EDITOR’S LETTER ven from the beginning it was a brave idea – to create a magazine that would offer its readers information from a variety of fields, with the same dedication and enthusiasm, from business to the arts, and even gastronomy. But now I can say with confidence that we have overcome this challenge perfectly. In its relatively short history, Pirston has achieved huge success with its supporters. This is all thanks to our work, and the fact that we have stuck to the basic concept of the Pirston project. We appreciate the interest of our readers, and we want to provide independent opinions on anything and everything that can be beneficial for them. Well, the last building block of our success is our team - every inch professionals, who have a diverse range of life experiences and hobbies. In the beginning, we promised that we would help our readers navigate today‘s multi-layered and varied lifestyle. That’s why we ensure our readers the easiest access to Pirston. Not only in an attractive printed version, which itself is a beautiful and interesting addition to any table in the best hotels, coffee shops, and restaurants of Europe. Pirston also has fans of the independent online media project, pirston.ru, which has been implemented as a part of a comprehensive concept in co-operation with the magazine. Another feature is the electronic version of the magazine, which is available on all mobile applications, including social networks (Facebook, Twitter, VKontakte). Now, Pirston is not just a new glamour magazine, but a brand that exists in parallel in all of the different worlds in which our readers move. In 2014, the pages of Pirston magazine will present you, as usual, with a variety of surprises and a selection of the most interesting information from a wide range of fields from everyday life, and which may be beneficial for you. Exclusive interviews with people who have achieved world renown in their professions. Analyses and commentaries from our experts about the latest fashion trends and lifestyles, cultural and arts event, etc. Every issue of this new year will present the best reports, essays, and interviews. A mixture of information and glamour await you, all put together in the best possible taste. I will reveal a little secret to you: Pirston magazine will be accompanied by special editions this year. The quality of Pirston magazine, along with its carefully selected distribution locations which faithfully reflect the renown of this title, enable us to keep in constant close contact with knowledgeable, perspective, and well-to-do people. And if you want to contact these people, we are happy to provide the opportunity. We look forward to co-operating with you! Valeria Pirston Editor-in-Chief
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EDITOR’S LETTER ven from the beginning it was a brave idea – to create a magazine that would offer its readers information from a variety of fields, with the same dedication and enthusiasm, from business to the arts, and even gastronomy. But now I can say with confidence that we have overcome this challenge perfectly. In its relatively short history, Pirston has achieved huge success with its supporters. This is all thanks to our work, and the fact that we have stuck to the basic concept of the Pirston project. We appreciate the interest of our readers, and we want to provide independent opinions on anything and everything that can be beneficial for them. Well, the last building block of our success is our team - every inch professionals, who have a diverse range of life experiences and hobbies. In the beginning, we promised that we would help our readers navigate today‘s multi-layered and varied lifestyle. That’s why we ensure our readers the easiest access to Pirston. Not only in an attractive printed version, which itself is a beautiful and interesting addition to any table in the best hotels, coffee shops, and restaurants of Europe. Pirston also has fans of the independent online media project, pirston.ru, which has been implemented as a part of a comprehensive concept in co-operation with the magazine. Another feature is the electronic version of the magazine, which is available on all mobile applications, including social networks (Facebook, Twitter, VKontakte). Now, Pirston is not just a new glamour magazine, but a brand that exists in parallel in all of the different worlds in which our readers move. In 2014, the pages of Pirston magazine will present you, as usual, with a variety of surprises and a selection of the most interesting information from a wide range of fields from everyday life, and which may be beneficial for you. Exclusive interviews with people who have achieved world renown in their professions. Analyses and commentaries from our experts about the latest fashion trends and lifestyles, cultural and arts event, etc. Every issue of this new year will present the best reports, essays, and interviews. A mixture of information and glamour await you, all put together in the best possible taste. I will reveal a little secret to you: Pirston magazine will be accompanied by special editions this year. The quality of Pirston magazine, along with its carefully selected distribution locations which faithfully reflect the renown of this title, enable us to keep in constant close contact with knowledgeable, perspective, and well-to-do people. And if you want to contact these people, we are happy to provide the opportunity. We look forward to co-operating with you! Valeria Pirston Editor-in-Chief
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3
Pirston is, above all, an experienced guide through the world of premium and luxury brands, and provides its readers with reliable hints and tips in the world of “fashion and lifestyle”. Pirston’s main aim is to provide its readers with
MAGAZINE IS DELIBERATELY DIVIDED
complete and interesting information from var-
INTO THEMED FEATURES AND SUB-FEA-
ious fields of human activity, culture, art, and business. Our circulation includes successful and
TURES WHICH ENABLE READERS TO EAS-
accomplished personalities with a wide range of
ILY FIND WHAT THEY ARE LOOKING FOR
life aims. From just such a group of personalities
IN A LARGE NUMBER OF EFFECTIVE PAG-
we have created the Pirston project team, and therefore we can assure our readers an
ES, AND EASILY TELL THE DIFFERENCE
ample supply of useful information, as well as mutual social interaction.
BETWEEN EDITORIAL AND ADVERTISING
On the pages of Pirston you can read about all of the news that interests you. We will
CONTENT.
introduce you to the latest trends in architecture and interior design, the latest news on cosmetics, and the best resorts for holidays or even just relaxing. Come with us and dive into the wonderful world of gastronomic delight, where you will find exclusive recipes for interesting and exotic dishes, along with an informative restaurant guide. Find out about the latest technological advances, what’s new at the cinema, in sports, cars, etc. One of our regular magazine features is a series of articles about interesting people who have reached world-class standards in their various chosen professions. It’s a series of compelling stories about actors, authors, musicians, designers, and even entrepreneurs who have become household names. Another feature, “P World”, will help you become one of the “in” crowd, with tips about current fashion trends and styles, and we will also introduce you to current events in culture and the arts which are certainly worthy of your attention. The Pirston philosophy is not just about providing our readers with interesting information, but also aims to help guide and assist you through a wide range of activities and current affairs in an otherwise varied and complicated life. With us, you can make the most of all of the opportunities at your fingertips. Not only for you, but for your loved ones too!
A WELL-BALANCED MIX OF EDITORIAL AND ADVERTISING MATERIALS, CREATING A MAGAZINE CONCEPT IN A FORMAT THAT APPEALS TO A WIDE RANGE OF READERS, AND IS ALSO TARGETED AT A SPECIFIC GROUP OF CUSTOMERS. 4
5
Pirston is, above all, an experienced guide through the world of premium and luxury brands, and provides its readers with reliable hints and tips in the world of “fashion and lifestyle”. Pirston’s main aim is to provide its readers with
MAGAZINE IS DELIBERATELY DIVIDED
complete and interesting information from var-
INTO THEMED FEATURES AND SUB-FEA-
ious fields of human activity, culture, art, and business. Our circulation includes successful and
TURES WHICH ENABLE READERS TO EAS-
accomplished personalities with a wide range of
ILY FIND WHAT THEY ARE LOOKING FOR
life aims. From just such a group of personalities
IN A LARGE NUMBER OF EFFECTIVE PAG-
we have created the Pirston project team, and therefore we can assure our readers an
ES, AND EASILY TELL THE DIFFERENCE
ample supply of useful information, as well as mutual social interaction.
BETWEEN EDITORIAL AND ADVERTISING
On the pages of Pirston you can read about all of the news that interests you. We will
CONTENT.
introduce you to the latest trends in architecture and interior design, the latest news on cosmetics, and the best resorts for holidays or even just relaxing. Come with us and dive into the wonderful world of gastronomic delight, where you will find exclusive recipes for interesting and exotic dishes, along with an informative restaurant guide. Find out about the latest technological advances, what’s new at the cinema, in sports, cars, etc. One of our regular magazine features is a series of articles about interesting people who have reached world-class standards in their various chosen professions. It’s a series of compelling stories about actors, authors, musicians, designers, and even entrepreneurs who have become household names. Another feature, “P World”, will help you become one of the “in” crowd, with tips about current fashion trends and styles, and we will also introduce you to current events in culture and the arts which are certainly worthy of your attention. The Pirston philosophy is not just about providing our readers with interesting information, but also aims to help guide and assist you through a wide range of activities and current affairs in an otherwise varied and complicated life. With us, you can make the most of all of the opportunities at your fingertips. Not only for you, but for your loved ones too!
A WELL-BALANCED MIX OF EDITORIAL AND ADVERTISING MATERIALS, CREATING A MAGAZINE CONCEPT IN A FORMAT THAT APPEALS TO A WIDE RANGE OF READERS, AND IS ALSO TARGETED AT A SPECIFIC GROUP OF CUSTOMERS. 4
5
READER PROFILE Our readers are successful and solvent people – the economically most active group of inhabitants. These are people who have achieved a great deal, want to take advantage of their opportunities to the fullest, and are prepared to shop.
READERSHIP ...................... 78 000 DISTRIBUTION .................... 12 000 SUBSCRIBERS ....................... 4 000 AVERAGE AGE ........................... 31
LIFESTYLE 91% have foreign cars 62% often visit restaurants 31% often visit night clubs or discos 43% visit beauticians and gyms 41% prefer brand name alcohol from adverts
Pirston is not just a glamour magazine, Pirston is a brand! Pirston isn’t a women’s magazine, but it is for women. Pirston isn’t a men’s magazine, but it is for men. 6
7
READER PROFILE Our readers are successful and solvent people – the economically most active group of inhabitants. These are people who have achieved a great deal, want to take advantage of their opportunities to the fullest, and are prepared to shop.
READERSHIP ...................... 78 000 DISTRIBUTION .................... 12 000 SUBSCRIBERS ....................... 4 000 AVERAGE AGE ........................... 31
LIFESTYLE 91% have foreign cars 62% often visit restaurants 31% often visit night clubs or discos 43% visit beauticians and gyms 41% prefer brand name alcohol from adverts
Pirston is not just a glamour magazine, Pirston is a brand! Pirston isn’t a women’s magazine, but it is for women. Pirston isn’t a men’s magazine, but it is for men. 6
7
DIST RIBU TION Exclusive co-operation with renowned hotels, restaurants & coffee shops, cosmetic salons & fitness centres, tourist agencies, and airlines ensures the distribution of our magazine to a wide circle of readers. Our distribution system is designed in such a way that it catches the representative target circle of readers throughout the region. The magazine is distributed free of charge, which enables our customers fast and easy access. Because the magazine has already gained great popularity, we are always finding new distribution points. Now, our magazine is available in the following European territories and countries: the Czech Republic, Slovakia, Austria, Germany, France, and Spain. And this list will certainly be expanded in the future too. Our distribution department is constantly looking for and analysing suitable new places for increasing the accessibility of Pirston magazine. Their choices faithfully reflect the level of our magazine.
ORDERING THE ELECTRONIC VERSION OF THE MAGAZINE Pirston publishing already has an extensive database of more than 3500 active subscribers, who are among the first to receive an electronic version of the latest issue in electronic form every quarter. A complete and up to date list of distribution points for Pirston magazine can be ordered any time from our Distribution department via the telephone number: +420 775 321 375 or by email to: distribution@pirston.eu. 8
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DIST RIBU TION Exclusive co-operation with renowned hotels, restaurants & coffee shops, cosmetic salons & fitness centres, tourist agencies, and airlines ensures the distribution of our magazine to a wide circle of readers. Our distribution system is designed in such a way that it catches the representative target circle of readers throughout the region. The magazine is distributed free of charge, which enables our customers fast and easy access. Because the magazine has already gained great popularity, we are always finding new distribution points. Now, our magazine is available in the following European territories and countries: the Czech Republic, Slovakia, Austria, Germany, France, and Spain. And this list will certainly be expanded in the future too. Our distribution department is constantly looking for and analysing suitable new places for increasing the accessibility of Pirston magazine. Their choices faithfully reflect the level of our magazine.
ORDERING THE ELECTRONIC VERSION OF THE MAGAZINE Pirston publishing already has an extensive database of more than 3500 active subscribers, who are among the first to receive an electronic version of the latest issue in electronic form every quarter. A complete and up to date list of distribution points for Pirston magazine can be ordered any time from our Distribution department via the telephone number: +420 775 321 375 or by email to: distribution@pirston.eu. 8
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DIST RIBU TION MasterCard Lounge Letiště Praha, a. s. K Letišti 6/1019 160 08 Prague 6 www.prg.aero
A Cappella dental s.r.o. Varšavská 488/23 120 00 Prague 2 Czech Republic www.acdental.cz
Mamaison Residence Belgicka Prague Belgická 12 120 00 Prague 2 Czech Republic www.mamaison.com
Holiday Inn Na Pankráci 15/1684 140 21 Prague 4 Czech Republic www.holidayinn.cz
VIP Service Club CONTINENTAL Letiště Praha, a. s. K Letišti 6/1019 160 08 Prague 6 www.prg.aero
Klinika estetické stomatologie EsthetX Václavské náměstí 794/38 110 00 Prague 1 Czech Republic www.esthetx.cz
Hotel Hoffmeister Pod Bruskou 7 118 00 Prague 1 Czech Republic www.hoffmeister.cz
MOSAIC HOUSE Odborů 4 120 00 Prague 2 Czech Republic www.mosaichouse.com
Prague Marriott Hotel V Celnici 8 110 00 Prague 1 Czech Republic www.marriott.com
Klinika plastické chirurgie PEM Ruzyňská 26 161 00 Prague 6 Czech Republic www.pem-praha.cz
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University of New York in Prague Legerova 72 120 00 Prague 2 Czech Republic www.unyp.cz
Hotel Suite Home Prague Příčná 2/658 110 00 Prague 1 Czech republic www.hotelsuitehomeprague.com
Clarion Hotel Prague City Tylovo náměstí 15/3 120 00 Prague 2 Czech Republic www.clarionhotelpraguecity.com
Hotel Atlantic Na Poříčí 9 110 00 Prague 1 Czech Republic www.hotel-atlantic.cz
Hotel LIBERTY 28. října 11/376 110 00 Prague 1 Czech republic www.hotelliberty.cz
Charles Bridge Palace Anenské náměstí 203/1 110 00 Prague 1 Czech Republic www.charlesbridgepalace.com
Red & Blue design hotel Prague Holečkova 13 Prague Czech Republic www.red-blue-design-hotel-prague.hotel.cz
The ICON Hotel & Lounge V Jámě 6 110 00 Prague 1 Czech Republic www.iconhotel.eu
Cafe Mozart Staroměstské square 22 110 00 Prague 1 Czech Republic www.cafemozart.cz
Hotel Rezidence Lundborg U Luzickeho seminare 3 110 00 Prague 1 Czech Republic www.lundborg.se
Hotel KINGS COURT U Obecniho domu 3 110 00 Praha 1 Czech Republic www.hotelkingscourt.cz
Corinthia Hotel Prague Kongresová 1 140 69 Prague 4 Czech Republic www.corinthia.com
Barceló Old Town Praha Celetná 588/29 110 00 Prague 1 Czech Republic www.barcelo.com
MOODs Boutique Hotel Klimentska 28 110 00 Prague 1 Czech Republic www.hotelmoods.com
Jewel Café Bar Rytířská 3 110 00 Prague 1 Czech Republic www.jewel.cz
Hotel General Svornosti 1143/10 150 00 Prague 5 Czech Republic www.hotel-general.com
BEST WESTERN PLUS Hotel Meteor Plaza Hybernská 6 110 00 Prague 1 Czech Republic www.hotel-meteor.cz
Louren Hotel Slezská 55 130 00 Prague 3 Czech Republic www.louren.cz
Salon Richie Slezská 19 120 00 Prague 2 Czech Republic www.salonrichie.cz
BEST WESTERN Hôtel Páv Kremencova 13 110 00 Prague 1 Czech Republic www.hotel-pav.cz
Mamaison Suite Hotel Pachtuv Palace Prague Karolíny Světlé 34 110 00 Prague 1 Czech Republic www.mamaison.com
La Veranda Restaurant & Bar Elišky Krásnohorské 2 110 00 Prague 1 Czech Republic www.laveranda.cz
Cafe Bar Nad Čertovkou Nosticova 8 118 00 Prague 1 Czech Republic www.nadcertovkou.cz
Mamaison Hotel Riverside Prague Janáčkovo nábřeží 15 150 00 Prague 5 Czech Republic www.mamaison.com
Kavárna Coffee and Cigars Vodičkova 791/39 110 00 Prague 1 Czech Republic www.coffeeandcigars.cz
Hotel Savoy Westend Petra Velikeho 16 360 01 Karlovy Vary Czech Republic www.savoywestend.cz Smetana-Vyšehrad Krále Jiřího 7 360 01 Karlovy Vary Czech Republic www.hotelsmetana.cz Hotel Venus Sadová 8 360 01 Karlovy Vary Czech Republic www.hotelvenus.cz Wellness hotel Jean de Carro Stezka Jeana de Carro 4-6 360 01 Karlovy Vary Czech Republic www.jeandecarro.com Hotel Krásná Královna Stará Louka 335/48 360 01 Karlovy Vary Czech Republic www.krasnakralovna.cz
Beauty studio Millene Kartouzská 200/4 150 00 Prague 5 Czech Republic www.millene.cz
Hotel KINGS COURT U Obecniho domu 3 110 00 Praha 1 Czech Republic www.hotelkingscourt.cz
Design Hotels - Yasmin Politických vězňů 913/12 110 00 Prague 1 Czech Republic www.hotel-yasmin.cz
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DIST RIBU TION MasterCard Lounge Letiště Praha, a. s. K Letišti 6/1019 160 08 Prague 6 www.prg.aero
A Cappella dental s.r.o. Varšavská 488/23 120 00 Prague 2 Czech Republic www.acdental.cz
Mamaison Residence Belgicka Prague Belgická 12 120 00 Prague 2 Czech Republic www.mamaison.com
Holiday Inn Na Pankráci 15/1684 140 21 Prague 4 Czech Republic www.holidayinn.cz
VIP Service Club CONTINENTAL Letiště Praha, a. s. K Letišti 6/1019 160 08 Prague 6 www.prg.aero
Klinika estetické stomatologie EsthetX Václavské náměstí 794/38 110 00 Prague 1 Czech Republic www.esthetx.cz
Hotel Hoffmeister Pod Bruskou 7 118 00 Prague 1 Czech Republic www.hoffmeister.cz
MOSAIC HOUSE Odborů 4 120 00 Prague 2 Czech Republic www.mosaichouse.com
Prague Marriott Hotel V Celnici 8 110 00 Prague 1 Czech Republic www.marriott.com
Klinika plastické chirurgie PEM Ruzyňská 26 161 00 Prague 6 Czech Republic www.pem-praha.cz
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University of New York in Prague Legerova 72 120 00 Prague 2 Czech Republic www.unyp.cz
Hotel Suite Home Prague Příčná 2/658 110 00 Prague 1 Czech republic www.hotelsuitehomeprague.com
Clarion Hotel Prague City Tylovo náměstí 15/3 120 00 Prague 2 Czech Republic www.clarionhotelpraguecity.com
Hotel Atlantic Na Poříčí 9 110 00 Prague 1 Czech Republic www.hotel-atlantic.cz
Hotel LIBERTY 28. října 11/376 110 00 Prague 1 Czech republic www.hotelliberty.cz
Charles Bridge Palace Anenské náměstí 203/1 110 00 Prague 1 Czech Republic www.charlesbridgepalace.com
Red & Blue design hotel Prague Holečkova 13 Prague Czech Republic www.red-blue-design-hotel-prague.hotel.cz
The ICON Hotel & Lounge V Jámě 6 110 00 Prague 1 Czech Republic www.iconhotel.eu
Cafe Mozart Staroměstské square 22 110 00 Prague 1 Czech Republic www.cafemozart.cz
Hotel Rezidence Lundborg U Luzickeho seminare 3 110 00 Prague 1 Czech Republic www.lundborg.se
Hotel KINGS COURT U Obecniho domu 3 110 00 Praha 1 Czech Republic www.hotelkingscourt.cz
Corinthia Hotel Prague Kongresová 1 140 69 Prague 4 Czech Republic www.corinthia.com
Barceló Old Town Praha Celetná 588/29 110 00 Prague 1 Czech Republic www.barcelo.com
MOODs Boutique Hotel Klimentska 28 110 00 Prague 1 Czech Republic www.hotelmoods.com
Jewel Café Bar Rytířská 3 110 00 Prague 1 Czech Republic www.jewel.cz
Hotel General Svornosti 1143/10 150 00 Prague 5 Czech Republic www.hotel-general.com
BEST WESTERN PLUS Hotel Meteor Plaza Hybernská 6 110 00 Prague 1 Czech Republic www.hotel-meteor.cz
Louren Hotel Slezská 55 130 00 Prague 3 Czech Republic www.louren.cz
Salon Richie Slezská 19 120 00 Prague 2 Czech Republic www.salonrichie.cz
BEST WESTERN Hôtel Páv Kremencova 13 110 00 Prague 1 Czech Republic www.hotel-pav.cz
Mamaison Suite Hotel Pachtuv Palace Prague Karolíny Světlé 34 110 00 Prague 1 Czech Republic www.mamaison.com
La Veranda Restaurant & Bar Elišky Krásnohorské 2 110 00 Prague 1 Czech Republic www.laveranda.cz
Cafe Bar Nad Čertovkou Nosticova 8 118 00 Prague 1 Czech Republic www.nadcertovkou.cz
Mamaison Hotel Riverside Prague Janáčkovo nábřeží 15 150 00 Prague 5 Czech Republic www.mamaison.com
Kavárna Coffee and Cigars Vodičkova 791/39 110 00 Prague 1 Czech Republic www.coffeeandcigars.cz
Hotel Savoy Westend Petra Velikeho 16 360 01 Karlovy Vary Czech Republic www.savoywestend.cz Smetana-Vyšehrad Krále Jiřího 7 360 01 Karlovy Vary Czech Republic www.hotelsmetana.cz Hotel Venus Sadová 8 360 01 Karlovy Vary Czech Republic www.hotelvenus.cz Wellness hotel Jean de Carro Stezka Jeana de Carro 4-6 360 01 Karlovy Vary Czech Republic www.jeandecarro.com Hotel Krásná Královna Stará Louka 335/48 360 01 Karlovy Vary Czech Republic www.krasnakralovna.cz
Beauty studio Millene Kartouzská 200/4 150 00 Prague 5 Czech Republic www.millene.cz
Hotel KINGS COURT U Obecniho domu 3 110 00 Praha 1 Czech Republic www.hotelkingscourt.cz
Design Hotels - Yasmin Politických vězňů 913/12 110 00 Prague 1 Czech Republic www.hotel-yasmin.cz
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PRICE LIST
BASIC PRICE LIST Four-colour printing
Full page ................................................................................................60 000 Kč Double page spread. .............................................................................90 000 Kč 1st double page ................................................................................... 110 000 Kč 2nd double page. ...................................................................................90 000 Kč 2nd cover page (inside front). ...............................................................70 000 Kč 3rd cover page (inside back) .................................................................70 000 Kč 4th cover page (back cover) ..................................................................90 000 Kč Cover with flap (cover gatefold). .........................................................200 000 Kč Double gatefold ...................................................................................300 000 Kč 2/1 page .................................................................................................90 000 Kč 1/1 page .................................................................................................60 000 Kč 1/2 page. ................................................................................................32 000 Kč 1/3 page .................................................................................................22 000 Kč 1/4 page.................................................................................................. 17 000 Kč
PROMOTIONS, MAGAZINE SUPPLEMENTS, ATTACHED PACKAGING AND PACKAGED PRODUCTS/SAMPLES Prices for adding individual advertising or promotional materials (magazine supplements, packages, advertising and promotional products, etc.) and promotional or advertising publications (promotional advertorials) to the magazine are negotiated on a case by case basis. All advertising prices are shown excluding VAT. Surcharge for selected position – 15% Discount for advertising agencies – 15% 100% payment before official closing date for the specific issue.
PRODUCTION HARMONOGRAM Issue
Advertising space confirmation
Materials handover
Issue date
№1 (6) Spring 2014
14.02.2014
21.02.2014
10.03.2014
№2 (7) Summer 2014
16.05.2014
23.05.2014
09.06.2014
№3 (8) Autumn 2014
15.08.2014
22.08.2014
08.09.2014
№4 (9) Winter 2014-2015
15.11.2014
22.11.2014
08.12.2014
PRICE CHANGES Any changes must be notified at least 2 months before the official closing date for the specific issue.
SPECIAL POSITIONS Must be confirmed 14 days earlier than normal positions.
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13
PRICE LIST
BASIC PRICE LIST Four-colour printing
Full page ................................................................................................60 000 Kč Double page spread. .............................................................................90 000 Kč 1st double page ................................................................................... 110 000 Kč 2nd double page. ...................................................................................90 000 Kč 2nd cover page (inside front). ...............................................................70 000 Kč 3rd cover page (inside back) .................................................................70 000 Kč 4th cover page (back cover) ..................................................................90 000 Kč Cover with flap (cover gatefold). .........................................................200 000 Kč Double gatefold ...................................................................................300 000 Kč 2/1 page .................................................................................................90 000 Kč 1/1 page .................................................................................................60 000 Kč 1/2 page. ................................................................................................32 000 Kč 1/3 page .................................................................................................22 000 Kč 1/4 page.................................................................................................. 17 000 Kč
PROMOTIONS, MAGAZINE SUPPLEMENTS, ATTACHED PACKAGING AND PACKAGED PRODUCTS/SAMPLES Prices for adding individual advertising or promotional materials (magazine supplements, packages, advertising and promotional products, etc.) and promotional or advertising publications (promotional advertorials) to the magazine are negotiated on a case by case basis. All advertising prices are shown excluding VAT. Surcharge for selected position – 15% Discount for advertising agencies – 15% 100% payment before official closing date for the specific issue.
PRODUCTION HARMONOGRAM Issue
Advertising space confirmation
Materials handover
Issue date
№1 (6) Spring 2014
14.02.2014
21.02.2014
10.03.2014
№2 (7) Summer 2014
16.05.2014
23.05.2014
09.06.2014
№3 (8) Autumn 2014
15.08.2014
22.08.2014
08.09.2014
№4 (9) Winter 2014-2015
15.11.2014
22.11.2014
08.12.2014
PRICE CHANGES Any changes must be notified at least 2 months before the official closing date for the specific issue.
SPECIAL POSITIONS Must be confirmed 14 days earlier than normal positions.
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PIRSTON.RU Website statistics:
PAGEVIEWS ..........................................74 981 PER MONTH UNIQUE VISITORS ................................5 347 PER MONTH VISITS .................................................. 12 497 PER MONTH PAGES / VISIT ..................................................................... 6 AVG. VISIT DURATION .................................................2’53’’ Source: Google Analytics, may 2013
Pirston for iPad and iPhone The most complete collection of all materials – videos, mini interviews, interactive articles, and everything else for our young and mobile public.
Pirston.ru is not just an electronic version of the magazine, but also a fully independent and self-contained online media project. Of course, it was created as a concept from, and to work alongside, the Pirston magazine. Our readers comprise that elite group of people who have achieved success in their lives, and whose lives are full of challenges and opportunities every day. Our aim is to pique and satisfy their interests, and provide them with the latest interesting information from various fields of life, from business to the arts, and beyond. The stylish design and well thought out interface come together to create a pleasant and inspiring experience for visitors to the website. We also offer the possibility to order the magazine, register for news and updates, or connect with our editor and team with questions and comments on a wide range of themes.
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PIRSTON.RU Website statistics:
PAGEVIEWS ..........................................74 981 PER MONTH UNIQUE VISITORS ................................5 347 PER MONTH VISITS .................................................. 12 497 PER MONTH PAGES / VISIT ..................................................................... 6 AVG. VISIT DURATION .................................................2’53’’ Source: Google Analytics, may 2013
Pirston for iPad and iPhone The most complete collection of all materials – videos, mini interviews, interactive articles, and everything else for our young and mobile public.
Pirston.ru is not just an electronic version of the magazine, but also a fully independent and self-contained online media project. Of course, it was created as a concept from, and to work alongside, the Pirston magazine. Our readers comprise that elite group of people who have achieved success in their lives, and whose lives are full of challenges and opportunities every day. Our aim is to pique and satisfy their interests, and provide them with the latest interesting information from various fields of life, from business to the arts, and beyond. The stylish design and well thought out interface come together to create a pleasant and inspiring experience for visitors to the website. We also offer the possibility to order the magazine, register for news and updates, or connect with our editor and team with questions and comments on a wide range of themes.
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PIRSTON PUBLISHING TECHNICAL REQUIREMENTS FOR ADVERTISING MATERIALS PRESENTED IN THE «PIRSTON» TITLE We accept advertising materials in electronic form only. All materials (CD/DVD along with colour samples) must be sent to the advertising department: by email to the address: advertising@pirston.eu (in the subject line, write the issue number, issue date, name, and contact details for the advertiser) CD/DVD to the address: Hybernská 1009/24 110 00 Praha 1 - Nové Město Česká republika 1. TECHNICAL PARAMETERS FOR THE TITLE 1.1. Magazine format 1.1.1. Clear title format after crop: 210 mm × 285 mm. 1.1.2. Clear format of special issues may differ from basic title issue formats. If necessary, specify. 1.2. Paper 1.2.1. Cover – 250g MK +1/1 matt sheen print. 1.2.2. Basic block – 115 g LK.
PirstonCreativeStudio offers an individual approach to advertising for Pirston Publishing advertisers. The studio provides original marketing and technical solutions to ensure the maximum effectiveness of your advertising campaign.
PirstonCreativeStudio arranges: • an advertising solution with character for advertisers; • preparation, co-ordination, and management of media projects of any complexity, across various forms of media; • publishing cycles for custom publishing; • preparation of clients attachments for iPad/iPhone and Android apps; • preparation of mini-webs and placing advertising on existing platforms.
1.3. Binding 1.3.1. For basic title – V2 glued binding. 1.3.2. For special issues to the basic title it is possible to use V2 glued binding, or V1 binding. If necessary, specify. 2. ADVERTISING PUBLICATIONS FORMAT 2.1. Original mock-ups must be provided by the Advertiser in the following dimensions: 2.1.1. 2/1 (double page) — comprising two pages in the format 210 mm × 285 mm (for double page advertisements it is necessary to provide each page as a separate document). 2.1.2. 1/1 (page) — 210 mm × 285 mm 2.1.3. 1/2 page vertical — 105 mm × 285 mm 2.1.4. 1/2 page horizontal — 210 mm × 142 mm 2.1.5. 1/3 page vertical — 70 mm × 285 mm 2.1.6. 1/3 page horizontal — 210 mm × 95 mm 2.1.7. The above measurements are after cropping. 2.1.8. Advertisements must be single page, of the correct size, centred, with cropping marks and a 5mm border on each side. 2.1.8. In the event of atypically placed advertisements and formats of individual promotional materials (supplements, packages, promotional products, etc.) and advertising publications (promotion advertorials), this may differ from above. In this case, please provide precise dimensions. 3. PROVIDING ADVERTISING MATERIALS (ORIGINAL-MOCK-UP ADVERTISEMENTS) 3.1. 3.1.1. 3.1.2. 3.1.2.
Colour PDF documents may not contain spot colours, RGB, LAB, ICC profiles, OPI. All provided materials must be according to the colour model CMYK. In the event that the document contains spot colours, they will be coverted to CMYK without further notice.
3.2. Mock-ups prepared for printing in PDF format 3.2.1. We accept files in PDF format, completely prepared for print. This means that these files must meet all technical requirements of PIRSTON PUBLISHING FOR ADVERTISING MATERIALS FOR PRESENTATION IN THE «PIRSTON» TITLE. 3.2.2. Composite print PDF files must be saved in version 1.3, or compatible with PDF/X 1a norms. 3.2.3. Advertisements must be single page, of the correct dimensions, centred, with cropping marks and a 5mm border on all sides. MediaBox must be 20 mm larger than a TrimBox PDF. 3.2.4. PDF files may not contain: spot colours, RGB, LAB, ICC profiles, OPI, negative characters smaller than 9 point, characters smaller than 5 point, and hair lines. Spot colours will be converted to CMYK without further notice. 3.2.5. Any objects which are not on the border must be 8 mm from the clear format of the advertisement (safety zone – because of magazine binding and technological cropping tolerance of +/-2 mm). 3.2.6. Files with a resolution of less than 300 dpi will be considered to be previews, and will be returned. 3.3.
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The editors reserve the right to request changes to the technical paramters of the mock-ups. If necessary, our designers will make any necessary changes themselves.
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PIRSTON PUBLISHING TECHNICAL REQUIREMENTS FOR ADVERTISING MATERIALS PRESENTED IN THE «PIRSTON» TITLE We accept advertising materials in electronic form only. All materials (CD/DVD along with colour samples) must be sent to the advertising department: by email to the address: advertising@pirston.eu (in the subject line, write the issue number, issue date, name, and contact details for the advertiser) CD/DVD to the address: Hybernská 1009/24 110 00 Praha 1 - Nové Město Česká republika 1. TECHNICAL PARAMETERS FOR THE TITLE 1.1. Magazine format 1.1.1. Clear title format after crop: 210 mm × 285 mm. 1.1.2. Clear format of special issues may differ from basic title issue formats. If necessary, specify. 1.2. Paper 1.2.1. Cover – 250g MK +1/1 matt sheen print. 1.2.2. Basic block – 115 g LK.
PirstonCreativeStudio offers an individual approach to advertising for Pirston Publishing advertisers. The studio provides original marketing and technical solutions to ensure the maximum effectiveness of your advertising campaign.
PirstonCreativeStudio arranges: • an advertising solution with character for advertisers; • preparation, co-ordination, and management of media projects of any complexity, across various forms of media; • publishing cycles for custom publishing; • preparation of clients attachments for iPad/iPhone and Android apps; • preparation of mini-webs and placing advertising on existing platforms.
1.3. Binding 1.3.1. For basic title – V2 glued binding. 1.3.2. For special issues to the basic title it is possible to use V2 glued binding, or V1 binding. If necessary, specify. 2. ADVERTISING PUBLICATIONS FORMAT 2.1. Original mock-ups must be provided by the Advertiser in the following dimensions: 2.1.1. 2/1 (double page) — comprising two pages in the format 210 mm × 285 mm (for double page advertisements it is necessary to provide each page as a separate document). 2.1.2. 1/1 (page) — 210 mm × 285 mm 2.1.3. 1/2 page vertical — 105 mm × 285 mm 2.1.4. 1/2 page horizontal — 210 mm × 142 mm 2.1.5. 1/3 page vertical — 70 mm × 285 mm 2.1.6. 1/3 page horizontal — 210 mm × 95 mm 2.1.7. The above measurements are after cropping. 2.1.8. Advertisements must be single page, of the correct size, centred, with cropping marks and a 5mm border on each side. 2.1.8. In the event of atypically placed advertisements and formats of individual promotional materials (supplements, packages, promotional products, etc.) and advertising publications (promotion advertorials), this may differ from above. In this case, please provide precise dimensions. 3. PROVIDING ADVERTISING MATERIALS (ORIGINAL-MOCK-UP ADVERTISEMENTS) 3.1. 3.1.1. 3.1.2. 3.1.2.
Colour PDF documents may not contain spot colours, RGB, LAB, ICC profiles, OPI. All provided materials must be according to the colour model CMYK. In the event that the document contains spot colours, they will be coverted to CMYK without further notice.
3.2. Mock-ups prepared for printing in PDF format 3.2.1. We accept files in PDF format, completely prepared for print. This means that these files must meet all technical requirements of PIRSTON PUBLISHING FOR ADVERTISING MATERIALS FOR PRESENTATION IN THE «PIRSTON» TITLE. 3.2.2. Composite print PDF files must be saved in version 1.3, or compatible with PDF/X 1a norms. 3.2.3. Advertisements must be single page, of the correct dimensions, centred, with cropping marks and a 5mm border on all sides. MediaBox must be 20 mm larger than a TrimBox PDF. 3.2.4. PDF files may not contain: spot colours, RGB, LAB, ICC profiles, OPI, negative characters smaller than 9 point, characters smaller than 5 point, and hair lines. Spot colours will be converted to CMYK without further notice. 3.2.5. Any objects which are not on the border must be 8 mm from the clear format of the advertisement (safety zone – because of magazine binding and technological cropping tolerance of +/-2 mm). 3.2.6. Files with a resolution of less than 300 dpi will be considered to be previews, and will be returned. 3.3.
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The editors reserve the right to request changes to the technical paramters of the mock-ups. If necessary, our designers will make any necessary changes themselves.
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Š Pirston Media Information 2014