Philip Matthews - Creative portfolio 2019

P H I L I P

M A T T H E W S

CR EATI VE PORT FOLIO 201 9

C REATI VE C U R R I C U LU M

PO RTFO L I O V I TA E

Education.

Nottingham Trent University – BA (HONS) Product design 2015 - 2019

(High) 2 .1

South Cheshire college – Level 3 Art and design diploma 2012 - 2015 D*D*D

Sandbach boy school

Experience.

Nottingham Trent - print shop assistant October 2018 - June 2019

Easibind international - Structural cardboard engineer August 2017 - August 2018

Nottingham Trent - Product design student ambassador September 2017 - January 2018

About me.

My name is Philip Matthews I am a multidisciplinary designer born in Crewe, England. I am looking for my next step in the design world after graduating from Nottingham Trent where I studied BA (HONS) Product design. Outside of design I enjoy watching live bands, playing squash, outdoor activities and Watching the football!

My life in design.

My design career started by undertaking a level 3 national diploma in Art & Design. During this course I learnt the core principles relating to photography, typography, printmaking, life drawing and graphic design.

Upon completion chose to study BA product design at Nottingham Trent. In the third year I undertook an industry year and worked as a Structural cardboard engineer for Easibind international. During this time I gained invaluable experience regarding a products journey, from initial sketch through to manufacture and delivery.

Contact.

07788203281 Philmatthews1997@gmail.com 16a Station road, Scholar Green, Cheshire, ST7 3HJ Philip_matthews_designs Philip Matthews

Freelance Graphic design March 2014 - July 2018

Crewe pledge logo design - Crewe council February 2013

Awards and achievements.

Bachelor of Arts - Product design Starpack 2018 gold award Photoshop associate Level 3 national diploma - Art and design Crewe pledge logo design (Crewe council)

Software.

Skills.

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Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Lightroom Artios Cad Fusion 360 Auto Cad Solid works Keyshot 8

Sketching Model-making Project Managing Concept drawing Communication Design researching Teamwork

CR E AT I V E

P O RT F OL IO C O N T E N TS

The core wardrobe (p3 - p20)

Old El Paso pack (p21 - p30)

Elysian wall clock (p34 - p50)

Asos advent 2018 (p51 - p68)

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T HE COR E WA RD RO B E 6 MONTH

SOLO PROJECT

Create an open wardrobe designed for a Modern minimalist man. The wardrobe should change consumer mindsets as to what a wardrobe is and how it should be used. The wardrobe should counteract the growing demands of 21st century consumerism.

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T H E

CO R E

WA R D R OBE

P R OJ E C T

OV E RV I E W

“The value of unused clothing in wardrobes has been estimated at around £30 billion. It is also estimated £140 million worth of clothing goes into landfill each year.” - Wrap uk Core is a new wardrobe concept which encourages consumers to adopt a minimalistic style. By embracing minimalisms “less is more” philosophy the user is aiding in the effort to reduce clothing waste by purchasing fewer fast fashion items from high street stores and more higher quality garments which will last longer.

The “paradox of choice” is a term which has been used to describe consumer buying habits and why actually owning more leaves you with less choice. When you have more clothes to choose from, invariably your style will suffer as a consequence. When adopting a simpler wardrobe, the less choice and more considered higher quality items will increase the user’s style.

Core’s design is influenced by traditional Japanese and Scandinavian principles. The structure is made out of European Beech wood and features custom brass bolts and a custom size polished edge mirror. Core can hold up to 16 items of clothing, it is indicated to the consumer where to place clothing items by cut outs on the beech wood.

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THE

C O RE

R E S E A R C H

WA R DRO B E

J O U R N E Y

Consumerism

Modern society The Earth’s population has inflated at a rapid speed over the last 30 years.

Modern society

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Using the information gained through the research journey a detailed consumer profile was created.

With the rise in population, retailers have increased the amount of clothing they produce to keep up with the demand of 21st century consumerism.

Clothing waste

Due to this increased demand, clothing waste has become Earth’s second largest contributor to landfill sites, this is because many consumers have been mislead into thinking owning more is better.

Outfit organisation

Problem storage

A possible way to counteract this current psychology is to create a product which helps consumers plan and organise their clothing items so they make the most out of a smaller selection of clothing items.

The reason consumers think its okay to overbuy clothing items is because current storage options encourage us to fill large amounts of empty spaces with possessions we don’t need.

Japanese organisation

Future storage

A culture who thrives on minimalist idealisms is the Japanese culture.

Marie kondo states we should only keep possessions which “spark joy”.

Marcus Engman states “future storage will adapt to become more like displays in a museum” because consumers will invariably have to own less in the future the current way in which storage products are designed needs to be re-thought.

16 item clothing concept

Minimal design styles

Peter Nguyen created a 16 item clothing concept which showed men how to achieve a diverse range of outfit combinations by owning less.

Looking into Japanese and Scandinavian design principles showed that reducing individual possessions can be done while retaining a beautiful, simple design.

T H E

CO R E

WA R D R OBE

C O N S U M E R

P R O F I L E

Meet Owen (25 - 35)

Consumer values.

Owen is the definition of a modern man. His lifestyle is reflected in his clothing choices and he is an avid user of Instagram to promote himself.

The simple lifestyle Owen leads means he is very conscious of what he wears and where he buys it from. The products he purchases must reflect his passions and personality and also be functional enough to fit in with his simplified modern life style.

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Style influencer

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Simple design

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Environmentally conscious

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Less possessions

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High quality garments

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THE

C O RE

I N I T I A L

WA R DRO B E

I D E A

C O N C E P TS

Form sketching.

Initial sketches relating to the basic wardrobe form allowed the design to progress to a point where an idea of aesthetic was affirmed although not yet decided.

Fixture sketching.

As well as basic form drawings, sketching ideas of how the wardrobe components went together allowed me to visualize a rough idea of how the wardrobe would work and be assembled.

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T H E

CO R E

WA R D R OBE

D E S I G N

I N F LU E N C E

Japa n es e

Sc a ndi n av i a n

F i x tures

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THE

C O RE

S CA L E D

WA R DRO B E

M O D E L S

500

300

1 . 10 scale models.

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1650

Fixture analysis.

1000

Sketching helped define the basic style of the wardrobe however, it proved to be difficult to take the design past a certain point. Modelling various wardrobe ideas out of dowel allowed me to begin to create a more detailed structure.

When I was happy with my chosen 1 . 10 model I was able to return to sketching to figure out exactly how the wardrobe would be assembled.

This lead me to ordering and testing various components.

994.1

1 1

503.34

DO NOT SCALE DIMENSIONS ARE IN MILLIMETERS UNLESS OTHER STATED. TOLERENCES VARY DEPENDING ON PART.

SCALE : 1 : 20 QUANTITY : 1 OFF SHEET SIZE : A4 DRAWING

PART NAME :

Full model overview MATERIAL :

N/A

FINISH :

T H E

CO R E F U L L

WA R D R OBE S CA L E

M O D E L

Core prototype.

Moving to a full working prototype meant I was able to test the concept of how the wardrobe would be joined together. Through assembling this by hand I discovered that sanding the joints without the use of machinery produced inaccurate results leading to me produce the final wardrobe on the CNC. I was also able to test positioning for the 16 clothing items. Multiple iterations were tested before deciding on this final layout.

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THE

C O RE

C U STO M

WA R DRO B E

B R AS S

B O LT

The design.

Because of the minimal design of the wardrobes structure I wanted to create a bolt which locked the joints in a simplistic manor to replicate the wardrobes influences. The bolt features knurling on the head and the corresponding nut. The knurling was added to make the assembly process easier for the consumer.

Material choice.

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Due to Core being aimed at a luxury furniture market The bolt was machined out of brass. Brass was chosen to compliment the light coloured beech wood.

T H E

CO R E

WA R D R OBE

S I M P L E

AS S E M B LY

Assembly guide.

Because the Core bolt was designed to lock together every joint in the same way the assembly process for the consumer is extremely simple.

Included with the Core wardrobe is an assembly guide which details each part included in the packaging as well as providing simple instructions on how to set it up.

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T H E

CO R E

WA R D R OBE

L I M I T I N G

STO R AG E

16 item rule.

Inspired by Peter Nguyen’s 16 item clothing concept the Core wardrobe was designed to limit the amount of clothing options a user can store.

The hope is that by a user having to put more thought into their outfit combinations they will reduce the amount of unnecessary clothing they purchase from fast fashion outlets.

Implementation To make sure the consumer limits their clothing on the wardrobe, cut outs have been added along the top and side poles which store the coats, t-shirts and jumpers. These cut outs indicate where hangers should be placed. The spacing between each clothing item went through multiple testing phases to ensure the clothing could be seen while not looking cluttered.

The trousers hang on poles on the side of the wardrobe and the shoes sit on the beechwood base. On the base other items such as books can be stored to boost the rooms minimalistic aesthetic

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THE

C O RE

C U STO M

WA R DRO B E

ST Y L I N G

M I R R O R

Outfit styling.

The custom cut mirror was designed so users can test out outfit combinations and style their clothes effectively. Adding a mirror onto the wardrobes body, in turn reduces the amount of possessions the consumer will have in their bedroom. The mirrors geometric shape creates a nice canvas for users to photograph and upload their outfit combinations to social media sites.

Packing and fixing.

Because the Core wardrobe is flat-packable the mirror needed to have specially designed packaging to protect it during transit. The Mirror fixes onto the wardrobe by simply attaching it to the brass pipe connectors onto he first pole and tightening the nuts.

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Limited storage options

Endless style options

Owen is the definition of a modern man. His lifestyle is reflected in his clothing choices and he is an avid user of Instagram to promote himself.

The simple lifestyle Owen leads means he is very conscious of what he wears and where he buys it from. The products he purchases must reflect his passions and personality and also be functional enough to fit in with his simplified modern life style.

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O L D E L PAS O PART Y PAC K 2 MONTH

SOLO PROJECT

Create a new pack aimed at evening meal times for an existing brand in the market place. Your solution will connect the user(s) with the product using digital/ virtual technologies to encourage families and friends spending time together at meal times.

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O LD

E L

PAS O

P R OJ E C T

PAC K

OV E RV I E W

The project.

The Old El Paso pack was my submission for the 2018 Star-pack awards.

The pack won a gold award from the brief sponsors Graphic Packaging International . Through dissecting the brief and conducting research it became apparent that 21st century families have trouble connecting with one another, being meal times, one of the only times that happens.

In order to strengthen the bond parents have with their younger children I designed the El Paso party pack to create engagement and convocation through fun activities. The pack features fun interesting graphics which will initially encourage a purchase. Upon opening the pack a printed electronics quiz game can be found which requires families to all join in and participate.

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OLD

EL

PAS O

PAC K

P R OTOT Y P I N G

Testing.

The testing phase of this project allowed me to make sure the pack worked and fitted together correctly. Because Multiple components were sitting on top of each-other inside the back I had to test to see if they could be removed with ease. Another important test was the perf strip which tears around the entire pack.

Insights.

Through initial model making I discovered that I needed to add small handles onto the edges of each box inside the pack to allow the consumer to easily lift out the contents.

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O LD

E L

A RT I O S

PAS O CA D

PAC K

M O CK

U P

CAD testing.

Another important test was to see how the artwork I created sat on the packaging before I had it printed. The easiest way for me to do this was to utilize Artios’s 3D feature which allows you to lay up artwork ontop of created net designs.

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OLD

EL

P R O D U C T

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PAS O

PAC K

N E TS

Crash lock outer box.

Sauce / spice and tortilla box.

Perf tear off strip / clear pp cut out.

(450m uncoated board0

Tabs and cut outs compartment.

(450m uncoated board)

Bottle holder.

Corrugated bottle holder.

Exact bottle shape cut out..

(450m uncoated board)

Ridged structure & integrated handles.

(E-flute white backed E flute)

Outer wrap for E-flute box.

Printed electronics board.

Tuck in flaps to hide corners.

(350m coated sheet)

Cut out thumb holes.

(Foam board)

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OLD

EL

P R O D U C T

PAS O

PAC K

J O U R N E Y

Pack journey.

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The final pack design is made up of multiple components complied in stages. The outer box is a crash lock carton with a perf strip which makes the product suitable for supermarket display. When you open the pack you first see an e-flute wrapped in a thin card, the board was added to the pack to protect the electronics inside. You then see the 2 sauce bottles which are fitted into a cut out shape. Below the sauce is the tortilla, cooking sauce and spice. Under this is the printed electronic board game which is removed last.

O LD

E L

PAS O F U L L

PAC K PAC K

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OLD

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P R I N T E D

PAS O

PAC K

E L E C T R O N I C S

What are printed electronics?

When researching digital/virtual technologies I came across a company called Novalia who are the industry leaders in printed electronics.

Printed electronics is the method of making a standard bit of material e.g. cardboard, foam board ect. a working digital product by subsurface printing conductive ink circuit board. This printed circuit board can then be paired with a small hearing aid battery to power additional tech such as blue-tooth connection and built in speakers. Touch sensors can then be applied to the print so it creates an interactive printed experience.

The concept.

Using blue-tooth with a printed circuit board I decided that a great concept for my pack would be an interactive board game which encourages social play to tighten the bond between modern family’s.

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O LD

E L

PAS O

I N T E R AC T I V E

(1) Scan

(2) Questions

To begin the game scan the qr code found on the game card to download the quiz app to your phone. The phone can then be linked to the interactive print of the board by connecting to the built in blue-tooth.

Topical all age appropriate questions will be asked to the contestants (four teams, 2 people max per team) from the connected mobile. 1 person will need to be quiz master and read out the questions.

(4) Scoring

(3) Buzzer

One correct answer is worth 1 point. Bonus rounds will pop up on the phone which are worth 2 points for an answer. The first team to get 15 points wins.

Contestants should hit the buzzer as soon as they know the answer to the question. Once the buzzer is tapped the paired linking with the quiz masters phone will make a noise.

B OA R D

PAC K GA M E

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T HE E LYS IA N C LO C K 6 MONTH

SOLO PROJECT

Experiment with Corian to create a new wall clock aimed at an upper to mid market demographic. The design should be simple and elegant, experimenting with an abstract style incorporating a variety of different materials.

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E LYS I A N

WA LL

P R OJ E C T

CLOC K

OV E RV I E W

The Elysian wall clock was created out of a combination of Corian, steel and brass. The design itself took influence from outer space themes such as celestial star map patterns, planetary alignment and individual isolation which is represented through the reflective nature of the brass with the hands. Interesting visuals can be seen through the hands as they rotate round the clock passing over the brass inlay.

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E LYS I A N S PAC E

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WA L L

C LO C K

I N S P I R AT I O N

Defining the research.

Key space influences

The brief stipulated that the design of this clock should be abstract in its designs and unconventional to traditional clocks on the market. Through gaining inspiration from outer space I was able to translate the feelings and emotions of this distant world and incorporate it into my design process. Adding this dimension to the research and translating it into the clocks aesthetic made it a truly stand out piece for any home.

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Isolation

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Planetary alignment

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Celestial star maps

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Space reflections

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Solar eclipse

E LYS I A N

WA LL

D E S I G E R

L ar a

I N S P I R AT I O N

Bo h i n c

Stefa n

Jesse

CLOC K

D i ez

E d e

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E LYS I A N

WA L L

I L LU ST R ATO R

C LO C K

I D E AT I O N

Simple illustrations.

This project benefited greatly from mocking up simple illustrator drawings of potential clock face designs. I knew early on I wanted to incorporate brass into the Corian clock face however, Through my research I found a number of celestial/space influences I wanted the design to be inspired by. Using Illustrator I was able to play around with the positioning of the brass while referring back to images from my research which were inspiring my design process.

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E LYS I A N

WA LL

L AS E R

C U T

CLOC K M O D E L S

Form experimentation.

From generating basic illustrator drawings I was able to draw up some simple designs on Auto CAD and laser cut out some full scale mock ups.

The cut out sections which you can see represent the brass inlays which were experimented with on the illustrator mock ups.

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E LYS I A N C N C

WA L L

C LO C K

SA M P L E S

Corian testing.

Corian is a material I have never worked with before. I wanted to test how the material reacted to being CNCd so i could make an assessment of how best to incorporate the brass into the face of the clock.

Aesthetic testing.

As well as seeing how the Corian material worked I tested a select few of my illustrator designs by replicating the in Fusion 360. This test allowed me to test the scale and the positioning of the brass on the Corian and see how well it attached to the material.

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E LYS I A N

WA L L

I L LU ST R ATO R

C LO C K

I D E AT I O N

Developed illustrations.

Again using illustrator as a tool i developed my inital concepts and further added to the detail on the clock face. Creating these illustrations allowed me to test how the materials I was considering using for the clock would look with one-another. Through this development I decided on using a speckled Corian backplate with a brass pattern inlays and steel clock hands.

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E LYS I A N

WA LL

CLOC K

M A N U FAC T U R E

Corian.

The Corian was produced on a CNC machine. Because the profile of the corian is relatively simple the machine run time was quite short for the clock. As well as the clock face being made out of Corian I also designed a Corian ring which attaches to the back of the clock, this ring makes the clock sit further away from the wall.

Steel.

Steel was used to create the hands for the clock as well as a backplate which attaches to the Corian ring. This backplate enables the clock to be hung to the wall and grants access to the battery compartment. Both of these components were cut out on the CNC water-jet.

Brass.

The brass inlay was also cut on the CNC waterjet. Making the brass the correct size to fit into the Corian slot was extremely important as I had to leave enough room for glueing as well. To attach the brass I used z - poxy resin.

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E LYS I A N

WA L L

C E L E ST I A L

STA R

C LO C K M A P

Star map patterns.

The brass pattern which you can see inlayed into the Corian base represents celestial star map patterns. As the hands rotate around the clock they will follow these lines creating different interesting visuals each hour of the day.

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E LYS I A N

WA LL

CLOC K

I S O L AT I O N

Isolation.

Isolation in outer space is represented through the reflective nature of the brass with the hands. Space is the loneliest place in existence, seeing the hands reflect an image of itself back into the reflective surface exemplifies this isolating feeling.

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ADVE NT CAL E NDE R 2018 6 MONTH

EASIBIND INTERNATIONAL

Come up with a new concept for the ASOS beauty 2018 advent calendar. The calendar needs to be designed to be efficient for mass manufacture. The calendar should be 100% recyclable and keep the beauty products safe and secure during postal transit.

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AS O S

ADV ENT

P R OJ E C T

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OV E RV I E W

The project.

The Asos 2018 advent pack went through 6 months of development before it was ready for production. Within these 6 months I attended multiple meetings with Asos representatives and presented a variety of different option for the final pack design. What made this project challenging was trying to design a beautiful carton pack within a set budget.

This meant that material choice was key as well as designing the pack to be assembled with ease and speed. In the end 40,000 units were produced of the pack successfully and delivered on time. The product was well received within the beauty blogger community as can be seen on Youtube.

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AS O S

ADV ENT

I N I T I A L

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I D E AS

Initial ideas.

My initial ideas which I presented to Asos representatives were produced very quickly and without much consideration as to how they would be manufactured. The purpose of these samples was the gain an idea of what kind of design. style Asos were interested in.

Favoured design.

The designs which stood out to the clients was the double sliding draw pack and the calendar which opened in a book like manor which can be seen above. It was designed that this idea should be developed further.

Things to consider at this stage of the project were.

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A plastic free insert to hold beauty products.

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Simplify the manufacturing process.

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Find new ways to reduce cost of pack to maximise profits.

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AS O S

ADV E N T

CA L E N D E R

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O P T I O N

O N E

The design.

Developing the earlier models I tried to increase the packs quality by laminating the boards with a satin film finish, by doing this the whole pack felt more rigid. I also added a layer of grey board behind the perf panels which made the opening experience feel more premium.

Problems with design.

Presenting this design to Asos highlighted that they liked how sturdy this pack felt, however because of the lamination and the grey-board the cost of this product would be too high for production. Unfortunately this design wasn’t strong enough without these reinforcements so a rethink to the packs design was needed to bring it back within budget.

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AS O S

ADV ENT

P L AST I C

F R E E

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I N S E RT

The problem.

One of the brief specifications was to make this pack plastic free so it could be recycled after use. Traditionally beauty calendars used formed plastic inserts which the products slot into. The challenge was to replicate the stability and strength of these inserts using a carton board solution.

The solution.

To create this insert I used a cascading card solution which slotted into one another to create the strength needed to support the beauty products inside during transit. Because the insert filled the entire tray once assembled it meant there was no room for the products to move around bar their own small space which they sat in.

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AS O S

A DV E N T F I N A L

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P R OTOT Y P E

Refined design.

From the early concept the design of the double sliding draws was developed to a point where all aspects of the design could be machine line glued and ready for assembly. Vigorous postal testing was carried out with this pack to ensure the products did not move or displace during transit. The perf advent panels were also tested extensively to ensure a clean opening for the consumer.

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AS O S

ADV E N T N E TS

Top tray.

Bottom tray.

Rigid wall tray / draw stops / ribbon hole (450m white back board)

Rigid wall tray / draw stops / ribbon hole (450m white back board)

Outer Sleeve.

Outer card sleeve.

Asos logo screen printed (350m frost pp)

Open fronted with draw stops.

(350m white back card)

GLUE HERE

P R O D U C T

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Lattice insert tray bottom.

Lattice insert tray top.

Perforated cut outs.

(450m uncoated board)

Perforated cut outs.

(450m uncoated board)

Top perf tray.

Bottom perf tray.

Perforated cut outs.

(450m White back board)

Perforated cut outs.

(450m White back board)

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AS O S

ADV ENT

201 8

P R O D U C T I O N

Design for manufacture.

This project was heavily focused on designing the pack to be streamlined for production. Throughout the design process I made visits to the factory to check with the printing and die-cutting operators that features I added to the advent calendar were viable in production terms. Once all the tests were complete the full job was able to be run and assembled.

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AS O S

ADV ENT

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FINAL CALENDAR PICTURES

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