Show Build - Vendors
Show Committee
VSA and Front Desk Duties
Dealers
The
TPS Final Report 2024
Table of Contents
Budget
Booth Rental
Ad sales
Income Lines
$428,556
$ 41,800
General admission tickets and other $ 29,935
Dealer Extras $ 2,109 Individual
$528,600 Corporate $250,000 Revenue Total $1,281,000
Expense Lines
Building the Show
$682,574
Operating the Show $63,804
Preview Party and Kick Off $116,674
Catalogue
Marketing (PR, social media, website, print/digital advert, solicit, design)
$25,313
$80,303
Programming $4,398
Overhead/Admin expenses $ 80,000
Expense Total $1,053,066
Revenue Total: $1,281,000
Expense Total: $1,053,066
Balance: $ 227,934
Penn Fund: $ 47,066 (carpet install and cleaning, outside security, NECA, wall extras)
Show Net: $ 275,000
(Detailed budget attached) (Ticket sales attached)
The Philadelphia Show 2024 - Report
The Philadelphia Show 2024 - Report
Show Attendance
The Philadelphia Show 2024 - Report
Marketing and PR Highlights
Andrey and Melissa PR (Report attached)
Placed 7 print pieces in the following publications:
American Fine Art Magazine
Art + Antiques Magazine
County Lines Magazine
Philadelphia Style Magazine
Antiques Trade Gazette
Antiques and the Arts Weekly
Metro Philly
Placed 35 online pieces including new publications: Observer, AARP, Fine Art Connoisseur, Modern Luxury, Philadelphia Style Magazine, Fine Books and Collections, SEPTA: 1 Septa Philly, Campus Philly, Tripshepherd, CBS Philadelphia
Placed 3 broadcast pieces including ABC 6, CBS news and Fox Good Morning Philly Show
Press Preview, Interior Design Preview, and Business of Home ‘Field Trip’
Social Media
Insta and Facebook campaign started the end of January by E. B. Design Agency
1,345 increase in followers on TPS Instagram
20% from Philadelphia area
7.7% from New York
18% aged between 25-34
26% aged 35-44
56.6% women, 43% men
With a budget of $2,500 – placed ads on Instagram and Facebook
Reached 137,593 individual accounts with 330,705 impressions (means multiple visits)
91% from paid ads and 98% outside of regular followers
Promoted show, virtual programs, dealer talks and children’s programs
Captured many hours of video and photos to promote 2025 show
Google Ads
Engaged Josh Dennis from Mid Conn Marketing to create and place ads with a $2,500 budget
The Philadelphia Show 2024 - Report
Display and search ads were placed. The campaign drove nearly 4,000 visitors to the show's website and created over three quarters of a million impressions. Results are as follows:
Print Advertising (Ad attached)
Placed ads in trade magazines beginning in January: The Magazine Antiques (sponsor/paid), Maine Antiques Digest (paid), Antiques and the Arts Weekly (paid), Incollect (sponsor), American Fine Art Magazine (sponsor/paid).
80 posters and stacks of postcards were displayed by PMC Properties in over 60 center city apartment buildings and distributed postcards promoting the show throughout the larger Philadelphia area two weeks in advance of the opening to businesses, clubs and high-end hotels. Table tents announcing show placed on tables in Stir and café during the week of the show.
The gable for the tent with the TPS logo and decals of the Carpenter’s Union and Electrical Union made a huge impact starting from April 15 when it was installed.
PMA Marketing
Membership – Newsletter mentions and dedicated e-mail to members 3/14: https://philamuseum.createsend.com/campaigns/reports/viewCampaign.aspx? d=r&c=71FA8143CC1F94D7&ID=2F3748037216DD8F2540EF23F30FEDED&temp=False&tx=0
Development – (schedule attached)
Save the date March 4 for general public and sponsors
Save the Date March 14 for members
Virtual program evite March 21 and March 28
Program invite April 16
Preview party reminder April 19
Marketing –
Website
Home page carousel of PMA website starting middle of March. Second place in carousel by beginning of second week of April
Digital – Newsletters (never saw this, so not entirely sure this went out)
Tu Mar 12 TPS medium module
The Philadelphia Show 2024 - Report
Thu Mar 14 TPS small module
Tue Mar 19 TPS medium module
Thu Mar 21 TPS small module
Virtual Program mention in e-mail sent 3/20
philadelphiamuseumofart.cmail19.com/t/r-e-tikrzht-l-ty/
Virtual Program mention in e-mail sent 3/26
dcon_news_news_26Mar24_CassattAW_CassattTPS_FF_Phils_FNL_CassattMem_etc
Events e-mail sent 4/23 (members) and 4/25 (global)
philadelphiamuseumofart.createsend1.com/t/r-e-tiuhtddk-l-ty/
Dealer Marketing – (Postcards and Tix attached)
Printed postcards and complimentary tickets were sent to all dealers for them to send to their clients. Amount sent was specific to dealer requests. The first 30 through the gate are comped –after that $15.
Additionally, dealers were sent digital flyers and complimentary tickets to forward to clients. (Final files attached)
1.
The Philadelphia Show 2024 - Report
The Philadelphia Show 2024 - Report
Postcard - Front
Postcard - Back
Dealer – Digital Flyer
Dealer – Digital Ticket
Programs and Events
Virtual Programs (Recordings on TPS Website)
Tuesday, March 26 at noon, “Industry and Invention: Art and Science in Nineteenth-Century Europe”
New technologies and scientific discoveries changed the way European artists worked in the 1800s. Breakthroughs in chemistry brought new colors into painting studios and ceramic workshops, while innovative materials and manufacturing techniques encouraged designers to create new kinds of useful—yet artistic—goods. Join PMA Assistant Curators Tara Contractor and Colin Fanning as they explore these intersections of art and science through the lens of the museum’s collection, and discuss how contemporary science can help us better understand the innovations of the past. 232 Registered, 88 Attended.
Wednesday, April 3 at noon, “Mary Cassatt and Paul Durand-Ruel: Impressionist Allies”
A conversation between Flavie Durand-Ruel, Director of FDR Fine Arts, art historian and great great granddaughter of Cassatt’s dealer Paul Durand-Ruel and Jennifer Thompson, The Gloria and Jack Drosdick Curator of European Painting and Sculpture and Curator of the John G. Johnson Collection at the Philadelphia Museum of Art. They will discuss how Mary Cassatt and Paul Durand-Ruel promoted her artwork and shaped a taste for Impressionism in the United States. 590 Registered, 278 Attended
In Person Programs
Sunday, April 21 at 11am
Collecting, Gathering, and Curating Americana: A Conversation with Michael Diaz-Griffith
Join Philadelphia designer Barbara Eberlein and Philadelphia Museum of Art’s MontgomeryGarvan curator of American Decorative Arts, Alexandra Kirtley, as they host Michael DiazGriffith, the Director of the Design Leadership Network, for a provocative conversation about collecting art, designing interiors, visiting art shows, and the role of museums within today’s visually exciting world. Their talk stems from the many ideas and experiences Michael put forth in his recently published book The New Antiquarians: Young Collectors at Home A book signing will follow the talk. The panel will take place in the new Learning & Engagement Center at the North Entrance of Philadelphia Museum of Art. 40 Attended. L & E Center was excellent, although noise from museum guests in corridor was distracting.
Saturday, April 27 at 10am ANTIQUES ROADSHOW on Screen and in Person
Join PBS’s ANTIQUES ROADSHOW Senior Producer, Sam Farrell, and several of the show exhibitors, Eric Hanks, Betty Krulik, Arlie Sulka, David Walker who have also appeared on ANTIQUES ROADSHOW as specialists in their fields and Alasdair Nichol, Deputy Chairman of Freeman’s I Hindman. They will discuss with Sam their favorite finds on the show. The panel will take place in the tent before the show opens on Saturday. $30 ticket/$45 with museum. 44 Attended New Programming pavilion worked well and can easily accommodate 100 guests.
Sunday, April 28 at 10am The Last Line of Defense – How Malcolm Jenkins Tackles Art (Recording on TPS website)
A conversation with former Philadelphia Eagles Safety, philanthropist, collector and entrepreneur Malcolm Jenkins and Eleanor Nairne, the Keith L and Katherine Sachs Curator and Head of Modern and Contemporary Art at PMA, on Jenkins’ collection of contemporary African American art. The panel will take place in the tent before the show opens on Sunday. There will be a book signing afterword in the new Leaning and Engagement space at the North Entrance of PMA. 76 Attended Great program – recording on TPS website.
$30 ticket includes admission to the show.
$45 ticket includes admission to the show and museum.
Kick off party – Anne Hamilton’s house on April 9. A good turn out (65) was enjoyed by the corporate and individual sponsors. Cost of the catering, booze and flowers underwritten by Anne. Invitations and guest list managed by Development (RSVP list attached).
Preview Party – April 25, 5pm-9pm. 451 recorded attendees (list attached). With dealers about 550. Great attendance from individual and corporate donors. (photo of linens and flowers attached. Preview Party report attached. RSVP list attached)
Catering (CCG) – food was well received. Location of bars and food stations worked and passed HD’s were plentiful throughout the entire show. Use of “secret passageway” and north side door helped severs get from the catering tent to the front of the tent with full trays Double servers worked well (tray holder followed by clean up server). One complaint about the food: the lamb chops in VIP hour were cold by the time they arrived on the floor. (Floor plan with food stations and bars attached. Menu attached)
Linens - Order from Total Table: 10 linens for 36” low tops (96” rounds) in “Victorian Matte Satin Gold” and 34 linens for 24” high tops (120” rounds) in West Minster Gold with black satin sashes. Need shorter linens for the high tops to eliminate the sashes for next year. Linens were delivered by Valley Forge Flowers to the tent. (Invoice attached)
Flowers - Valley Forge Flowers delivered and picked the large potted arrangements provided ordered by Anne Hamilton (orchids were sold/given away). Anne H. paid for the orchids. Show paid for the large potted arrangements and delivery fees. (Invoice attached)
Decorations - Black lanterns with fairy lights inside were placed on tables alternating with white orchids. Black lanterns and black vases for the orchids were purchased by Marsha Rothman and are in Scott’s Lane storage. Charcoal colored linens covered the bar and buffet tables and were ordered by CCG.
Invitations – Printed 1200 invitations and sent out to 900. The rest were given out by had through committee members. Steering committee voted on the image and color of catalogue from 5 options created by Barb Barnett. McClafferty Printing printed the invitations. Suggestion of taking out the reply card and including all the programming at the show in the invitation. (Final PDF attached)
The
Philadelphia Show 2024 - Report
Photography – (Links here)
2024 Preview Party Video – Final – Sean Riddick of Mini Studio ($2,500)
https://f.io/c0cHJ26e
2024 Photos – Preview Party - Chris Brown of Dan Burke ($500)
https://dburkephoto.smugmug.com/PhiladelphiaAntiquesShow/2024-Philadelphia-AntiqueShow-Date-4242024/n-jxrk9B
Dealer Talks
Held 12 talks throughout the weekend in dealer booths. Good attendance this year with each drawing between 10-16 attendees. Portable mic helped dealers speak over the sound of the climate control system.
FRIDAY, APRIL 26
1 p.m. The Gilded Age Art of Decorating the Table in France in the 19th Century
Jasmine Doussiere at Silver Art by D & R Booth F2
2 p.m. The Mysteriously Familiar Paintings of Jamie Wyeth
Vickie Manning at Somerville Manning Booth F1
3 p.m. Palmer Hayden and the Harlem Renaissance
Eric Hanks at M. Hanks Gallery Booth B4
4 p.m. Highlights from James Robinson
James Boening at James Robinson, Inc Booth A3
SATURDAY, APRIL 27
1 p.m. The Art of Advertising: Highlights from the Golden Age of Illustration and Beyond
Laura Polucha at The Illustrated Gallery Booth F4
2 p.m. All About Chinese Pith Picture Paintings
Paul Vandekar at Earle D. Vandekar of Knightsbridge Booth G8
3 p.m. Profiles in American Folk Art
Ed Hilde at Olde Hope Booth A8
4 p.m. Childs Gallery and the Art of Contemporary Quilt Making with Rodger Blum
Rodger Blum at Childs Gallery Booth G7
SUNDAY, APRIL 28
1 p.m. What I did in Prison: Napoleonic Prisoner of War Bone Ship Models
Diana Bittel at Diana H. Bittel Antiques Booth C2
The Philadelphia Show 2024 -
2 p.m. Distinguished Modern & Contemporary: Dolan/Maxwell celebrates our 40th anniversary
Ron Rumford at Dolan/Maxwell Booth E3
3 p.m. The Women Behind Tiffany Studios
Arlie Sulka at Lillian Nassau, LLC Booth B2
4 p.m. Highlights from Nathan Liverant
Arthur Liverant at Nathan Liverant and Son, Booth B6
Show Tours
Philadelphia Show Committee members lead groups to various dealers where they shared knowledge in their areas of expertise. The tours were held from 11:30am-12:30pm each day and were $25. Susie Saunders was the committee head and organized the TPS tour volunteers.
Tour guides chose which dealers to visit from a list of dealers that volunteered the week before via email. Tour guide communicated with the dealer ahead of the tour to make sure that they were available to speak to the group. Each tour visited 3-4 dealer booths.
Chairman’s Council Tour was offered by invitation. Excellent idea and should be offered again next year despite low turnout.
Children’s Events
Treasure Hunt – Women: Models, Makers and More
Saturday, April 27, 11:00a.m.-6:00p.m.
Sunday, April 28, 11:00 a.m.-5:00p.m.
Designed to encourage guests of all ages to visit dealers in search of works of art guided by treasure hunt map clues. Visitors began their search with a treasure map found at the entrance to the show. The hunt continued inside the museum in the Early American galleries. Liz Murray was the committee head who organized and ran the treasure hunt. Volunteers were stationed in the Early American Galleries to encourage participation by handing out flyers for the PMA part of the treasure hunt. The volunteers at the welcome desk handed out flyers – especially visitors with children. (Flyer attached)
Art Table
Saturday, April 27, 11:00a.m.- 6:00p.m.
Sunday, April 28, 11:00a.m.-5:00p.m.
Kids of all ages created their own art with members of the Philadelphia Show Committee at an art table in corner near hospitality suite. This activity was inspired by quilts in the show and developed by museum staff from the Learning and Engagement (they also provided the materials). The project was run by TPS volunteers. It was very well received; we recommend continuing this offering next year. (Photo attached)
The Philadelphia Show 2024 - Report
Catalogue – (on TPS Website)
Always a money maker from the dealer ads ($800/full page). Additional ads were sold to: John Milner Architects, HUB Flather and Perkins, Woodbury Auctions, Shannon’s, Eldred’s, Fontaine’s (no not solicit next year), The Potomack Co., Doyle, Wall and Walsh, Woodford Mansion and Little House Shop.
Essay from Alexandra Kirtley focused on works on view in the Early American Galleries that were purchased over the years from TPS
Labels
Special labels were placed in the Early American Galleries denoting works that were purchased at the Philadelphia Show either by the museum directly or by collectors who have given or are lending their works to the museum.
2024 Linens and flowers
THE PHILADELPHIA SHOW 2024 PREVIEW PARTY REPORT
Preview Party Co-Chairs
Marsha Rothman
Sally Sharkey
The Preview Party was held on April 25, 2024 under the show tent on the East Terrace of the Philadelphia Museum of Art. Highest subscribers were able to gain entry @5:00pm.
The Co-Chairs are responsible for:
1. Constructing a Preview Party Committee. This takes place in February
2. Ordering linens through Total Table Linens
3. Attending a Tasting with Constellation and deciding upon a menu, drinks and wines
4. Scheduling shifts during set-up and deconstruction of the show as well as table center assemblies and maintenance
5. Completing orders for 40 white orchids and fresh green moss (Ted @Cut Flower Exchange, Conshohocken)
6. Supplying cleaning supplies, rags, scissors, etc for assembly of arrangements
7. Organizing committee in every phase of set-up and take down of tables and decor.
Marsha and Sally met with Anne of Total Table in Paoli (610) 651-2724) on Feb. 29th to choose high top linens and lower tables. The linens seemed very long and the length could be researched to see if a bit shorter is an option for the high tops. The committee and honorary member, Anne Hamilton approved the choices; “West Minster Gold” for the 34 hightops and “Victorian Matte Satin Gold” for the 10- 4 person lower tabletops. Additional linens were ordered in case of damaging or a necessity to add tables. Tables were arranged on the floor of the tent the morning of April 25th with alternating high tops and 4-person lower tables. Black sashes were tied around each hightop and the bows were placed for the flow of attendees to see. This year the price of the linens was less for the lower tables, and at the same price as 2023 for the hightop linens. Valley Forge Flowers delivered the linens to the Art Museum on the 24th. The budget for linens was $2,500 and our invoice was $2,357.0
A tasting was held @Stir restaurant in the museum on March 25th with the committee in attendance. Please see Tasting Menu pamphlet attached from Stir. Wines were chosen per Michele Lockwood’s expertise. The menu was tweaked a few times in order to stay in line with the $80K budget, as the first proposal was $86K. Passed hors d'oeuvres served during the first hour with VIP’s receiving lamb chops too. Passed hors d’ouevres w/o lamb chops continued to be offered from 6:00-7:30pm. “Earth Stations” offered cheeses, a variety of crackers and grain bowls. Carving stations served roast beef and turkey. The headcount was 550 guests and 125 guests for the desserts (3 choices of desserts). A possible increase of desserts should be considered as the servers were out of options on their trays before venturing away from the cafe area. There were no away cookies/chocolates
or favors other than the regular gift bags with magazines for guests upon exiting. Preview Night 2024 was held during Passover and respect of food items was handled with every station during the evening.
Forty white orchids were ordered by Anne Hamilton as well as 40 matte black containers for the orchids. The white orchids were covered with fresh green moss at bases and tufts of moss on the sticks to cover the small plastic clamps. Moss was misted, and black river stones placed around each floral base for a refined look. 12 matte black lanterns were ordered and assembled by the committee with a bed of moss inside each and a string of battery operated fairy lights with copper wiring. The orchids were purchased through Anne Hamilton and were sold afterwards for $25 each without the black containers. Marsha Rothman and Anne purchased the containers for the committee to use in the future. Sally Sharkey purchased the lanterns for the committee to keep in the future. The committee used two long tables on Wednesday, April 24th to create the arrangements. The work stations were set in the front of the tent and out of the way of the event assemblers. Scissors, rags, windex, atomizers and leaf shine are needed to aide with construction.
Sally and a few committee members arrived an hour early on Thursday’s Preview Night to make sure the drop tablecloths were plumped and secured under the tables for health safety. The fairy lights were turned on and the orchids were checked. Throughout the evening, attention was given to the food being served, and any concerns for temperatures, quantities, etc. addressed.
Upon the closure of the show, the orchids were removed from the matte containers and offered for sale. The committee owns glass tabletops which paid workers set on tops and removed afterwards. The linens were collected, bagged and stored in the public coatroom inside the tent until they were picked up for return. The lanterns were boxed and will need new fairy lights if used in the future. The dismantling did not take long.
Respectively submitted by Sally Sharkey
The
Philadelphia Show 2024 - Report
Fundraising
Corporate Fundraising – PMA solicitation letters sent from Kate Virdone Nov. 1 with continuing solicitations from Ellen and Amy through March. Ellen brought in the unions and Amy brought in Goldman and Wells Fargo. (Benefit decks attached)
Presenting Sponsors ($50k)
• Eastern Atlantic States Regional Council of Carpenters
• IBEW 98 / NECA LMCC
Premier Sponsors ($25k)
• Goldman Sachs
• Margate Wealth Management Group of Wells Fargo
Major Sponsor ($15k)
IUPAT District Council 21
Principal Sponsors ($10k)
• Justi Group, Inc.
Supporting Sponsors ($5k)
Christie’s
CHUBB
Freedom Mortgage Corporation
Freeman’s I Hindman
Green Family Foundation
Jonathan Bassman Interior Design LLC
LF Driscoll
Pennsylvania Lumbermens Mutual Insurance Company
Philadelphia Rare Book Fair
PNC Private Bank
Pook & Pook, Inc., Auctioneers and Appraisers
Rago/Wright
Treadwell
Media Sponsors
• American Fine Art Magazine
• InCollect
• The Magazine Antiques
The Philadelphia Show 2024 -
Individual Fundraising (Letters and reply form attached)
First Solicitation – November 1
– Sent to: Trustees (60), TPS donors (167), previous ticket buyers (54), American and European Decorative Arts Committees (17), the Women’s Committee (53) and Penn donors (81). Total sent 432.
– Signers: Anne Hamilton and Sasha Suda
– Total donations from solicitation: $467,853 (Trustees 31, TPS donor 77, Previous tickets 21, Am Eur Dec 2, TWC 28, Penn 3)
Second Solicitation – November 27
– Sent to: LAG (370) and Circle Level with giving above $500 (859). Total sent 1,229.
– Signers: Amy Fox and Ellen Simon
– Total donations from solicitation: $8,350
Follow Up Solicitation – January 11
– Sent to: Trustees (50), TPS donors (135) and the Women’s Committee (43) from first solicitation who had not responded. Total sent 228.
– Signers: Amy Fox and Anne Hamilton
Follow Up calls – week of February 7
– Calls went out to: LYBUNT list to 48 individuals and elicited $84,000
– Callers: Amy Fox, Lynn Gadsden, Anne Hamilton, Michele Lockwood, Zoë Pappas, Anne Rubin
**Next year: do not send second solicitation – not a good enough ROI. Can we send digitally?
Chair Amy Fox
Vice Chair Ellen Simon
Honorary Chair
Anne F. Hamilton
October TK, 2023
Dr. and Mrs. PMA Trustee
Address 1
Address 2
City, State ZIP
Dear [Trustee],
This spring, The Philadelphia Show: Antiques, Art, and Design will return to the East Terrace of the Philadelphia Museum of Art for its sixty-second edition. Thank you for all you do as a Trustee to support the evolution of this wonderful tradition.
Created in partnership with The Women’s Committee and led by the volunteer Show Committee, the Philadelphia Show will take place April 26–28, 2024, with a Preview Party for supporters on Thursday, April 25. Proceeds will again support the PMA’s Learning and Engagement division in creating accessible programs to welcome all audiences and visitors to the museum.
In the past year alone, museum educators have doubled attendance at school tours, distributed over 5,000 free bilingual art-making kits to community partners, and welcomed over 39,000 attendees to year-round family program Art Kids. Philanthropy is essential to support opportunities like Pay What You Wish Family Festivals and year-round free admission for school tours from the School District of Philadelphia. Last year’s show raised over $372,000 to support this work. We hope you will make a gift to help this year’s Show
Chair
Amy A. Fox
Vice Chair
Ellen B. Simon
Honorary Chair
Anne F. Hamilton
Steering Committee
Marta Adelson
Carol Blank Barsh
Sarah Miller
Coulson
Eleanor H. Gadsden
Hannah L. Henderson
Angela V.B. Hudson
Joan M. Johnson
Michele M. Lockwood
Martha H. Morris
Zoë S. Pappas
Laura C. Rothrock
Anne L. Rubin
Sally Sharkey
Ellen B. Simon
Robin K. Williams
November 27, 2023
Dr. and Mrs. Associates/CC
Address 1
Address 2
City, State ZIP
Dear [LAG Member],
This spring, The Philadelphia Show: Antiques, Art, and Design will return to the East Terrace of the Philadelphia Museum of Art for its sixty-second edition. We can’t wait to explore another remarkable slate of dealers alongside you and your fellow members of the [Associates/Chairman’s Council].
Organized in partnership with The Women’s Committee and led by our volunteer Show Committee, the Show will take place April 26–28, 2024, with a Preview Party for supporters on Thursday, April 25. In 2024, the Show’s proceeds will again support the museum’s Division of Learning and Engagement in creating accessible programs to welcome all audiences and visitors to the museum.
In the past year alone, museum educators have doubled attendance at school tours, distributed over 5,000 free bilingual art-making kits to community partners, and welcomed over 39,000 attendees to year-round family program Art Kids. Philanthropy is essential to support opportunities like Pay What You Wish Family Festivals and year-round free admission for school tours from the
I/We, _______________________________________________________, am/are pleased to support The Philadelphia Show 2024 with a contribution as follows:
$25,000 Pennsylvanian Level ($22,552 is tax deductible)
20 tickets to the Preview Party on Thursday, April 25, 2024
8 tickets to the Philadelphia Museum of Art’s kickoff event on April 9, details including location to in January
Private guided tour at the museum
Featured recognition in the Preview Party invitation, print and digital catalogue, and onsite signage
$10,000 Benefactor Level ($8,712 is tax deductible)
10 tickets to the Preview Party on Thursday, April 25, 2024
4 tickets to the Philadelphia Museum of Art’s kickoff event on April 9, details including location to in January
Private guided tour at the museum
Recognition in the Preview Party invitation, print and digital catalogue, and onsite signage
$7,000 Keystone Level ($6,120 is tax deductible)
8 tickets to the Preview Party on Thursday, April 25, 2024
2 tickets to the Philadelphia Museum of Art’s kickoff event on April 9, details including location to in January
Recognition in the Preview Party invitation, print and digital catalogue, and onsite signage
$3,500 Philadelphia Level ($3,020 is tax deductible)
4 tickets to the Preview Party on Thursday, April 25, 2024
2 tickets to the Philadelphia Museum of Art’s kickoff event on April 9, details including location to in January
Recognition in the Preview Party invitation, print and digital catalogue, and onsite signage
$1,500 Patriot Level ($1,300 is tax deductible)
2 tickets to the Preview Party on Thursday, April 25, 2024
Recognition in the Preview Party invitation, print and digital catalogue, and onsite signage
$750 Liberty Level ($650 is tax deductible)
1 ticket to the Preview Party on Thursday, April 25, 2024
Recognition in the Preview Party invitation, print and digital catalogue, and onsite signage Your commitment must be received by January 30, 2024 to be eligible for inclusion in the Preview invitation. Preview Party tickets will go on sale to the public in Spring 2024.
I/we agree to pay as follows:
Online at www.thephiladelphiashow.com
Check enclosed (payable to Philadelphia Museum of Art)
Credit card payment (check one): American Express Discover MasterCard Visa
Credit Card Number Expiration date Security code
This gift will be paid by a Donor Advised Fund, [name of fund]
I/we will recommend that my Family Foundation [name of foundation] make a contribution the amount of $____________
Please waive all benefits that reduce the tax-deductibility of my gift(s).
The Philadelphia Show 2024 -
Show Build - Vendors
Space Productions – provided support for all aspects of the design and build of the show. Great team, per usual. Bill was excellent support during the build and show. Camille took over Bill’s job when he left after preview. Amrita did a great job handling the dealers (wonderful accolades from dealers). Sarah provided great support and problem solving. For manual: The forms are all in the manual, but the dealers don’t see them as they are a little buried (too many clicks). More straight forward system needed or send an e-mail detailing all the forms they need to fill out. Painting and lights went smoothly this year. This year Struct charged for damaged walls although the dealers’ installations were not very different from previous years (especially Jeff Bridgman and Arader). Either they didn’t assess the wall damage last year and thus didn’t charge us, or Bridgman and Arader used screws this year that were too big/too many holes. Warn dealers that they will be charged for damaged walls next year. Also, looking for a different wall company – less expensive. Prices went up $30,000 this year with Struct. Addition of the program pavilion this year was well done. Space transformed the space and provided A/V at a fraction of the cost. (Contract for Space and Struct attached)
EventQuip – provided the main tent and all other tents (storage and catering/program pavillion) as well as the flooring (not carpets) and barricades. On schedule and safe. We didn’t have weather to contend with, but all went very well with the tent. Added a connector to the catering/program tent. The problem remains the cost as well as the length of time that the East Terrace is occupied. Eric is looking into some different vendors and will provide quotes. Eric contends that the build does not need to take as long as it does with Eventquip. This year the schedule was altered because of the PMA Vendor Event on April 17. Will this event happen again next year? (Contract attached)
Struct – provided the walls for the show. Walls looked great and efficient workers. Expensive though. Also, they charged for damaged walls which they have not done in the past. Work on finding another provider. (contract attached)
Mobile Air – provided the climate control for the main tent. Were able to maintain temperature at 72 degrees and humidity levels at 45%. Fuel was $15k ($5k less than 2023) due to nice weather. Nice to work with and much less than other companies solicited. Ask Dave Argentieri about minority owned company they work with that can provide same service. (Contract attached)
Café – Jezebel’s café returned and was well received. Encourage her to bring a sign next year. Screens worked well for displaying the menu. Organized through CCG.
Port a bowl – The restrooms were glorious this year! (Contract attached)
Martin Greenbaum – Second year of use for the carpets. Had to replace about 10% of the carpet ($1,500) and additional cost to clean some of the sections that had forklift marks from last year ($3,000). Rented steam cleaners and vacuumed after installation. The looked good for the show. MG did not provide cleaning per contract before deinstall. We (Huntley and Camille) vacuumed the carpets and they looked good before they were rolled. Wall company was much more careful with their deinstall. MG is storing the carpets and they will install for 2025. They will likely last for more than three years. (Invoice attached)
Pop Wifi – provided the wifi for the tent. We had to purchase a little extra data, but was within budget. Wifi worked well. (Invoice attached)
The Philadelphia Show 2024 - Report
Sunbelt – Provided the outside lights. We ordered three lights in total which were placed in front of the tent, along the south side of the museum building and on the southwest Toll Terrace. Lights were adequate and mostly just needed for the preview party (especially the two along the south walkway). Sunbelt took a long time to remove the lights (two weeks after the tent was down). (Invoice attached).
Mini Storage – provided three containers for storage. All good. (Invoice attached)
David Geppard – provided one dumpster for trash. All good. (Invoice attached)
Philadelphia Trolley Works – provided one 24 seat trolley with lift for wheelchair. Trolley route and schedule worked very well. (Contract attached)
Southampton Valet – Provided 15 valet parking for preview party. Valet parking was ample for preview, no long waits for cars throughout the evening. Added valet as a parking option for the run of the show. It was not used often and even though we charged $30 for parking, did not cover the cost. Nonetheless it is necessary. Look for a less expensive alternative (Invoice attached)
Security – Nick Del Borello provided security inside the tent from when the walls and doors were added on Friday, April 16th (just overnight) until Monday morning after the show closed. Once the artwork started arriving at the tent, the security was increased from one overnight guard to three overnight guards. Also, 9 day guards were added. Bill needs to communicate better with the Nicks to avoid scheduling conflicts on move in days. He also should provide a more detailed schedule of freight deliveries and party rental deliveries. (Schedule attached)
Allied Universal provided security at the bollards and outside the tent during the build and run of the show. Bollard guards are absolutely necessary from the beginning of the build. Eventquip and other vendors need to be able to access the East Terrace from 7am-7pm. No guards necessary (or one at the most) on the terrace during the build of the show as they were ineffective. The safety part of this job (directing people away from the build site and to the walkway to the museum) can be handled by Eventquip and Space Productions. Also, this should not be a cost that the show bears.
Cleaning – Sue Wolfenden provided the cleaning crew again this year. The crew was diligent, but Sue is increasingly hard to work with. Explore different options for next year.
Both security and cleaning crews were insured under the PMA’s General Liability Endorsement (Certificate attached)
Required Permits –
Permit from City of Philadelphia Parks and Recs for special event (attached)
Sales Tax Promoter License from the Department of Revenue. Needs to be displayed at the tent.
Catering needs a certificate from the City of Philadelphia Health Department (CCG applies)
Dealers need to get business tax account and commercial act
The Philadelphia Show 2024 - Report
Show Committee
Committee list
Committee list with contact info
Meeting Schedule
Meeting agendas
Memo of Understanding with TWC and PMA
Committee Jobs – Pre-show
Committee Jobs – During show
**Next year – disbanding Steering Committee and replacing with Chairman’s Committee which will be advisory and will only meet twice a year (late summer and January)
VSA and Front Desk Duties
Possibly will not be able to have VSA’s work the front desk in 2025. Will need to have volunteers cover or hire outside for this job. Does this extend to Development and Preview Party check in?
Dealers
Final Dealer list and floor plan (attached)
Contract (attached)
Dealer deck for booth sales (attached)