Pioneer Square Business Marketing Toolkit 2022/2023

PIONEER SQUARE

Business Marketing Toolkit Marketing your business through neighborhood channels is easy As a member of the Pioneer Square Business Improvement Area, there are a number of resources you can take advantage of to help your business thrive, while providing extra benefit to your customers. We want to make sure you’re utilizing the full benefit of these - leveraging social media, the online marketplace, events calendar, local transit options, and parking programs to reach customers and empower them to visit the neighborhood and support Pioneer Square.

Let’s Tell Your Story Together Pioneer Square Social Media The Alliance for Pioneer Square manages a number of social media assets for the neighborhood. If you have events or special news about your business that you would like to get on our radar, here’s how to boost promotion: Facebook - www.facebook.com/pioneersquare - Add @pioneersquare as co-host on your Facebook's event for that event to appear on the Pioneer Square Seattle Facebook page event calendar. Post in our Facebook events to promote your business, share our social media content onto your business' page, tag us (@PioneerSquareSeattle) or send us a direct message on Facebook to let us know where to find your event.

Instagram - www.instagram.com/pioneersquare - Tag us @pioneersquare, use the hashtags #supportPSQ, #pioneersquare and #pioneersquareseattle or send us a direct message (DM) on Instagram.

Social Media Takeover Each Friday, we give neighborhood businesses and organizations the opportunity to share a series of photo and video content to the Alliance for Pioneer Square’s social media channels via stories, feed posts and live video updates, for the entire day. Fill out this Takeover Form to get started with the process or email our Marketing Manager, Thembela Mavuso at thembela@pioneersquare.org if you have any questions.

Pioneer Square Business Owners and Managers Facebook page The Pioneer Square Business Owners & Managers Facebook group is a private platform providing business owners and managers in the neighborhood the opportunity to connect, ask questions and share support among one another.

Request to join the group here.

Neighborhood Knowledge For Pioneer Square Residents and Visitors Share your specials with neighborhood residents and visitors! Pioneer Square businesses offering neighborhood specific promotions and deals can email them to info@pioneersquare.org to be featured in the Alliance’s monthly newsletter and various communications.

ALLIANCE FOR PIONEER SQUARE

206-667-0687 | info@pioneersquare.org pioneersquare.org | allianceforpioneersquare.org

PIONEER SQUARE

Business Marketing Toolkit Keep People in the Know Pioneer Square Online Calendar & Websites The Pioneer Square online calendar is the place to find many of the great events happening in our neighborhood, all in one central location. You can help to make this visitor tool even better by submitting your events to be included here on the website. Here’s how: - Head to www.pioneersquare.org and click on Calendar from the central navigation bar - Scroll to the bottom of the page and find Submit Your Event and fill out the form. It’s that easy!

The Pioneer Square website and neighborhood guide also include business listings for visitors to peruse.

We encourage you to check out your listing, make sure everything looks up-to-date, and let us know if you need any changes by emailing info@pioneersquare.org.

Don't forget to post your event on other organizations' calendars, including but not limited to The Stranger, Seattle Weekly, Seattle Met, Visit Seattle and the City of Seattle. Cross-posting your event to these calendars will increase attendance rates for your event.

Help Your Customers Travel Smarter Public Transit Options Pioneer Square is at the nexus of several transit options and is one of the most walkable neighborhood in Seattle. Stations, tunnels, terminals and stops act as gateways to the Square and are embedded throughout the neighborhood connecting your customers anywhere they need to go. Encourage your visitors to navigate their way to this historic hood via public transit: -

Bus - kingcounty.gov/depts/transportation/metro Commuter Train & Light Rail - soundtransit.org Streetcar - seattlestreetcar.org/how-to-ride/first-hill-line Water Taxi - kingcounty.gov/depts/transportation/water-taxi Ferry - wsdot.wa.gov/ferries

ALLIANCE FOR PIONEER SQUARE

206-667-0687 | info@pioneersquare.org pioneersquare.org | allianceforpioneersquare.org

PIONEER SQUARE

Business Marketing Toolkit Parking Made Infinitely Easier DowtownSeattleParking.com If transit isn’t in the cards for your customers, where do they park? Tell them to check out the mobile-friendly DowntownSeattleParking.com for parking locations throughout the neighborhood. Many of these parking garages have rates comparable or cheaper than on-street parking. In Pioneer Square we have three garages that are only $3-$4 an hour to park: the First & Columbia Garage, the Stadium Place Garage (on Occidental Ave S nearS King St), and the Butler Garage (on James St and 2nd Ave S).

Make sure to add a link to DowntownSeattleParking.com to your website and let your visitors know to use this resource. To learn more about the program, visit www.bit.ly/PSQParkingToolkit.

It’s a Beautiful Day in the Neighborhood Business to Business Collaboration Works One of the best parts about doing business in Pioneer Square is the strong sense of community in our district.

Neighboring businesses routinely collaborate, send customers to each other, and find creative ways to support one another’s goals while building strong connections. Get to know your neighbors, check out what they have to offer, and see if there are ways you can mutually benefit from collaborating. Specific examples of ways to approach this could include carrying/using each other’s products, hosting a joint promotion or event, and finding innovative ways to cross-promote and build up customer networks.

ALLIANCE FOR PIONEER SQUARE

206-667-0687 | info@pioneersquare.org pioneersquare.org | allianceforpioneersquare.org