50
TRI-CELL’S NEW MEGASHOWROOM IS A FEAST by Robert Schryer
FOR THE EYES AND EARS
“I’M A HEADBANGER,” TRI-CELL
BTO, YES, MOUNTAIN, WARREN ZEVON. HE
ENTERPRISES’S VINCE SCALZITTI
GRABS ANOTHER HANDFUL AND SPLAYS
RESPONDS WHEN I ASK HIM WHAT KIND OF
THOSE OUT: THE WHO, DEEP PURPLE, THE
MUSIC HE LIKES. I MUST LOOK STUNNED AT
CARS, PINK FLOYD. “THIS IS WHAT I LIKE”,
THE ANSWER, BECAUSE HE REPEATS IT,
HE SAYS, BEAMING.
“YES, I’M A HEADBANGER”, THEN STANDS FROM OUR COUCH FACING ONE OF HIS SHOWROOM’S MULTIPLE AUDIO DEMOES AND WAVES FOR ME TO FOLLOW HIM, WHICH I DO, INTO A SMALL ROOM. THERE, HE PULLS FROM A SHELF AGAINST THE WALL ONE OF HIS CARDBOARD BOXES FILLED PMA MAGAZINE N01
WITH LPS, GRABS A FEW AND STREWS THEM ACROSS THE TABLE BETWEEN US:
T
ri-Cell enterprises, based just outside Toronto, is one of the most successful and enduring audio importers in Canada. Founded in 1989 by three individuals, hence the “Tri” in the name, two of the partners eventually left to pursue other interests, while Vince expanded the business. Tri-Cell currently represents 50 brands and has two locations, including this one I was visiting, opened in October,
