Presentations
While admiring this beautiful luxury jewellery, it is good to remember that hidden under the name “Natalia Gold” is a recognised Polish company which for over 30 years has been run by Józef Czerniejewski, master of artistic craftsmanship.
The Natalia Gold company was established in 1979 in Piaseczno near Warsaw. Its activity significantly contributes to the local trade and industry sector, showing what a Polish modern company with a big future can be. The founder and owner of the company is Józef Czerniejewski - craftsman-artist-manager - who has won numerous awards for his work. “Natalia Gold specialises in designing, making and selling jewellery. The company offers its clients, including those less affluent ones, an array of choice of gold and silver accessories. The majority of designs are unique, original and individually designed, there are also pieces produced serially, but this is done in limited series (1020 pieces). I try not to make the latter standardised, but rather exceptional. The products of our company combine interesting pattern-design and excellent quality. Nowadays a lot of goldsmithing companies pursue the “many shops” policy. I am not an advocate of
98 :: polish market ::
11 /2011
such a company development strategy. It is hard to talk about artistic jewellery if someone owns over 100 stores. I own two and still claim that I have one too many. Admittedly, I wanted to open shops in New York and Paris a short time ago. However, I thought it over and postponed those plans to the future. It is not a problem to become popular there but you have to answer the question - is it good business today? For the producers and designers of luxury goods, the current economic situation in the world has a significant influence on their development strategy. This is not a good time for luxury goods. Moreover, in the era of globalisation we often forget about beautiful things, goods are produced on a large scale, and I have always disdained set patterns. The customer can easily get acquainted with our product line, not only in our stores in Piaseczno but also at home through the Internet. I have published a rich catalogue with photos of our jewellery on our website: