WHAT IS PHENOM?
In 2013, Phenom Elite began by reimagining the gloves used by collegiate athletes, inspired by firsthand insights from the field at Appalachian State University. Today, Phenom has grown into a leading force in the sports performance industry, disrupting the market with innovative designs and premium products. With licensing partnerships with iconic brands like Activision’s Call of Duty, SEGA’s Sonic the Hedgehog, Kraft Foods’ Kool-Aid, and Warner Media’s DC Comics, Phenom has established itself as a premier provider of athletic gear. Select Phenom products are now available at major retailers such as Dick's Sporting Goods, SCHEELS, and Dunham's Sports, further expanding the brand's reach and accessibility. From footwear and gloves to performance apparel, team uniforms, and accessories in multiple sports, Phenom continues to deliver cutting-edge solutions that elevate athletes and teams at every level of competition.
MISSION
Phenom Elite is a mission-based company focused on one significant principle: To design phenomenal and functional products that disrupt the traditional sporting goods industry while keeping peak athletic performance as the primary focus.
PARTNERSHIPS
During the summer of 2013, on $65, Nathan Dorton started Phenom Elite.
2022
Phenom signed another DTC licensing deal with Activision, that grants the rights to produce gloves, cleats, mouth guards, and sports accessories, all themed around the breakout gaming sensation ‘Call of Duty’.
In 2016, Phenom achieved a significant milestone by earning membership in Sports Inc, the nation's largest team dealer buying group.
2023
During the Summer of 2023, Phenom made a remarkable debut by introducing an exciting collaboration with SEGA, featuring officially licensed Sonic the Hedgehog characters showcased on a range of high-quality products including gloves, cleats, and mouthguards.
During the summer of 2017 Phenom partnered up with NFL Hall of Fame wide receiver Randy Moss to launch his signature receiver glove in an exclusive licensing deal.
2024
In 2019, Phenom was tabbed as the Official Uniform and On-Field Apparel provider of the Ted Leonsis run Arena Football League. This marked the first uniform and apparel contract with a professional sports league for Phenom.
2025
Anticipate an exciting collaboration from Phenom in the Spring of 2024, as they gear up to launch a thrilling partnership with Kool-Aid. This unique collaboration will bring forth a striking collection of gloves, cleats, and compression wear, promising to redefine the world of sports apparel.
Phenom is set to launch an exciting new line of products across three sports—football, baseball, and soccer—through Nickelodeon. In 2025, the collection will feature the iconic SpongeBob SquarePants.
Phenom signed a DTC licensing deal with Warner Brothers to produce and market American football cleats, gloves, and mouth guards amongst multiple properties. The primary focus has been a DC Comic themed product line with the core Justice League characters. (The Batman, Superman, The Flash)
2026
Phenom is set to launch an exciting new line of products across three sports—football, baseball, and soccer—through Nickelodeon. In 2026, the collection will feature the iconic Ninja Turtles.
THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s25)
© 2025 Viacom. Created by Stephen Hillenburg.
THE DARK KNIGHT TRILOGY and all related characters and elements © & ™ DC & WBEI. (s25)
SUPERMAN and all related characters and elements © & ™ DC. WB SHIELD: © & ™ WBEI. (s25)
VAPOR-STICK 4.0 - TEAM COLORS - PRO LABEL
NFL ATHLETE COLLABS
HEXA-FLOW MOUTHGUARD - TEAM COLORS
2024 NFL DRAFT CLASS
Here are some of our athletes who chose to wear our gloves during their pre-draft preparations. While our partnerships vary in scope, each athlete is a valued member of the #PhenomFamily.
The "Future Phenoms" NIL (Name, Image, and Likeness) program by Phenom Elite is a groundbreaking initiative designed to empower, support, and showcase high-level future Division 1 athletes. Through this program, Phenom recognizes the immense talent, dedication, and potential of these young athletes, offering them a platform to boost their visibility and personal brand even before they step onto the collegiate stage.
Athletes enrolled in the "Future Phenoms" NIL program receive unique opportunities to collaborate with the Phenom brand, gaining access to premium athletic gear, customized marketing strategies, and extensive networks that align with their ambitious athletic trajectories. This initiative not only underscores the athletes’ existing accomplishments but also lays a robust foundation for their imminent domination in Division 1 sports, enriching their journey from promising talents to celebrated stars.
Aaron Gregory, a promising wide receiver from Georgia in the class of 2026, is rapidly emerging as a top recruit with over 45 major collegiate offers. His remarkable talent and potential hint at a future in the NFL. As an official Phenom Athlete, he is a key part of our 'Future Phenoms' NIL program, representing the next generation of exceptional talent supported by Phenom.
Brayden Tyson, a powerhouse running back from Georgia in the class of 2027, is quickly making waves as a future superstar recruit. Despite his young age, he has already garnered significant offers from prestigious programs like Oregon, Tennessee, and Ole Miss. With a father who played in the NFL, Brayden has inherited strong NFL bloodlines, enhancing his exceptional abilities and promising potential. As an official Phenom Athlete, he plays a crucial role in our 'Future Phenoms' NIL program, showcasing the next wave of exceptional talent supported by Phenom.
Jordan Carter, a ferocious pass-rushing defensive end from Georgia in the class of 2026, is quickly making a name for himself as a top-tier recruit, currently ranked as the #3 defensive end in the nation for his class. His impressive skills and potential signal a promising NFL future. As an official Phenom Athlete, Jordan is a crucial member of our 'Future Phenoms' NIL program, embodying the next wave of outstanding talent backed by Phenom.
Deuce Geralds, a dynamic defensive lineman from Georgia in the class of 2026, is rapidly rising in the ranks as a premier recruit, currently holding the #10 spot among defensive linemen nationwide. He has secured significant offers from powerhouse programs like Alabama, Ohio State, and USC. Deuce's exceptional abilities and promising potential suggest a future in the NFL. As an official Phenom Athlete, he is a vital part of our 'Future Phenoms' NIL program, representing the next surge of exceptional talent supported by Phenom.
LICENSED ASSETS
As a brand, we've found our niche by merging pop culture with sports, particularly football, through our consumer-licensed products. This unique approach allows us to compete with legacy brands and differentiate ourselves in the market.
SONIC THE HEDGEHOG: SONIC
SONIC THE HEDGEHOG: SHADOW
SONIC THE HEDGEHOG: KNUCKLES
SCHOOL SEEDING
As a rapidly growing brand, one of our key strategies is to connect personally with high schools, athletes, and coaches. By providing our products for use, testing, and performance on Friday nights, we introduce our gear to new athletes in diverse locations, continually expanding our brand's reach.
Every school we engage with praises the quality of our products. Whether it's our core brand or our licensed items, we are challenging the established legacy brands and positioning ourselves as a major player in the industry for years to come.
CARTER HIGH SCHOOL - DALLAS, TX
LANCASTER HIGH SCHOOL - DALLAS, TX
FORNEY HIGH SCHOOL - DALLAS, TX
IRMO HIGH SCHOOL - COLUMBIA, SC
KEY NUMBERS
10+
Years in business. 56%
Projected increase in ecom revenue in 2024. (Compared to 2023)
500k+
Email & SMS Customer Lists
5m
Social Media accounts reached in 2023. (Digital Advertising)
@phenomelite
@phenomfootball // @phenomelitebrand
330k+
Combined total followers - all accounts. (Facebook, Instagram, X.com)
300m
Ad Platform Impressions in 2023. (Digital Advertising)
@phenomelite
RETAIL DISTRIBUTION
Phenom Elite is a renowned sports apparel and equipment company that has gained widespread recognition for its high-quality products designed to elevate athletes' performances. As a customer-centric brand, Phenom strives to make its products easily accessible to a wide audience by leveraging various online marketplaces. Phenom’s official website is built on major e-commerce platform; Shopify, where it maintains a dedicated storefront to offer a seamless shopping experience. Additionally, the brand has a strong presence in the ecommerce space, tapping into the massive customer bases these platforms attract. In 2024, Phenom products will be available online through Academy Sports, DSG and will also be featured in select Scheel's stores. Phenom also has a dedicated mobile shopping app downloadable on Apple iOS and Android devices.
Thank you so much for taking the time to view the Phenom Elite look book. We are truly grateful for your interest and attention to our vision and mission. As a company passionate about revolutionizing the sports apparel and equipment industry, your support and consideration mean the world to us. We believe that our innovative products and dedication to athletes' performance will make a significant impact, and your interest in our brand only reinforces our commitment to excellence. If you have any questions or feedback, please don't hesitate to reach out.
