1 minute read
PHOTOGRAPHY
from #HASH Brand Book
by pharmacann
Advertisement
• Do NOT use photography that shows concentrate staged with other equipment
• Do NOT get playful with the product as the brand is simple and clean not funny
• Do NOT use overly stylized photos with leaves
• Do NOT use any stock shots that show concentrate that looks unclean. The product should be shown as a pristine art piece.
• Do NOT show buds with the concentrate
• Do NOT depict the product from far away. Photos should always be extreme macro.
• Do NOT use stock photos of people acting silly or in unrealistic situations.
• Do NOT use any images that are below 72 dpi. If an image begins at 72 dpi at 100% DO NOT enlarge photo.
• Do NOT use any images that are below 300 dpi. If an image begins at 300 dpi at 100% DO NOT enlarge photo.
