KNOW THE ESSENTIALS RELATED TO WHATSAPP DRIP CAMPAIGN Do you have an overview of the concept - drip campaign? It is an automated and machine-dependent process for new-age promotions. It is a technique of sending customized messages to customers and business leads. It is a long-term process, generating the best outcome for sales, promotion, branding, and relationship development. In a short span, it has become one of the most disruptive technologies in the industry. One can carry out the drip campaign on the WhatsApp platform. The personalized approach makes it an effective solution.