2025 Playbook

OCTOBER 19-20, 2025 CAESARS ATLANTIC CITY

PLAYBOOK LINE-UP and SCHEDULE

SNAP TO KICKOFF EVENT INFORMATION

Partnership: Growing Together As we gather here at Caesars Atlantic City for the MidAtlantic Annual Convention & Vendor Tailgate, I want to express my deepest gratitude to everyone who makes this event possible—our vendors, our dealers, and every member who believes in what we’re building together.

This weekend is more than just a convention. It’s a celebration of partnership—between vendors and dealers, large and small, new and experienced. Each of you plays a vital role in shaping the success of our association and the independent dealer community as a whole.

To our vendors: thank you for more than your sponsorships and displays.

I appreciate your willingness to listen, to adapt, and to serve. Many of you have taken dealer feedback and turned it into real solutions—and that’s what partnership looks like. You help us move from ideas to action.

To our dealers: thank you for showing up with open minds and open hands. Whether you operate a small corner lot or a multi-location business, your passion and persistence drive this industry forward. Your voices—especially those of our newer and smaller dealers—matter. This is your platform to learn, to lead, and to be heard.

This convention is built on the belief that we grow stronger together. The relationships formed here—through tailgates, training, and time well spent—are the foundation of our shared success.

So as we enjoy football, food, and fellowship, let’s remember what truly fuels this event: partnership, purpose, and progress. When we align our efforts, listen to one another, and keep serving our customers with excellence, we all win.

Thank you for being part of the MidAtlantic family and for helping us continue to grow—together.

With gratitude,

Bert Straub

MidAtlantic IADA President

SUNDAY

OCT 19

th

12 pm

Registration opens for Attendees

Palladium

2 pm - 5 pm

“Game Plan for Success ” INTERACTIVE WORKSHOP

Tiberius

Prefunction

(upstairs)

Lineup: Greg Neylan, Terry MacCauley, Bill Neylan, Maggie Pugesek, Bret Buike, Mike Downey, & Efrat Bogoslavsky 5 pm

Neptune

President’s Meeting

(upstairs)

MidAtlantic Independent Automobile Dealers Association 6 pm

Palladium A & B

Sunday Night Football & Vendor Tailgate

(Vendor Hall)

Enjoy the Falcons vs. 49ers game while networking with exhibitors and sponsors, and treat yourself to some game day food.

INTERACTIVE WORKSHOP Game Plan for Success Sunday, October 19th @ 2 pm - 5 pm Palladium C (General Session Hall) Join us Sunday afternoon for an impactful session aimed at preparing you for success in 2026! By the end of today, you will have a comprehensive game plan to kick off the year strong, particularly in the crucial first quarter. Our interactive workbook will guide you, and we encourage active participation from everyone. After each presentation, we’ll open the floor for discussion to share best practices and insights. Together, let’s set a powerful tone for the year ahead!

Bret Buike

Terry MacCauley

Bill Neylan

Maggie Pugesek

Buckeye Risk Services

Big Time Advertising & Marketing

Tax Max

C&M Coaching

Greg Neylan

Mike Downey

Efrat Bogoslavsky

Tax Max

Auto Master Systems

Ituran USA

MONDAY

OCT 20

th

8 am

Breakfast with Vendors

Palladium A & B

9 am - 12 pm

GENERAL SESSION

(General Session Hall)

(Vendor Hall)

Palladium C

Opening Remarks - Bert Straub, MidAtlantic President Remarks - NIADA Keynote - Michael York Navigating the Future: Balancing AI and Human Relationships in a Digital World Bob Marquardt, Matt Kelly, Maggie Pugesek, & Ken Yang Essential Do’s and Don’ts for Effective Floorplanning Jordan Cox, Danielle Singleton, Paul Hicks 12 pm - 1 pm

Lunch with Vendors

1 pm - 2 pm

90 Days to A New Dealership John Dismukes - 20 Groups Sales Manager, NIADA

1 pm - 1:45 pm

BREAKOUT SESSION (GROUP 1) LHPH vs. BHPH: A Simple Breakdown for Independent Auto Dealers Michael Maguire - Dealer Controlled Solutions Protecting Your Dealership in This Age of Re-Regulation Steve Levine - Ignite Consulting & Kathy Sabaski - MidAtlantic IADA

2 pm - 2:45 pm

When AS IS Doesn't Mean AS IS Allison Harrison - ALH Law

Tiberius

(BHPH Sessions)

Romulus

(Q & A Sessions)

Tiberius

(BHPH Sessions)

Romulus

(Q & A Sessions)

Tiberius

(BHPH Sessions)

Romulus

(Q & A Sessions)

BREAKOUT SESSION (GROUP 4) Mastering Social Media Kendra Brown - Dream Team Media Insurance for Today’s Auto Dealer Lee Kirsh - Advantage Insurance

5 pm

Palladium C

(General Session Hall)

BREAKOUT SESSION (GROUP 3) Shut Up and Take Their Money Maggie Pugesek - C&M Coaching & Robyn Burkinshaw - BlytzPay Dealer Accounting: Must Do’s and Need To Do’s Chad Martin - Martin Bryan Accounting & Consulting

4 pm - 4:45 pm

(Vendor Hall)

BREAKOUT SESSION (GROUP 2) Improve Shop Efficiencies Gene Daughtry - Auto Master Systems

3 pm - 3:45 pm

Palladium A & B

Monday Night Football & Vendor Tailgate

Tiberius

(BHPH Sessions)

Romulus

(Q & A Sessions)

Palladium A & B (Vendor Hall)

Enjoy the Buccaneers vs. Lions game while networking with exhibitors and sponsors, and treat yourself to some game day food.

DURING GENERAL SESSION Navigating the Future: Balancing AI and Human Relationships in a Digital World Monday, October 20th @ 9 am - 12 pm Palladium C (General Session Hall) Join us for an exciting event, hosted by industry vendors and fellow dealers from a local dealership, where we’ll explore the fascinating topic of balancing AI and human relationships! This casual open discussion will allow you to explore how technology can enhance our connections rather than replace them. With insights from experienced professionals and interactive activities, you’ll gain valuable tips on fostering genuine relationships in our digital age. It's a fantastic opportunity to share ideas and learn from each other in a relaxed atmosphere—don't miss out!

Bob Marquardt

Matt Kelly

Maggie Pugesek

Ken Yang

MagiLoop

Dealer Funnel

C&M Coaching

Discount Cars

DURING GENERAL SESSION Essential Do's and Don'ts for Effective Floorplanning Monday, October 20th @ 9 am - 12 pm Palladium C (General Session Hall) In today's evolving automotive landscape, independent dealerships are seeking innovative solutions to enhance their inventory management and cash flow. Floorplan financing emerges as a critical tool that not only alleviates the burden of upfront cash, but also empowers dealers to strategically expand their inventory and maximize sales.

Moderated by Kathy Sabaski, our panel will delve into best practices for utilizing floorplans effectively, exploring how tailored financing options and disciplined credit management can transform a dealership's operations. Join us as we uncover the strategies that can drive growth and profitability for automotive businesses in today's competitive market!

Jordan Cox

Danielle Singleton

Paul Hicks

NextGear Capital

AFC

CAR Financial

2025 VENDOR HALL FLOORPLAN

Palladium A

L1 - L3

Palladium B

Palladium C

Upstairs

Tiberius

Apollo

Stairs

Romulus

01 02 03 04 05 07 12 13 14 15 16 17 COACHING 18 19 20 21 22 23

24 25 26 27 28 29 30 31 33 34 35 36 37 38 39 40 43 44

BHPH BREAKOUT SESSIONS

MONDAY, OCT 20th 1 pm - 4:45 pm

LHPH vs. BHPH: A Simple Breakdown for Independent Auto Dealers 1 pm - 1:45 pm | Tiberius In this session, I will help dealers understand the key differences between LHPH and BHPH. Michael Maguire

If you’re a car dealer dipping into subprime financing, you’ve probably heard the buzz around Buy-Here, Pay-Here (BHPH) and Lease-Here, Pay-Here (LHPH).

Both let you finance customers in-house (no banks needed), but they work differently. BHPH is the old-school “sell the car and collect payments” model. LHPH flips it to “lease the car, keep the title, and reclaim it later.”

Dealer Controlled Solutions

In plain English: BHPH hands ownership right away (higher risk if they default). LHPH keeps you as the owner until the lease ends (more control, lower upfront payments for buyers). Both shine in tough credit markets, but LHPH is gaining steam for its flexibility.

Handling Repairs After the Sale 2 pm - 2:45 pm | Tiberius This class focuses on identifying and addressing issues faced by Buy Here Pay Here (BHPH) dealers regarding their shop efficiency. It explores common problems that lead to a lack of vehicle turnover, such as inadequate repairs, technician productivity, and rising parts costs. The instructor shares strategies and remedies that have been successfully implemented to enhance operational efficiency and improve vehicle output in these dealerships.

Gene Daughtry Auto Master Systems

Maggie Pugesek C&M Coaching

Shut Up & Take Their Money: How to Streamline Collections, Maximize Efficiency, and Give Your Team the Time to Focus on What Matters 3 pm - 3:45 pm | Tiberius Discover how leveraging text-based communication can minimize customer frustration while enabling collectors to focus more on high-priority delinquent accounts. We’ll listen to real collections calls, highlight the mistakes made and review text messages that are designed to simplify your collections process. Attendees will leave with practical strategies they can implement immediately to increase operational efficiency, reduce stress on their collections teams, and drive better results for both their borrowers and their business.

Robyn Burkinshaw BlytzPay

Mastering Social Media: How to Use Facebook, YouTube, Instagram, and TikTok to Keep Your Marketing Funnel Full 4 pm - 4:45 pm | Tiberius In this session, you will see content marketing examples from dealerships on Facebook, YouTube, Instagram, and TikTok. You will gain a general understanding of leveraging content types, including video and music, on each platform and how to measure success. You will walk away with quick, proven tips and tactics to make your social media marketing more effective for boosting your bottom line.

Kendra Brown Dream Team Media Solution

Q&A BREAKOUT SESSIONS MONDAY, OCT 20th 1 pm - 4:45 pm

Steve Levine Ignite Consulting Partners

Protecting Your Dealership in This Age of Re-Regulation 1 pm - 1:45 pm | Romulus Car dealers are facing legal and regulatory scrutiny like never before, and one wrong move can devastate the business. In this session, Kathy Sabaski of the MidAtlantic Independent Auto Dealers Association and industry expert Steve Levine of Ignite Consulting Partners will discuss recent industry actions and what dealers can do to thrive while staying compliant.

They’ll go over real world examples and share actual case studies.

Kathy Sabaski MidAtlantic IADA

When AS IS Doesn’t Mean AS IS 2 pm - 2:45 pm | Romulus As a dealer, we hope that an AS IS sale relieves us of all liability. However, that is not always true. If there are specific representations or omissions before or during the sale, liability can attach even if the vehicle is sold AS IS!

Allison Harrison ALH Law Group

Come learn how to protect your dealership from these issues and other common dealership risks.

Dealer Accounting: Must Do’s and Need To Do’s 3 pm - 3:45 pm | Romulus

Chad Martin Martin Bryan Accounting & Consulting

This session will remind you of the accounting functions you must be doing every day and month, as well as provide some things you should consider doing to prepare yourself for the future, i.e. analytics, expense management and future banking needs.

Insurance for Today’s Auto Dealer 4 pm - 4:45 pm | Romulus In my session, I’ll provide an in-depth overview of how to effectively insure your auto dealership, focusing on the essential components of Garage Insurance coverage. I’ll guide you through various coverage options, ensuring you understand which policies best suit your unique business needs. Additionally, I’ll highlight common pitfalls and coverage gaps that many dealerships face, so you can leave with a comprehensive understanding of how to protect your business, customers, and employees. This information is crucial for any auto dealer looking to enhance their risk management strategies and maintain long-term financial stability.

Lee Kirsh Advantage Insurance

NOTES

NOTES

Harrisburg | Lancaster

COACHING