DON’Ts

Our social media strategy fully embodies the spirit of #HASH by creating content that drives consumers to understand the strength of our product by the visuals presented. Our strategy recognizes that our demographic are people that appreciate the product and the ritualistic nature of using it. Because of this, the images show the product in a macro fashion so the detail is the biggest focus.

We recognize that social media is a two-way street and all #HASH comments, suggestions and questions are given proper public attention in a prompt fashion that clearly illustrates our commitment to engagement, while remaining centrally rooted in passion for the product.