1 minute read
COLOR
from #HASH Brand Book
by pharmacann
DO use primary, secondary, and packaging colors provided in these guidelines to add color, energy, and emphasis to the product.
DO use earthquake vectors to showcase inventory with correct color palettes to enhance the vector.
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COLOR DON’TS
DO NOT cover the product with a color overlay. The product should always stand out and be vibrant.
DO NOT use a color or tint that is not in the approved palette to call out content.
