ALW May 2019 by PhxGlobalMedia

MAY 2019 MAY 2019

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MAY 2 0 1 9 A M E RI C A N LI Q UI D WASTE 3

MAY 2019 | VOLUME 15 | ISSUE 5

CONTENTS

F E AT U R E S Phone: 800.422.1844 ext.112 Fax: 888.883.9380

7 Business Corner 14 In the News 21 The Lavish Loo - Luxury Portable Restrooms and Showers 28 ALW Classifieds 30 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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S EP T EM B ER 2 0 1 7 A M E R I C A N LI Q U I D WA S T E 1 9

BUSINESS CORNER

P R O D U C T W AT C H

IN THE NEWS

SPOTLIGHT

5 NEW TECHNOLOGIES FOR YOUR PORTABLE RESTROOM BUSINESS

here is a vast array of new technological innovations for this generation’s entrepreneurs in the portable restroom rental industry to use for optimizing efficiency, quality and cost management. Here are some of the most transformative industry-specific, and more broadly applicable business technologies that are changing the way that today’s portable toilet rental enterprises are doing business. To keep pace in your market, it may be time to consider employing one or more of these time, money, and step saving technologies. Any one of these can aid your team in maximizing quality of services and use of work time, enabling them to multiply the efforts that help grow your business.

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1. GPS AND VEHICLE MONITORING SERVICES GPS has been a game-changer for many types of route service providers across the business sector. This technology leaves no guesswork about where employees are, when they arrive, how long they’re there, when they leave, etc. It makes clear which service locations have been missed and which have received less than thorough attention. It allows businesses to locate vehicles in real-time, to know whether they’re in route and where exactly where one can be found, if it’s broken down along a roadway. Remote monitoring takes the role of GPS even farther to increase efficiency. This cutting-edge monitoring tool uses a state-of-the-art camera system in a company’s trucks. The system sends an email to the business office, if a driver MAY 2 0 1 9 A M E RI C A N LI Q UI D WASTE 7

is driving too fast, or is using a cell phone while driving, not wearing a seat belt, or is doing any one of a number of behaviors that are unacceptable while driving. The system provides supervision and enables correction of issues with drivers, without the need to be present with him/her in the vehicle. These monitoring services provide reviews of videos generated by the cameras in trucks, and they rate the videos based on findings by the monitoring professionals. The monitoring company then sends an email containing a link to the portion of the video that reveals issues, to the portable toilet business owner/manager. Failing to stop at a stop light or sign, for example, might prompt a rating of a level 3 or four in negative marks, whereas, failure to wear a seatbelt might trigger a level one rating. Speeding would generate another level of negative rating. These systems also come with GPS tracking as part of the service package. Businesses can buy the cameras and interface equipment, and then pay a fee per vehicle for the monitoring service. For portable restroom companies with larger field service teams, this kind of technology service can offer an excellent value, by increasing the efficiency of monitoring and slashing the number of hours that would be spent on in-house monitoring, freeing up time for more financially productive activities. 2. ADVANCED ADMINISTRATIVE SOFTWARE So many of the industry’s successful entrepreneurs have their stories of starting out without even a basic computer, back in the days when few small businesses of any type used such technology. Everything was written out on paper, including bids, service orders, invoices, receipts, quality management reports, communications and maintenance records, and so on. Times have changed, and most modern portable restroom businesses operate on one or more software technologies such as Windows, Excel, Access, Quick Books, Quest or Google Maps (or other satellite map services), Bing and other information search engines, online supply ordering, email, digital scheduling, cloud backup services, social media platforms, web marketing tracking and automation tools, website optimization, sales and service (website) helper bots, and/or others for accounting, service and communications systems— many of which are integrated. Business owners in the portable restroom industry of 2019 are more likely to find the growth potential of their enterprises limited by their tools for managing larger service volume, without adequate supporting administrative technologies. As growing property management, construction and event services companies and major venues, all with their bigger budgets, continue expanding their high-tech resources, 8 AMERIC AN L IQUI D WA S T E MAY 2019

independent portable restroom services providers are expected to keep up. They may require their vendors to be tech savvy and come prepared with the digital tools to submit bids, manage services and otherwise seamlessly communicate with their systems, through their own platforms and apps. 3. OUTSOURCED ACCOUNTING SERVICES Online services provide a full array of partial and full accounting services for small to medium-sized portable restroom businesses that are finding themselves becoming stretched beyond the capacity of their owners to do all of their own accounting and efficiently manage all of their other tasks to maximize revenues and maintain sales and service efficiency. So many entrepreneurs in the industry start out doing every job themselves, dividing the labor between husband and wife, or with one partner continuing their full-time job, to free the other to go full time in the restroom rental business. Those are cases of one-man companies—in which a lone person does sales, marketing, driving for service deliveries, unit cleaning, unit maintenance, truck maintenance, supply ordering, accounting, and all other tasks. At some point, that simplest of operational models can no longer work and allow growth. As more team members come on board, accounting needs can expand out of control rather quickly. Business owner/operators can find themselves confronted by the choice between thoroughness and accuracy in the especially time-intensive chore of accounting, or effectiveness in everything else. Many owners of small to medium-sized businesses ($1million - $50million) in industries across the U.S. American economy opt to outsource part, or even all of their accounting to either local or online accounting services that offer teams of professional bookkeepers and CPAs. Some businesses outsource one or more accounting functions, such as Payroll, or Accounts Payable, Accounts Receivable, sales tax payments, bank reconciliations, general ledger bookkeeping, or CPA services. Others outsource their entire accounting function, effectively hiring an entire accounting department that functions fully and communicates closely with a business’s management team, but operates entirely off-site. 4. ENHANCED COMMUNICATIONS HARDWARE Tablets and laptops provide for easier field work by drivers who need to manage order processing and access service documents and filing systems located back at the office on the server. These devices allow quick, convenient, and easy-tonavigate user interfaces (UIs). Smartphones, the single most transformative piece of technology in the modern world of business, also can interface with business computer software Vi s i t Us

systems, via apps. Smartphones enable sales agents and service employees to provide information and document forwarding to prospects and customers in real-time, for everything from service quality management, to vehicle maintenance reports, to payroll entries, to price bidding. For example, service teams can text photos revealing conditions inside catch basins, to convey information to customers during servicing about discoveries of additional work that may be necessary, etc. The advent of conference calling technologies changed the way business is done, from the smallest shops to the largest multinationals. Then, along came online meeting technologies, such as Go To Meeting and rudimentary teleconferencing technologies. Today’s state-of-the-art video conferencing systems (typically enabled by VoIP) make remote meeting so much like being there that owners and managers, field employees, vendors and customers can meet from the convenience of their offices or home to participate in important meetings. These technologies can also allow business owners and

managers to meet with suppliers, or even, for example, with officials from their children’s school, or with peers’ groups across multiple other states, all while remaining on the job and being productive. For companies whose customers are at long distances, the quality and frequency of communications can be managed through this advanced technology with optimum efficiency and cost effectiveness. High-end systems provide meeting attendees a sense of being in the same room with their counterparts at remote locations.

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5. INNOVATIVE RESTROOM TRAILER FEATURES For generations, the portable toilet market was characterized by simple demand for the standard, construction-site-grade blue porta potty unit. But the luxury portable restroom market has been evolving increasingly rapidly over just the past few years. Portable restroom rental business owners have been hustling to keep up with the growing demand for more and more innovation, to deliver the kind of user experience that customers have now come to expect from the industry’s elite event services restroom providers. Elaborate outdoor weddings, social events, non-profit activities, retail remodeling, cultural activities and other affairs are ever more popular, and upscale portable restroom facilities are in ever higher demand. Larger, more luxurious restroom trailers, once a novelty, are becoming much more prominent across the industry. In response to this growing demand for a more appealing user experience, today’s luxury portable restroom trailer providers deliver far beyond the typical air fresheners and an overstock of good quality restroom paper products, good hand soap and hot water. Today’s executive restroom trailers come with every imaginable luxury feature, including such as lotions, mints, decorative rugs, lighted “Occupied” signs, decorative mirrors, wall décor, floral

1 0 AMERIC AN L IQU I D WA S TE MAY 2019

arrangements of choice, music of choice, even iPod ports, upgraded lighting, and even event attendants who stand by to ensure that absolutely everything is managed to perfection throughout the event. It is truly a new day in the luxury niche of the industry. The standard blue unit has become relegated mostly to construction and industrial sites and sports venues. However, even the construction-site-quality blue porta potty is getting a facelift by some providers these days, with small vases of flowers, mirrors and other charming touches, to enhance the user experience in today’s fully modern, pristine clean blue units. PORTABLE RESTROOM BUSINESS TECHNOLOGY DEMANDS AND OPTIONS As for service monitoring, administrative management and communications technologies, all have taken the portable restroom industry to a level of modern business sophistication and efficiency that was unfathomable just 20 years ago. What might another 20 years bring in development on these fronts of the ongoing endeavor to improve entrepreneurs’ methods and tools? With the rapid growth of 5G, ML, AI, VR, the IoT, robotics, green technologies, cloud services and more business innovations that haven’t even been conceived of yet—we can only imagine.

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MAY 2 0 1 9 A M E R I C A N LI Q U I D WASTE 11

IN THE NEWS

A S S O C I AT I O N I N S I D E R

SEWER EQUIPMENT ANNOUNCED THE ADDITION OF TWO NEW PRODUCTS SPOTLIGHT

Sewer Equipment, manufacturer of leading brands such as Sewer Equipment CO. of America, RAMVAC Vacuum Excavators and Mongoose Jetters, announced the addition of two new products to its current line of products: the GENESIS Water Recycling Sewer Cleaner and the Model 400 ECO Mini Combination Sewer Cleaner. The launch of these new products also comes with the launch of a new brand, Cappellotto by Sewer Equipment. Sewer Equipment’s partnership with Italian manufacturer, Cappellotto, was an obvious next step when entering the recycler market. Cappellotto has been utilizing proven recycling technology for over 50 years, which is far superior to the current U.S. offerings, which choose to modify existing combination sewer cleaning products with bolt-on recycling equipment as an after-thought. Cappellotto by Sewer Equipment does it different. The GENESIS is a purpose-built recycling truck that is without peer in the marketplace. The GENESIS Water Recycling Sewer Cleaner employs a passive separation approach, which includes a true 5-Stage separation process utilizing simple gravity which separates water from sludge by means of sedimentation. By avoiding a mechanical filtration approach used by its competitors, the GENESIS is able to work effectively and efficiently in grease and lines containing water with any size impurities, as there are no filters to become clogged. It will keep working when the competition has to quit. Specifications include: a 13-yard stainless steel debris tank; a 1,500-gallon stainless steel water 1 2 AMERIC AN L IQU I D WA S TE MAY 2019

INDEX

tank; 90 GPM at 2,500 PSI water pump designed specifically for recycled water; a positive displacement blower with 3,000 CFM at 27” Hg with 6” system; and 800 feet of 1” sewer hose. The exclusive Smart Boom places both jet hose and vacuum tube exactly where operators need them, greatly easing setup and eliminating the need for a top roller in many applications. The launch of the GENESIS was a way of bringing proven, innovative technology to a mature market, while the Model 400 ECO was the creation of a new market. A jet vac truck that utilizes a 19,500 GVWR chassis requiring no CDL, while also offering the ability to enter a standard 8-foot parking structure. This powerful combination truck with a compact footprint is the only of its kind in the market today. This cost-effective truck is great as an emergency response vehicle for large contractors and municipalities, but also a perfect fit for small to mid-size contractors and municipalities that are looking to add a vacuum component to their jetting operations. The Model 400 ECO Mini Combination Sewer Cleaner from Sewer Equipment CO. of America by Sewer Equipment touts all stainless-steel construction for long lasting durability including its 4-yard debris tank, water tank with up to 600-gallon capacity, hose reel with 400 feet of ½” sewer hose and full shroud. This machine offers a UDOR 18 GPM at 4,000 PSI water pump and Hibon positive displacement blower at 28” Hg with 4” system. The Model 400 ECO combines the power of a standard combination truck with unprecedented maneuverability not available on the market today. Vi s i t Us

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

INTRODUCING THE NEW CV SERIES CARGO VAN HOT WATER DRAIN JET SPOTLIGHT

INDEX

Diesel fired hot water to add additional jetting power. Several models up to 4000 psi and 12 Gallons per minute. Triplex plunger pump with power pulse valve for extra push when you need it. Air purge and recirculation to the tank for freeze protection. 5 gallon fuel tanks gives you hours of run time on a single fill. Heavily built powder coated frame with full deck and 130 gallon water capacity. 12 Volt DC reel with 2:1 clutch drive and allows for free spooling and powered hose return. Controlled by push button or foot switch. Accessories include a 4 nozzle set, storage box, tip cleaner, tiger tail, safety shield, rubber gloves, high visibility safety vest , 50’ wash down hose and trigger gun. See all the features at www.camspray.com 800-648-5011 We can also custom design for you application.

COXREELS OFFERS NEW OPTIONS FOR THE VACUUM SERIES REEL Coxreels V-100 Series product has been improved and is now offered with hose. With a redesigned fluid path, the V-100 Series features improved O-ring sealing for greater vacuum consistency and performance in addition to a new swivel retention system, which has strengthened the frame and prevents separation of the swivel under excessive lateral loading. Along with the redesign, another improvement is zinc plating of the swivel components for greater corrosion protection. The new swivel design includes another important feature. Previously, the hose reel only accepted 1.5” inlet, but the new swivel allows for the connection of 2” hose on the inlet in addition to the 1.5” hose. This is done by sizing the inlet to fit 1.5” hose on the inside and 2” hose on the outside. This is important because retail shop vacuums come with 2” hose, not 1.5”, thereby making the product more accessible to home and light commercial applications. The outlet remains 1.5” for 1.5” slip hose cuffs. The reels with hose are offered in two hose lengths but the reel itself remains unchanged. The hose lengths correspond to the HP rating of the vacuum used with the reel. For vacuums with 5 HP or less ratings, the 35’ model is recommended. For vacuums with greater than 5 HP ratings, the 50’ model is recommended. The hose has a super flexible “crush-proof” smooth interior hose suitable for commercial cleaning applications and is equipped with standard 1.5” threaded hose cuffs. Coxreels® has remained steadfast and focused on manufacturing high quality professional grade hose, cord, and cable reels since 1923. Offering a full product line serving the industry in every channel and application, Coxreels® takes great pride in designing, building, and supporting all of their products right here in the U.S.A. For further information on Coxreels® new options for the V-100 Series, contact Customer Service at (800) 269-7335 or visit www.coxreels.com.

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THE NEW 335 PRESSURE WASHING UNIT. BUILT TO THE ORANGE STANDARD. There seems to be an acceptance that low pressure water jetting systems are fragile and prone to breakdown. We don’t believe just because it’s not ultra-high pressure, it should get a pass on reliability. In fact, it’s exactly why we’ve built the new NLB 335 3,500 psi (241 bar) hot water pressure unit. The 335 is built to the same standards as our industry leading high pressure systems and building reliability to our standards means profitability to you. If you’re ready to learn about how a real unit can operate, look at the NLB 335. Just another reason why the industry gold standard is orange. w w w. am er ica nliquidwa ste.co m

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

ELECTRIC EEL 80 YEARS OF EXCELLENCE! Electric Eel Mfg, based in Springfield, OH since 1939, is proud to announce 2019 as their 80th year as manufacturers of professional quality drain and sewer cleaning equipment. INDEX SPOTLIGHT Widely known as the originator of the Model C dual cable sectional drain cleaner, Electric Eel steadily grew and expanded its product line over the years in its Ohio manufacturing facility, becoming a complete source for drain and sewer cleaning from drainlines to mainlines! Electric Eel’s current product line includes a wide range of electric and gas powered sectional drain cleaning machines, drum style machines, high pressure water jetters and a full range of pipeline inspection camera systems and locators. ELECTRIC EEL MFG. CO., INC. Toll Free: 800-833-1212 E-mail: info@electriceel.com Sig 01 ALW 01-84 0908 8/23/08 12:43 PM Website: www.electriceel.com

Page 81

The ADS dewatering system is BUILT BY A PUMPING COMPANY FOR PUMPERS and you are welcome to come and watch the 30 yard box being filled in only 2 hours!

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

THE NEXT-GEN BRAVO The best sink in the industry just got better! This next generation of the INDEX SPOTLIGHT PolyJohn Bravo sink has so many improvements. Some of these include: · Reinforced Rod Hinges · Integral Keyless Locking Hasp · Improved Soap Dispenser Plates to Mix & Match Dispenser Types · Improved Handles for Easier Movement · New Fill Port · New Rotomolded Sink Base For more information visit www.polyjohn.com.

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ADVERTORIAL

LONG LIFE PIPE SYSTEM REPLACES PROBLEM PLAGUED GRAVEL SYSTEM

RaceTrac gas station-convenience store in Central Florida was plagued with rising maintenance costs due to a problematic aerobic wastewater system and an associated failed drain field. The company’s engineers found the solution was to retrofit this store’s existing wastewater tanks with pumps, then convert to a pressure-dosed system. Selection of the low profile “rockless” drain field system available from Advanced Drainage Systems, Inc. (ADS) (NYSE: WMS) met all the required project criteria. Made up of perforated four-inch diameter high-density polyethylene (HDPE) corrugated pipe with both holes and slots, it can take the place of a conventional gravel system while providing more capacity and can be installed with shallow cover. With a project life expectancy of more than 30 years, the new system is rated at 10.9 gallons a foot, whereas a traditional four-inch pipe in gravel system of the same size could handle 7.9 gallons per foot by contrast. “The use of HDPE pipe for sanitary installations has many benefits,” stated Tony Radoszewski, CAE, president of the Plastics Pipe Institute, Inc. (PPI), the major North American trade association representing all segments of the plastic pipe industry. “The first applications were in Scandinavian countries and in Germany during the mid-sixties. An independent testing agency examined the systems and reported that no significant changes in the pipes’ chemical or physical properties after more than 25 years in service existed. Sanitary sewage is itself not 2 0 AMERIC AN L IQU I D WA S TE MAY 2019

highly corrosive, but, under anaerobic conditions, bacteria may decompose sanitary sewage and form hydrogen sulfide gas. The gas combines with moist air above the fluid stream and creates sulfuric acid, which then attacks metallic or concrete pipe, but has no effect on polyethylene pipe. HDPE pipe is highly resistant to the wet, hydrogen sulfide gas and the low concentrations of sulfuric acid found in a sanitary sewer. For example, this type of pipe is resistant to 90 percent sulfuric acid solution at service temperatures up to 120°F so, it’s a perfect product to use in this installation.” At the store, the 1,200-square foot system involved eight 50-foot long runs of four-inch diameter HDPE distribution pipe nestled between two bundles of VOID pipe. The VOID pipes are specially manufactured by ADS, a member company of PPI, with both holes and slots to allow for the passage of the effluent, allowing for evaporation and transpiration. Over time, grease would bridge slots and holes would clog -- HDPE pipe alleviates both of these issues. The distribution pipe, marked with a white line, is the only one to be connected to the outflow of the tank. A one-inch diameter PVC pressure-dosed pipe was fed through HDPE end caps on the distribution pipe. Cover was six inches of native, sandy soil. Flanking the HDPE corrugated distribution pipe with bundles of the VOID pipe eliminated the need for gravel. Additional information can be found at www.ads-pipe.com. Vi s i t Us

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Vi s i t Us

SPOTLIGHT

THE LAVISH LOO - LUXURY PORTABLE RESTROOMS AND SHOWERS

wner and operator of The Lavish Loo, Brad Simpson has realized one of Denver metro’s freshest concepts in portable restroom accommodations. His company goes the full distance and far beyond, to provide the ultimate in luxury restroom facilities for weddings and events in Colorado and surrounding states. These portables are not your average restroom trailers. We’re talking restrooms that rival your home’s own lovely bathroom style and comfort. Denver and other travel destination markets have been breaking the most ground in the luxury restroom trailer market segment. Most providers in the luxury niche these days are fanatical about impeccable cleanliness. The Lavish Loo goes the extra distance, leading the local competitive market in flair, devotion to exceptional service quality and, well, just pure luxuriousness in portable facilities.

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Environment-Inspired Enterprise We asked Simpson about how he became inspired to gear his entrepreneurial drive in the direction of portable restroom rentals. In 2007, a family member bought a portable restroom business in a different state, and Brad and his wife Kim helped them in the summer months delivering trailers. We’ve lived in Colorado a little over twenty years. We met at college in Boulder. We’ve always thought our region was really beautiful for outside weddings and events, and there are many of those every year. There was a need for these restrooms, so we decided to get into the luxury restroom business ourselves. So, after working for the family member for about eight years during summers, in 2016 I started The Lavish Loo and began building a clientele.

MAY 2 0 1 9 A M E R I C A N LI Q U I D WASTE 25

Education to Entrepreneurship Before the days of The Lavish Loo, Brad attended the University of Colorado at Boulder and graduated with a BA in 1999, as a psychology major. I always had entrepreneurial spirit, always had a lot of ideas and knew I’d own my own business. My first entrepreneurial stint was preparing to open up a restaurant & bar in our neighborhood. The whole thing fell apart about 3 months prior to opening. While I lost a lot of money that I initially invested, I learned more than the money could have bought. When the restaurant fell through, I decided to go back to school and get my Master’s degree in information systems. This led me to the healthcare industry, working in IT. While I enjoyed working in that arena, I still had The Lavish Loo in the back of my mind. So, I decided to start the business and work in IT at the same time, while the company grew. Those first two years were 100-hour work weeks, but that’s what it took to make things work. Extra-Mile Service in the Mile-High City What makes our service unique is that we cater to whatever the client needs or asks for—a certain type of flower for interior designs, decorative rugs, mints, music, whatever they want. Clients can even connect blue tooth, to play whatever music

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they choose. Brad points out that just little touches like having a lighted “Occupied” sign adds an extra feature of convenience and confidence for customers and their guests. No wonder he’s enjoying the business. The Lavish Loo facilities are a hit, wherever they go. What makes Brad’s day? I just love it when we pick up on sites and people say that our facility was the talk of the wedding. You feel bad at first when the bride tells you that, because it is her day, but it makes you feel all warm fuzzy inside. Ha-ha. Additional Services from The Lavish Loo Asked if he is considering adding other product revenue channels, Brad says he’s been looking into offering construction site units. While we do rent our current units to construction sites and corporate remodels, we are looking into a less expensive model, but still Lavish. When people call and I do not have any availability, or if they are looking for the regular porta potties, I tell them where they can find those. I don’t mind sending people to other venders. l love dealing with the luxury units right now, so that’s currently the main focus. He goes on to answer our questions about ancillary products that are popular added revenue streams for so many portable restroom rental services around the industry. Brad says he hasn’t really thought much about adding rental products like hand washing stations, trash receptacles, lotions, etc. The Lavish Loo has identified the kinds of additional product rentals and services that are most important in their niche market. We do rent out generators, if customers don’t have power on site. We also sell water to operate the units, if they can’t be hooked up to water on the customer’s site. We can provide 130 gallons of extra water to pump into our holding tanks. The Lavish Loo team also offers the valueadded service of having an attendant stay on site throughout the customer’s special event, to ensure that everything regarding the restrooms is maintained in ideal order. Competitive Market Atmosphere We’re always interested in how entrepreneurs in the industry are working with their peer competitors in their markets. So, we asked Brad about the competitive atmosphere in the Denver and the greater Colorado region, in his experience. There are not a lot that focus just on luxury restrooms. I don’t mind competition either, it breeds creativity and gives you an idea of what you can do differently to stand out. if I can’t help a customer, I send them to someone I know will help them as well. I have a lot of great contacts in the industry, and we work hand in hand. continued on page 29 Vi s i t Us

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Other vendors call me when they don’t have the units needed for a particular event. In turn, in New Mexico, Wyoming, Arizona, Utah, or Colorado, if somebody needs something and can’t find anybody else to provide it, we’re willing to do the drive, to do whatever we can to make it work for the customer. Minimalist Marketing for The Lavish Loo Marketing and branding activities at The Lavish Loo are subtle, thoughtful, and in keeping with the company’s interest in appealing to professionals in the outdoor event planning space. When we started, I cold called just about every wedding planner and event planner in Colorado. The first event we did was a celebrity wedding in Aspen, and business really took off after that. NOTE: We learned that there’s really no prying the name of that celebrity out of Brad. While that’s not great for us as magazine interviewers trying to wrench out a celebrity name to glitter up our feature piece, it speaks well of the seriousness with which The Lavish Loo owner takes the company’s duty to confidentiality of private celebrity events in the state of Colorado, or in any other state where The Lavish Loo provides service. Brad explains that now, the majority of new business for The Lavish Loo—at least 50 to 60 percent—is generated w w w. am er ica nliquidwa ste.co m

through The Knot, Wedding Wire and Google. That’s an impressive result from Simpson’s online marketing efforts, confirming his strong instincts as an operator in today’s intensely competitive small business web marketing arena. We do have company tee shirts and logos on our trucks and trailers, but we keep the logos small. Customers don’t want huge signs all over the place. Our impression is that growth of The Lavish Loo enterprise has been pretty organic, relying increasingly on wordof-mouth and proportionally on the company’s exciting upscale web presence. Brad notes that the website will need further advancements in the future. When we franchise out, our website needs to be scalable, to handle the greater volume of activity on the site, and we’ll add richer content. The net results of Brad’s tactful, tasteful promotional marketing and branding strategy? Last year, we did over 150 events in Colorado and New Mexico. On average, I get at least 4 to 6 emails and 5 to 10 phone calls per day for bid requests. People contact us for bids as far as two years in advance. Strategic Growth Plan for The Lavish Loo Our main Colorado business runs May through September. The rest of the year, I was trying to find other avenues for income through The Lavish Loo. I started MAY 2 0 1 9 A M E R I C A N LI Q U I D WASTE 29

exploring Arizona, because the service is needed year-round there. We will be opening a branch in Arizona, and we’re hoping to get it started this fall. I already have someone in Arizona ready to help. Ultimately, the goal is to franchise The Lavish Loo. I want to put another year or two into generating strong sales and then franchise the model. We will be based out of Phoenix, and we’ll service Tucson and areas throughout the state. The branch will be owned by The Lavish Loo. Right now, everything is just all internal, in the infancy stages. We want to do everything correctly and not move too fast. We’ve been working with a gentleman who’s joined our team, to help us position to move forward with franchising. He really loves the vision. He has started four franchises, three of which have grown to be among the country’s top 500 franchises. We’ve already had people from Nashville Tennessee express interest in a franchise. Talking to the open, methodical Brad Simpson, it’s easy to foresee the future of The Lavish Loo. A great unique niche concept, a great product filling a perpetual need, an exceptional ownership team… It’s surely a story of a major national success story in the making. What Makes The Loo Lavish? I started out with a partner. I just bought out my partner at the beginning of 2019. We’ll hire two employees to drive for the upcoming season. We’re putting together the Arizona plan, to start there this fall. My wife helps a lot. She’s in real estate, but she loves the business. She loves traveling to all the beautiful sites, and I must say, it is great to see a woman pulling a big trailer with a big truck. Brad comments that his wife is beautiful, inside and out, and that when she shows up to deliver a trailer, it presents quite an exceptional image. Brad explains that Kim has all the skills to deliver the trailers and get them positioned on the properties. We’ve learned, from talking with portable restroom business owner/operators throughout the country, that maneuvering those trailers and getting them positioned in the particular spots requested is not a small feat of professional driving. And, finessing issues with customers, to do with that responsibility, is a task that many business owners tell us that they always opt to do personally. So, there’s no doubt that Kim Simpson is a multi-talented real estate professional, service business pro and exceptional commercial driver! Operations Management at The Lavish Loo We asked Brad about the typically less exciting, but equally challenging parts of running a portable restroom rental business. As of now, I do it all—all bookkeeping, cleaning, 3 0 AMERIC AN L IQU I D WA S TE MAY 2019

bid requests, field phone calls, bids, make calls, change out faucets, make sure the trucks are running and that everything on the trailers is working properly, and just everything else there is to do. We’ve hired a new accountant who is going to be helping out. I’ve had the goal of building up a franchise company. That’s meant working longer hours than I really wanted to put in, but we’ve needed to keep as much inhouse as possible, in order to position ourselves for that. Now we’re starting to hire. I’ve had a few interviews this week, and have talked to some promising, excited candidates. We have four trucks and a total of 10 trailers. We just purchased two more to add to our existing eight, and we’re just waiting for those to arrive. We’re fully booked almost every weekend during the season, and we’re starting to book up sooner and sooner every year. Now, we’re starting to see more business year-round in Colorado. Our restrooms are different; they’re completely winterized. If it snows, we’ve got heated tanks to keep things from freezing, and heat keeping the inside warm. We purchase all of our trailers from one supplier, JAG mobile solutions. I have personally done business with them for eight years. They’re just tremendous. I like to keep the units similar. Some companies buy their trailers from lots of different vendors, but I like to keep them more uniform, so that people know what they’re getting every time. I don’t do the truck maintenance. All of our trucks are four years old and under, so they’re all still under warranty. They have slide-in vacuum pumps. The vacuum pumps slide into back of the trucks, so we can just pull up and pump waste into the truck. It makes it really easy. Technology has come a long way. It wasn’t anything like that when I started. Trucks need to be operating at all times. I leave the maintenance up to the manufacturer. I just take them to our local Chevy dealer. The trucks are 3500 diesels. The trailer weights are from 3,500 to 9,500 pounds. Pulling those up 10,000-foot mountain passes requires everything to be ideally maintained. Building the Team at The Lavish Loo Whoever comes and works with me is not working for me; they’re working with me. We’re going to make it as comfortable for people as possible. We pay great. And, hopefully we’ll create the atmosphere that they’ll want to work in. Over these past three years, my partner and my wife and I have been driving all over the state, leaving at all hours of the day and night. I think that’s been the most challenging part of the business so far. But, with employees working with us, we’ll iron that out. Vi s i t Us

We bought everything brand new when we started the business. Even after the trucks are out of warranty, it’s about the relationships with the dealer and the repair center. I’ve had issues with trucks, and they’ve gotten us in right away. Brad makes it clear that The Lavish Loo team includes the company’s vendors as well as its employees and owner/managers. On that note, we had to ask about the fam and any plans to bring the younger Simpsons on board for summer jobs or even apprenticeship opportunities. Naturally, as we’d expect in the kind of happy, hard-working, intelligent and energetic young family that the Simpsons optimize, Brad and Kim’s oldest son Jack, at age 16, is already earning some money during the summer helping out in the business with basic repairs and miscellaneous tasks. And, the couple’s younger son, Bodhi (age 13), knows that opportunities are there for him to be on the team too. Advice for New Business Owners from Brad Simpson, The Lavish Loo, Denver CO For people with a desire to break into the industry, Brad Simpson offers some advice from his experience building a successful Denver Colorado portable restroom rental business. There are sometimes one-off companies, with owners who approach this kind of business thinking, “Oh, I could do that.” But, it’s a lot of work and a lot of commitment. A lot goes into it. My advice is—keep your word. If you tell somebody you’re w w w. am er ica nliquidwa ste.co m

going to do something, do it. Response time is key. The customer comes first. Your dedication is your way to success. You have to be 100 percent into the business. When I get an email, I answer it, instead of keeping people waiting. Commit to quality. Make it about more than just basically doing things the right way. It’s not all rainbows. There are a lot of ups and downs, and you’ve got to get through those. If you’ve got a good team, you can do that. We’ll add here for ALW readers that it is unsurprising to us that the final word from Brad Simpson is about appreciation for the team. That consummate team mindset, as we have well learned through our many interviews with the most successful company owners, is the hallmark of leadership that realizes sustainable growth. Along with that trait, we recognize in Brad Simpson the attributes of a relentless work ethic, extraordinary capacity for perseverance and absolute dedication to the highest quality of products and service. All together, we see an exemplar of entrepreneurial excellence in Brad Simpson, owner of The Lavish Loo. STORY BY B JACKSON SOURCE https://www.capitalistalliance.com/blog-source/2018/2/9/4ways-to-attract-the-right-employee MAY 2 0 1 9 A M E R I C A N LI Q U I D WASTE 31

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Comforts of Home. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 877-382-2935 / cohsi.com

NLB Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 800-227-7652/ nlbcorp.com

Com Vac Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 800-243-7986 / comvacsystems.com

Nozzteq Inc... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 866-620-5915 / nozzteq.com

Dragon Products Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 877-783-5538 / dragonproductsltd.com

Petersen Products Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 800-669-1434 / pipeplug.com

Dynamic Decals & Graphics Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32 800-472-0285 / dynamicdecals.com

PolyJohn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 800-292-1305 / polyjohn.com

Eljen Corporation.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 888-444-1359 / eljen.com

Presby Environmental. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 800-473-5298 / presbyenvironmental.com

FM Manufacturing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FC 877-889-2246 / fmmfg.com

Septic Drainer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 518-812-0000 / septicdrainer.com

GapVax. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 888-442-7829

VacCon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 904-493-4969 / vac-con.com

General Pump. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 generalpump.com

Water Cannon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9, 27, 33 800-333-WASH(9274) / watercannon.com

Hot Jet USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 800-213-3272 / hotjetusa.com

Westmoore Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 800-367-0972 / westmoorltd.com

Imperial Industries Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 800-558-2945 / imperialind.com

Wholesale Magnetic Signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 dotnumberstore.com

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