WHAT IS PHENOM?
Founded in 2013 by Nathan Dorton, Phenom Elite is a sports equipment brand and online retailer based in the United States of America. Phenom Elite manufactures gloves, footwear, performance and casual apparel, team uniforms, team accessories, and protective equipment with a primary focus in American Football.
Phenom Elite is a mission-based company focused on one significant principle: To design phenomenal and functional products that disrupt the traditional sporting goods industry while keeping peak athletic performance as the primary focus.
MISSION TAGLINES
“UNLEASH YOUR ELITE”
“GEAR
UP. STAND OUT.”
PARTNERSHIPS
During the summer of 2013, on $65, Nathan Dorton started Phenom Elite.
2021
Phenom signed a DTC licensing deal with Warner Brothers to produce and market American football cleats, gloves, and mouth guards amongst multiple properties. The primary focus has been a DC Comic themed product line with the core Justice League characters. (The Batman, Superman, The Flash)
In 2016, Phenom achieved a significant milestone by earning membership in Sports Inc, the nation's largest team dealer buying group.
2022
Phenom signed another DTC licensing deal with Activision, that grants the rights to produce gloves, cleats, mouth guards, and sports accessories, all themed around the breakout gaming sensation ‘Call of Duty’.
During the summer of 2017 Phenom partnered up with NFL Hall of Fame wide receiver Randy Moss to launch his signature receiver glove in an exclusive licensing deal.
2023
During the Summer of 2023, Phenom made a remarkable debut by introducing an exciting collaboration with SEGA, featuring officially licensed Sonic the Hedgehog characters showcased on a range of high-quality products including gloves, cleats, and mouthguards.
Anticipate an exciting collaboration from Phenom in the Spring of 2024, as they gear up to launch a thrilling partnership with Kool-Aid. This unique collaboration will bring forth a striking collection of gloves, cleats, and compression wear, promising to redefine the world of sports apparel. 2017
In 2019, Phenom was tabbed as the Official Uniform and On-Field Apparel provider of the Ted Leonsis run Arena Football League. This marked the first uniform and apparel contract with a professional sports league for Phenom.
Phenom is set to launch an exciting new line of products across three sports—football, baseball, and soccer—through Nickelodeon. In 2025, the collection will feature the iconic SpongeBob SquarePants, followed by the beloved Ninja Turtles in 2026.
KEY NUMBERS
10+
Years in business. 56%
Projected increase in ecom revenue in 2024. (Compared to 2023)
500k+
Email & SMS Customer Lists
5m
Social Media accounts reached in 2023. (Digital Advertising)
@phenomelite // @phenomteam
@phenomfootball // @phenomelitebrand
330k+
Combined total followers - all accounts. (Facebook, Instagram, X.com)
300m
Ad Platform Impressions in 2023. (Digital Advertising)
@phenomelite // @phenompreps
RETAIL DISTRIBUTION
Phenom Elite is a renowned sports apparel and equipment company that has gained widespread recognition for its high-quality products designed to elevate athletes' performances. As a customer-centric brand, Phenom strives to make its products easily accessible to a wide audience by leveraging various online marketplaces . Phenom’s official website is built on major e-commerce platform; Shopify, where it maintains a dedicated storefront to offer a seamless shopping experience. Additionally, the brand has a strong presence in the ecommerce space, tapping into the massive customer bases these platforms attract. In 2024, Phenom products will be available online through Academy Sports and Dick's Sporting Goods, with select Scheel's locations also carrying the brand. Additionally, Phenom is currently featured at Dick's Sporting Goods and will expand to Academy and Dunham's in stores in 2025. Shoppers can also access Phenom's full range of products via the dedicated mobile app, available for download on Apple iOS and Android devices.
SPONSORED TEAMS
Phenom Elite has secured partnerships with several top-tier high school and college programs through its Premier sponsorship and uniform agreements. Positioned for rapid expansion, Phenom is aggressively acquiring teams and increasing its market share. With unbeatable sponsorship deals, more programs are making the switch to Phenom. Join the legendary movement! Below is a limited list of some of the top programs Phenom works with.
DOUGLAS COUNTY HIGH SCHOOL - DOUGLASVILLE, GA
CENTRAL HIGH SCHOOL - BRUCETON, TN
LICENSED ASSETS
As a brand, we've found our niche by merging pop culture with sports, particularly football, through our consumer-licensed products. This unique approach allows us to compete with legacy brands and differentiate ourselves in the market. This is an excellent opportunity to highlight our innovative uniform designs and showcase the full range of our capabilities.
SONIC THE HEDGEHOG: SHADOW
SONIC THE HEDGEHOG: KNUCKLES
Thank you so much for taking the time to view the Phenom Elite look book. We are truly grateful for your interest and attention to our vision and mission. As a company passionate about revolutionizing the sports apparel and equipment industry, your support and consideration mean the world to us. We believe that our innovative products and dedication to athletes' performance will make a significant impact, and your interest in our brand only reinforces our commitment to excellence. If you have any questions or feedback, please don't hesitate to reach out.
