LET'S DEMYSTIFY TECHNOLOGY... My journey to the launch of PixelHaze Academy has been a long and winding road. I began building websites at the age of 13, setting me up to co-found one of the UK's fastest-growth digital media agencies in 2004. Fast-forwarding nearly 20 years, the experience I have gained as a small business owner, designer, frontend developer, and project manager has made me a generalist with a wealth of knowledge in this niche. I have been in the industry long enough to see both sides of the coin. Leading a digital marketing project draws many parallels with launching your own business. You are instantly required to get up to speed and master an array of new skills, thrown into a new World with its often-frustrating jargon-heavy language. Through my work with over 3,000 businesses in various industry sectors, I have seen first-hand the struggles busy individuals face when adopting and learning new technology. This has led me to create a resource that can provide tailored guidance and support to help others succeed. In the spring of 2019, I launched PixelHaze Academy, my lifelong dream of passing on my experience in the creative industries to the next wave of emerging designers and entrepreneurs. By offering training courses and a helping hand, PixelHaze Academy aims to help individuals create professional-looking websites and digital products to bridge the gap. I guess this book has been 20 years in the making. Many of the tips and processes outlined in this handbook have been refined from past mistakes, and I'm excited to share them with you. Hopefully, you can avoid some of those bumps in the road, setting you on the path to a successful Squarespace project. The insights and strategies shared in this handbook should prove helpful in your journey to creating a website that truly stands out. So here's to your undoubted success!
Elwyn Davies BUILTH WELLS, MARCH 2023
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