BENEFITS OF WHATSAPP INTEGRATION FOR CUSTOMER-CENTRIC BUSINESS BRANDS Undoubtedly, WhatsApp is the leading communication platform across the world at this moment. Everyone depends on WhatsApp to communicate with their loved ones, family members, and friends. In fact, WhatsApp has more than 2 billion users who use the platform monthly. Brands and businesses across the world cannot overlook the potential of a communication platform like WhatsApp!