Marilyn Franz Trust - Auction Proposal

Gregg Pickesns 619 S Lewis

Stillwater, OK 74074

Phone: 405-533-2600

gregg@pickensauctions.com

Dear Alex,

Thank you so much for the opportunity to present this proposal to you and your family. Marilyn was truly a special person and a great friend to my dad and me.

Marilyn and Dad shared a special love for good horses, and she always asked about him when I would run into her in town. The “Walking F” horses we have are our favorites on our family ranch and will always be special to us because of Marilyn; she is deeply missed.

Please review the following proposal and do not hesitate to call me with any questions and I look forward to working with you.

Sincerely,

Gregg Pickens

405.747.9304 Cell

OUR PROPOSAL FOR YOUR PROPERTY

OVERVIEW

After reviewing recent comaparable real estate sales in this area, I find the value will range for your land will be between $2,100,000 - $2,500,000. Remember, there is no upside limit with the Auction Method and we can protect you because we will sell the land subject to your confirmation. Some of our former clients that you may be familiar with are the Norm and Jane Durham family, Mark Whitfield, Max Katz, Fred Shultz, Oklahoma Ag Credit, Limestone LLC, OSU Foundation, and the Noble Foundation/Rusty Noble, just to name a few.

AUCTION METHOD

Live auction, with phone and simulcast internet bidding available.

MULTI-PARCEL AUCTION METHOD

We anticpate being able to divide the real estate in multiple tracts that will be offered alone or in combination. More information on multi-parcel auctions is included on page 9.

DATE

Proposed date: Fall 2023 - October

FEES/COMMISSION

4% commission paid by seller with 4% buyer’s premium paid by buyer

MARKETING/ADVERTISING

$15,000.00 to be paid by Pickens Auctions. In the unlikely event of a no sale, we ask that the seller reimburse Pickens Auctions for advertising expenses, not to exceed $15,000.00.

LOCATION

Auction will be held on site.

This highly-productive land and world-class equine facil ies have the potential to a ract many well-qualified bidders.

Unique properties command unique market exposure!

Auctions take marketing to the next level and allow properties to reach the maximum potential they deserve. The auction method, for your land, with its high visibility, quality facilities and location, will produce maximum results.

OUR MARKETING PLAN

We believe brand, image and visual presentation are important when marketing a distinctive property. Creative professionals, including a copy writer and graphic designer, will develop a strong identity for the auction that will come to life in the marketing materials. This pulls potential buyers in by highlighting the key selling features of the property while providing them with a visual experience that showcases the true beauty of the property. We combine market research with data-driven strategy and tactics to develop and implement a targeted marketing and advertising campaign. The target audience will include a national and regional demographic we will reach using print, digital and social media advertising methods.

COLOR BROCHURE

One of the highlights of the auction marketing campaign will be the auction brochure. Our graphic designer will produce a full color brochure. The quality of the brochure will create the first impression needed to stimulate buyers to inquire about the auction. The auction brochure will include aerial and ground photography, plat maps, location maps and primary information about the property and terms of the auction. It will highlight the distinctive features of the property with attractive photographs.

DIRECT MAIL AND CANVASSING

You auction brochure will be mailed directly to a carefully selected group of potential buyers. We also personally deilver the brochure to contacts in your area.

TARGET AUDIENCE

We will expose the property to a nationwide audience but feel the buyer will come from this region or has close ties to the area. A large focus will be directed to surrounding equine enthusiasts, purebred cattle producers and other agriculturalists.

EMAIL BLASTS

We will email a targeted audience as well as public relations media coverage via news articles and press releases.

PRINT ADS

Local and state newspapers including the Sunday Oklahoman, Tulsa World, Kansas City Star, Fort Worth StarTelegram, Dallas Morning News, and multiple livestock and equine publications.

Friday, November 18, 10:00 am

500 +/- acres

SIGNAGE

According to a recent study by the National Association of Realtors, signs are the second most popular way that buyers found property. In that study, 71% of buyers said they saw the sign on the property.

We will use large, attractive 4’x4’ signs and along the major roads. We will construct directional signs as well as 4’x4’ property signs. Each tract will be marked with a tract sign. We will use directional signs from major roads to guide bidders to the property. All large property signs will be fitted with outdoor brochure boxes that will hold brochures for potential buyers.

PROPERTY PREVIEWS

Pickens Auctions staff will hold at least 2 onsite preview days. We will provide personnel to assist potential buyers to all areas of the property. Our company has our own liability policy that covers these events.

ONLINE PRESENCE

Pickens Auctions, in conjunction with NextLot, have a strong web presence to meet the consumers’ expectation to have access to information 24/7. Your auction will be posted on our website and will list information about the auction including photos, maps, terms, etc. Your auction will also be posted on NextLot.com and Loopnet.com, linking to more than 60 other auction companies’ sites to maximize exposure. Your auction will appear on real-estate various auction-related websites that provide exposure to potential bidders across the region, country and world-wide.

SOCIAL MEDIA

We will launch a nation-wide social media campaign that include Facebook, Instagram, Twitter and LinkedIn. Ads with photos to expose the property to target demographics. Social media advertising is cost-effective and measurable, allowing us to allocate budget dollars according to consumer response to the ads.

SEARCH ENGINE OPTIMIZATION

Through the backside of our website we can highlight search words. For example: if someone is looking for “Horse Ranches in Oklahoma”, we can add those key phrases so that your auction will be towards the top results in the search, making it easy for potential buyers to find your auction. Another source of interest will be from investers that are seeking land to add to their portfolio. We will target Trust and Investment companies, account managers and other industry related firms.

245 +/- acres

Section 23E-T18N-R3E

Payne County

Appealing opportun ies...

The 245+/- acres that comprise the Walking F Ranch, with it’s nicely-designed and well-equipped facilities, will have great appeal as a whole to buyers interested in a turn-key oepration.

The diverse terrain and multiple acces points also offer many options to divide into multiple parcels that would appeal to first-time land buyers and buyers looking to live the rural life style on a smaller scale.

Our Multi-Parcel bidding system allows us to offer an opportunity for both types of bidders to participate - ultimately creating the most successful auction for the seller. See more on the next page about the advantages of multipar auctions.

ADVANTAGES OF THE AUCTION METHOD

BUYERS PREPARE FOR THE AUCTION

When the buyer attends the auction they will already have their “work” done. This will eliminate the need for a contract with contingency clauses. The Real Estate Contract will be considered a “Cash Contract”. The Buyers know this ahead of time and use the weeks prior to the auction to align financing.

BUYERS PACKETS DISTRIBUTED BEFORE THE AUCTION

Interested parties that contact Pickens Auctions for more information on the land or those that attend the land preview will be provided with the following information:

Comparable Sales

Availability of Utilities

Aerial photos

Topography Maps

These types of resources make the auction process very easy for buyers. It allows them all of the informationthey will need to plan for purchasing the property. We work hand and hand with financial institution representatives before and after the auction to ensure the buyer’s ability to purchase the land.

OTHER ADVANTAGES

TRUSTEE AUCTION

Thursday, October 20 at 10:00 a.m.

554 +/ acres

• Auctions create the most exposure in the shortest amount of time

• Auctions generate excitement and heighten buyer’s interest

• Auctions provide an aggressive, advanced marketing campaign that increases interest and awareness of the property

•Auctions create competition among buyers

• Auctions realize True Market Value- price can exceed expectations-No upside limit

• Auctions bring a multitude of qualified buyers to a point of decision –ACT NOW OR NOT GET THE PROPERTY

• Auctions create a momentum and are event oriented

• Auctions get results fast and treated as a Cash sale

• Seller-not buyers set the terms and conditions of the sale of the property

www.pickensauctions.com

MULTI-PARCEL AUCTIONS EXPLAINED

Pickens Auctions has the technology and resources to offer a multi-parcel auction solution like no other firm in the nation. Our software allows us to offer bidding on single tracts, combinations of tracts, and the property as a whole through an interactive map displayed for bidders during the auction. Simply explained, this allows bidders to bid on any tract or combination of tracts they wish to purchase.I addition, Online bidding is also available if the situation warrants.

There is no other software that will allow bidders to have the freedom to bid in this fashion. Using this method will bring more bidders than if it was being sold only in its entirety. Bidders can then decide which tracts of the property they want to bid on, whether it is one, two or more or the entire property as a whole.

The Multi-Parcel (multi-par) auction method allows the buyer to maintain control of any

tracts or parcel throughout the auction, regardless of the combination of the tracts. With the multi-par you select the lots you wish to purchase and bid on them, first by the acre and then in whole dollars. After a per acre price has been established by individual tracts, for the entire acreage, any bidder may add to the total amount bid on any tracts in the preset dollar amount established at the beginning of the auction or as new bids are posted. If no advance of bid is made within a specified time frame, then the lots will be announced closed.

ADVANTAGE OF THE MULTI–PAR METHOD

• No one is knocked out of bidding at any time.

•You may combine any or all tracts in any grouping throughout the entire auction as well post new bids on any single tract bid or combination bids already posted.

• At any time you can look at the lots displayed on large boards and see the high bid and whether you have control of that tract.

•Since everyone who is participating in the auction event can choose which property they want to buy and the price is set by the bidder everyone has the same opportunity to buy regardless of the others bidders possible WEALTH OR BIDDING STRENGTH.

WHY HIRE PICKENS AUCTIONS?

AUCTIONS ARE WHAT WE DO...

Pickens Auctions offers a unique business model to liquidate property in a timely manner.

Pickens Auctions is recognized in Oklahoma and the region as the “Go To” auction company for Real Estate and Land auctions. We have sold thousands of acres, and on average conduct over 100 auctions per year in the region. The collective experience of our company and our nationwide connections make it possible to meet any asset disposition challenge, no matter where the asset is located.

In addition our lifetime relationships with attorneys, abstract and title companies, and financial institutions allow us to have a smooth transaction and closing process. To the right is a list of references. Most have been sellers or buyers of property. The others have attended our auctions and know the quality of our work. We look forward to working with you and would be happy to provide you with any additional information.

Expert knowledge of your product is key to the successful marketing of it. Pickens Auctions’ owner, Gregg Pickens has been asked to speak on a variety of subjects at national industry conventions. The depth of knowledge serves our sellers and buyers well. We know what to sell. Over the years, Pickens Auctions has conducted a wide variety of auctions wth a 98% success rate. We understand what we sell, and that allows our marketing to attract the right buyers.

Pickens Auctions is a National Company with the local presence and expertise to insure your auction is as a success. Pickens Auctions is recognized as the auction marketing firm of choice for “Multi-Parcel Land Auctions” because of their strong work ethic and high success rate. Pickens Auctions has entered its 63rd year in business and has a strong commitment to agriculture. We tak pride in helping 100’s of families reach their marketing goals. We hope this proposal will help you make an informed marketing decision and look forward to helping you reach your goals as well.

... AND WE LIKE TO DO THEM PERFECTLY

www.pickensauctions.com

ABOUT US...

A little history of Pickens Auctions...

Pickens Auctions is a multi-generational real estate marketing firm that has successfully assisted thousands of clients meet their marketing goals. We specialize in the sale of farm, ranch and commercial real estate.

Our story began in 1960 with Ernie Pickens selling farm, ranch and cattle auctions in Central Oklahoma. Ernie retired in 2004 and Gregg Pickens took the reins of Pickens Auctions. For the past 19 years, Pickens Auctions consistently conducts 100 + Real Estate and Ag Equipment auctions all over Oklahoma mainly for farm and ranch families, trusts and estates.

Gregg’s two youngest children are active in the business and our goal is to continue our story for many years to come.

Gregg and his family are firmly rooted in Oklahoma with their ranch in Payne and Noble County maintaining a Commercial Cow/Calf and yearling cattle operation.

Riva Pickens

Gregg Pickens picked up his knowledge and skill for auctioneering from his father, Ernie, and his passion for selling real estate and land from his mother, Peggy. Gregg combines his 40 years experience as a Broker and Auctioneer with creditionals from the National Auctioneer’s Association and Certified Appaisers Guild of America, to be one of the most sought after resources for advice and sales in the region.

www.pickensauctions.com

Jaxon Pickens

THE WINDMILL...

Why the windmill?

The Pickens Auctions logo has incorporated the image of the windmill for many decades. It was chosen not only because of its ties to agriculture that have been a part of the Pickens’ family history, but also for cultural and historical meaning. To us, windmills represent the power of human ingenuity, harmony with nature, and the pursuit of progress.

A part of countless cultures around the world, windmills have been celebrated for their ability to harness the invisible power of wind and convert it into useful resources. In the heartland, windmills made it possible for pioneers to establish homesteads, farms, and ranches that have made this area one of the most productive landscapes in the world. The impact on many aspects of human life is inspiring.

We believe, windmills exemplify the human drive to conquer challenges, develop innovative solutions, and improve the quality of life. It is the positive symbol of continual progress, growth, and prosperity that we hope to share with our friends and clients.

REFERENCES

Calvin Anthony (Board of Regents) Oklahoma State University

Rusty and Cody Noble-Board of DirectorsThe Noble Foundation-Owners Noble Ranches

Keith Gray-Gray Ranches-Sulphur, OK

Dwight Rymer Family-Morrison-OK

Dr. Fred Shultz Stillwater, OK

Durham Family, Payne County, OK

The M.H. Williams Family Perry, OK

Hal Ellis Attorney-Stillwater, OK

Lee Ann Ellis Attorney-Stillwater, OK

Richard Crow-Ground Zero–Perry, OK

Gary and J.D. Koch-Orlando and Perry, OK

Carl Katz-Katz Cattle and Land LP

Verl and Bart Brorsen-Brorsen Enterprises-Perry, OK

Charles Machine Works-The Malzan Family-

Rick Johnson CEO

Mike Schrammell- Oklahoma AG Credit

Byron Enix-CEO American AG Credit

William J. Baker-Attorney

John LeForce-Sr. Asset Manager Real Estate Group-BOK Financial The Private bank

Dr. Tom Thedford DVM-retired

Rex Horning-Market President-Tulsa, Kevin Fowler Market President,-Stillwater-Simmons Bank

Lynn Kinder (President), Payne County Bank

Ken Starks (State Director), Jerry Franklin President, Kenny Josey (Vice President) BancFirst Oklahoma

Connelly Wade-Exchange Bank AND Trust-Perry and Stillwater, Oklahoma

Mason Bolay-First Bank Perry, Oklahoma , OK

John Burk (Director) Muskogee Farm Credit

Nancy Bay-Bay Family Trust

Steve Davis-Attorney-OKC, OK

Steven Cundiff, CPA - Stillwater, OK

...1000’s more upon request