TARGET

STRATEGY TARGET

“Cannabis allows me to be expressive and creative. I’m the type of person who wakes up and has coffee and a joint. Gotta kick start my day the best way I know how. Cannabis inspires my art and it’s what brings me joy. I love introducing people to my favorite strains. My friends joke that I should take more T-breaks and they are probably right…but I keep a good schedule of taking a tolerance break a week every few months. It’s all about balance and how you feel.”

Group of people that our product & brand will most likely appeal to.

PERSONAL FACTS

Age: 37

Occupation: Video Editor

Average Income: $95k

Relationship Status: Single

Education: College degree

Hobbies: Watching sci-fi movies, hanging with good friends, foodie and drink enthusiast, traveler, appreciates great art and architecture

SHOPPING BEHAVIOR

• Prefers vaping & concentrates over consuming edibles and beverages

• Frequent user so struggles to get the same high each time due to increased tolerance level

• Pays attention to both THC% and terpene profiles while shopping

• Previously purchased off street and recently started shopping at dispensaries within the last year

• Spends on average ~ $200 per week in Illinois dispensary

Favorite West Coast Brands: Heavy Hitters, Packwoods, Jungle Boys,