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SEPTEMBER 2018

F E AT U R E S 7 Business Corner 10 2018-2019 Buyers’ Guide 19 Transforming Your Business and Industry Image, Right Now! 24 ALW Classifieds 26 Index of Advertisers

I NS I D E

p10 2018-2019 Buyers’ Guide

p19 Transforming Your Business and

Industry Image, Right Now!


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S E P T E M B E R 2 0 1 8 A M E RI C A N LI Q UI D WASTE 3


SEPTEMBER 2018 | VOLUME 14 | ISSUE 9

CONTENTS

A.D.C. Septic; Blackstone, MA “The drain fields that

are failing, Septic Drainer allows their 25 markers $5.50 ea. system to work again. $ .25 50 markers 5 ea. It’s almost a miracle $ .00 100 markers 5 ea. w/free labels product that I’ve been experiencing. Custom vinyl decals $35 each if Every drain field I’ve used it to restore ordering less than 100 Septi-Markers has worked.” Chris Lanoue, A.D.C. Septic Advertise your business, the best value in town!

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F E AT U R E S 7 Business Corner 10 2018-2019 Buyers’ Guide

RCS II, Inc. 1663 Route 9 South, Glens Falls, NY 12803

www.septicdrainer.com • (518) 812-000

19 Transforming Your Business and Industry Image, Right Now!

YOUR TRUCK AND TANK HEADQUARTERS

24 ALW Classifieds 26 Index of Advertisers CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2018 by Phoenix Global Media Inc. All rights reserved.

2015 Western Star 4700SB: Detroit 470 HP Allison Trans Imperial TMV3200 Steel ASME DOT Tank

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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fmmfgsales@gmail.com 6 AMERIC AN L IQUI D WA S T E S EP T EM BER 2018

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BUSINESS CORNER

P R O D U C T W AT C H

IN THE NEWS

SPOTLIGHT

10 Tips for Growing Your Small Business

A

n encouraging 59% of small business owners surveyed by the National Small Business Association’s last year indicated that they expect the U.S. economy to continue growing through this year. The NSBA’s 2017 year-end report also indicated that a high percentage of the survey respondents said they are very confident about the future of their businesses. For a business of any size that is looking to grow, the first order of the process of building and sustaining an expanding enterprise is to lay out a clear plan that structures your growth plans. Here are some important tips to help you grow your business. 1. IMPROVE YOUR BUSINESS’S HOMEPAGE. Make sure your business website homepage looks appealing, contains all essential information to help site visitors quickly gain a clear understanding of what your business is about, and has links to internal pages that work perfectly. Also, get help with SEO, and methods for making it as easy as possible to do business with your company through your site. Make sure your homepage is:

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• Uncluttered • Easy to navigate • Has easy-to-read conversational web copy • Makes clear the value of your product • Contains a Call To Action (CTA) Use web A/B testing to track your increase in lead generation before and after you implement changes to make these improvements, and before future rounds of new site upgrades. 2. LEARN TO USE ANALYTICS. Users of so-called “big data” now constitute a massive market, predicted to exceed $200 billion annually by 2020. Using consumer data helps businesses understand market behaviors that provide insights for future planning in virtually every industry. You do not need expensive applications and other resources to glean the data you want or to convert it to actionable information. Through your business’s website and its social platform pages, you can apply free, freemium, or some of the S E P T E M B E R 2 0 1 8 A M E RI C A N LI Q UI D WASTE 7


less expensive premium tools to acquire insights into your customers’ and business consumer prospects’ behaviors, as they pertain to your business’s service offerings. Some examples include Google Analytics: • Page visits • Bounce rate • Average time on your site • How your visitors arrive at your site • Unbounce tool These data can provide insights into areas of needed marketing adjustments, and for optimizing your landing page to increase conversions. 3. OFFER A GREAT BLOG. The majority of today’s professional marketers view blog posts as the most important of inbound marketing activities. A good blog can drive traffic to your site, and can help convert visitors to new customers. Over 80% of modern shoppers do research online before making some types of purchases. Your blog can go far in creating an impressive online presence for your business and for establishing you as an authority in your field. By making your content evergreen (of

8 AMERIC AN L IQUI D WA S T E S EP T EM BER 2018

lasting relevance to readers), your blog will need updating only periodically, which brings you a strong value for your investment in the blog. In your blog, include: • Links to individual blog posts • Helpful information about your company • Pictures relevant to the posts’ content • Interactivity with customers (Respond to their posted questions.) Over 90% of consumers take the recommendations of friends and family members. If a customer “likes” your company or makes a positive comment about it, that entry attracts attention of other members of their social network, causing a positive word-of-mouth effect that can be a significant contributor to the growth of your business. 4. INVEST IN SYSTEMS. Attempting to do it all on your own can be a very selflimiting approach. In order to successfully manage growth, you need operational, including tech, systems that can accommodate the array of performance demands that naturally come along with expansion. In addition to having a modern CRM system, you may need standard e-commerce software, and you certainly

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need a user-friendly UI for your electronic data systems. You will need accounting software that makes sense for higher volume receivables, payables, payroll, monthly reports, metrics tracking and financials processing. Rules of thumb: automate as much as possible, and outsource as necessary. 5. ALWAYS HAVE A “PLAN B”. Be prepared to pivot rapidly, as necessary. For small businesses with only one or several people doing the work, you especially need to think ahead to those inevitable times when things don’t go as planned. As the business continues to grow and operations become increasingly complex, it becomes more difficult to adjust to surprises quickly. So, develop a habit of adjusting your plan for handling emergencies and contingencies, in order to be best prepared for the unexpected. 6. TAKE CALCULATED RISKS. Of course, small business expansion comes with inherent risks. It is natural to hesitate to step outside one’s comfort zone, but it is sometimes necessary to shake things up to make the decision that is best for yourself and your business.

PRoduCTs ComPany

This is not to suggest that you close your eyes and lunge forward hoping for good luck alone to carry you to success. But, by keeping a clear focus on your goal, actively identifying possible obstacles, assessing the risk level, and making a practical step forward, your calculated risk will feel more like an exhilarating adventure than a leap too far. 7. Learn Finance Management for Growing Businesses. Even the world’s most successful companies must focus diligently on their bottom lines. Always maintain a cushion in your current period budget for expenses that you might not have expected or haven’t accounted for as part of your expansion. An accumulation of little costs can upset a budget. Make sure that your planned expenditures and capital investments make the best sense for your both your growth plans for the period and your cash flow position. Rule of thumb: Always over-budget projected costs, to prevent finding yourself in a difficult cash flow situation later. 8. USE BRANDING METHODS THAT WORK FOR SMALL BUSINESSES. Small businesses struggle to maintain an image of financial viability and service reliability. In addition to strong

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financial management and strategic growth planning, customer relationship management (CRM) strategies need to be part of the foundation of your long-term management plan. Spreadsheets are not a sufficient tool for customer data storage. Data must be made more accessible and safer as your base of data expands. An inexpensive, reliable, CRM system will help you provide much more efficient service for your customers and to manage your marketing initiatives. When you have only a few customers, it’s already time to start thinking like a business that has thousands. Make your processes expandable accordingly, to ensure that your service stays consistent as you experience growth of your business. Also, develop professional bonds. Research to learn about upcoming industry events in your local area, and attend these. Attending these and becoming a familiar face will help build a profile for your organization within your market. 9. AVOIDING TRENDY GROWTH HACKING ADVICE. First, avoid the temptation to measure your business’s success only in terms of your growth metric. Focus on profitability, cash flow, debt to equity ratio, customer satisfaction, and other key performance indicators (KPIs), to ensure that you do not allow your business’s reputation with vendors and lenders to be jeopardized. Protect your financial position as you manage

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growth, to maintain and grow your brand image as a sustainable, well-managed business. Avoid growth hacking measures that may accelerate growth over the short-term, but that can escalate long-term costs. For example: • Frenzied Emailing — The richest source of new email addresses is your current contacts directories. Over-exploitation of your users’ contacts can cause you to receive a high rate of negative feedback from disgruntled email recipients and from your current contacts. • Black-Hat SEO Tactics — Professionals who were getting paid to implement ways to attempt to trick Google and other search engines have had to move on to other employment over recent years. Mainstream users have come to understand that trying to fool the search engines with various linking schemes, paid links, spam and dubious information architecture are poor approaches to attempting to gain ground in search engine rankings. At some point, you can expect to find your business being penalized—a rightly dreaded outcome. 10. HAVE CONFIDENCE. A million tips for small business growth cannot replace your own instincts. Have confidence that the process of business success works and that you will succeed if you follow the basics of identifying a market need, providing strong customer service, communicating well with customers and employees, and obey rules of prudent small business finance management. Be flexible in embracing viable opportunities that come your way, though not included in your growth plans. If you’re prepared for growth with your strategic plans, have scalable systems in place, and a healthy profit margin and cash flow, you’ve put your business in a position to that frees you to take a calculated risk in in a way that you know makes sense and that you can feel excited about. Onward! Growth is still naturally scary. It can feel safer and more practical just to stick with your current level of operations and avoid taking any risk. But, if you’ve laid a solid foundation for success, you’re ready! Go ahead! Take it to the next level!

PRO GRADE

HOSE, CORD, & CABLE REELS

STORY BY KATHERINE NOLAN

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Source https://www.infusionsoft.com/business-success-blog/growth/ planning-strategy/small-business-guide-to-growth https://nsba.biz/wp-content/uploads/2018/02/Year-End-Economic-Report-2017.pdf Vi s i t Us

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2018 - 2019

American Liquid Waste

BUYERS’ GUIDE w w w. am er ica nliquidwa ste.co m w w w. a m er ica nl iq uid wa s te. co m

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GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

AERATION SYSTEMS Bio-Microbics 913-422-0707 biomicrobics.com Robuschi USA 704-424-1018 877-424-1020 robuschi.com

ALARMS Omnisite 317-885-6330 omnisite.com

ALTERNATIVE ONSITE SYSTEMS Bio-Microbics, Inc. 800-753-FAST (3278) biomicrobics.com Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com

Presby Environmental, Inc. 800-473-5298 presbyenvironmental.com

BACTERIA CHEMICALS— SEPTIC/GREASE Bio-Microbics 913-422-0707 biomicrobics.com

Bucks Fabricating 800-233-0867 bucksfab.com

One Biotechnology 1-800-951-4246 onebiotechnology.com

REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

CHEMICALS FOR PORTABLE RESTROOMS Armal 866-873-7796 armal.biz

CABLE/CABLE ATTACHMENTS Five Peaks Forbest Products Co. 650-757-4786 forbestusa.net

866-293-1502 fivepeaks.net

BUCKET MACHINES Sewer Equipment 888-477-7901 sewerequipment.com

CABLE DRAIN CLEANING MACHINES General Pipe Cleaners 800-245-6200 drainbrain.com

CATCH BASIN CLEANERS GapVax Inc. 814-535-6766 gapvax.com Lely USA 800-334-2763 lelyus.com Vactor Manufacturing 815-672-3171 vactor.com

Cassco Bio Labs 314-427-5500 cassico-bio.com 1 2 A MERI C A N LIQUID WAST E SE PTE MBE R 2017

1 2 AMERIC AN L IQU I D WA S TE S EP T EM BER 2018

Imperial Industries Inc. 800-558-2945 imperialind.com Surco Portable Sanitation Products 412-252-7000 surco.com

COMPUTER SOFTWARE R.S. Technical Services, Inc. 800-767-1974 rstechserv.com Wintac Software 1-800-724-7899 intacinternational.com

CRANES—TRUCK MOUNT

DEWATERING Bright Technologies Hopkins, MI 800-253-0532 brightbeltpress.com

Bucks Fabricating 800-233-0867 bucksfab.com

Gorman-Rupp Company 419-755-1011 GRpumps.com Fluid Technology, Inc. 513-241-1600 fluidtechnologyinc.com Zoeller Company 502-778-2731 zoeller.com

DIRECT DRILLING

Bucks Fabricating 800-233-0867 bucksfab.com

Del Hydraulics 716-853-7996 del.us.com

DECALS/SIGNAGE Dynamic Decals & Graphics 800-472-0285 dynamicdecals.com

General Pump 888-474-5487 generalpump.com

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DRAINFIELD COMPONENTS Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com Keith Huber Inc. 800-334-8237 keithhuber.com

Soil Surgean Inc. 949-363-1401 soilsurgeoninc.com

FILTERS GPM Truck Centers 630-543-7373 gpmpumpandtruck.com Presby Environmental, Inc. 800-473-5298 presbyenvironmental.com Zoeller Company 502-778-2731 zoeller.com

DREDGING

General Pump 888-474-5487 generalpump.com

Fluid Technology Inc. 513-241-1600 fluidtechnologyinc.com

REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com

EDUCATION & TRAINING

GREASE HANDLINGEQUIPMENT

Bucks Fabricating 800-233-0867 bucksfab.com Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com NozzTeq® Inc. 866-620-5915 nozzteq.com

EXCAVATING EQUIPMENT GapVax Inc. 814-535-6766 gapvax.com w w w. ame r ic anliqu i d wa s te. co m

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ComVac Systems Inc. 800-243-7986 comvacsystems.com

Imperial Industries Inc. 800-558-2945 imperialind.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Standard Equipment 312-829-1919 standardequipment.com Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

HAND TOOLS Advanced Infrastructure Technologies 844-669-9537 advancedworld.com

HOSES & NOZZLES—HIGH PRESSURE WATER Advanced Infrastructure Technologies 844-669-9537 advancedworld.com GapVax Inc. 814-535-6766 gapvax.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com Vactor Manufacturing 815-672-3171 vactor.com

Water Cannon Inc. 800-333-9274 watercannon.com

HOSES—VACUUM

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

General Pump 888-474-5487 generalpump.com

Imperial Industries Inc. 800-558-2945 imperialind.com Kuriyama of America Inc. 847-755-0360 kuriyama.com

Abbott Rubber Company Inc. 800-852-1855 pumperhose.com Armstrong Equipment Inc 800-699-7557 vacpump.com ComVac Systems Inc. 800-243-7986 comvacsystems.com GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

NozzTeq® Inc. 866-620-5915 nozzteq.com S EPTEMBER 2 0 1 7 AM ERI C AN L I QUI D WA ST E 13

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Imperial Industries Inc. 800-558-2945 Water Cannon Inc. imperialind.com 800-333-9274

GapVax VacuumInc. Sales Inc. 814-535-6766 800-547-7790 gapvax.com vacuumsalesinc.com

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HOSES—VACUUM Kuriyama of America, Inc. 847-755-0360 kuriyama.com Abbott Rubber Company Inc. 800-852-1855 NozzTeq® Inc. pumperhose.com 866-620-5915

HOSE FITTINGS—VACUUM Armstrong Equipment Inc Imperial Industries Inc. 800-699-7557 800-558-2945 vacpump.com imperialind.com ComVac Systems Inc. 800-243-7986 comvacsystems.com

Dragon Products Ltd. 800-231-8198 Kuriyama of nozzteq.com modernusa.com America, Inc. Armstrong Equipment Inc 847-755-0360 800-699-7557 GapVax Inc. kuriyama.com vacpump.com 814-535-6766 gapvax.com Texcel ComVac Systems Inc. NozzTeq® Inc. 800-231-7116 800-243-7986 866-620-5915 texcelrubber.com comvacsystems.com nozzteq.com 1 4 AMERIC AN L IQU I D WA S TE S EP T EM BER 2018 A MEERRI ICCAANNLLI IQQUUI ID WASTEE SEP SEPTEMBER TEMBER 2017 2017 1240 AM D WAST

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Pik Rite Inc. 800-326-9763 pikrite.com ® Imperial Industries Inc. 800-558-2945 imperialind.com Plastixs, LLC 888-792-2223 plastixs.com

Kuriyama of America, Inc. 847-755-0360 Texcel kuriyama.com 800-231-7116 texcelrubber.com RABCO Bridgeport, CT Vactor Manufacturing 203-335-4033 815-672-3171 800-237-2467 vactor.com Vactor Manufacturing Vacuum Sales Inc. 815-672-3171 856-627-7790 vactor.com vacuumsalesinc.com

HOSE FITTINGS—VACUUM Armstrong Equipment Inc 800-699-7557 vacpump.com Vacuum Sales Inc. Chandler Equipment Inc. 800-547-7790 800-342-0887 vacuumsalesinc.com chandlerequipment.com

HOSE REELS ComVac Systems Inc. 800-243-7986 comvacsystems.com Coxreels

800-269-7335 Dragon Products Ltd. coxreels.com 800-231-8198 modernusa.com GapVax Inc. GapVax Inc. 814-535-6766 814-535-6766 gapvax.com gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com Imperial Industries Inc. 800-558-2945 imperialind.com Vi s i t Us Visit Us Us Visit

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HYDRO EXCAVATION EQUIPMENT

General Pump 888-474-5487 generalpump.com

Imperial Industries Inc. 800-558-2945 imperialind.com

GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

General Pump 888-474-5487 generalpump.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

NozzTeq® Inc. 866-620-5915 nozzteq.com

Water Cannon Inc. 800-333-9274 watercannon.com

JETTERS

Water Cannon Inc. 800-333-9274 watercannon.com

HYDRAULIC PARTS & COMPONENTS Armstrong Equip. Service Orange, CA 800-699-7557

General Pump 888-474-5487 generalpump.com

Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com

American Jetter 866-944-3569 americanjetter.com

Sewer Equipment 888-477-7901 sewerequipment.com

Soil Surgean Inc. 949-363-1401 soilsurgeoninc.com

Cam Spray 800-648-5011 camspray.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Supervac 418-839-5702 supervac.co Vactor Manufacturing 815-672-3171 vactor.com

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Standard Equipment 312-829-1919 standardequipment.com Super Products LLC 800-837-9711 superproductsllc.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

General Pipe Cleaners 800-245-6200 drainbrain.com Water Cannon Inc. 800-333-9274 watercannon.com

Super Products LLC 800-837-9711 superproductsllc.com Muncie Power Products 800-367-7867 munciepower.com

Sewer Equipment 888-477-7901 sewerequipment.com

Vactor Manufacturing 815-672-3171 vactor.com

Muncie Power Products, Inc. 800-367-7867 munciepower.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Imperial Industries Inc. 800-558-2945 imperialind.com

JET/VAC COMBO MACHINES General Pump 888-474-5487 generalpump.com Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com

GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

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Flexible and Affordable Financing Options Financing for New & Used Equipment: • Trucks • Tanks • Trailers • Toilets • Cameras • Jetters also Computer Hardware & Software

7 Church Road, Hatfield, PA 19440 Phone: (800) 422-1844 • Fax: (888) 883-9380 Visit our website: www.libertyfg.com Email: michaeld@libertyfg.com

COMMERCIAL EQUIPMENT LEASE & FINANCING CALL MICHAEL DEGROAT 800-422-1844 (EXT. 12) Western Equipment Finance 701-665-1647 westernequipmentfinance.com

Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com Lely USA 800-334-2763 lelyus.com Sewer Equipment 888-477-7901 sewerequipment.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

Vactor Manufacturing 815-672-3171 vactor.com

Vivax–Metrotech Corp. 800-466-3392 vivax-metrotech.com

LOCKS LEASING FINANCING SERVICES

Super Products LLC 800-837-9711 superproductsllc.com Vac-Con, Inc. 904-284-4200 vac-con.com

LOCATORS—PIPE/LEAK VALVE/SEWER

Vactor Manufacturing 815-672-3171 vactor.com

Commercial Credit Group Inc. 704-731-0031 commercialcreditgroup.com Dragon Products Ltd. 800-231-8198 modernusa.com Liberty Financial Group Inc. 800-422-1844 libertyfg.com

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Vivax-Metrotech Corp 800-446-3392 vivax-metrotech.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Superior Signal Company LLC 732-251-0800 superiorsignal.com

Lock America I nternational, Inc. 800-422-2866 laigroup.com

MISCELLANEOUS GPM Truck Centers 630-543-7373 gpmpumpandtruck.com NozzTeq® Inc. 866-620-5915 nozzteq.com

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MOBILE COMMAND CENTER JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

MOBILE SHOWER TRAILER JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

OIL SPILL RECOVERY & CLEAN-UP PRODUCTS

Bucks Fabricating 800-233-0867 bucksfab.com

ODOR CONTROL PRODUCTS Armstrong Equipment Inc 800-699-7557 vacpump.com Five Peaks 866-293-1502 fivepeaks.net

Imperial Industries Inc. 800-558-2945 imperialind.com Pro-Act Biotech 401-245-7004 bill@proactbiotech.com proactbiotech.com

Imperial Industries Inc. 800-558-2945 imperialind.com

ONSITE SEPTIC SYSTEMS Advanced Drainage Systems, Inc. 800-821-6710 ads-pipe.com Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

Presby Environmental, Inc. 800-473-5298 presbyenvironmental.com RotoSolutions Inc. 800-868-0973 rotosolutions.com

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JAG Mobile Solutions 800-815-2557 jabmobilesolutions.com

PIPELINE REHABILITATION/ LINING

PORTABLE RESTROOM ACCESSORIES & SUPPLIES

Cues 800-327-7791 cuesinc.com

Five Peaks 866-293-1502 fivepeaks.net

Logiball Inc. 800-246-5988 logiball.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Imperial Industries Inc. 800-558-2945 imperialind.com

Perma-Liner Industries, Inc. 727-507-9749866-336-2568 perma-liner.com

PIPE PLUGS Advanced Infrastructure Technologies 310-534-4000 advancedworld.com

Logiball Inc. 800-246-5988 logiball.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Surco Portable Sanitation Products 412-252-7000 surco.com Walex Products Company Inc. 800-338-3155 walex.com

Snyder Industries Inc. 402-467-5221 snydernet.com

Cherne Industries 800-THE-PLUG (843-7584) cherneind.com

REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com Superior Signal Company 732-251-0800 superiorsignal.com

Septronics Inc. 888-565-8908 septronicsinc.com

PORTABLE LAUNDRY TRAILERS

Pumptec Inc 866-857-7078 pumptec.com Surco Products 800-556-0111 surcopt.com

PORTABLE RESTROOMS

Armal, Inc. 770-491-6410 armal.biz Comforts of Home Services, Inc. 630-906-8002 cohsi.com Five Peaks 866-293-1502 fivepeaks.net

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JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com Lely Tank & Waste Solutions, LLC 254-938-2564 lelytank.com

Imperial Industries Inc. 800-558-2945 imperialind.com

PolyJohn 800-292-1305 polyjohn.com Western Equipment Finance 701-665-1647 westernequipmentfinance.com

PORTABLE RESTROOM SERVICE TRUCKS

PORTABLE RESTROOM TRAILERS

Imperial Industries Inc. 800-558-2945 imperialind.com Lane’s Vacuum Tank Inc. Benton, KY 270-527-3569 Ledwell & Son Enterprises 888-533-9355 ledwell.com

ComVac Systems Inc. 800-243-7986 comvacsystems.com Five Peaks 866-293-1502 fivepeaks.net 18 A ME R I C A N LI Q U ID WA S T E S EPT EM B ER 2 0 1 7

1 8 AMERIC AN L IQU I D WA S TE S EP T EM BER 2018

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com Vacutrux Ltd. 519-669-1625 vacutrux.com White River Distributors 870-793-2374 lpgbobtails.com

Black Tie Products 708-675-0825 restroomtrailersonline.com

Johnny Mover/Trailer Sales 800-498-3000 cesspoolcleaners.net/ johnnymover Comforts of Home Services, Inc. 630-906-8002 cohsi.com Five Peaks 866-293-1502 fivepeaks.net Vi s i t Us

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You Spoke. We Listened! New Optional One Piece Tank Strong, Solid, Dependable

» 60 Gallon Tank » One Piece » Easy to Assemble » Easy to Clean

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F.M. Manufacturing Archbold, OH 419-445-0700 fmmfg.com

Forest River, Inc. 574-266-7520 forestriverinc.com/ restroomtrailers.com

Imperial Industries Inc. 800-558-2945 imperialind.com JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

UltraLav 877-301-3837 ultralav.com Western Equipment Finance 701-665-1647 westernequipmentfinance.com

Dragon Products Ltd. 800-231-8198 dragonproductsltd.com Imperial Industries Inc. 800-558-2945 imperialind.com

POSITIVE DISPLACEMENT BLOWERS Armstrong Equipment, Inc. 800-699-7557 vacpump.com ComVac Systems Inc. 800-243-7986 comvacsystems.com Chandler Equipment Inc. 800-342-0887 chandlerequipment.com

Fraserwoods Fabrication & Machining Ltd. 780-962-1827 fraserwoods.ca Masport Inc. 800-228-4510 masportpump.com

Cam Spray 800-648-5011 camspray.com Dragon Products Ltd. 800-231-8198 modernusa.com

General Pump 888-474-5487 generalpump.com

PORTABLE SINKS

NLB Corp. 248-624-5555 nlbcorp.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Five Peaks 866-293-1502 fivepeaks.net

Muncie Power Products, Inc. 800-367-7867 munciepower.com

PRESSURE WASHERS & SPRAYERS Armstrong Equipment Inc. 714-289-7600 800-699-7557 2 0 A MERI C A N LI Q U ID WAST E S E PTE M BE R 2 017

2 0 AMERIC AN L IQU I D WA S TE S EP T EM BER 2018

Gorman-Rupp Company 419-755-1011 GRpumps.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Vacuum Sales, Inc. 800-647-7790 vacuumsalesinc.com Imperial Industries Inc. 800-558-2945 imperialind.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

POWER TAKE-OFFS

General Pump 888-474-5487 generalpump.com

Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com

PORTABLE SHOWER TRAILERS JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

Fraserwoods Fabrication & Machining Ltd. 780-962-1827 fraserwoods.ca

Water Cannon Inc. 800-333-9274 watercannon.com

PUMP PARTS & COMPONENTS Armstrong Equipment Inc 800-699-7557 vacpump.com ComVac Systems Inc. 800-243-7986 comvacsystems.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

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Water Cannon Inc. 800-333-9274 watercannon.com

PUMPS—EFFLUENT/ SEWAGE/SUMP Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com

Imperial Industries Inc. 800-558-2945 imperialind.com NLB Corp. 248-624-5555 nlbcorp.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

Armstrong Equipment, Inc. 800-699-7557 vacpump.com AquaBlast Corp. 800-338-7373 aquablast.com Beall Corp. Salem, OR 800-252-6736 GapVax Inc. 814-535-6766 gapvax.com

Water Cannon Inc. 800-333-9274 watercannon.com

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Andert Inc. 860-974-3893

Armstrong Equipment, Inc. 800-699-7557 vacpump.com Chandler Equipment Inc. 800-342-0887 chandlerequipment.com

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Erickson Tank & Pump 509-785-2955 ericksontank.com

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Fraserwoods Fabrication & Machining Ltd. 780-962-1827 fraserwoods.ca

GapVax Inc. 814-535-6766 gapvax.com

Joe Johnson Equipment 705-733-7700 jjei.com NozzTeq® Inc. 866-620-5915 nozzteq.com R.S. Technical Services, Inc. 800-767-1974 rstechserv.com Sewer Equipment 888-477-7901 sewerequipment.com

Imperial Industries Inc. 800-558-2945 imperialind.com Robuschi USA 704-424-1018 877-424-1020 robuschi.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com Vactor Manufacturing 815-672-3171 vactor.com

PUMPS—VACUUM/ PRESSURE

Armstrong Equipment Inc 800-699-7557 vacpump.com General Pump 888-474-5487 generalpump.com

Forbest Products Co. 650-757-4786 forbestusa.net

GapVax Inc. 814-535-6766 gapvax.com

Liberty Pumps 585-494-1817 liberypumps.com

PUMPS—HIGH PRESSURE WATER

ComVac Systems Inc. 800-243-7986 comvacsystems.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com White River Distributors 870-793-2374 lpgbotais.com

PUSH CAMERAS Advanced Infrastructure Technologies 310-534-4000 advancedworld.com

REPAIR/REBUILDING EQUIPMENT

Fraserwoods Fabrication & Machining Ltd. 780-962-1827 fraserwoods.ca GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

RENTAL EQUIPMENT

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Dragon Products 800-231-8198 dragonproductsltd.com Imperial Industries Inc. 800-558-2945 imperialind.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Flo Trend Systems Inc. 713-699-0152 flotrend.com Joe Johnson Equipment 705-733-7700 jjei.com

ROOT CONTROL PRODUCTS

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

RISER LIDS

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

RODDING MACHINES Advanced Infrastructure Technologies 844-669-9537 advancedworld.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Snyder Industries Inc. 402-467-5221 snydernet.com Presby Environmental, Inc. 800-473-5298 presbyenvironmental.com

REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com

NozzTeq® Inc. 866-620-5915 nozzteq.com

Septic Drainer 518-812-0000 septicdrainer.com

REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com

Zoeller Company 502-778-2731 zoeller.com

SAFETY EQUIPMENT & TRAINING

SEPTIC SYSTEM COMPONENTS

Coxreels 800-269-7335 coxreels.com NLB Corp. 248-624-5555 nlbcorp.com

SEPTIC DRAINFIELD RESTORATION

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

Bio-Microbics, Inc. 800-753-FAST (3278) biomicrobics.com

ROLL-OFF CONTAINERS Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com Bucks Fabricating 800-233-0867 bucksfab.com 22 A M E R I C A N L I Q U ID WA ST E S EP TEM B ER 2017

2 2 AMERIC AN L IQU I D WA S TE S EP T EM BER 2018

Containment Solutions 877-CSI-Tank containmentsolution.com

SEPTIC TANKS—POLY

Bucks Fabricating 800-233-0867 bucksfab.com

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

Snyder Industries Inc. 402-467-5221 snydernet.com

SLUDGE SAMPLER / CORE SAMPLER Presby Environmental, Inc. 800-473-5298 presbyenvironmental.com

Sewer Equipment 888-477-7901 sewerequipment.com

SEPTIC TANKS— FIBERGLASS

Quanics Inc. 877-QUANICS (782-6427) quanics.net Roth Global Plastics 866-943-7256 roth-usa.com

Raven Environmental Products 314-822-1197 ravenep.com

STORAGE TANKS

Bucks Fabricating 800-233-0867 bucksfab.com Vis it Us

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total waste handling solutions

SEVERE-DUTY OPEN TOP CONTAINER

Single and Two Container Roll-off Trailers

Liquid Tight Containers

Roll-off Hoists

Trash/Solid Waste Containers

Vacuum Trailers

Vacuum Boxes

DRAGONPRODUCTSLTD.COM >> 877-231-8198

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VACUUM TRAILER

S E P T E M B E R 2 0 1 8 A M E R I C A N LI Q U I D WASTE 23


Dultmeier Sales 800-228-9666 dultmeier.com Five Peaks 866-293-1502 fivepeaks.net

Joe Johnson Equipment 705-733-7700 jjei.com Imperial Industries Inc. 800-558-2945 imperialind.com

NozzTeq® Inc. 866-620-5915 nozzteq.com R.S. Technical Services, Inc. 800-767-1974 rstechserv.com

Imperial Industries Inc. 800-558-2945 imperialind.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

TRUCK ACCESSORIES

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

Snyder Industries Inc. 402-467-5221 snydernet.com

Dragon Products 800-231-8198 dragonproductsltd.com

SEWER CAMERAS

Vivax-Metrotech Corp 1-408-734-1400 vivax-metrotech.com

TANK PARTS & COMPONENTS Armstrong Equipment Inc 800-699-7557 vacpump.com ComVac Systems Inc. 800-243-7986 comvacsystems.com

ComVac Systems Inc. 800-243-7986 comvacsystems.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Vivax-Metrotech Corp 1-408-734-1400 vivax-metrotech.com

VACUUM TRUCKS/ TRAILERS—SEPTIC

TV INSPECTION EQUIPMENT Advanced Infrastructure Technologies 844-669-9537 advancedworld.com

ComVac Systems Inc. 800-243-7986 comvacsystems.com

CUES 800-327-7791 cuesinc.com

General Pipe Cleaners 800-245-6200 drainbrain.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

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JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

Lely Tank & Waste Solutions, LLC 254-938-2564 800-367-5359 lelytank.com Supervac 418-839-5702 supervac.co

BENLEE 734-890-6822 BENLEE.com

Cues 800-327-7791 cuesinc.com

Imperial Industries Inc. 800-558-2945 imperialind.com

Erickson Tank & Pump 509-785-2955 ericksontank.com

Fraserwoods Fabrication & Machining Ltd. 780-962-1827 fraserwoods.ca

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com Western Equipment Finance 701-665-1647 westernequipmentfinance.com White River Distributors 870-793-2374 LPGBotais.com

VACUUM TRUCKS/ TRAILERS—INDUSTRIAL, WET/DRY, HAZARDOUS

GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Bucks Fabricating 800-233-0867 bucksfab.com Vis it Us

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ComVac Systems Inc. 800-243-7986 comvacsystems.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com

Dragon Products 800-231-8198 dragonproductsltd.com

Joe Johnson Equipment 705-733-7700 jjei.com Vantage Trailers, Inc. 800-826-8245 vantagetrailer.com

Fraserwoods Fabrication & Machining Ltd. 780-962-1827 fraserwoods.ca

White River Distributors 870-793-2374 LPGBotais.com

VACUUM TRUCKS/ TRAILERS—INDUSTRIAL, WET/DRY, NON-HAZARDOUS Imperial Industries Inc. 800-558-2945 imperialind.com

Ledwell & Sons Enterprises 888-533-9355 ledwell.com

Bucks Fabricating 800-233-0867 bucksfab.com

Dragon Products Ltd. 800-231-8198 modernusa.com

Standard Equipment 312-829-1919 standardequipment.com Super Products LLC 800-837-9711 superproductsllc.com Supervac 418-839-5702 supervac.co

Fraserwoods Fabrication & Machining Ltd. 780-962-1827 fraserwoods.ca

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Ledwell & Sons Enterprises 888-533-9355 ledwell.com

Lely Tank & Waste Solutions, LLC 254-938-2564 800-367-5359 lelytank.com Super Products LLC 800-837-9711 superproductsllc.com Supervac 418-839-5702 supervac.co

Vantage Trailers, Inc. 800-826-8245 vantagetrailer.com White River Distributors 870-793-2374 LPGBotais.com

WATERBLASTING EQUIPMENT Advanced Infrastructure Technologies 844-669-9537 advancedworld.com

General Pump 888-474-5487 generalpump.com Joe Johnson Equipment 705-733-7700 jjei.com NLB Corp. 248-624-5555 nlbcorp.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Vac-Con, Inc. 904-284-4200 vac-con.com Vacutrux Ltd. 519-669-1625 vacutrux.com

GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

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Imperial Industries Inc. 800-558-2945 imperialind.com

Water Cannon Inc. 800-333-9274 watercannon.com

Vacuum Sales Inc. 800-547-7790 vacuumsalesinc.com S EP TEM B ER 2 0 1 7 AME RIC AN LIQU ID WAST E 2 5

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

GENERAL’S NEW GEN-EYE X-POD

T

®: INSPECTION RESULTS IN A FLASH!

he new Gen-Eye X-POD® from General Pipe Cleaners features a powerful new Command Module with USB port SPOTLIGHT to record video inspections on flash drives. The lightweight X-POD combines camera, reel, and monitor into one compact package. Standard features include: • Big 7” LCD Color Monitor • USB Recording Drive • One-Touch Recording • Digital Zoom 4X • Voice-Over Recording • Date & Time Stamp • Flash Drive Capacity Indicator The Command Module also includes a 3 ft. Probe Rod with color camera for inspecting hard-to-reach places – like ducts, furnaces, and wall spaces.

2 6 AMERIC AN L IQU I D WA S TE S EP T EM BER 2018

The full size X-POD features a self-leveling color camera and 200 ft. Gel-Rod® for inspecting 3” to 10” drain lines. The compact INDEX Mini-Reel carries 100 ft. or 200 ft. of Gel-Rod with mini color selfleveling camera for trouble-shooting 2” and 3” lines. The rugged steel frames and reels include a drag brake and reel lock. The full size reels sport 10” wheels. For additional information, contact the Drain Brains® at General Pipe Cleaners at 800-245-6200 or 412-771-6300, or visit www. drainbrain.com/geneye. General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment. In business since 1930, the third generation family-owned company is celebrating nearly 90 years of service to drain cleaning professionals and plumbing contractors, as well as facilities managers, the rental industry and the hardware/DIY market. The Toughest Tools Down The Line.

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Applications

• Septic handling • Liquid and Dry chemical & fertilizers • Construction • Sewer cleaning, water jetting leader hose

Tiger™ Green / Tiger™ Red / Tiger™ Yellow / Tiger™ Blue • Superior EPDM compounds - longer life; more durable; superior chemical resistance. • Superior Flexibility - 22% more flexible! Easier to handle off trucks, especially in cold weather! • UV and weather resistant exterior. • Non-ovaling, abrasion-resistant helix – slides over and around objects; easier to handle and work with.

Piranha® Slither® Jetting / Lateral Line Hose • Ultra Slick polyether-urethane cover design • Maneuvers around and through difficult bends • Makes lateral line sewer cleaning jobs easier

Kuriyama of America, Inc.

360 E. State Parkway, Schaumburg, IL 60173-5335 847.755.0360 / fax: 847.885.0996 / email: sales@kuriyama.com / www.kuriyama.com

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EXPANDING ON 35 YEARS OF TANK AND TRAILER EXPERTISE With the expansion of our 200,000-square-foot manufacturing facility, our family-owned team of more than 35 years is growing. It’s part of our commitment to continue serving you with higher-quality vacuum tanks and trailers, unmatched customer service, and complete confidence in your investment. Our new facility features state-of-the-art manufacturing technology, a dedicated stainless area for higher-grade steel truck mounts, and gives us increased capacity to put your business first – because our team is on your team. Give your team the Imperial advantage at imperialind.com.

VISIT US AT THE WATER EXPO IN BOOTH 801.

w w w.Imperial am er icaIndustries, nliquidwaproudly ste.co m S E P T E M B E R 2 0 1 8 A M E R I C A N LI Q U I D WASTE 29 family-owned and operated in central Wisconsin for more than 35 years, is the trusted choice for specialized septic solutions and expert service.


3 0 AMERIC AN L IQU I D WA S TE S EP T EM BER 2018

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SPOTLIGHT

TRANSFORMING YOUR BUSINESS AND INDUSTRY IMAGE, RIGHT NOW!

A

& C Septic Services, LLC, has been building its upstate New Jersey family business since mid2011. Cheri Errico runs the business office, does the creative marketing, including much of the branding design, processes receivables and payables, does all special event management, and handles much of A & C’s customer relations. We spent some time with this extraordinarily busy business owner recently, talking about typical industry topics, when it became clear that we were talking to an unique individual in the industry, in any industry—a legitimate change agent. After 20 years with the Municipal Utilities Authority (where A & C currently dumps its septic), Jon Errico gave up his job. He and his wife Cheri then embarked on full-time management of their own business. Jon’s public works job had started his thought process toward the prospect of operating a septic services business in the area. Inspiration — We Can Do That! Cheri reflects on how it all started, “Jon had observed that a lot of trucks outside our area were traveling a pretty long

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distance to service customers’ locations near us. He realized that there must be a need, since they were coming from far away to provide service here. He was already well versed on the industry, and the whole process of waste management. Jon had acquired a lot of knowledge in the industry and had developed a strong skill set over the years that applies well to septic business operations. Together with Cheri’s impressive range of business and administrative management skills, the move to independent business ownership in the industry certainly made sense for Jon and Cheri. SERVICE — WE’RE DOING IT BEST! Cheri modestly accounts for what distinguishes A & C, “It’s just that old fashioned customer service. You get me when you call. There’s no answering machine—no push this button or push that number. And, that’s something we take a lot of pride in.” (A & C answers the business phone 24 hours per day.) “We do more for our customers than they can get elsewhere in our market. When there’s a need or a problem, we respond more quickly.” S E P T E M B E R 2 0 1 8 A M E R I C A N LI Q U I D WASTE 31


Out on customers’ sites, she proudly reflects her husband’s quality ethic, “He leaves the tank and area in such pristine condition that customers can’t tell that the service has been performed. He takes his time with tarps—so no waste is left on anyone’s yard. No dirt from digging is ever left over. He takes a lot of pride, and he’s dependable. He’s not a 9 to 5 guy. He says his day is done when the work is done.” In her relaxed and succinct manner, Cheri wraps up her thought on this point, “We just genuinely care about our customers’ satisfaction. And, we get a lot of feedback from customers who let us know that they notice that.” SUCCESSFULLY NURTURING A HOME-BASED SEPTIC BUSINESS A & C is still a small business right now, though it has been moving forward. The company currently has 140 portable toilet units, constituting a division that Jon’s step-son now helps manage. They’ve also invested in their first luxury toilet trailer, and plan to add inventory of those units. Jon continues to do all the septic pumping. And, now A & C is looking to hire an employee to help with the septic. Cheri assess this as the business’s best year so far.

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WOW! SOMETHING ACTUALLY DIFFERENT! Just take a look through the A & C Septic Services website photo gallery to see the fine touches Cheri Errico adds to the company’s portable restrooms for birthday parties and other special events. Cheri and Jon are working to remove the impression of a portable restroom as the kind of space that users have experienced in the past. Cheri has proven that the exteriors can be presented more attractively, with little awnings, and the interiors can be made surprisingly light and charming. She adds little vases of fresh flowers and other quaint accents, to brighten up the spaces and add a surprise pop of color and interest. It’s such a refreshing change of image, exceeding all of customers’ expectations, and enhancing their events with such upgrades from the usual strictly necessary utility that people dreaded using. WHO NEEDS BRANDING?! The special service model described in the section above has been serving A & C very well, in terms of a branding vehicle. Cheri notes that the company doesn’t spend much time on traditional physical branding approaches. They focus much

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more on social branding, and enhancing services, which cultivates positive word of mouth from satisfied customers. She explains, “Uniforms would be nice, and they’re less expense on the employees, but we have financial priorities in other areas at this point.” And, because the business is located on the family’s farm, they prefer not to have signage at the location, of course. But, Cheri emphasizes, “We do maintain signage on the trucks; we feel strong about having the constant billboard effect of our advertisements on the trucks. We update those. And, I just updated the A & C logo. We want to keep it fresh, modifying it every few years or so, to keep the image looking new. I don’t want it to look too different, to keep it recognizable as ours.” SHARING COMMON INDUSTRY WOES But, “finding the right fit in hiring is not easy,” Cheri reports. Not a lot of people can handle the waste part. We’re very passionate about changing the old cliché about what we do. And, as for the customers, many see it as a very rough job, but they want to pay peanuts. We set a rate for what we do, and we don’t really provide much wiggle room on it.” Cheri also discussed a problem we rarely hear much about

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in the way of solutions, “We service Cape May, Stone Harbor, Avalon, Ocean City, and other areas along the southern New Jersey coast, where a lot of construction goes on, as well as inland throughout the Egg Harbor Township. Contractors need the units, but don’t want to pay for them and don’t require their workers to respect them. We’ve had a hard time building respect, but we’re getting there.” EDUCATING CUSTOMERS — WE’RE GETTING THERE! And, this is where A & C are proving themselves to be legitimate industry change agents. It’s hard to state anything more concisely than Cheri does, so we just listened, “We have made progress in building respect for the units and the company, by reinforcing what we expect from the customers. We have a necessary motto: There’s no humorous aspect to “portable restrooms”. We’ve found that sharing it opens the way to helping customers understand the financial challenges for this kind of company.” Jon and Cheri have learned that the simple adjustment in communicating about the units as portable restrooms can help in making a difference in the way the users of the units on customers’ sites perceive and treat them.

S E P T E M B E R 2 0 1 8 A M E R I C A N LI Q U I D WASTE 33


Cheri continues, and we eagerly digest her professional wisdom, “The trucks are hundreds of thousands of dollars. It’s no joke what we have to do to provide the service. A lot of my friends on social networks are fighting for this respect, and we deserve it. Kids want to tip the units. It’s been almost like the units have a stamp on them,” she jokes (proving that she, in fact, does keep a healthy sense of humor about herself and her business’s problems). But we’re getting it done. After a while, if you don’t require and demand respect, you’re not going to get it.” But, she points out that they have removed units in some cases, after numbers of conversations without results. Cheri says that most, if not all of the contractors A & C works with now do understand the kind of relationship of mutual respect that the company needs to be able to maintain with customers in order to sustain its success in the market. One contractor even fired an employee for repeatedly defying instructions on the job site not to vandalize the portable toilets. “It’s been encouraging to see that we have more and more people backing us,” Cheri noted. And, A & C provides its customers with the highest standards of service, “You’ll never see a unit of ours in disrepair. If they don’t meet our high standards for a job site,

they’re brought back and replaced.” So, this is how it’s done by portable restroom business owners in New Jersey who know how to change the game for service providers in the portable restroom industry in their area. We’re more than a little in awe. WHERE TO GO FROM HERE We really have little interest in adding services at this point. Our future goals are currently focused on expanding in the area of expanding in luxury toilets. We do offer grease trap cleaning, clearing lines, being so small, trying to keep up with we have. We hope to hire one or two employees over next year, and get a new and larger truck. We did get a new toilet truck at the start of the year. However, we won’t take a big leap until we see a high demand, and that, for us, has been in the portable restroom business. That service has been in very high demand in our area, so it’s the natural direction for us to grow. ADVICE FOR FELLOW BUSINESSES IN THE INDUSTRY “Be fair to yourself — Get Paid!” Cheri adds the sage words we’ve heard from other seasoned business owners in the industry, “I’d suggest to people to maintain their own

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personal value. Time is precious to all of us. When you’re an entrepreneur and putting your life on hold to build your business, don’t devalue yourself. Set a rate that you can grow with. And, she jokes, “The customer is always right—but not always.” And, finally, she offers, “Customers can put some high demands on you. It’s okay to say, “No.” She says it’s one of the things she and her husband have become more confident in. “Don’t undercut yourself. If you’re willing to do anything and everything customers want, that’s one thing. But, if you’re going to do it, charge for it.” Business owners like Cheri and Jon Errico are true industry change agents. By educating customers, they’re transforming the very nature of the way their services are perceived and used in their market, and by extension, in other markets. They’re also giving users something truly fresh and new in the experience of using the portable restroom facility in the northeast. In that process, they’re affording the users a new level of expectation of what the industry can offer and, commensurately, a new level of respect for it. Phone: 800.422.1844 ext.112 Fax: 888.883.9380

Source jncerrico@gmail.com https://www.acrestrooms.com/ ext.112

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INDEX

Abbot Rubber Company, Inc . . . . . . . . . . . . . . . . . . 38 800-852-1855 / pumperhose.com

Eljen Corporation.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 888-444-1359 / eljen.com

Petersen Products Company. . . . . . . . . . . . . . . . . . . .9 800-669-1434 / pipeplug.com

Acro Trailer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 800-589-5254 / acrotrailer.com

FM Manufacturing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 877-889-2246 / fmmfg.com

PolyJohn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 800-292-1305 / polyjohn.com

Armal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 866-873-7796 / armal.biz

Fraserwoods Fabriaction & Machining LTD. . . . . FC 780-962-1827 / fraserwoods.ca

Presby Environmental. . . . . . . . . . . . . . . . . . . . . . . . . . 3 800-473-5298 / presbyenvironmental.com

Bright Dyes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 800-394-0678 / brightdyes.com

General Pump. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .8, 27 generalpump.com

Rooter-Man. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 800-700-8062 / rooterman.com

Cesspool Cleaners . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 800.498-3000 / cesspoolcleaners.com

Hot Jet USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 800-213-3272 / hotjetusa.com

Septic Drainer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 518-812-0000 / septicdrainer.com

Comforts of Home. . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 877-382-2935 / cohsi.com

Imperial Industries Inc.. . . . . . . . . . . . . . . . . . . . . . . . 28 800-558-2945 / imperialind.com

Vantage Trailers, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 36 800-826-8245 / vantagetrailer.com

Com Vac Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 800-243-7986 / comvacsystems.com

Kuriyama of America, Inc. . . . . . . . . . . . . . . . . . . . . . 27 847-755-0360 / kuriyama.com

V&H Inc. Trucks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 800-826-2308 / vhtrucks.com

Coxreel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 800-269-7335 / coxreels.com

Lely Tank & Waste Solutions . . . . . . . . . . . . . . . . . . . BC 800-367-5359 / lelytank.com

Water Cannon . . . . . . . . . . . . . . . . . . . . . . . . . . . 2, 5, 37 800-333-WASH(9274) / watercannon.com

Dragon Products Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . 23 877-783-5538 / dragonproductsltd.com

Liberty Financial Group Inc. . . . . . . . . . . . . . . . . 16, 35 800-422-1844 / libertyfg.com

Wholesale Magnetic Signs. . . . . . . . . . . . . . . . . . . . . 36 dotnumberstore.com

Dynamic Decals & Graphics Inc.. . . . . . . . . . . . . . . .36 800-472-0285 / dynamicdecals.com

Nozzteq Inc... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 866-620-5915 / nozzteq.com

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