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Changing with the times PRA sees change as a reality and acknowledges it as part of a healthy growth. In fact, PRA meets changes head on and adapts to them. Compared to other publications of a similar genre, we maintain a strong focus on the latest technology and the evolving trends that are shaping the plastics and rubber industry. Change also comes in the form of a revamp in our business organisation, wherein the Head Office is now in the Netherlands and the Publisher is Arthur Schavemaker; while Tej Fernandez remains as the Executive Editor at our Regional Office in Malaysia. This change warrants the best output, in terms of bringing impacting contents in our forthcoming issues. But some things are essentially constant, such as our integrity. Serving through its 26th year, PRA gives its readers up-to-date information on the plastics and rubber industry. This is an affirmation of our strong readership and advertiser base. Year after year, PRA has maintained itself as an integral part of a niche industry, with vertically aligned industry supplements of Rubber Journal Asia (RJA) and Injection Moulding Asia (IMA). These supplements engage readers with their specialised contents and add on value to advertising. Another constant item is the audited circulation. Both the print and electronic editions, including our monthly online E-News PRA, reach out to a wide audience, making for an effective pass-on readership and extended advertising mileage. Our direction is well-planned, our goal is well-founded. Our strength as a medium has been amply tested by time. Our readers and advertisers cannot expect anything less, regardless of the changes that arise. Partake in our strengths and move forward with PRA.




JANUARY/FEBRUARY Closing Date: 17/01/11 - Publication Date: 07/02/11 Indian Machinery & Technology (Plastivision Review) Blow Moulding Rigid Packaging

RJA - Synthetic Rubbers RJA - Testing Instruments IMA - Hot Runners IMA - Moulds

MARCH/APRIL Closing Date:21/02/11 - Publication Date: 14/03/11 Ancillary & Materials Handling Equipment Blown/Cast Film Extrusion & Converting Machinery Maintenance

RJA - Silicones/Liquid Silicones RJA - Medical Moulding IMA - Robots IMA - Medical Industry

VietnamPlas, Hanoi, Vietnam, 19-22 April

MAY Closing Date: 11/04/11 - Publication Date: 02/05/11 German Machinery & Technology Part 1 (Chinaplas Preview) Taiwanese Machinery & Technology (Chinaplas Preview) Film & Sheet Extrusion Masterbatches and Additives

RJA - Synthetic Rubbers RJA - Tyres IMA - Tooling IMA - CAD Design

IIME Vietnam, Ho Chi Minh City, Vietnam, 10-13 May Chinaplas, Shanghai, China, 17-20 May

JUNE/JULY Closing Date: 23/05/11 - Publication Date: 13/06/11 Thermoforming Testing & Inspection Compounding

RJA - Natural Rubber RJA - Gloves IMA - Rapid prototyping IMA - Engineering resins

Interplas Thailand, Bangkok, Thailand, 23-26 June

AUGUST Closing Date: 18/07/11 - Publication Date: 08/08/11 US Machinery & Technology Screws & Barrels Recycling

RJA - Reclaimed Rubber RJA - Reinforcing Materials IMA - Electric machines IMA - Large tonnage machines

Tiprex, Bangkok, Thailand, 31 August-3 September

SEPTEMBER Closing Date: 15/08/11 - Publication Date: 06/09/11 Italian Machinery & Technology Pipe & Profile Extrusion Flexible Packaging

RJA - Wire & cable RJA - Extrusion IMA - Micromoulding IMA - Small tonnage machines

AP Plas, Shanghai, China, 5-8 September Koplas, Seoul, South Korea, 28 September-1 October

OCTOBER/NOVEMBER Closing Date: 19/09/11 - Publication Date: 04/10/11 German Machinery & Technology Part II (Fakuma Preview) Film/Sheet Extrusion Composites

RJA - TPE RJA - Compounding IMA - Injection moulding machinery (Fakuma Preview) IMA - Automation

JEC, Singapore, 18-20 October Fakuma, Germany, 18-22 October IPF, Tokyo, Japan, 25-29 October M-Plas, Kuala Lumpur, Malaysia, 9-12 November

DECEMBER Closing Date: 14/11/11 - Publication Date: 05/12/11 Japanese Machinery & Technology (IPF Review) Masterbatches, additives and pigments Wood Composites

RJA - Rubber Injection Moulding RJA - Automotive IMA - Fakuma Review IMA - Automotive

Editorial Plan 2011

Plastics and Rubber Asia is proud to be a member of ABC (Audit Bureau of Circulation)

Circulation by Region Others


Middle East


Australia/New Zealand












Europe/North America


Hong Kong













3247 0





Total: 14,468 The total circulation includes an average number of extra copies distributed at exhibitions throughout the year.

Readership by Job Title Others Quality Control Purchasing Design/Design Engineering Production/Manufacturing Engineering R&D Corporate/General Management 0



Circulation Information


Readership by Industry Sector* Automotive Packaging Products Electrical Products Domestic Appliances Rubber Products Medical Raw Materials Building Products Household Goods Furniture Other Products Agents & Distributors Sports & Toys Material Manufacturers Aerospace Government & Associations 0%




Readership by Company Activity* RIM Others Compression Transfer Reinforced Plastics Foam Thermoforming Compounding Blow Moulding Extrusion Injection Moulding 0%






*Multiple production methods in companies apply.

Circulation Information

PRA OFFERS YOU FIVE WAYS TO REACH YOUR TARGET AUDIENCE ONLINE! On the PRA Homepage Did you know that you can now place your banner ads on This gives you one of three choices: you can opt for a top box banner, a standard banner or an exclusive spot on the left as a skyscraper banner. Let PRA become your ticket to expanding your business options.

Electronic version …or you can advertise on the only website in Asia that incorporates a digital edition of each issue of PRA!

E-News PRA PRA’s monthly newsletter keeps readers around the globe up-to-date with issues between the issues. Choose from an exclusive top banner, which will be displayed on every page, or go for a news banner that will be sent to over 10,000 readers.

E-Broadcast Maximise your online presence and take advantage of the E-Broadcast to deliver your sales message directly to your customers. EBroadcast opportunities are available throughout the year.

Contact your local media representative for further information Online Suppliers Directory A comprehensive suppliers directory will be available on This online directory will include the opportunity to add a company logo to your listing for extra prominence.




PRA Website Advertising Rates PRA Website Premium Skyscraper Banner PRA Website Top Box Banner PRA Website Standard Banner

$900 per month $800 per month $600 per month

€600 per month €540 per month €400 per month

S$1250 per month S$1100 per month S$850 per month

E-News PRA Advertising Rates E-News PRA Premium Top Banner E-News PRA News Banner

$800 per insertion $500 per insertion

€540 per insertion €335 per insertion

S$1100 per insertion S$710 per insertion

Electronic Version Premium Banner (Exclusive site banner)

$650 per issue

€435 per issue

S$910 per issue



Online Suppliers Directory Company listing and logo for one year

$750 per year

€500 per year

S$1050 per year

Electronic Mechanical Data PRA Website Premium Skyscraper Banner PRA Website Top Box Banner PRA Website Standard Banner E-News PRA Premium Top Banner E-News PRA News Banner Electronic Version Premium Banner

Pixels (h x w) 450 x 150 227 x 147 90 x 300 120 x 450 65 x 627 600 x 160

PLEASE NOTE: Files should be supplied as animated/still gifs

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S$ Advertising Rates 2011 Magazine Advertising Rates Rates valid until 31/12/2011 Full Page Mono Full Page 4 Colour Half Page Mono Half Page 4 Colour Two Thirds Page Mono Two Thirds Page 4 Colour One Third Page Mono One Third Page 4 Colour Quarter Page Mono Cover Positions Colour Charges & Positional Surcharges Brochure on Demand

1 insertion 7800 10700 4500 7400 5300 8200 3300 6200 2500 11770

4 insertions 7410 10310 4280 7180 5040 7940 3140 6040 2380 11340

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Special Colours 1380 2570

6 insertions 8 insertions 7020 6830 9920 9730 4050 3940 6950 6840 4770 4640 7670 7540 2970 2890 5870 5790 2250 2190 10910 10700 4 Colour Charge 2900 2430

Facing Matter 15% 2360

Four page editorial/advertising supplement price on request.

Magazine Mechanical Data Size Double Page Full Page Half Page Horizontal Half Page Vertical Half Page Island Third Page Horizontal Third Page Vertical Two Thirds Page Quarter Page Horizontal Quarter Page Vertical

Bleed (h x w) 282 mm x 426 mm 282 mm x 216 mm 142 mm x 216 mm 282 mm x 108 mm 216 mm x 142 mm 98 mm x 216 mm 282 mm x 73 mm n/a n/a n/a

Trim (h x w) 276 mm x 420 mm 276 mm x 210 mm 138 mm x 210 mm 276 mm x 105 mm 210 mm x 138 mm 92 mm x 210 mm 276 mm x 70 mm n/a n/a n/a

Type (h x w) 245 mm x 394 mm 245 mm x 190 mm 110 mm x 190 mm 245 mm x 90 mm 190 mm x 110 mm 80 mm x 190 mm 245 mm x 60 mm 245 mm x 125 mm 56 mm x 190 mm 110 mm x 90 mm

Material Specification All advertisements should be correctly sized as per the sizes quoted on the media pack and allow for bleed where appropriate. All fonts, pictures and logos should be embedded and should originate from files of at least 300dpi whilst the final electronic file should also be of at least 300dpi. Digital files of 4 colour should be CMYK process colours with no spot colour. All bleed adverts should have trim marks. Files should be PRESS OPTIMISED (PRINTER) PDFS, JPEG/TIF, EPS FILES, or PHOTOSHOP FILES. Material can be emailed to Please do not send files greater than 25MB. Alternatively they should be sent on CD by express courier. PLEASE ENSURE THAT A COLOUR PROOF ACCOMPANIES ALL ADVERTISING MATERIAL

Offices Publishing Office Postbus 130, 7470 AC Goor, The Netherlands Tel: +31 547 275005 Fax: +31 547 271831 e-mail: Contact: Arthur Schavemaker Regional Office D21, Menara Impian, Jalan 2/4, Taman TAR, 68000 Ampang, Selangor, Malaysia Tel: +60 3 4260 4575 Fax: +60 3 4260 4576 e-mail: Contact: Tej Fernandez

Italy MediaPoint & Communications Srl Corte Lambruschini, Corso Buenos Aires, 8, Vo Piano - Interno 9, 16129 Genova, Italy Tel: +39 010 570 4948 Fax: +39 010 553 0088 e-mail: Contact: Fabio Potesta Korea Hau International 407, Jinyang Sangga, Chungmuro 4 ga Jung-ku, Seoul, Korea 100-713 Tel: +82 2 720 0121 Fax: +82 2 720 0122 e-mail: Contact: JW Suh

China & Hong Kong Rm. 601, No. 45, Lane 2525, Rd. Wuning, Shanghai, 200333, China. Tel +86 21 52082915 Fax: +86 21 56973339 Mob: +86 130 232 35195 e-mail: Contact: Henry Xiao

Malaysia, Indonesia, Singapore, Thailand, Australia & New Zealand ACESAP Marketing Services 271 Bukit Timah Road, 04-06 Balmoral Plaza, Singapore 259708 Tel: +65 63457368 Fax: +65 67388512 e-mail: Contact: Anthony Chan

Germany, Benelux, Austria, Switzerland & France Kenter & Co BV Postbus 130, 7470 BV Goor, The Netherlands Tel: +31 547 275005 Fax: +31 547 271831 e-mail: Contact: Arthur Schavemaker

Taiwan Worldwide Services PO Box 44-100, Taichung, Taiwan Tel: +886 4 23251784 Fax: +886 4 23252967 e-mail: Contact: Robert Yu/Kelly Hsueh

India Tara Media & Communications 50-2, Jalan 1/76D 55100 Desa Pandan Kuala Lumpur, Malaysia Tel: +60 3 92811826 e-mail: Contact: Winston Fernandez

USA & Canada Plastics Media International P. O. Box 44, Greenlawn, New York 117430, USA Tel: +1 631 673 3199 Fax: +1 631 673 0072 e-mail: website: Contact: Michael J. Mitchell

Plastics and Rubber Asia 2011 Media kit -SG  
Plastics and Rubber Asia 2011 Media kit -SG  

PRA 2011 Media kit- SG