As a busy agent, you don’t need the added burden of coordinating all the moving parts required to get a listing on the market and potential buyers through the door. Such an enormous challenge would only take your focus away from more important tasks that help grow your business.
However, with a finely tuned process in place, PorchLight Listing Services can free up hundreds of invaluable hours every year. That’s extra time you can use to serve clients at the highest level, work on new leads, or even take a few days off to do whatever makes you happy.
Simply prep and meet with your sellers, fill out two service request forms, then let our dedicated team take care of everything else for you.
■ quality & convenience for your sellers & buyers – Comprehensive service for all of your clients.
■ home cleaning – Service level options to make the best possible impression in photos.
■ staging services – In-house professionals advise and transform homes to maximize returns.
■ listing photography & video – Eye-catching options that deliver a true wow factor.
■ listing marketing materials – Sophisticated, professional pieces for every listing.
■ open house program – Convenient services and collaboration provide optimal outcomes.
■ transaction services – Superior transaction support to keep your business on track.
■ service areas – Elevated listing services are provided to a wide area across Colorado’s Front Range
Specializing in integrated and seamless support to help you sell more homes in less time, our Listing Services provide everything it takes to give you and your sellers the advantage.
White Glove Service for Your Sellers
Free yourself from all the communication and details to get your listings to market. All it takes is filling out two forms and your PorchLight Listing Concierge handles the rest seamlessly and with a commitment to superior service for your clients.
YOUR LISTING COORDINATOR WILL:
• Contact you within one business day after your listing submission.
• Coordinate all your listing services and provide you with a services calendar for both you & your sellers
• Touch base every 30 days until the property is sold or expires.
INCLUDED SERVICES FOR YOUR LISTINGS:
• Quality Marketing Packages to Promote Your Listing: From photography to signs, flyers, social media graphics and more, we provide everything needed to promote your listings.
• Regular Check-Ins: We check in with you every 30 days while a listing is on the market to see if anything needs to be done to get the property sold.
• Transaction Coordination: Our services ensure compliance and meticulous attention to contract details, helping you excel in all aspects of your transactions. it’s important to show sellers your value and how porchlight’s services stand out
Home Cleaning
PORCHLIGHT SIGNATURE CLEAN
Whether the home is vacant or occupied, your clients can choose from the Pre-Listing Signature Clean or the Move-Out Signature Clean*. Of course, scheduling and coordination with other listing services are managed for you.
WHAT’S INCLUDED
porchlight signature vacant clean:
• Vacuum and mop floors
• Dust furniture, doors, lights, fixtures and fans
• Clean glass surfaces, entry doors and windows
• Sweep porches
• Wipe doors/frames, baseboards, blinds, and vacuum drapes.
• Clean bathrooms and kitchens, backsplashes, cabinet exteriors, appliance exteriors, and countertops.
• Also included: interior of microwaves, ovens, cabinets, and refrigerator.
porchlight signature occupied clean:
• Vacuum and mop floors
• Dust furniture, doors, lights, fixtures and fans
• Clean glass surfaces, entry doors and windows
• Sweep porches
• Wipe doors/frames, baseboards, blinds, and vacuum drapes.
• Clean bathrooms and kitchens, backsplashes, cabinet exteriors, appliance exteriors, and countertops.
*If the Move-Out Clean is chosen, the home must be in professionally cleaned condition for photography and staging.
“I had a seller who had lived in the home for 25 years and was a smoker, so there was a lot of work to do, starting with cleaning. It absolutely made a difference— we had over 60 showings and received multiple offers. It really takes one extra step off of the seller’s to-do list while freeing up hours and hours of my time. I would 100% recommend cleaning services to other agents.”
To maximize your seller’s return on investment, one of our seasoned design and staging experts can provide a personalized consultation. Coordinated for you, this includes a walk-through of the home, reference photos, sizing rooms for furniture, and a discussion of next steps with the client.
FOR OCCUPIED LISTINGS: OCCUPIED CONSULT
When clients remain in their homes, a friendly and professional stager will guide them through the process, offering expert advice and support. They’ll not only make recommendations but also tactfully explain why each suggestion is important in maximizing the home’s appeal. After the consultation, the client will receive a customized list of “homework” tasks, such as decluttering, rearranging furniture, enhancing curb appeal, or addressing minor repairs. This ensures their home is market-ready while keeping the process smooth and stress-free.
FOR VACANT LISTINGS:
PORCHLIGHT SIGNATURE VACANT STAGING
For homeowners who have moved out before their home hits the market, our expert stagers will carefully curate furniture and accessories to enhance the space. They will thoughtfully design and stage key areas, including the living and dining rooms, kitchen, primary bedroom, and primary bath, ensuring each space is warm, inviting, and appealing to buyers. By strategically selecting pieces that complement the home’s style and layout, our stagers highlight its best features, creating an atmosphere that allows potential buyers to envision themselves living there. Through this tailored approach, we help maximize a home’s market potential and attract strong offers.
“The staging team is truly wonderful, talented, hard-working, and simply amazing! When I walked into my listing after they had worked their magic and transformed the space into something so inviting, I was in awe. So was my seller. She couldn’t believe how amazing it looked. I have so much appreciation for their work ethic, expertise, time and coordination. Just, wow.”
— Cathy Miller | Broker Associate, REALTOR®
Benefits of Staging
86% spend less time on market
85% sold for more money
Staging Services
Saving you time, money and coordination hassles, the Listing Services team will pull furniture and accessories from our warehouse and transform a vacant home into a dreamy haven that attracts more buyers. We’ll take care of load in, load out and styling to magazine-worthy perfection. Best of all, our services are included in the MFY1 or Umbrella plan for up to 60 days (2x longer than you’d find at outside staging companies) at no additional cost.
FRONT TO BACK DOOR STAGING
Vacant staging transforms empty homes to showcase their potential, helping buyers visualize living spaces and enhancing overall appeal. A PL stager will do a quick 15-30 min preview of the vacant property to understand the home’s style, scale and layout . They then curate furniture, art and accessories to make photos look inviting and help buyer visualize the space. PorchLight focuses on the rooms of your choosing, ensuring the space highlights exactly what you want.
VIRTUAL STAGING
For vacant homes that have unique layouts or rooms, this additional service will better highlight and define spaces, as well as visualize their use to buyers. Each home will be individually assessed to determine if expanded staging would be beneficial.
Listing Photography & Video
Compelling, sophisticated, magazine quality—highly effective. To provide you and your clients with first-class, showstopping listing photography and video, PorchLight works with a preferred vendor proven in quality, consistency in meeting our high standards, and of course, results.
Whether you prefer just the essentials or all the bells and whistles— twilight stills, aerial photos, Matterport 3D scanning, even a walkthrough video—everything your listings need is seamlessly integrated into the listing process and managed for you.
You’ll work side by side with your listing coordination team to ensure that your property gets exactly what’s needed, whether it’s aerial photography to feature stunning mountain views or gorgeous detail shots to show off a home’s high-end features.
With all of these options available, you can ensure that every seller receives a white glove, catered experience. It’s an unrivaled level of service that will earn you the repeat business and referrals needed to thrive.
LISTING MEASUREMENTS
The included floor plan helps buyers visualize how their furniture will fit and how they’ll live in the space. By the time they see it in person, they’ll already feel right at home. And the best part? You don’t have to scan rooms, upload, or lift a finger—we handle everything for you, making the process completely effortless.
Listing Marketing Materials
To ensure your listings stand out from the rest, PorchLight’s in-house marketing team has created a sophisticated and cohesive suite of collateral:
• Handout Brochures
• Social Media Graphics
• Laminated Listing Sign
• Special Feature Cards
• Home SpotLight Weekly Email
• Listing Syndication
For luxury homes, developments and properties requiring more marketing support, we have you covered with options such as targeted digital flyers, luxe booklets, or custom property websites.
LISTING SYNDICATION
Nearly every home search starts online, so we maximize exposure for your listings, across major sites such as Zillow, Trulia, Realtor.com, Homes.com, and the MLS (REcolorado and IRES). We also promote listings on PorchLight’s website and social media channels.
LEADINGRE & LPI
As an affiliate of Leading Real Estate Companies of the World® (LeadingRE), listings are promoted on their website and connected to 550+ firms globally. With Luxury Portfolio International® (LPI), the luxury division of LeadingRE, all $1M+ listings are automatically listed on their website and syndicated to Wall Street Journal, MarketWatch and more.
“While I used to spend time designing brochures and collateral, PorchLight takes care of all of this for me. Plus, the time savings of printing in-house allows me to quickly bring a home to market. I also appreciate the availability of additional options and resources should I need elevated materials for a luxury or special listing. I feel like my business is supported at every level.”
— Shaylisa
Turner | Senior Broker Associate, REALTOR®
Our third-party syndication is through REcolorado and based on their current agreements and procedures—specific websites may change
SIGNAGE Yard Sign** Yard Sign**
STAGING
CLEANING
Print Guide
• Occupied Staging Consult
• Virtal Staging
PHOTOGRAPHY
3D SCANS/ FLOOR PLANS
DIGITAL MARKETING
PRINT MARKETING
Signature Photography Interiors/Exteriors
Laser Room Measurements With Floorplan
• Social Media Ad
• Standard Listing Website
• Just Listed Graphic
Standard Option Only:
• Inside Brochure
• Window Flyer
• Bookmarks
• Special Feature Cards
• Just Sold Postcards
• Signature Photography Interiors/Exteriors
• Neighborhood Photos
• Virtual Twilights
• Laser Room Measurements With Floorplan
• Social Media Ad
• Standard Listing Website
• Just Listed Graphic
Standard or Lux Option:
• Inside Brochure
• Window Flyer
• Bookmarks
• Special Feature Cards
• Listing Book
• Just Listed/Just Sold Postcards
Farm/Land Banner or Custom Sign
• Vacant Signature Staging
• Lux Staging
Enhanced cleaning services including oversized homes (5,000 sf +) or intensive
• Social Media Video
• Aerial Photography
• Design-Based/Lux Photography
Appraiser Measurements
• Custom Website
• Luxury Digital Brochure
Luxury Brochures
* Timeline determined by vendor availability. Contact LC for current availability before committing to a market date.
Open House Program
Our comprehensive Listing Services don’t stop when a listing has been prepped and marketing materials printed and provided. Yard signage is placed, and to maximize open house showings, up to 10 directional signs are mapped out for optimal effectiveness then set up prior to the first open house time. You can also request a placement location, and we’ll take care of it for you.
Once all open houses have been completed, the team will pick up all signage, sparing you from a very time-consuming task. Basically, when it comes time to open the doors and welcome potential buyers, all you or a hosting agent really need to do is show up and focus on selling.
A WIN-WIN COLLABORATION
PorchLight is the only brokerage with a unique collaborative open house program where agents can sign up to host each other’s listings. It’s a great way to boost traffic while both seasoned and building agents alike are able to bring in fresh leads that can later turn into new business.
open house signs
Up to 10 Signs Placed Per Listing
open house collateral
Up to 25 Flyers with Hosting Agent Information, Sign-In Sheet, Client Info Cards, Welcome Signs
open house book
Includes Relevant PCPs and Neighborhood Stats
all included in the made for you plan at no additional cost
2. YOUR WISH LIST Beyondbeds,bathsandprice,there’ssomuchmoreto consider.Youragentwillsetupahomesearchandalertsthat fulfillkeypreferenceslikeanopenlayout,chef’skitchenor proximitytohikingtrails.
6. HOME INSPECTION Beforeyousignonthedottedline,aninspectiontypically takesplace.Youragentwillactasyouradvocateandguide youthroughtheprocess,evenrenegotiateifanysignificant issuesarefound.
3. MARKET EDUCATION DAY TakeafieldtripwithyourPorchLightagent!You’lltourhomes thatfityourlifestyle,budgetandwishlist—inneighborhoods thatyoualreadyknowandlove,plusareasyoumightnot knowabout(yet).
7. HOME APPRAISAL Lendersrequireaprofessionaltogaugethetruevalueofa home.Intheeventthattheappraisalcomesinbelowyour offer,aPorchLightagentwillexploreeveryavailableoptionto keepthedealmovingforward.
4. MAKING A WINNING OFFER Withaccesstocurated,neighborhood-specificdata,your agentwillhaveaclearunderstandingofthemarket,providea smartofferstrategyandpersonallyhelpyouachieveyour home-buyinggoals.
Listing Services places directional signs for each open house while our marketing team creates eye-catching print and digital collateral. Open houses are also promoted on PorchLight’s website and social media channels. This means you can simply focus on hosting and selling homes.
repelentposdit,temimeesium
“Because I don’t have to worry about open house signs, I have extra time to do showings or spend time with family. And at a recent open house, a challenge came up due to the home being set off the street. Thanks to my PorchLight resources, extra signs were placed and it was all resolved 20 minutes later. The level of service is so much higher than any other brokerage I’ve experienced.”
— Carla Lane | Broker Associate, REALTOR®
Transaction Services
As your business grows, managing the details and complexities of each transaction can quickly take your time and focus away from clients and achieving your production goals. PorchLight’s Transaction Services offer the level of support you need to keep your business on track.
ESSENTIAL TC SERVICES
All PorchLight agents have the support of Essential TC Services, which includes help from a licensed, in-house Transaction Coordinator (TC).
• Free up more time by letting us take care of document uploads, under-contract processing, title ordering, and more.
• Rest assured that we handle compliance to keep you safe, all while managing deadlines and calendars to keep things running smoothly.
• With all TCs managed by PorchLight, you’ll always have coverage, even if your dedicated TC decides to take time off.
• Included in every transaction for Made For You Agents.
ELITE TC SERVICES
Increase your productivity with elevated, accessible, more proactive support—simply decide how you want transactions managed. Enjoy Essential TC Services, plus:
• Advanced Listing Support: Elite TCs can prepare and send disclosures, get sellers started on collecting due diligence, order property social media graphics and postcards, and review the listing services calendar before sending it to a client.
• Contract to Closing Support: Once an offer is accepted, we’ll review deadlines and manage next steps, provide disclosures, order and review the title commitment, even communicate with the lender or client. Every detail is handled seamlessly.
• Buy-Side Support: We’ll manage contract deadlines, verify receipt of disclosures, HOA docs and due diligence, review the title commitment and collect inspection receipts. We can even assist with walkthrough and closing schedules.
Review the TC Services brochure comparing both Essential and Elite Transaction Services, including a full breakdown of what tasks are covered.
• On-the-Go Support: Elite TCs are just a call, text or email away if you need an amend, a closing or walkthrough scheduled, document created, Hub gift ordered, item added to an objection, or contract resent for signing.
Service Areas
PorchLight Real Estate Group is committed to bringing an elevated real estate experience to the Denver metro and Front Range of Colorado. PorchLight has two main service areas:
CORE SERVICE AREA
(represented in blue on the map)
In the Core Service Area, all PorchLight listing services are available and are completed by either PorchLight Staff or preferred vendors.
SELECT SERVICE AREA
(represented in green on the map)
In the Select Service Area, PorchLight will offer all Core Services except for open house sign placement.
Some services may be provided by secondary vendors, and additional time may be needed depending on the services requested.
OUT-OF-AREA
Any area not covered in the Core or Select Service Areas is considered Out-of-Area for PorchLight listing service.
Agents may take Out-of-Area listings provided they meet the DORA competency requirements for that area and type of property.
Porchlight will coordinate listing services to the extent they are available in these areas. Listing timelines are subject to Vendor availability.
