contemporary invite can be layered with vellum or parchment or even rich 80 | Ponte Vedra Life
velvet, silk or corrugated cardboard for a chic city appeal. Wilson said pockets have become popular to tuck in maps and accommodations information, especially for destination weddings, as well as perforated tear-off RSVP postcards.
Put it on paper
Invitations are experienced largely through touch, and the right choice of paper will have an opulent quality. Fine linen is commonly chosen because of its weight, durability, range of colors and elegant textural patterns. Cotton paper is an even finer, more expensive choice that is popular for its smooth, rich feel and because it is acid-free and preserves well. It ranges from 100 percent cotton to less costly blended varieties. Handmade papers, such as those from cotton, hemp and plant fibers, have unique textures with an earthy look and feel. The most eco-friendly of couples can opt for recycled paper or even invitations embedded with wildflower seeds, which their guests can plant after the wedding. For the less traditional, rice paper with its watermark-like marbled pattern makes a delicate and elegant overlay. Metallic sheen and shimmer stock are two choices that can give an invitation a little extra sparkle.
What’s your type?
With wedding invitations, options for added visual appeal extend to even the type processing. A basic flat print simply applies ink to a flat surface with a matte finish, as a printer would, but the level of formality can be greatly enhanced with processes from both long ago and today. Dating back to the time of printing press, engraving is a form of processing in which paper is pressed onto an inked metal plate to create raised three-dimensional impressions of the text. This pricier form of processing is most cost-effective when printing a large number of invitations and is the most formal of the options. A similar effect can be achieved through the most popular and somewhat cheaper process of thermography. Heat is used to fuse ink and resinous powder creating glossy raised lettering on the front and leaving the backside without indentations. Lastly, letterpress, a method from the 1400s, is a process that stamps a metal sheet of text onto paper. This method works nicely with unusual and textured paper choices and costs the same as engraving but is limited to a set selection of characters and styles.
Seal it with a kiss
In actuality, it’s the envelope making the first impression with your guests, and truly exceptional invitations wouldn’t be done justice if the envelope were anything less. Choose a French flap to add decoration, or have the envelopes lined with intricate designs or foil in various colors. These accents can complement the invitation design and provide the ultimate finishing touch. Ponte Vedra Life | 81
SweetScented Blooms Bond your wedding-day memories to flowers you’ll never forget. By Jackie Hanson
With studies proving that human memory links emotional experiences with the smells and sounds present at that time, the atmosphere of a day to be remembered forever should incorporate more than a string quartet and tasteful dĂŠcor. The right combination of floral fragrances can subtly bring all the elements together with a scent that will conjure sweet memories for a lifetime. Here are a few picks that say love is in the air:
Peonies Peonies are not only exquisite with their full, romantic, tissue-like blooms, but they are extraordinarily fragrant, emitting a fresh, citrusy scent. In shades of pink and coral as well as red, white and yellow, peonies are available from the end of April through June and sporadically throughout year. Use all of one color or varying shades for an all-peony bouquet, or pair them with less fragrant flowers like roses.
Stock Stock is a long-stemmed flower that grows year-round in white, butter yellow, lavender, purple and pink. With many blooms on one stem, stock adds texture, height and a sweet clove scent to bouquets and arrangements. These flowers generally will last four to five days.
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Tiffany Turner, owner of Floriade Florist in Jacksonville Beach, contributed to this article.
Freesia Freesia flowers grow on a slender stalk with as many as eight funnel-shaped blooms accented by narrow light green leaves. These flowers have a light, sweet fragrance that has become popular in soaps and lotions. White freesia is even more distinctive with a unique peppery scent. In white, yellow, pink, red, orange, mauve, lavender, purple and bicolors, freesia adds a sweet smelling touch to any color and style of wedding arrangements.
Herbs Flowers are more often chosen because of their colors and appearance over their scent, so if you’re set on using flowers that don’t emit much fragrance, incorporating fresh herbs is another way to aromatize the atmosphere. Sprigs of rosemary and lavender please both the visual and olfactory senses and complement any arrangement or bouquet. Picked from mom’s or grandma’s garden, herbs can add a very personal touch to a bouquet as well. Though certain flowers may be tempting to use, be wary of a few whose fragrance may disappoint. Hybrid lilies, including summer-blooming white stargazers and Casablancas, produce such a strong fragrance they might be more distracting and obnoxious during the ceremony than pleasant. They are also quite fragile and bruise easily in bouquets. Roses are a classic choice, yet very few are fragrant any more. While being bred to produce certain desirable traits, they have lost other traits in the process, like their fresh floral scent. Garden roses are one variety that remains well-scented, but they wilt quickly in the heat. Few flowers are available year-round, so if you are designing your wedding around an abundant display of a certain type or many varieties of flowers, plan your wedding for March or April.
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The Meaning Behind... The Ring The definition of your loved one’s gesture. Photos By Christina Block Jewelry provided by Levy Jewelers
According to some customs, the wedding ring forms the last in a series of gifts, which also may include the engagement ring, traditionally given as a betrothal present. This tradition was followed in ancient Rome and is possibly much older. Among Eastern Orthodox and Eastern Catholic Christians, the exchange of rings is not technically part of the wedding service; instead, rings are exchanged at the betrothal. It is always a two-ring set given to the bride by the priest or the best man. The Orthodox Christian Church of Greece has stopped performing betrothal blessings separately, as they were often non-committing, and a betrothal ceremony is the initial part of the wedding service anyway. In many families an informal blessing is now performed by the betrothed ones’ parents in a family dinner that formalizes the betrothal. The ceremony of betrothal, or “crowning,” as it is more properly called, is now performed immediately before the wedding, and the actual symbolic act of marriage is not the exchange of rings, but the public proclamation of marriage by an authority figure or leader. The future bridegroom may also give his future bride a jeweled ring most commonly set with a diamond upon proposing to her. After the wedding the wedding band is worn on her ring finger, closest to the heart, and the engagement ring is worn in front of it. Ponte Vedra Life | 85
Party Like You Chose Don’t start planning your reception before learning from a man in the entertainment biz what you should expect for your money. By David Hanscom
Your boyfriend just popped the question, and now the wedding planning fun begins. Every couple wants the day to be perfect from beginning to end. They want to have the reception of the year with no delays or problems. So the obvious question is, how is that accomplished? A successful reception depends largely on the skils of a capable disc jockey. Here are some insider tips from 20 years in the mobile entertainment business to ensure you make the right choice. Determine if the reception wil be more sophisticated or high energy. When a couple wants a more laid-back reception, music is essential in setting the tone. A professional DJ wil understand that programming and presentation of the appropriate music make the difference in creating an atmosphere of elegance. On the other side of the spectrum is a high-energy party to end all parties. With a combination of interactive skils and a dance floor–friendly mix of music, a professional DJ wil be sure to involve all your guests and keep the party moving. There is no law that says a reception has to be either low-key or high-energy. It is common for a reception to fall somewhere in between. In fact, in most cases the best reception wil be one that is well-balanced. Either way, be sure to communicate the feel you’re after to your DJ during the planning stages. A pro wil understand how to pace your reception, knowing when to crank up the fun and when to slow it down. Determine the amount of time the DJ is needed. The average reception lasts about four hours. If the ceremony and reception are at the same location, additional time and possibly additional equipment may be needed. Most professional DJs have two sets of equipment to ensure a smooth transition from ceremony to reception. Things to consider when deciding the length of your reception: *Time of day *Day of the week *Holidays on the same day *Other largely populated events taking place in the area *Number of guests *Number of out-of-town guests *Whether the meal wil be sit-down or buffet-style Secure your DJ early in your planning stages. Professional DJs book events sometimes as far as 12 to 18 months in advance, so be sure to start the search early to make certain that you get your first choice. Interview DJs to find the best fit for you. A professional DJ should understand that he or she is your employee for the day and should be committed to making the reception the best pos| Ponte Vedrafor Life sib86 le experi ence the couple and the guests. Additionally, make sure you find a DJ who meshes
...The Right DJ
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with your personality and wil listen to your dreams and help make them a reality.
how many weddings they have performed. When to find out this information about the company as well Ask for professional references. Also ask the other would recommend hiring the DJ you are considDJs at work on a weekly basis. As with any service you pay for in life, you get what you pay for. This is not suggesting that hiring the most expensive DJ is necessarily the answer, but there is truth in that the price a client pays for entertainment is directly proportionate to the quality they receive. If the most important thing is keeping costs down, there are many DJs who lack experience but are very affordable and might do a decent job. However, if the most important thing is having the reception of the year, then a DJ who has professional training and extensive experience in weddings is the better choice. Remember, it’s not possible to fire a bad DJ in the middle of the reception. The advantage with a properly trained and experienced DJ is that they can make things flow smoothly and problems unnoticeable. Professional DJs have received train88 | Ponte Vedra Life
Other important information to acquire through an interview is if the person is licensed and insured and his or her education, experience and reputation. Ask if they graduated from a formal DJ training school, such as the Florida Academy of Mobile Entertainment. Ask if they are active members of industry associations. Ask them working with a company, make sure as the DJ assigned to your reception. professionals you have selected if they ering since they have seen a variety of
ing from an accredited DJ school and are not just a music specialist, but a technician, announcer, board operator, singer, dancer, lighting operator, karaoke jockey, comedian, game show host, on-site coordinator and referral service among other things. Be sure to fully understand the cost of your DJ’s services and the terms. Typically, professional DJs wil either charge a flat fee or an hourly rate. Expect your investment for a professional DJ to be around the current average rate for a four-hour reception, which is $900. Your choice of entertainment can be one of the most important decisions you make for your reception. Even with the perfect photographer and videographer, those moments caught on film won’t be good memories if the DJ didn’t provide the atmosphere you requested. So determine your perfect reception and use these tips to find just the professional to deliver it. Happy planning!
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Photography Tiffany Manning Creative Director & Wardrobe Stylist Melissa Intemann, MIA Styling Floral Liz Stewart, Jacksonville Beach, Florida Bridal Gowns The White Magnolia Accessories & Red Couture Gown Saks Fifth Avenue OFF Fifth, St. Augustine Prime Outlet Center Hair Scott Dennison Casey Powell Makeup Tracey Upson Kendra Timberlake Models Katherine Bell Elizabeth Brown Joelianna McKane Kat Moore Sara Murphy & Seka Roberts Special Thanks To the entire staff at the Casa Marina Hotel
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