PRA October 2014 Masterbatches

Page 1

Masterbatches

Asian urbanisation: opportunities for masterbatches As Asia advances towards urbanisation, a modern phenomenon that means increased migration, consumerism and industrialisation will boost demand for materialenhancing compounds such as masterbatches and additives. Meanwhile, there is growing interest in graphene-based masterbatches.

28

OCTOBER 2014

U

rbanisation in Asia is no more a legend, but real as the statistics for urban households escalates. It translates to a growing number of housing and infrastructure being built; more cars to plying the roads, and megacities emerging with increased population as urbanisation goes full scale in the region. An estimated 44 million people are being added to Asia’s urban population every year; and by 2025, the majority of Asia’s population will be urban, according to an Asian Development Bank (ADB) report on Asian prospects to 2050. It is expected that by 2050, the number of urban dwellers will double from the current 1.6 billion to approximately 3.2 billion. Singapore-headquartered DBS Bank also released a report early this year on Asian spending and it suggested that living standards are levelling up. What this means is that consumers are also becoming more educated and sophisticated in their demands and product choices. Evidently, sectors that will derive the greater benefits from urbanisation include automotive, packaging, consumer goods, and construction, to name few. Research firm Global Industry Analyst (GIA) finds that end-use markets served by the above sectors are driving demand for plastics. An essential component now to plastics, masterbatches are becoming a widely used colourant method to enhance properties fit for an urbanised consumer base. Thus, the global market for masterbatches is projected to reach US$10.5 billion by 2018, said GIA. GIA, in its report, also points to packaging as the largest end-use market for masterbatches. It finds that more consumer product manufacturers are seeking packaging materials that facilitate low cost production, and ensure effective storage and transportation.These requirements provide the edge to advanced masterbatches that offer both functional performance and aesthetic appeal. New York-based Persistence Research says that Asia Pacific was the largest market for masterbatches in 2013, as demand in plastics from the construction and automotive industries surged. Infniti Research’s latest report cites that masterbatches allow moulders to improve the appearance and performance of the raw polymer or resin in a cost-effective manner during manufacture of plastics. Demand for pigment additives, it says, is projected in the report to grow to a CAGR of 5.3% through to 2018. New choices, innovations As new plastic materials are being developed and enhanced, masterbatch makers innovate to gain a competitive edge in the market. Several of these innovations include anti-shrinkage and anti-fogging additives for packaging; flame-retardants for PP pipes and PC sheets; anti-microbial and odour managing additives as well as for for biopolymer and biodegradable resins, says GIA. Several producers have come up with new innovations. Switzerland-based Granula has identified the challenge of adding colour to a polymer being processed. Choosing which masterbatch and how much to use to yield the desired effect is a serious consideration for converters, it says. Thus, Granula, together with a team of mechanical engineering students from Germanybased Reutlingen University, developed a test specimen to help customers oversee their masterbatch decisions at an early stage, before the product goes into series production. According to Granula, the test specimen enables customers to analyse a number of important properties of coloured plastics and plastic part design requirements in advance. Based on this test specimen, various constructional and design aspects can be tested in order to determine whether a colour performance is delivered that is compliant with the specification of the relevant plastic part. The new test specimens will be demonstrated on a Boy 25E injection-moulding machine at the upcoming Fakuma show to be held in Germany in October.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.