Mkt 230 entire course

Page 1

MKT 230 Entire Course

For more course tutorials visit www.uopmkt230.com MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 2 Assignment Marketing Plan Exercise MKT 230 Week 3 CheckPoint Consumer Decision Making Process MKT 230 Week 3 DQ 1 and DQ 2 MKT 230 Week 4 CheckPoint Customer Relationship Management MKT 230 Week 4 Assignment Target Market Strategy Presentation MKT 230 Week 5 CheckPoint New Product Development MKT 230 Week 5 DQ 1 and DQ 2 MKT 230 Week 6 CheckPoint Branding Strategies MKT 230 Week 6 Assignment Life Cycle Management Analysis MKT 230 Week 7 CheckPoint Integrated Marketing Communication MKT 230 Week 7 DQ 1 and DQ 2 MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity MKT 230 Week 8 Assignment Sales Promotion Techniques MKT 230 Week 9 Capstone DQ MKT 230 Week 9 Final Project Marketing Plan Outline ---------------------------------------------------------------------

MKT 230 Week 1 CheckPoint Marketing Concepts

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www.uopmkt230.com CheckPoint: Marketing Concepts Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B. Post your completed Appendix B as an attachment in the Assignments link of the ecampus. ---------------------------------------------------------------------

MKT 230 Week 1 DQ 1 and DQ 2

For more course tutorials visit www.uopmkt230.com Discussion Questions Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization? Your instructor assigns to you one of the 4 P's of the marketing mix to discuss. ^scribe the key points of goods or services as they apply to the piece of the marketing mix assigned to you: product, price, promotion, or place. How will your good or service be affected by the other three pieces of the marketing mix? Consider the following questions when responding to your classmates: What recommendations do you have that will expand on their ideas?

What could you do as a marketing team to expand the market potential of a product ---------------------------------------------------------------------

MKT 230 Week 2 Assignment Marketing Plan Exercise

For more course tutorials visit www.uopmkt230.com Assignment: Marketing Plan Exercise Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer questions 1–5 of the Marketing Plan Exercise. Include two to three outside references to support your answers with research. Post your assignment as an attachment in the Assignments link of the ecampus. ---------------------------------------------------------------------

MKT 230 Week 2 CheckPoint Decision Time at Qode

For more course tutorials visit www.uopmkt230.com CheckPoint: Market Planning at QOde

Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook. Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they doin the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide. Post your response as an attachment in the Assignments link of the ecampus ---------------------------------------------------------------------

MKT 230 Week 3 CheckPoint Consumer Decision Making Process

For more course tutorials visit www.uopmkt230.com CheckPoint: Consumer Decision-Making Process In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase. Complete the table in Appendix C, using Figure 5.3 on p. 144 of the textbook as a guide, by describing the stages in the decision process of a recent purchase.

Post your completed Appendix C as an attachment in the Assignments link of the ecampus. ---------------------------------------------------------------------

MKT 230 Week 3 DQ 1 and DQ 2

For more course tutorials visit www.uopmkt230.com Discussion Questions Consider a recent purchase that you or a family member has made. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item and list three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.

Respond to a classmate who describes a purchase that you have recently made; it does not have to be the same product described in your original answer. Was your purchasing decision based on the same influences as your classmates’? If so, provide additional examples of your influences. If not, describe what internal factors influenced you to make the same purchase. Think of a product that you have seen advertised on television, a magazine, or on the radio. Describe the product and identify two

external influences that might lead a person to purchase the product: culture, subculture, social class, or group membership. Consider yourclassmates’ examples. Do you agree or disagree with their perception of external influences about the product they described? ---------------------------------------------------------------------

MKT 230 Week 4 Assignment Target Market Strategy Presentation

For more course tutorials visit www.uopmkt230.com Assignment: TargetMarket Strategy Presentation Resource: Ch.<spanstyle 'font-weight:normal'> 7 in Marketing:Real People, Real Choices Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine. Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points: o Consumer demographics o Consumer psychographics o Consumer >haviors o A segment profile

Include detailed speaker notes and anAPA-formatted reference slide with your presentation. Post your PowerPointÂŽpresentation as an attachment inthe Assignments link of the ecampus. ---------------------------------------------------------------------

MKT 230 Week 4 CheckPoint Customer Relationship Management

For more course tutorials visit www.uopmkt230.com CheckPoint: Customer Relationship Management Review the descriptions of customer relationship management (CRM) characteristics found in Appendix D. Complete Appendix D by identifying ,tivities that can be classified by each characteristic of a CRM plan: share of customer,lifetime value of a customer, customer equity, or high-value customers. Post your complete Appendix D as an attachment in the Assignments link of the ecampus. ---------------------------------------------------------------------

MKT 230 Week 5 CheckPoint New Product Development For more course tutorials visit

www.uopmkt230.com CheckPoint: New Product development Read the following: You are working in the product development department of a company that creates house hold products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product. Draft a 200- to 300-word response to the above scenario. Post your response in the Assignments link of the ecampus. ---------------------------------------------------------------------

MKT 230 Week 5 DQ 1 and DQ 2

For more course tutorials visit www.uopmkt230.com Discussion Questions Look around your home or office and select three products you currently use. Briefly describe each product. How would you classify each one? When responding to your classmates, state if you agree or disagree with their classification and explain why. Do you think their product could be classified differently? If so,explain your reasoning. Consider the products you described and classified in the previous discussion question.Using figure 8.3 on p. 257 of the textbook as a guide, in what stage of product adoption do you think each of the

products fall under? Do you use similar products as your classmates? Describe whether you agree or disagree with their assessment. ---------------------------------------------------------------------

MKT 230 Week 6 Assignment Life Cycle Management Analysis

For more course tutorials visit www.uopmkt230.com Assignment: LifeCycle Management Analysis In this assignment, you practice using critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personal bias and judgment while investigating the multiple stages of product strategies and life cycle management. Resource: Ch 9 of Marketing:Real People, Real Choices • Read the following: In recent times, a popular consumer electronics company, Apple®has released a high-demand product to the marketplace. The iPod®portable MP3 player and iTunes®interface allow the user to quickly and easily purchase, download, and listento music. As with any new product in the marketplace, Apple®hastaken steps to manage this product throughout its marketing life cycle. Write a 700- to 1,050- word paper analyzing how the company has managed each stage of the product life cycle of its popular MP3 player. Determine which stage of the life cycle the productis in currently. Defend why you feel the product is in the stage you identified.Your paper should include the following elements:

o A brief description strategies

of the product’s objectives and marketing

o An analysis of the introduction phase of the product o An overview of how the company has managed or should manage the product through the growth stage o A review of how the maturity stage has affected or will affect the product’s sales, profits, pricing, and marketing communication o A prediction of the product’s decline in the marketplace Summarize your paper by answering the following questions: Do you agree or disagree with how each stage has >en managed? What alternative approaches to life cycle management would you suggest? Include a recommendation for management oft he next applicable stage of the product life cycle. Format your paper according to APA standards. Post your paper as an attachment ecampus.

in the Assignments link of the

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MKT 230 Week 6 CheckPoint Branding Strategies

For more course tutorials visit www.uopmkt230.com CheckPoint: Branding Strategies

Select a large company that has created a strong product identity in the market. What branding strategies has the company used to create its product identity? Provide examples and explain your reasoning in a 200- to 300-word response as an attachment in the Assignments link of the e-campus. ---------------------------------------------------------------------

MKT 230 Week 7 CheckPoint Integrated Marketing Communication

For more course tutorials visit www.uopmkt230.com CheckPoint: Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.

Draft a 200- to 300-word response answering the following questions: How does an organization establish an IMC plan? What are some of the different stages a company goes through when developing its IMCstrategy? Post your response as an attachment in the Assignments link of the ecampus

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MKT 230 Week 7 DQ 1 and DQ 2

For more course tutorials visit www.uopmkt230.com Discussion Questions Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to then employee how marketing communication can influence a buyer. Respond to yourclassmates’ answers by asking additional questions that a newcomer to marketing might ask. Is the explanation clear? Which areas do you understand?In what areas would you like more clarification? Search your local newspaper for advertisements and examples of pricing strategies. If you do not have access to a local newspaper, search for a newspaper online. What are two pricing strategies you found in the advertisements? Describe the function the price serves for each product or service. When responding to your classmates, describe the steps the company likely followed when planning the price strategy described in the response. ---------------------------------------------------------------------

MKT 230 Week 8 Assignment Sales Promotion Techniques

For more course tutorials visit www.uopmkt230.com Assignment: Sales Promotion Techniques Write a 700- to1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques: Discounts and deals Increasing industry visibility Price-based consumer sales promotions Attention-getting consumer sales promotions Format your paper according to APA standards. Post your paper as an attachment ecampus.

in the Assignments link of the

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MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign

For more course tutorials visit www.uopmkt230.com CheckPoint: Developing an Advertising campaign

Resource: Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Zy Listen to the Audio File, Day to Zy, by clicking on the Electronic Reserve Reading link located under Week 8 on the Materials page of your student website. Describe the steps a company must consider when developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200–300 words in length,posted as an attachment in the Assignments link of the e-campus. ---------------------------------------------------------------------

MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity

For more course tutorials visit www.uopmkt230.com CheckPoint: Marketing Concepts , Draft a 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found onp. 532 of Marketing: Real People, Real Choices. Your response should be posted as an attachment in the Assignments link of the e-campus ---------------------------------------------------------------------

MKT 230 Week 9 Capstone DQ

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www.uopmkt230.com Capstone Discussion Question How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course? Your response should be posted as a normal DQ response – disregard the prompt in the grade book.

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MKT 230 Week 9 Final Project Marketing Plan Outline

For more course tutorials visit www.uopmkt230.com Final Project: Marketing Plan Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept. Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements: o A brief description of the product or service being offered o An analysis of the market in which the product or service will be offered

Size and demographics of the markets Potential competitors, if any o An analysis of the marketing strategies that will be used for the introduction of the product or service Pricing Promotion Distribution Salessupport

Format your paper according to APA standards. Post your marketing plan as an attachment in the Assignments link of the e-campus. ---------------------------------------------------------------------

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